Shemaroo Entertainment#ShemarooMe
{{Short description|Indian content creator, aggregator and distributor in the media and entertainment industry}}
{{Advert|date=July 2024}}
{{Use Indian English|date=October 2017}}{{Use dmy dates|date=January 2020}}
{{Infobox company
| name = Shemaroo Entertainment Ltd.
| logo = Shemaroo Entertainment Logo.png
| foundation = {{launch date and age|df=y|1962|10|29}}
| type = Public
| traded_as = {{BSE|538685}}
{{NSE|SHEMAROO}}
| founder = Budhichand Maroo
| location_city = Mumbai
| location_country = India
| industry = Entertainment
| products = Movies, music, home video, merchandise
| services = Content creation, aggregation, and distribution
Video-on-demand (ShemarooMe)
| revenue =
| operating_income =
| homepage = {{URL|https://shemarooent.com/}}
}}
Shemaroo Entertainment Ltd. is an Indian content creator, aggregator and distributor, specifically in the media and entertainment industry. It was founded by Buddhichand Maroo in 1962 as a book-circulating library under the name Shemaroo. It set up India's first video rental business in 1979.{{Cite news|url=https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/film-production-distribution-house-gets-a-revamp-after-five-decades/articleshow/64955624.cms|title=Film production & distribution house gets a revamp after six decades|website=The Times of India|date=12 July 2018 |access-date=24 April 2019}}{{Cite web|url=https://www.forbes.com/sites/bedatrichoudhury/2019/04/17/shemaroo-streams-bollywood-into-the-us/|title=Shemaroo Streams Bollywood into The US|last=Choudhury|first=Bedatri|website=Forbes|access-date=24 April 2019}} The company went national after it began content distribution in 1987, became aggregators and bought rights to movies for home video.{{Cite web|url=http://www.indiantelevision.com/television/tv-channels/music-and-youth/shemaroo-entertainment-s-founder-buddhichand-maroo-felicitated-with-gifa-golden-award-181219|title=Shemaroo Entertainment's Founder Buddhichand Maroo Felicitated with GIFA Golden Award|date=19 December 2018|website=Indian Television Dot Com|access-date=24 April 2019}}
Currently, the brand has a collection of over 3700 movie titles in multiple Indian languages and offers services to customers in over 30 countries including the US, the UK, Singapore, UAE and Australia.{{Cite news|url=https://www.indiainfoline.com/article/news-sector-media-entertainment/shemaroo-entertainment-the-content-connoisseurs-117012000290_1.html|title=Shemaroo Entertainment: The Content Connoisseurs|last=indiainfoline.com|access-date=24 April 2019}}
History
= Early years =
Shemaroo Entertainment is an acronym for the founders’ surnames. The library was located at Warden Road in South Mumbai. Three branches were opened soon after.{{Cite news|url=https://economictimes.indiatimes.com/news/company/corporate-trends/how-family-run-enterprise-shemaroo-grew-from-local-to-a-national-brand/articleshow/9669109.cms|title=How family-run enterprise Shemaroo grew from local to a national brand|last=Raghavendra|first=Nandini|date=24 August 2011|work=The Economic Times|access-date=24 April 2019}}
In 1987, the company forayed into content distribution via the VHS format, which was labeled Shemaroo Video Private Ltd. They also bought rights to several movies for home video and were one of the first brands involved in the distribution of video rights in India.{{Cite web|url=https://economictimes.indiatimes.com/shemaroo-entertainment-ltd/infocompanyhistory/companyid-57482.cms|title=Shemaroo Entertainment History {{!}} Shemaroo Entertainment Information |website=The Economic Times|access-date=24 April 2019}}
Shemaroo started buying cable and pay television rights in the 1990s. In 1995, the company bought an equity stake in Sony's Indian TV channel while negotiating a deal to buy films of Sony's Columbia Tristar.
= 2000s to present =
Shemaroo ventured into film production with movies like Kuch Meetha Ho Jaye, Omkara, Ishqiya, Dedh Ishqiya and Hunterrr. These were followed by several others in the subsequent years.
