Sharon Price John
{{Short description|President and CEO of Build-A-Bear Workshop (born 1964)}}
{{BLP sources|date=November 2023}}
Sharon John ({{née|Price}}, born January 29, 1964) is an American businessperson, public speaker, author, podcast host and executive producer as well as the President and CEO of Build-A-Bear Workshop (NYSE:BBW).
Education
John graduated with honors from the University of Tennessee Knoxville in 1986 with a Bachelor of Science (BS) Degree. She has received the Heilman Award as a distinguished alumnus of the College of Communications and the Torchbearer Award as a distinguished alumnus of the university.{{cite web | url=https://alumni.utk.edu/s/1341/2/20/interior.aspx?sid=1341&gid=2&pgid=8422 | title=Sharon Price John ('86) }} In 2016, she was recognized by the university as one of the top 100 graduates of the last 100 years to commemorate the centennial celebration of the university's Torchbearer Magazine.https://torchbearer.utk.edu/
She holds a Master of Business Administration (MBA) from Columbia University (1994) with an emphasis on international business.{{cn|date=June 2024}}
Career
John's career began in the advertising industry with various agencies.{{cite news | url=https://www.bloomberg.com/features/2016-how-did-i-get-here/sharon-price-john.html | title=How Did I Get Here? Sharon Price John | newspaper=Bloomberg }} Starting in 1989 in New York City, she worked at DDB Worldwide. She then worked at Bates USA until 1991 as an Account Supervisor.
After receiving her MBA, John held a range of senior management positions in the toy industry. She spent seven years at Hasbro (NYSE: HAS) in roles including the General Manager and Senior Vice President of Global Preschool (inclusive of Playskool and Play-Doh) and as the General Manager and Senior Vice President for the U.S. Toy Division. During her tenure, she oversaw an array of brands, including Transformers, Nerf, Littlest Pet Shop,{{Cite news|url=https://www.bloomberg.com/news/articles/2007-12-12/hasbros-little-cash-cows|title=Hasbro's Little Cash Cows|newspaper=Bloomberg |via=www.bloomberg.com}} and My Little Pony, while managing licensing relationships such as Star Wars and Marvel.
John served as the President of the Stride Rite Children's Group LLC (SRCG) at Wolverine World Wide (NYSE: WWW) from 2010 to 2013.{{Cite web|url=https://www.earnshaws.com/qa/the-rite-foot-forward/|title=The Rite Foot Forward|first=Jennifer|last=Cattaui|date=September 25, 2012}}
John has been president and CEO of Build-A-Bear since 2013.{{Cite web|url=https://chainstoreage.com/operations/build-bear-workshop-names-former-stride-rite-exec-new-ceo|title=Build-A-Bear Workshop names former Stride Rite exec as new CEO|website=Chain Store Age}} In 2018, Build-A-Bear gained over one billion media impressions in a single day{{Cite web|url=https://cheddar.com/media/build-a-bear-workshop-sees-increased-traffic-as-revenue-rises|title=Build-A-Bear Workshop Sees Increased Traffic as Revenue Rises|website=Cheddar News}} spurred by the "Pay Your Age Day" promotion. The following day, John discussed the event on the NBC's Today (American TV program).{{Cite web|url=https://www.today.com/video/build-a-bear-ceo-apologizes-for-failed-pay-your-age-sale-it-s-heartbreaking-1276225603836|title=Build-A-Bear CEO apologizes for failed 'pay your age' sale: 'It's heartbreaking'|website=TODAY.com}}
In 2020, Build-A-Bear experienced the COVID-induced forced closure of all physical retail locations. In 2021, Build-A-Bear Workshop delivered the most profitable year in its history.{{Cite web|url=https://www.raconteur.net/digital-transformation/build-a-bear-workshop-ceo-business-transformation|title=Ready, teddy, go: how Build-A-Bear went from mall store to digital brand|first=Sam|last=Forsdick|date=October 4, 2022|website=Raconteur}}
= Other business ventures =
John has served as a member of the board of directors for Jack in the Box (NASDAQ:JACK) since 2014.{{cite web | url=https://www.forbes.com/sites/partnerreleases/2023/01/17/build-a-bear-ceo-offers-personal-insights-in-debut-book-about-how-stories-shape-success/ | title=Build-A-Bear CEO Offers Personal Insights in Debut Book About How Stories Shape Success | website=Forbes }}
Other toy industry experience includes serving as the Vice President of Product Development and Marketing at the U.S. Division of Vtech Toys as well as working in business units for both the Barbie brand and the Disney licensing division at Mattel (NYSE: MAT) for over 5 years. In her role in Disney business, John served as the Director of European Marketing in Paris, France which led to her becoming the Vice President of International Marketing for the Disney licensing division upon her return in 1998.
