Shamoon Sultan
{{Short description|Pakistani business leader}}
{{Advert|date=January 2023}}
{{Use Pakistani English|date=December 2024}}
{{Use dmy dates|date=December 2024}}
{{Infobox person
| name = Shamoon Sultan
| image =
| birth_date =
| birth_place = Karachi, Sindh, Pakistan
| occupation = Businessman
| years_active = 1998–present
| spouse =
| known_for = Khaadi
}}
Shamoon Sultan is a Pakistani businessman. He is the founder and chief executive officer of Khaadi, a fashion retail company. He has received numerous industry accolades, including the Lux Style Awards for High Street Band three times, and the Achievement in Fashion Design – Prèt – Prêt award. Additionally, he has been nominated in various categories at the Lux Style Awards.{{cite web|title=Nominees announced for 2014 Lux Style Awards|url=http://www.dailytimes.com.pk/entertainment/12-Aug-2014/nominees-announced-for-2014-lux-style-awards|publisher=Daily Times|date=12 August 2014|accessdate=19 August 2014|url-status=dead|archiveurl=https://web.archive.org/web/20140819125919/http://www.dailytimes.com.pk/entertainment/12-Aug-2014/nominees-announced-for-2014-lux-style-awards|archivedate=19 August 2014|df=mdy-all}}
Early life and education
Sultan earned his undergraduate degree in Textile Design from the Indus Valley School of Art and Architecture, specialising in handloom and the weaving process.{{Citation |last=Rehman |first=Maliva |title=The man who made handloom savvy |date=16 May 2010 |url=http://jang.com.pk/thenews/may2010-weekly/nos-16-05-2010/instep/mainissue.htm |df=mdy-all |publisher=Instep Magazine |url-status=dead |archiveurl=https://web.archive.org/web/20151222155332/http://jang.com.pk/thenews/may2010-weekly/nos-16-05-2010/instep/mainissue.htm |archivedate=22 December 2015}}
Career
=Khaadi=
In December 1997, Sultan opened his first shop in Karachi's Zamzama. He told Dawn News: "We started getting feedback from day one. We were stocked out in two weeks and we had to shut down the store."{{cite web|title=Khaadi's multinational ambitions-Shamoon Sultan, CEO, Khaadi, on his vision for the brand and the future of prêt wear in Pakistan.|url=http://aurora.dawn.com/news/1141216/khaadis-multinational-ambitions|work=Marylou Andrew |publisher=Dawn News|date=1 September 2015|accessdate=28 November 2015}}
In 2010, Khaadi opened stores in the UAE, first in Dubai and later in Abu Dhabi. In 2013, stores were planned in the UK.{{cite news |last1=McCormack |first1=Marylou |title=The Reinvention of Khaadi |url=https://aurora.dawn.com/news/1144325 |access-date=28 May 2024 |work=Aurora Magazine |date=18 January 2022 |language=en}}
In December 2021, a 32,000-square-foot store called The Experience Hub opened in Karachi's Dolmen Mall Clifton.
In addition to his role as CEO of Khaadi, Sultan has served on the Government of Pakistan's Advisory Committees on Heritage and the Expo 2020.{{cite news |last1=Zahid |first1=Anusha |title="We have changed opinions about Pakistan. That is the cherry on the cake" |url=https://aurora.dawn.com/news/1144207 |access-date=28 May 2024 |work=Aurora Magazine |date=14 October 2021 |language=en}}
= Sustainability =
In 2022, Sultan founded Kreate Your Mark, a non-profit platform that aims to accelerate economic empowerment for women entrepreneurs in Pakistan.{{cite news |last1=Saleem |first1=Shahjehan |title=Kreate Your Mark: Khaadi introduces initiative for women entrepreneurs |url=https://www.thenews.com.pk/tns/detail/1011617-kreate-your-mark-khaadi-introduces-initiative-for-women-entrepreneurs |access-date=28 May 2024 |work=The News International |date=20 November 2022 |language=en}}
References
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{{Pakistani fashion}}
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Category:Pakistani fashion designers
Category:Pakistani businesspeople in fashion
Category:Pakistani costume designers
Category:Indus Valley School of Art and Architecture alumni
Category:Businesspeople from Karachi