The company forayed into digital animated films with Bal Ganesh and Ghatothkach as their initial features and became the only company to release a feature every year thereafter.{{Cite news|url=https://economictimes.indiatimes.com/industry/media/entertainment/big-budget-animation-from-bollywood-in-08/articleshow/2560324.cms |title=Big budget animation from Bollywood in '08|last=Sapre|first=Omkar|date=22 November 2007|work=The Economic Times|access-date=24 April 2019}}
In 2012, Shemaroo completed 50 years of operations. In 2018, the company unveiled a new logo and tagline ‘India Khush Hua’.
In January 2020, Shemaroo Group launched its first TV channel named Shemaroo Marathibana. It is a 24-hour FTA Marathi movie channel with the tagline 'Assal Filmi' (translated as 'Made for Entertainment'). Swapnil Joshi is its Brand Ambassador. It airs Marathi movies like Aapla Manus, Thackeray, Bhai Vyakti Ki Valli, Judgement, Cycle, Ani Dr. Kashinath Ghanekar, etc.{{Cite news|url=https://www.afaqs.com/news/media/shemaroo-launches-marathi-movie-channel-marathibana-2 |title=Shemaroo launches Marathi movie channel, 'MarathiBana'|date=15 Jan 2020|work=aFAQS!|access-date=24 April 2019}}
In 2020, Shemaroo Group also announced the launch of a new Hindi GEC Shemaroo TV.{{Cite news|url=https://brandequity.economictimes.indiatimes.com/news/media/shemaroo-launches-hindi-entertainment-channel-shemaroo-tv/75450209 |title=Shemaroo launches Hindi entertainment channel -Shemaroo TV|date=April 30, 2020|work=ETBrandEquity |access-date=24 April 2019}}
In May 2020, a video surfaced where the comedian Surleen Kaur made a remark about Krishna, a Hindu deity, which right-leaning media houses and political parties objected to. Following the controversy, Shemaroo announced their decision to refrain from any further involvement with Surleen Kaur and Balraj Syal because they 'failed to meet their standards of public decency'. Subsequently, ISKCON lodged a complaint against Kaur and Shemaroo with the Mumbai Police for insulting the organisation and Hindus.{{Cite web |title=Comedian Surleen Kaur in soup over derogatory quips against ISKON, Hinduism |url=https://www.tribuneindia.com/news/nation/comedian-surleen-kaur-in-soup-over-derogatory-quips-against-iskon-hinduism-91613 |access-date=2022-06-30 |website=TribuneIndia |language=en}}
In 2019, the company ventured into the pre-loaded audio speaker market and introduced Bluetooth speakers loaded with devotional content. The pricing for all three existing products in store (online & offline) – Bhagavad Gita, Bhajan Vaani and Quran Majeed And is available in the market currently with leading offline and online retailers.{{Cite news|url=https://www.indiatvnews.com/technology/news-shemaroo-entertainment-launches-pre-loaded-audio-speakers-in-the-indian-market-541195 |title=Shemaroo Entertainment launches pre-loaded audio speakers in the Indian market|date=August 8, 2019|work=India TV News|access-date=24 April 2019}}
In 2019, Shemaroo launched 'Shemaroo Bhakti Shri Ganesha Bhajan Vaani' during Ganesh Chaturthi, and 'Shemaroo Amritbani' on the 550th birth anniversary of Shri Guru Nanak Dev Ji.{{Cite news|url=http://everythingexperiential.businessworld.in/article/Shemaroo-Entertainment-enters-pre-loaded-audio-speaker-market/08-08-2019-174566/ |title=Shemaroo Entertainment enters pre-loaded audio speaker market|date=August 8, 2019|work=Business World|access-date=24 April 2019}}
Business operations
Shemaroo's content library includes over 3,700 film and non-film titles.{{Cite web|url=https://www.chittorgarh.com/ipo_review/shemaroo_ipo/2183/|title=Shemaroo Entertainment Ltd IPO Review |website=chittorgarh.com|access-date=24 April 2019}}{{Cite web|url=https://www.televisionpost.com/shemaroo-entertainment-releases-padmaavat-on-blu-ray-and-dvd-for-cinema-lovers/|title=Shemaroo Entertainment Releases Padmaavat On Blu-ray and DVD for Cinema Lovers|date=12 July 2018|website=TelevisionPost|access-date=24 April 2019|archive-date=13 October 2018|archive-url=https://web.archive.org/web/20181013211559/https://www.televisionpost.com/shemaroo-entertainment-releases-padmaavat-on-blu-ray-and-dvd-for-cinema-lovers/|url-status=dead}}
