Serious Magic

{{More citations needed|date=August 2019}}

{{Infobox company

| name = Serious Magic Inc.

| logo = SeriousMagic.jpg

| logo_caption = Serious Magic Logo after acquisition by Adobe Systems

| type = Private company

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| successor = Adobe Systems

| foundation = 2001

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| location_city = Folsom, California

| location_country = United States

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| industry = Computer software

| products = Visual Communicator, Vlog It!, DV Rack

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| homepage = {{url|www.seriousmagic.com}}

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}}

Serious Magic Incorporated is a software company based in Folsom, California, founded in 2001.{{Cite web|url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=11882853|archive-url = https://web.archive.org/web/20121007042146/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=11882853|archive-date = 2012-10-07|title = Stocks}} It was targeted towards making of video software and communications tools for creative professional, business, consumer, and education markets.{{cite web |url=http://www.adobe.com/aboutadobe/pressroom/pressreleases/200610/101906SeriousMagic.html |title=Adobe - Adobe Press Room: For immediate release |accessdate=2012-01-16 |url-status=dead |archiveurl=https://web.archive.org/web/20111210214709/http://www.adobe.com/aboutadobe/pressroom/pressreleases/200610/101906SeriousMagic.html |archivedate=2011-12-10 }} Its products included DV Rack, a direct-to-disk field recording and monitoring application, and Visual Communicator, and Vlog It!, a video blogging tool.{{Cite web|url=http://www.camcorderinfo.com/content/Adobe-Acquires-Video-Software-Maker-Serious-Magic.htm|title=Loading...|website=Camcorderinfo.com|accessdate=August 13, 2019}}

On October 19, 2006, Adobe Systems acquired Serious Magic Inc. and its line of products.{{Cite web|url=https://www.armandmorin.com/adobe-aquires-serious-magic-today/|title=Adobe Acquires Serious Magic Today|date=October 19, 2006|website=Armandmorin.com|accessdate=August 13, 2019}}