Shopbop

Shopbop was founded by Bob Lamey,{{cite web|url=https://www.ft.com/content/867dbb18-a795-11da-85bc-0000779e2340|title=Amazon buys online fashion retailer Shopbop|last=Birchall|first=Jonathan|date=February 27, 2006|publisher=Financial Times|access-date=April 18, 2018}} Martha Graettinger, and venture investor Ray Zemon{{cite web|url=https://isthmus.com/arts/emphasis/fashion-conscious-in-madison-shopbop/|title=Fashion Conscious in Madison: Shopbop|last=Nabilcy|first=Kyle|date=March 8, 2012|publisher=Isthmus|access-date= April 18, 2018}} in November 1999{{cite web|url=http://host.madison.com/business/shopbop-gets-help-retailing-on-web/article_4358cd11-5354-5c90-ae14-48fff8bf7bf3.html|title=Shopbop Gets Help Retailing on Web|last=Fischer|first=Ben|date=February 28, 2006|publisher=madison.com|access-date= April 18, 2018}} in Madison, Wisconsin.{{cite web|url=http://host.madison.com/wsj/business/a-fashionable-neighbor-shopbop-transforms-stretch-of-east-wash/article_1f6e8802-29ae-11e1-b2ae-0019bb2963f4.html|title=A fashionable neighbor: Shopbop transforms stretch of East Wash|last=Adams|first=Barry|date=December 20, 2011|publisher=Wisconsin State Journal|access-date=April 18, 2018}} It was originally the internet presence of brick and mortar clothing dealer Bop in downtown Madison (the shop was closed in 2014).{{cite web|url=http://host.madison.com/wsj/business/shopbop-to-close-bop-store-while-expanding-local-presence/article_a7ecd19f-ba38-5705-b54e-467b62e36492.html|title=Shopbop to close Bop store while expanding local presence|last=van Enkenvoort|first=Bob|date=December 17, 2014|publisher=Madison.com|access-date=April 18, 2018}} Graettinger and Lamey chose Madison because it was a college town with strong fashion-conscious student base.{{cite web|url=https://badgerherald.com/news/2004/05/04/bops-only-storefront/|title=Bop's only storefront found in Madison|last=Mosher|first=Lindsay|date=May 4, 2004|publisher=The Badger Herald|access-date=April 18, 2018}}

Shopbop was acquired by Amazon.com in February 2006.{{cite web|url=http://news.bbc.co.uk/2/hi/business/4757210.stm|title=Amazon buys Shopbop fashion site|date=February 28, 2006|publisher=BBC News|access-date=April 18, 2018}}{{cite web|url=https://www.wsj.com/articles/SB114105247442984256|title=Amazon Buys Shopbop.com|date=February 27, 2006|publisher=The Wall Street Journal|access-date=April 18, 2018}} At the time of the deal it was selling 103 different lines of high-end clothing.{{cite web|url=http://host.madison.com/business/shopbop-gets-help-retailing-on-web/article_4358cd11-5354-5c90-ae14-48fff8bf7bf3.html|title=Shopbop gets help retailing on web|last=Fisher|first=Ben|date=February 28, 2006|publisher=Madison.com|access-date=April 23, 2018}} Since the acquisition Shopbop ran almost completely independently from Amazon, that also sells clothes and accessories,{{cite web|url=https://bits.blogs.nytimes.com/2009/09/08/gaps-piperlime-site-adds-designer-clothes-to-shoe-racks/|title=Gap's Piperlime Site Adds Designer Clothes to Shoe Racks|last=Cain Miller|first=Claire|date=September 8, 2009|work=The New York Times|access-date=April 23, 2018}} and even competed with it.{{cite web|url=https://www.reuters.com/article/us-retail-apparel-stocks/few-signs-of-relief-for-troubled-u-s-apparel-retailers-idUSKCN0XF18K|title=Few signs of relief for troubled U.S. apparel retailers|last=Randewich|first=Noel|date=April 18, 2016|publisher=Reuters|access-date=April 23, 2018}} In September 2013 Shopbop opened the East Dane contemporary menswear website,{{cite web|url=https://www.wsj.com/articles/SB10001424127887324110404578625933374837170|title=Cracking the Mysteries of the Male Shopper|last=Binkley|first=Christina|date=July 25, 2013|publisher=The Wall Street Journal|access-date= April 23, 2018}}{{cite web|url=https://www.gq.com/story/east-dane-shopbop-for-men|title=Meet East Dane, Your New Online Menswear Destination|last=DeLeon|first=Jian|date=September 12, 2013|publisher=GQ|access-date=April 23, 2018}} that merged with Shopbop.com in 2021.{{Cite web |last=Lee |first=Adriana |date=2021-09-29 |title=Exclusive: Shopbop to Absorb East Dane, Launch Shopbop Men |url=https://wwd.com/menswear-news/mens-fashion/shopbop-east-dane-shopbop-men-amazon-1234950171/ |access-date=2023-04-12 |website=WWD |language=en-US}}