They also provide religious content with devotional videos, live streaming of shrines, temples, and more in categories such as Bhakti, Ibaadat and Gurbani via their apps Ibaadat and Hari Om.{{Cite web|url=http://www.indiantelevision.com/movies/hindi/shemaroo-gears-up-for-digital-era-adds-devotional-app-ibaadat-180525|title=Shemaroo gears up for digital era; adds devotional app Ibaadat|date=25 May 2018|website=Indian Television Dot Com|access-date=24 April 2019}}{{Cite web|url=http://english.webdunia.com/hinduism-fables/shemaroo-launches-hariom-an-all-inclusive-hindu-devotional-app-118022200004_1.html|title=Shemaroo Launches "HariOm" An All Inclusive Hindu devotional app|website=Webdunia |access-date=24 April 2019}}{{Cite web|url=https://www.moneycontrol.com/news/business/shemaroo-targeting-five-times-growth-in-five-years-2744421.html|title=Shemaroo targeting five times growth in five years|website=Moneycontrol|access-date=24 April 2019}}
Their distribution network includes an in-house television syndication team, a new media technology team for mobile value-added services (MVAS), the Internet, DTH and a nationwide home entertainment distribution network. The company has partnered with Airtel, Vodafone, Idea, MTN, Ooredoo and Etisalat to distribute content like videos, music and live streaming via MVAS. They also have an online presence on YouTube, where their channels receive an estimated 2.2 billion monthly views on average.{{Cite web|url=https://www.livemint.com/Companies/u7DPwtxvwoVpeHhLJ9OrDO/Shemaroo-scripts-digital-makeover-with-streaming-tieups.html|title=Shemaroo scripts digital makeover with streaming tie-ups|last=Jha|first=Lata|date=26 December 2018|website=Mint|access-date=24 April 2019}}
Their partners include major DTH platforms such as Airtel digital TV, Tata Sky and Dish TV, and TV Networks such as Sony Network, Star TV and Colors Network. The company's subsidiary Contentino Media provides in-flight entertainment for airlines like Emirates, Singapore Airlines, Qatar Airways, Air India, Vistara, Lufthansa and Virgin Atlantic.{{Cite web|url=http://www.shemarooent.com/inflight/|title=Inflight |publisher=Shemaroo Entertainment Limited |access-date=24 April 2019}}
The company's brand Yedaz is its official Bollywood licensing and merchandising rights holder that sells Bollywood-themed products like T-shirts and mugs.{{Cite web|url=https://brandequity.economictimes.indiatimes.com/news/business-of-brands/shemaroos-licensing-and-merchandising-brand-yedaz-to-make-its-presence-felt-at-india-licensing-expo-2018/65497998|title=Shemaroo's licensing and merchandising brand 'Yedaz', to make its presence felt at India Licensing Expo 2018 – ET BrandEquity |website=ETBrandEquity.com|access-date=24 April 2019}}{{Cite web|url=https://www.televisionpost.com/shemaroo-partners-tiktok-vigo-video-to-promote-bollywood-merchandise-brand-yedaz/|title=Shemaroo partners TikTok, Vigo Video to promote Bollywood merchandise brand Yedaz|date=16 August 2018|website=TelevisionPost|access-date=24 April 2019}} They've also established the Shemaroo Institute of Film and Technology (SIFT).{{Cite web|url=http://www.washingtonbanglaradio.com/content/115034915-shemaroo-institute-film-and-technology-sift-becomes-first-certified-nuke-authorize|archive-url=https://web.archive.org/web/20220407014712/http://www.washingtonbanglaradio.com/content/115034915-shemaroo-institute-film-and-technology-sift-becomes-first-certified-nuke-authorize|url-status=dead|archive-date=7 April 2022|title=Shemaroo Institute of Film and Technology (SIFT) Becomes First Certified Nuke Authorized Training Institute by The Foundry|website=WBRi Washington Bangla Radio USA|language=en-wbri|access-date=24 April 2019}}
ShemarooMe
