Service design sprint
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A Service Design Sprint is a time-constrained Service Design project that uses Design Thinking and Service Design tools to create a new service or improve an existing one. The term Service Design Sprint was first mentioned by Tenny Pinheiro in his book The Service Startup: Design Thinking Gets Lean (Elsevier; 2014).{{Cite book|url=https://www.amazon.com/Service-Startup-Design-Thinking-practical-ebook/dp/B00JS9VZ08/ref=sr_1_1?ie=UTF8&qid=1540181906&sr=8-1&keywords=the+service+startup|title=The Service Startup: Design Thinking Gets Lean|website=|isbn=978-0615929781|language=en-US|last1=Pinheiro|first1=Tenny|date=1 April 2014}}
Methodology
The Minimum Valuable Service methodology used in a Service Design Sprint {{Cite web|url=https://www.reminetwork.com/articles/service-design-sprints-deliver-speedy-improvements//|title=Service design sprints deliver speedy solutions|website=|language=en-US}} combines Agile-based approaches with Service-dominant logic and Service Design tools {{Cite web|url=http://www.servdes.org/wp/wp-content/uploads/2018/08/106.pdf|title=Humanizing organizations - The pathway to growth|website=|language=en-US}} to help product development teams understand, co-design, and prototype complex service scenarios with low resources and within the timespan of a week. The methodology, created by Tenny Pinheiro in 2014,{{Cite web|url=https://www.core77.com/posts/26931/Tennyson-Pinheiro-on-Implementing-Service-Design-Thinking-for-Startups-New-Book-Available-Now|title=Implementing Service Design Thinking for Startups|website=|language=en-US}} was designed to be used by startups in their Agile sprints.
Applications
A Service Design Sprint differs from a traditional Design Sprint{{Cite web|url=https://sdg.neuromagic.com/en/what-makes-the-service-design-sprint-different/|title=Service Design Sprints vs. Product (GV) Design Sprints|website=|date=2 October 2020 |language=en-US}}. due to its service dominant logic inclination.{{Cite web|url=https://www.researchgate.net/publication/272566759|title=Evolving to a New Dominant Logic|website=|language=en-US}}. Since its inception, the approach has been used by startup accelerators, educational institutions like the university of Lapland in Finland, MIT, and fortune 500 companies in many different sectors.{{Cite web|url=https://www.liveworkstudio.com/monthly-magazines/service-design-sprints-merging-customer-experience-with-agile/|title=Service Design Sprints: Merging customer experience with agile|website=|language=en-US}}
Structure
The Minimum Valuable Service model {{Cite book|url=https://books.google.com/books?id=6iolDwAAQBAJ&q=Minimum+Valuable+Service%2F&pg=PA124|title=An Introduction to Industrial Service Design|website=|isbn=9781317181750|language=en-US|access-date=2017-09-10|last1=Miettinen|first1=Satu|date=10 November 2016}} is divided into four phases each containing a set of tools.
- Projection: Agile ethnographic tools are used to uncover untapped barriers, needs, and desires, understand mental models and get a sense of the user's “Learn, Use and Remember” journey.
- Perspectives: Tools like the Swap Ideation are used here to co-design with users, generating valuable service propositions.
- Playground: Mockup and roleplaying tools are used to prototype ideas and explore concepts in a playful manner.
- Polish Off: The MVS Journey, an Agile service blueprint tool, is used in this phase to breakdown interactions in intentions and avatars.