ShopStyle
ShopStyle is a digital shopping platform owned by Ebates.{{Cite web|url=https://www.businesswire.com/news/home/20170223006470/en/Ebates-Acquires-ShopStyle-PopSugar|title=Ebates Acquires ShopStyle From PopSugar Inc.|date=2017-02-24|website=www.businesswire.com|language=en|access-date=2019-02-04}} Launched in 2007 as a Web search engine for fashion, it was thereafter transformed into a fashion marketplace and inspiration engine.{{cite web|url=http://fashionandmash.com/2016/02/23/shopstyle-expansion-takes-it-from-search-to-digital-marketplace/|archive-url=https://web.archive.org/web/20160226093215/http://fashionandmash.com/2016/02/23/shopstyle-expansion-takes-it-from-search-to-digital-marketplace/|url-status=usurped|archive-date=February 26, 2016|title=ShopStyle: Expansion takes it from search to digital marketplace|date=23 February 2016|work=fashionandmash.com}} ShopStyle lists over 14 million products across apparel, accessories, beauty, home furnishings and kids' items. It drives $1 billion in gross sales to its global network of 1,400 retailers.{{cite web|url=https://www.wsj.com/articles/popsugar-wants-to-become-the-mobile-shopping-cart-for-fashion-1455274800|title=PopSugar Wants to Become the Mobile Shopping Cart for Fashion|first=Mike|last=Shields|date=12 February 2016|publisher=|via=Wall Street Journal}} ShopStyle is also the commerce engine behind Collective Voice, a creator marketing company with over 14,000 bloggers, vloggers and social media users,{{Cite web|last=Indvik|first=Lauren|title=ShopStyle Launches Product to Help Influencers Monetize Instagram|url=https://fashionista.com/2016/04/shopstyle-looks-and-collections-widget-instagram-shop|access-date=2021-03-18|website=Fashionista|language=en}} who use ShopStyle’s platform to earn money from the sales they drive to retailers.
History
ShopStyle was thought-up by San Francisco-based UK expat Andy Moss{{Cite web|url=https://blog.roadster.com/2015/07/06/roadsters-andy-moss-a-different-kind-of-silicon-valley-entrepreneur/|title=Roadster's Andy Moss: A Different Kind of Silicon Valley Entrepreneur|date=2015-07-06|website=Roadster Blog|language=en|access-date=2019-02-04}} in 2006 while he was running local e-commerce website Cairo{{fact|date=January 2021}} and noticed that shoes were among the most popular items searched for there.{{cite web|url=https://blog.roadster.com/2015/07/06/roadsters-andy-moss-a-different-kind-of-silicon-valley-entrepreneur/|title=Roadster's Andy Moss: A Different Kind of Silicon Valley Entrepreneur|date=6 July 2015|work=roadster.com}}{{cite web|url=https://www.businessoffashion.com/articles/fashion-tech/fashion-20-social-shopping-at-shopstyle|title=Social Shopping at ShopStyle|date=28 April 2009|work= businessoffashion.com}} The technology behind ShopStyle was created by a group of engineers Moss had met while working at Ariba (now SAP Ariba), including Trey Matteson,{{cite web|url=https://angel.co/trey-matteson|title=Trey Matteson|work=angel.co}} Garrick Toubassi{{cite web|url=https://www.bloomberg.com/research/stocks/private/person.asp?personId=38761069&privcapId=37349195|title=Garrick Toubassi: Executive Profile & Biography - Businessweek|work=bloomberg.com}} and Mike Lenz.{{cite web|url=https://angel.co/mike-lenz|title=Mike Lenz|work=angel.co}} The US website launched in February 2007 with a focus on aesthetics and user experience in an attempt to recreate a magazine-like experience digitally. It was variously described as an online equivalent of a shopping mall or a shoppable digital magazine.
In September 2007 PopSugar Inc. (then Sugar Publishing) purchased ShopStyle for an undisclosed sum.{{cite web|url=https://venturebeat.com/2007/09/25/sugar-swallows-shopstyle-battle-for-woman-online-continues/|title=Sugar swallows Shopstyle — battle for women online continues|work=venturebeat.com}}{{Cite web|last=Malik|first=Om|date=2007-09-25|title=Sugar Buys ShopStyle, Changes Name|url=https://gigaom.com/2007/09/25/sugar-publishing-buys-shopstyle-changes-name/|archive-url=https://web.archive.org/web/20071011020418/http://gigaom.com/2007/09/25/sugar-publishing-buys-shopstyle-changes-name/|url-status=dead|archive-date=October 11, 2007|access-date=2021-03-18|website=gigaom.com|language=en-US}} After the acquisition, ShopStyle focused its efforts on broadening out the product count, retailer expansion and becoming a search engine for fashion{{cite web|url=https://www.theguardian.com/media/pda/2008/nov/17/startups-digitalmedia|title=Elevator Pitch: ShopStyle wants to do online fashion just that little bit better|first=Jemima|last=Kiss|date=17 November 2008|work=theguardian.com}} By the end of 2015 ShopStyle’s global sites generated five million searches per week and listed 12 million products from 1,400 retailers.{{cite web|url=http://www.fashiontrendsdaily.com/fashion-2/shopstyle-changes-shopping-game|title=ShopStyle Changing The Game For Bloggers & Retailers - Fashion Trends Daily|work=fashiontrendsdaily.com}}
In 2017, ShopStyle was bought by Ebates, known now as Rakuten Rewards. {{Cite news |date=2017-02-24 |title=Ebates Acquires ShopStyle From PopSugar Inc. |language=en |work=Bloomberg.com |url=https://www.bloomberg.com/press-releases/2017-02-24/ebates-acquires-shopstyle-from-popsugar-inc |access-date=2023-01-26}}
References
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External links
- [http://www.shopstyle.com Official Website]