In February 2019, Shemaroo Entertainment launched its own video-on-demand service app called ShemarooMe, which is available for Android and iOS.{{Cite web|url=https://gadgets.ndtv.com/entertainment/news/shemaroo-launches-video-streaming-app-shemaroome-for-android-ios-and-web-1993166|title=Shemaroo Launches Video Streaming App ShemarooMe for Android, iOS, and Web|website=NDTV Gadgets 360|date=13 February 2019 |access-date=24 April 2019}} It is also available on the web for viewers. The Bollywood actor Tiger Shroff was present at the launch event of this app in Mumbai.{{Cite web|url=https://www.msn.com/hi-in/news/india/tiger-shroff-launches-shemaroo-me-app-filmibeat/vp-BBTyA6N|title=Tiger Shroff Launches Shemaroo Me App {{!}} Filmibeat|publisher=MSN|access-date=24 April 2019}}
The OTT video streaming service primarily provides content from the company's content library including movies, TV shows, songs, etc.{{Cite web|url=https://www.exchange4media.com/digital-news/shemaroo-launches-ott-platform-shemaroome-94672.html|title=Shemaroo launches OTT platform, ShemarooMe |website=Exchange4media|access-date=24 April 2019}}{{Cite web|url=https://www.televisionpost.com/shemaroo-launches-ott-app-with-two-subscription-plans-looks-to-enter-us-market-in-coming-quarter/|title=Shemaroo launches OTT app with two subscription plans, looks to enter US market in coming quarter|date=14 February 2019|website=TelevisionPost|access-date=24 April 2019}} The content is available in languages like Hindi, Gujarati, Marathi, South Indian Languages, Dub Versions of many languages and Punjabi.
The service follows a freemium business model. Some of the content is available for users to stream for free, and the rest requires a subscription to be accessed. It was launched in the USA in April 2019.{{Cite press release|url=https://www.prnewswire.com/news-releases/leading-indian-entertainment-company-shemaroo-enters-the-us-market-with-the-launch-of-its-direct-to-consumer-ott-platform-shemaroome-300833625.html|title=Leading Indian Entertainment Company Shemaroo Enters the US Market with the Launch of its Direct-To-Consumer OTT Platform "ShemarooMe"|last=Limited|first=Shemaroo Entertainment|agency=PR Newswire|access-date=24 April 2019}}
In July 2020, ShemarooMe announced the launch of its new on-demand movie platform called 'ShemarooMe Box Office.' ShemarooMe has also inked a strategic partnership with BookMyShow, India's leading entertainment destination, to ensure more cine-goers have access to the content.{{Cite web|url=https://brandequity.economictimes.indiatimes.com/news/business-of-brands/shemaroome-launches-box-office/76983276|title=ShemarooMe launches 'Box Office'|website= Brand Equity.com| date=July 15, 2020|access-date=24 April 2019}}{{Cite web|url=https://www.financialexpress.com/entertainment/shemaroome-takes-a-cue-from-amazon-prime-disneyhotstar-to-premiere-4-hindi-movies/2025337/|title=ShemarooMe takes a cue from Amazon Prime, Disney+Hotstar – to premiere 4 Hindi movies|website= Financial Express| date=July 16, 2020|access-date=24 April 2019}}
TV Channels
| class="wikitable"
!Channel !Launched !Language !Category |
| Shemaroo Marathibana
|rowspan="2"|2020 |Marathi |Movies |
| Shemaroo TV
|rowspan="3"|Hindi |rowspan="3"|GEC |
| Shemaroo Umang
|2022 |
| Chumbak TV
|2023 |rowspan="3"|Hindi |rowspan="3"|Kids |
= Shemaroo Marathibana =
Shemaroo Marathibana{{cite web|title=Shemaroo launches Marathi movie channel, 'MarathiBana'|url=https://www.afaqs.com/news/media/shemaroo-launches-marathi-movie-channel-marathibana-2|work=afaqs|date=14 January 2020 |accessdate=15 January 2020}}{{cite web|title=Two power-packed years of Shemaroo MarathiBana|url=https://www.adgully.com/two-power-packed-years-of-shemaroo-marathibana-113074.html?amp=1|work=adgully|accessdate=13 January 2022}}{{cite web|title=TMKOC's Marathi version 'Gokuldhamchi Duniyadari' to air on Shemaroo MarathiBana|url=https://mediabrief.com/gokuldhamchi-duniyadari-to-air-on-marathibana/|work=Mediabrief|date=30 July 2022 |accessdate=30 July 2022}} is a Marathi language Entertainment channel owned by Shemaroo Entertainment Media Network. It was launched on 14 January 2020.