The website went through several redesigns, particularly in 2012 and 2017 (among the redesigns, a loyalty program was added to the website).{{cite news|url=http://observer.com/2017/09/shopbop-website-redesign-process/|title=Shopbop Is Getting a Makeover, Just in Time for Fashion Week|last=Siver|first=Dena|date=September 7, 2017|newspaper=Observer|archive-url=https://web.archive.org/web/20180422160621/http://observer.com/2017/09/shopbop-website-redesign-process/|archive-date=April 22, 2018|access-date= April 22, 2018}}{{cite web|url= http://www.instyle.com/fashion/clothing/shopbop-loyalty-program-discounts|title=Fashion Girls Are About to Freak Out Over Shopbop's New Loyalty Program|last=Bennett|first=Alexis|date=October 24, 2017|publisher=InStyle|access-date=April 23, 2018}}{{Cite web |last=US |first=FashionNetwork com |title=Shopbop rebrands for better consumer experience |url=https://us.fashionnetwork.com/news/shopbop-rebrands-for-better-consumer-experience,865267.html |access-date=2023-04-13 |website=FashionNetwork.com |language=en-US}}

In 2022 Shopbop launched a new beauty category.{{Cite web |date=2022-10-03 |title=You Can Now Buy Beauty Products at Shopbop |url=https://www.allure.com/story/shopbop-beauty-online-shop-launch |access-date=2023-04-12 |website=Allure |language=en-US}}{{Cite web |last=Sala |first=Erica La |date=2022-10-03 |title=Amazon-owned Fashion E-tailer Shopbop Enters Beauty |url=https://www.beautyindependent.com/amazon-owned-fashion-e-tailer-shopbop-enters-beauty/ |access-date=2023-04-13 |website=Beauty Independent |language=en-US}}

Today, Shopbop continues to be a leading online destination for fashion-conscious shoppers, offering a wide range of clothing, shoes, bags, and accessories from over 1,000 brands, including top designers such as Tory Burch, Agolde, Ulla Johnson, and Saint Laurent.

Shopbop offers a wide selection of clothing, shoes, bags, and accessories for women. The company's product offerings range from high-end designer pieces to more affordable, trendy items. Shopbop's selection includes dresses, tops, pants, jeans, skirts, outerwear, swimwear, lingerie, and more.

In addition to women's fashion, Shopbop also offers a selection of men's clothing and accessories. The men's collection includes clothing, shoes, and accessories from brands such as Calvin Klein, Levi's, and Tommy Hilfiger.

File:Madison August 2022 113 (Shopbop warehouse).jpgShopbop offers free shipping and returns for all orders within the United States. The company also offers international shipping to over 200 countries.{{Cite web |title=Shopbop Customer Service 1-877-746-7267 |url=https://www.shopbop.com/ci/aboutShopBop/customerservice.html |access-date=2023-04-13 |website=Shopbop |language=en}} Shopbop's return policy allows customers to return items within 30 days of purchase for a full refund. The company also offers free returns for all orders within the United States.

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• {{Official website|https://shopbop.com}}

{{Amazon}}

Category:Online clothing retailers of the United States

Category:Companies based in Madison, Wisconsin

Category:Amazon (company) acquisitions

Category:Retail companies established in 1999

Category:1999 establishments in Wisconsin

Category:Internet properties established in 1999

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