Shift (MSNBC)
{{Short description|Online streaming network}}
{{Use mdy dates|date=March 2025}}
{{Infobox broadcasting network
| network_name = Shift
| network_logo = File:Shift_MSNBC_logo.jpg
| country = United States
| network_type = Internet streaming
| available =
| owner = NBCUniversal
MSNBC
| key_people =
| launch_date = {{Start date|2014|7|13}}
| dissolved = {{End date|2015}}
| founder =
| past_names = msnbc2
| website = [http://www.msnbc.com/shift Official website]
| revenue =
}}
Shift (stylized as shift by msnbc, formerly msnbc2) was an online live-streaming video network run by MSNBC. It was launched in July 2014 to provide a platform for original video series which diverge from the MSNBC television network's political focus.
History
In July 2014, MSNBC.com launched msnbc2, a brand for several web-only series hosted by MSNBC personalities,{{cite web|url=http://www.msnbc.com/msnbc/watch/krystal-clear-on-iraq-clinton-283776579633|title=Krystal Clear on Iraq & Clinton|work=MSNBC|access-date=6 July 2015}} in December 2014, msnbc2 was renamed shift by msnbc, with a daily live stream and programming schedule which was less focused on politics and is more tailored to a younger audience.{{cite web|url = http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-msnbc-online-20141216-story.html|title = MSNBC targets young viewers with streaming video service Shift|date = December 16, 2014|author = Stephen Battaglio|work = Los Angeles Times}} The channel was later shut down{{Citation needed|date=July 2024}}.
Programming
=Programs=
- Sports Matters hosted by Rob Simmelkjaer (released Mondays)
- Reporter's Notebook hosted by Beth Fouhy (released Mondays)
- Changing America hosted by Voto Latino CEO Maria Teresa Kumar (released Tuesdays)
- The Docket hosted by attorney Seema Iyer (released Tuesdays)
- The Book Report hosted by Richard Wolffe (released Tuesdays)
- Road Map hosted by Ayman Mohyeldin (released Wednesdays)
- Nerding Out hosted by Dorian Warren (released Thursdays)
- Code Forward hosted by Nellie Bowles and Jason Del Rey (co-produced by Re/code, released Thursdays)
- The Briefing hosted by Luke Russert (released Fridays)
- So Popular! hosted by Janet Mock (released Fridays)
- Just Faith hosted by Rev. Jacqui Lewis (released Fridays)
- REACH! hosted by Natalie Auzenne (released Saturdays)
- shift-only version of First Look hosted by Betty Nguyen
- msnbc Originals
- Three Cents hosted by Josh Barro
- Krystal Clear hosted by Krystal Ball
- Out There hosted by Thomas Roberts
- Greenhouse hosted by Tony Dokoupil
See also
References
{{Reflist}}
{{MSNBC programming}}
{{Television news in the United States}}
{{NBC Universal}}
{{Authority control}}
Category:American political websites
Category:American news websites
Category:Internet television channels
Category:Defunct video on demand services
Category:Internet properties established in 2014
Category:Internet properties disestablished in 2016
Category:2014 establishments in the United States