Current broadcasts
=Shemaroo Umang=
Shemaroo Umang{{cite web|title=Shemaroo launches a new Hindi GEC 'Shemaroo Umang'|url=https://www.afaqs.com/news/advertising/shemaroo-launches-a-new-hindi-gec-shemaroo-umang|work=Afaqs|date=14 April 2022 |accessdate=15 April 2022}}{{cite news|title=Shemaroo launches free-to-air Hindi general entertainment channel|url=https://economictimes.indiatimes.com/industry/media/entertainment/shemaroo-launches-free-to-air-hindi-general-entertainment-channel/articleshow/90842529.cms|work=m.economictimes|date=14 April 2022 |access-date=14 April 2022 |last1=Laghate |first1=Gaurav }}{{cite web|title=Shemaroo launches new Hindi GEC 'Shemaroo Umang'|url=https://bestmediainfo.com/lite/2022/04/shemaroo-launches-new-hindi-gec-shemaroo-umang/|work=Bestmediainfo|accessdate=13 April 2022}} is a Hindi language General Entertainment free-to-air channel that is owned by Shemaroo Entertainment Media Network. This channel was launched on 5 April 2022.{{cite web|title=Shemaroo launches a new Free-To-Air Hindi GEC 'Shemaroo Umang'|url=https://www.medianews4u.com/shemaroo-launches-a-new-free-to-air-hindi-gec-shemaroo-umang/|work=Medianews4you|date=13 April 2022 |accessdate=15 April 2022}}{{cite web|title=Shemaroo Entertainment launches Hindi GEC 'Shemaroo Umang'|url=https://www.exchange4media.com/amp/media-tv-news/shemaroo-entertainment-launches-hindi-gec-shemaroo-umang-119661.html|work=Exchange4media |accessdate=13 April 2022}}
=Former broadcasts=
Original series
=Shemaroo TV=
Shemaroo TV is an Indian Hindi-GEC free-to-air television channel{{cite news |title=Shemaroo TV Launched and Available in DD Freedish Channel Number 28 But Shemaroo Tv Rebrand in 1 October 2022 a New Channel name Shemaroo Plus|url=https://www.freedish.in/2020/04/shemaroo-tv.html |access-date=21 May 2020 |language=en}}{{cite news |title=Shemaroo Entertainment announces the launch of Hindi Entertainment FTA channel, Shemaroo TV |url=https://www.businessinsider.in/advertising/media/news/shemaroo-entertainment-announces-the-launch-of-hindi-entertainment-fta-channel-shemaroo-tv/articleshow/75447585.cms |access-date=21 May 2020 |work=Business Insider}} owned by Shemaroo Entertainment Media Network. The channel was launched on 1 May 2020 for the entertainment of Indian audience.{{cite news |title=Shemaroo launches Hindi entertainment channel -Shemaroo TV - ET BrandEquity |url=https://brandequity.economictimes.indiatimes.com/news/media/shemaroo-launches-hindi-entertainment-channel-shemaroo-tv/75450209 |access-date=21 May 2020 |work=ETBrandEquity.com |language=en}}{{Cite web |title=shemaroo launches new channel |url=https://www.tribuneindia.com/news/lifestyle/shemaroo-launches-new-channel-80187 |access-date=21 January 2024 |website=tribune india}}
=Former shows=
Original shows
- Karmadhikari Shanidev{{Cite web |title=vineet choudhary putting effort to get-language dialogue delivery right for shanidev |url=https://www.outlookindia.com/art-entertainment/vineet-choudhary-putting-effort-to-get-language-dialogue-delivery-right-for-shanidev--news-335878/amp |access-date=21 January 2024 |website=outlook india|date=11 December 2023 }}