Public appearances
John has participated in national media interviews.{{Cite web|url=https://www.ritamcgrath.com/sparks/2022/07/7-ways-to-take-smart-career-risks-lessons-from-sharon-price-john-ceo-of-build-a-bear-workshop/|title=7 Ways to Take Smart Career Risks: Lessons from Sharon Price John, CEO of Build-A-Bear Workshop|first=Kasie|last=Clifford|date=July 12, 2022}} Select engagements include: United Nations with IDEAGEN,{{Cite web|url=https://www.ideagenmember.com/globalpartnership|title=Global Partnership Summit | Ideagen|website=Ideagen Global}} Salesforce Dreamforce keynote and panel, Shoptalk keynote, Best Places to Work Conference keynote, Women in Retail Leadership Summit keynote,{{Cite web|url=https://www.womeninretail.com/confidence-drives-build-a-bear-workshops-ceo-success/|title=Confidence Drives Build-A-Bear Workshop's CEO's Success|first=Joe|last=Keenan|date=April 18, 2018|website=Women In Retail Leadership Circle}} Columbia Business School address, and University of Tennessee College of Communications Commencement.{{Cite web|url=https://www.wvlt.tv/2022/05/22/ut-grads-receive-personalized-build-a-bear-company-ceo-alumna/|title=UT grads receive personalized Build-a-Bear from company CEO, alumna|first=Paige|last=Hill|date=May 22, 2022|website=www.wvlt.tv}}
John is part of the Fortune "Most Powerful Women" (MPW) organization, a member of The Committee of 200 (C200), and engaged in the Women Corporate Directors (WCD) group.https://wcdglobal.org/ John has also been a contributing writer to Fortune.{{cite web | url=https://fortune.com/author/sharon-price/ | title=Sharon Price John }}
Books
John's first book{{Cite web|url=https://fortune.com/author/sharon-price/|title=Sharon Price John|website=Fortune}} is titled Stories and Heart: Unlock the Power of Personal Stories to Create a Life You Love.{{Cite book|title=Stories and Heart: Unlock the Power of Personal Stories to Create a Life You Love|first=Sharon Price|last=John|date=January 17, 2023|publisher=ForbesBooks|isbn=978-1950863440 }} The book launched on January 17, 2023.
John is the host of a podcast inspired by her book, also entitled Stories & Heart: Unlock the Power of Personal Stories to Create a Life You Love.{{Cite web|url=https://forbesbooksaudio.com/shows/stories-heart/|title=Stories & Heart|website=ForbesBooks Audio}} The podcast is created and produced in conjunction with Forbes Books.{{cite web | url=https://books.forbes.com/authors/sharon-price-john/ | title=Sharon Price John }}
TV and film
| class="wikitable"
|+ Television | |||
| Year | Title | Role | Notes |
|---|---|---|---|
| 2016 | Undercover Boss | Appearance, Season 8, Episode 1 | John was featured on the premiere episode of Season 8 of the hit CBS series "Undercover Boss" in December 2016. In this episode, she donned a disguise while working with store and warehouse associates at Build-A-Bear Workshop to gain unfiltered feedback on changes the company was executing to reposition the organization for future growth{{Cite web|url=https://theceoforumgroup.com/sharon-price-john-ceo-build-a-bear-workshop/|title=Sharon Price John, CEO, Build-A-Bear Workshop}} |
Accomplishments and recognition
- "Wonder Woman of Toys" from Women in Toys (WIT) 2009{{Cite web|url=https://www.womenintoys.com/wwa-past-winners|title=WINNERS|website=WiT Connects}}
- Fortune, Most Powerful Women; "MPW Insider" contributing writer 2014/15
- CEO Magazine, Transformative CEO of the Year 2020 & 2022
- Retail Today, Top 50 Outstanding Women in Retail 2022{{Cite web|url=https://magazine.retail-today.com/women_in_retail_2022/build-a-bear_workshop|title=Build-A-Bear Workshop - Women In Retail 2022|date=March 9, 2022|website=RetailToday}}
Personal life
John lives in St. Louis with her husband and three children.{{citation needed|date=November 2023}}
References
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Category:University of Tennessee alumni