SheraSeven
{{Short description|American YouTube streamer}}
{{Infobox person
| name = SheraSeven
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| birth_name = Leticia Padua{{cite web |last1=McIntosh |first1=Kimberly |title='The female Andrew Tate': the new influencer dating doctrine is extreme – but I can see why it's popular |url=https://www.theguardian.com/commentisfree/2023/aug/09/female-andrew-tate-influencer-dating-debt-man-bills |website=The Guardian |access-date=May 11, 2024 |date=August 9, 2023}}
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| other_names = Shera Seven
| spouse = James Scott
| occupation = {{hlist|Livestreamer|YouTuber|dating coach|social media personality}}
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| module = {{Infobox YouTube personality |embed=yes
| channel_handle = SheRaSeven1
| channel_display_name = SheraSeven
| years_active = 2013–present
| genre = {{hlist|Livestreaming|dating advice}}
| subscribers = 634,000
| views = 67,692,924
| silver_year =
| stats_update = May 11, 2024
}}
}}
Leticia Padua, known online as SheraSeven or Shera Seven, is an American livestreamer, YouTuber, dating coach, and social media personality. Her YouTube livestreams give dating advice to women about marrying rich and getting money from men. She is also known as the "sprinkle sprinkle lady" for her catchphrase, "sprinkle sprinkle". Clips from her livestreams began going viral on TikTok in 2023. Critics have complimented her content for its humor while also describing her as controversial, variously calling her views on heterosexual dating "deeply nihilistic", "Machiavellian", and "completely unprogressive".
Career
Leticia Padua, born March 6, 1979, began making YouTube videos as SheraSeven in 2013. In her videos and livestreams, SheraSeven often encourages women over the age of 25 to employ persuation tactics and reverse psychology to get rich older men to pay for their expenses while avoiding broke men, to whom she refers as "dusties", as a way to game the patriarchy.{{cite web |last1=Sanghani |first1=Radhika |title=The women who aim to live like a princess – with a rich boyfriend paying for it |url=https://www.telegraph.co.uk/women/life/new-feminism-thewizardliz-sheraseven-living-off-boyfriend/ |website=The Telegraph |access-date=May 11, 2024 |date=August 23, 2023}} She is known online as the "sprinkle sprinkle lady" for her catchphrase, "sprinkle sprinkle", which she says after giving words of advice.{{cite web |last1=Mwai |first1=Kui |title=Is the Cheesecake Factory a Good Date? A Woman's Viral Video Sparks Discourse |url=https://blavity.com/cheesecake-factory-date |publisher=Blavity |access-date=May 11, 2024 |date=October 17, 2023}} Her fans have often jokingly described her as a female version of Andrew Tate.{{cite web |last1=Francombe |first1=Amy |title=The Commodification of Hating Men |url=https://www.vice.com/en/article/g5yd39/commodification-of-hating-men |website=Vice |access-date=May 11, 2024 |date=August 25, 2023}} SheraSeven has personally pointed to the books of G.L. Lambert as an influence and credited his book "Ho Tactics" for helping her develop her savage persona.{{cite web |title=Read these two books |url=https://www.tiktok.com/@gllambert/video/7411969338770607390}} Critics have described her as controversial for her views on gender.{{cite web |last1=Wray |first1=Maya |title='These are the nails that pull in the big bucks': Sugar baby gives controversial advice on traditional 'love relationships' |url=https://www.dailydot.com/news/sugar-baby-denounces-love-relationships/ |website=The Daily Dot |access-date=May 11, 2024 |date=January 9, 2024}}
Clips of SheraSeven's livestreams began being posted on TikTok in the spring of 2023. She had over 500 thousand YouTube subscribers by November of that year. Clips of her on TikTok amassed over 20 billion views by August 2023, and videos tagged with "sprinkle sprinkle" had over two billion views on the platform by 2024. A fan account of hers, Sheralations, had almost 400 thousand followers on TikTok before being leaving the platform in 2023. Kerame Marcellus of Essence called Shera Seven "a favorite on TikTok" for her "candid dating and money advice for women online". In January 2024, SheraSeven was featured in Brandon Blackwood's Valentine's Day campaign.{{cite web |last1=Marcellus |first1=Kerane |title=In Case You Missed It: Brandon Blackwood's Latest Valentine's Day Collection, Stephen Curry In Head Of State, And More |url=https://www.essence.com/fashion/icymi-brandon-blackwood-valentines-day-collection/ |website=Essence |access-date=May 11, 2024 |date=January 29, 2024}}
Public image
Steffi Cao of Bustle identified SheraSeven as one of a crop of "dark feminine" influencers, whose content "pull[s] viewers in with{{nbsp}}... confidence and humor", and summarized their philosophy as being that "men are interchangeable, problematic, and take up too much emotional space".{{cite web |last1=Cao |first1=Steffi |title=Marrying For Money Is In Again & "Dark Feminine" Influencers Will Help You Do It |url=https://www.bustle.com/life/sheraseven-thewizardliz-dark-feminine-dating-tips-rich-husband |website=Bustle |access-date=May 11, 2024 |date=February 15, 2024}} For Vox, Rebecca Jennings called SheraSeven "among the funniest people on the internet" and "extremely entertaining", but added that she was "part of a wave of arguably regressive and deeply nihilistic 'dating experts' currently taking over TikTok" and that "her philosophy ultimately reduces women to sexual objects whose value decreases the less traditionally attractive they become".{{cite web |last1=Jennings |first1=Rebecca |title=Why is dating advice on TikTok so sexist — and so bleak? |url=https://www.vox.com/culture/23978325/dating-advice-shera-seven-tiktok-sprinkle-sprinkle |website=Vox |access-date=May 11, 2024 |date=November 29, 2023}} Tara Kenny of Dazed wrote in 2023 that SheraSeven and other women dating advice influencers took "a hardline, Machiavellian stance that sets them apart from their softer, touchy-feely counterparts" and that parts of their content "fall into the same toxic thought patterns as those manosphere channels they're trying to counteract".{{cite web |last1=Kenny |first1=Tara |title=Andrew Tate for girls: the new wave of woman self-help gurus |url=https://www.dazeddigital.com/life-culture/article/59961/1/andrew-tate-for-girls-the-new-wave-of-woman-self-help-gurus |website=Dazed |access-date=May 11, 2024 |date=May 30, 2023}} For Indy100, Kate Plummer called her opinions on gender roles in heterosexual relationships "completely unprogressive", while Raquel Rosario Sánchez wrote for The Critic that she "dispense[d] faux-empowerment".{{cite web |last1=Plummer |first1=Kate |title=Who's SheRaSeven? The eyebrow-raising influencer deemed a 'female Andrew Tate' |url=https://www.indy100.com/tiktok/sheraseven-andrew-tate-influencer-female |website=Indy100 |access-date=May 11, 2024 |date=August 15, 2023}}
Personal life
SheraSeven's husband, James Scott, works as an SQL developer and appears in the background of many of her livestreams. They have two daughters together. {{cite web |last1=Honore |first1=Pretty |title=We Just Found Out Who the 'Sprinkle Sprinkle' Lady Is Married to — Meet Her Mystery Man |url=https://www.distractify.com/p/shera-seven-husband |website=Distractify |access-date=May 11, 2024 |date=August 24, 2023}}