- Tulsidham Ke Laddu Gopal{{Cite news |date=2023-08-16 |title=Het Makwana to star in 'Tulsi Dham ke Laddoo Gopal' |url=https://timesofindia.indiatimes.com/tv/news/hindi/het-makwana-to-star-in-tulsi-dham-ke-laddoo-gopal/articleshow/102776521.cms |access-date=2024-01-21 |work=The Times of India |issn=0971-8257}}
- Waah Bhai Waah
=Chumbak TV=
Chumbak TV{{cite web|title=Shemaroo launches Hindi entertainment channel Chumbak TV|url=https://www.exchange4media.com/media-tv-news/shemaroo-launches-hindi-entertainment-channel-chumbak-tv-127292.html|work=Exchange4media|accessdate=11 May 2023}}{{cite web|title=Shemaroo launches Hindi entertainment channel 'Chumbak TV'|url=https://www.medianews4u.com/shemaroo-launches-hindi-entertainment-channel-chumbak-tv/|work=Medianews4u|date=12 May 2023 |accessdate=12 May 2023}}{{cite web|title=Shemaroo Entertainment launches Hindi entertainment channel 'Chumbak TV'|url=https://mediabrief.com/shemaroo-entertainment-launches-chumbak-tv/|work=Mediabrief|date=11 May 2023 |accessdate=11 May 2023}} is an Indian Hindi-language free-to-air youth centric entertainment channel which was owned by Shemaroo Entertainment Media Network.{{Cite web |title=Shemaroo Entertainment launches 'Chumbak TV', IBW News: English News, Breaking News in English, ताज़ा हिंदी समाचार |url=https://www.indianbroadcastingworld.com/shemaroo-entertainment-chumbak-tv/ |access-date=2023-06-12 |website=Indian Broadcasting World |language=en-US}} The channel was launched on 6 May 2023.{{cite web|title=शेमारू एंटरटेनमेंट ने लॉन्च किया नया चैनल 'चुबंक टीवी', इस तरह का होगा कंटेंट|url=https://www.samachar4media.com/tv-media-news/shemaroo-entertainment-has-launched-a-new-hindi-entertainment-channel-chumbak-tv-59999.html/amp|work=samachar4media|accessdate=12 May 2023}}{{Cite web |title=शेमारू एंटरटेनमेंट ने लॉन्च किया नया चैनल 'चुबंक टीवी', इस तरह का होगा कंटेंट |url=https://www.samachar4media.com/tv-media-news/shemaroo-entertainment-has-launched-a-new-hindi-entertainment-channel-chumbak-tv-59999.html |access-date=2023-06-12 |website=Media News, Advertising News, Media Industry Updates – Samachar4media}}{{Cite web |title=Shemaroo launches Chumbak TV, targeting youth audience with a mix of live-action and animated content - |url=https://www.animationxpress.com/latest-news/shemaroo-launches-chumbak-tv-targeting-youth-audience-with-a-mix-of-live-action-and-animated-content/ |access-date=2023-06-12 |website=www.animationxpress.com|date=11 May 2023 }}{{Cite web |date=2023-05-12 |title=Shemaroo launches Hindi entertainment channel Chumbak TV |url=https://www.bizasialive.com/shemaroo-launches-hindi-entertainment-channel-chumbak-tv/ |access-date=2024-03-31 |website=www.bizasialive.com |language=en-GB}}
References
{{Reflist}}
External links
- {{Official website|https://shemarooent.com/}}
- [https://www.shemaroome.com/ ShemarooMe]
{{Authority control}}
Category:Film distributors of India
Category:Home video distributors
Category:Film production companies based in Mumbai
Category:Entertainment companies established in 1962
Category:Hindi-language YouTube channels
Category:Companies listed on the National Stock Exchange of India
Category:Companies listed on the Bombay Stock Exchange