Shishang Xiansheng
{{Short description|Monthly men's magazine in China}}
{{Use dmy dates|date=July 2022}}
{{Infobox magazine
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| frequency = Monthly
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| category = Men's magazine
| company = {{ubl|Trends Media Group | IDG | Hearst}}
| publisher = Trends magazine group
| founded = {{start date and age|1993}}
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| country = China
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| language = Chinese
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Shishang xiansheng (时尚先生; Mr Fashionable) is a Chinese monthly men's magazine. It is the first men's magazine in the country.{{cite news|title=Men's magazines all the rage in China|url=http://news.asiaone.com/News/AsiaOne%2BNews/Asia/Story/A1Story20130114-395343.html|archive-url=https://web.archive.org/web/20170222062706/http://news.asiaone.com/News/AsiaOne%2BNews/Asia/Story/A1Story20130114-395343.html|url-status=dead|archive-date=22 February 2017|access-date=19 February 2017|work=Asia One|date=15 January 2013}} In addition, it was the sole magazine targeted Chinese men until 2000 when Da Dushi, another men's magazine, was launched.
History and profile
The magazine was started in 1993 as a supplement to Shishang yieng, a women's magazine.{{cite book
|author1=Geng Song|author2=Derek Hird|title=Men and Masculinities in Contemporary China|url=https://books.google.com/books?id=dUVWAgAAQBAJ&pg=PA57
|year=2013|publisher=BRILL|isbn=978-90-04-26491-5|pages=57,70|location=Leiden}} The founding company was the Trends magazine group. From 1997 Shishang xiansheng became a separate title. Two years later the magazine began to be published as the Chinese version of the American men's magazine Esquire.{{cite news|author=Jeremy Goldkorn|title=Esquire China|access-date=19 February 2017|work=Danwei|url=http://www.danwei.org/magazines/esquire_china.php|date=2 February 2004}} Upon this an English script Esquire was added to the background of its title.{{cite thesis|author=Shuang Li|title=The New Generation of Lifestyle Magazine Journalism in China: The Professional Approach|degree=PhD|year=2011|location=University of Westminster
|url= https://westminsterresearch.westminster.ac.uk/item/8zz0w/the-new-generation-of-lifestyle-magazine-journalism-in-china-the-professional-approach}}
Shishang xiansheng is a venture of Trends Media Group, International Data Group (IDG), and Hearst. The magazine is published by the Trends magazine group on a monthly basis.{{cite web|title=World Magazine Trends 2010/2011. China 2011|url=http://www.mediaconv.com/pdf/102-105%20china_2011.pdf|work=FIPP|access-date=19 February 2017}} Its target audience is affluent Chinese men in their 30s and 40s. The stated objective of Shishang xiansheng is to provide a harmonious balance between the material and spiritual wealth, which reminds the official discourse of Chinese state "to grab with both hands, with both hands tough."{{cite book|author=Tracy K. Lee|title=Constructing Consumerist Masculinities: Men's Lifestyle Magazines in Contemporary China
|url=http://hdl.handle.net/1885/27981|publisher=Monash University|access-date=19 February 2017|year=2008|hdl=1885/27981|isbn=9781876924676 |format=Conference paper}} It mostly covers the topics of fashion and accessories.
The magazine established an award, Man of the Year, in 2004.{{cite journal|author1=Tracy Lee|author2=Geng Song|title=Consumption, Class Formation and Sexuality: Reading Men's Lifestyle Magazines in China|journal=The China Journal|date=July 2010|volume=64|issue=64|pages=159–177 |doi=10.1086/tcj.64.20749251|s2cid=140530345}} In 2005 Wang Feng was appointed the editor-in-chief of the magazine. In 2008 a movie, Esquire Runway, was produced by the publishing company to celebrate the fifteenth anniversary of the magazine.{{cite magazine
|author=Derek Elley|title=Review: 'Esquire Runway'|url=https://variety.com/2008/film/reviews/esquire-runway-1200508730/|access-date=19 February 2017|magazine=Variety|date=27 June 2008}} Shishang xiansheng was the best selling men's magazine in China in 2010 with a circulation of 680,000 copies based on the reports by the publishing company.
References
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Category:1993 establishments in China
Category:Chinese-language magazines
Category:Hearst Communications publications
Category:Magazines established in 1993
Category:Magazines published in China