Shift (MSNBC)

{{Short description|Online streaming network}}

{{Use mdy dates|date=March 2025}}

{{Infobox broadcasting network

| network_name = Shift

| network_logo = File:Shift_MSNBC_logo.jpg

| country = United States

| network_type = Internet streaming

| available =

| owner = NBCUniversal
MSNBC

| key_people =

| launch_date = {{Start date|2014|7|13}}

| dissolved = {{End date|2015}}

| founder =

| past_names = msnbc2

| website = [http://www.msnbc.com/shift Official website]

| revenue =

}}

Shift (stylized as shift by msnbc, formerly msnbc2) was an online live-streaming video network run by MSNBC. It was launched in July 2014 to provide a platform for original video series which diverge from the MSNBC television network's political focus.

History

In July 2014, MSNBC.com launched msnbc2, a brand for several web-only series hosted by MSNBC personalities,{{cite web|url=http://www.msnbc.com/msnbc/watch/krystal-clear-on-iraq-clinton-283776579633|title=Krystal Clear on Iraq & Clinton|work=MSNBC|access-date=6 July 2015}} in December 2014, msnbc2 was renamed shift by msnbc, with a daily live stream and programming schedule which was less focused on politics and is more tailored to a younger audience.{{cite web|url = http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-msnbc-online-20141216-story.html|title = MSNBC targets young viewers with streaming video service Shift|date = December 16, 2014|author = Stephen Battaglio|work = Los Angeles Times}} The channel was later shut down{{Citation needed|date=July 2024}}.

Programming

=Programs=

  • Sports Matters hosted by Rob Simmelkjaer (released Mondays)
  • Reporter's Notebook hosted by Beth Fouhy (released Mondays)
  • Changing America hosted by Voto Latino CEO Maria Teresa Kumar (released Tuesdays)
  • The Docket hosted by attorney Seema Iyer (released Tuesdays)
  • The Book Report hosted by Richard Wolffe (released Tuesdays)
  • Road Map hosted by Ayman Mohyeldin (released Wednesdays)
  • Nerding Out hosted by Dorian Warren (released Thursdays)
  • Code Forward hosted by Nellie Bowles and Jason Del Rey (co-produced by Re/code, released Thursdays)
  • The Briefing hosted by Luke Russert (released Fridays)
  • So Popular! hosted by Janet Mock (released Fridays)
  • Just Faith hosted by Rev. Jacqui Lewis (released Fridays)
  • REACH! hosted by Natalie Auzenne (released Saturdays)
  • shift-only version of First Look hosted by Betty Nguyen
  • msnbc Originals
  • Three Cents hosted by Josh Barro
  • Krystal Clear hosted by Krystal Ball
  • Out There hosted by Thomas Roberts
  • Greenhouse hosted by Tony Dokoupil

See also

References