SigFig (company)
{{Short description|Financial technology company}}
{{Infobox company
| name = SigFig
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| industry = Financial technology
| predecessor =
| founded = 2006 as Wikinvest
| founders = Parker Conrad, Michael Sha
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| hq_location_city = San Francisco
| hq_location_country = United States
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| products = Customer engagement software
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SigFig (formerly Wikinvest) is a financial technology company based in San Francisco that builds robo-advisor
History
=Wikinvest=
Wikinvest was founded in 2006 by Parker Conrad and Michael Sha.{{cite web|last1=Hogan|first1=Mike|title=A Take-Charge Portfolio Manager|url=http://online.barrons.com/news/articles/SB50001424053111903964304577422322481308982|website=barrons.com|publisher=Wall Street Journal|access-date=2 September 2014|date=2 June 2012}} {{As of|November 2008|post=,}} the site covered over 1800 companies and over 180 economic issues, and had around 1400 contributors. Wikinvest was a winner in the 2008 SXSW Interactive Web Awards.{{cite web|title=Web Awards Winners|url=http://2008.sxsw.com/interactive/web_awards/winners/|website=SXSW|access-date=2008-11-02|archive-date=2008-03-23|archive-url=https://web.archive.org/web/20080323112549/http://2008.sxsw.com/interactive/web_awards/winners/|url-status=dead}}
Wikinvest also provided a syndication service for financial bloggers, the Wikinvest Wire. Additionally, the site's WikiCharts feature allowed financial charts to be annotated as well as embedded in other websites.
Contributions fell under two main categories, companies and concepts. The former offered financial and business analysis on individual corporations, whereas the latter examined trends in broader economic issues. In addition to being an information resource for the public, the site's financial analysis has also been cited in mainstream business publications such as the Wall Street Journal.{{cite news|url=http://sec.online.wsj.com/article/SB121556943553838139.html |title=Wal-Mart Will Use Show To Test New Casual Lines|work=The Wall Street Journal|date= July 9, 2008}}
=SigFig=
In May 2012, Wikinvest announced that it would be a portfolio tracking and investment adviser referral service with a new name, SigFig.{{cite web|last1=Griffith|first1=Erin|title=Wikinvest Pivots to SigFig, a Comparison Site for Investments|url=http://pando.com/2012/05/01/wikinvest-pivots-to-sigfig-a-comparison-site-for-investments/|publisher=Pando Daily|access-date=2 September 2014|date=1 May 2012}}
{{As of|2012|06|02|post=,}} Wikinvest had 400,000 users. Parker Conrad and Michael Sha said that Wikinvest would eventually be phased out.
{{As of|2015|11|post=,}} the Wikinvest website continued to work, but the mobile apps no longer functioned. Accounts are now mirrored to SigFig.com with the same username and password as the Wikinvest website, but with new, additional features available.
Beginning in 2019, SigFig began to expand into the retail banking space with the launch of SigFig Atlas, a customer needs data discovery, sales enablement, and conversational intelligence software platform.{{Cite press release|last=SigFig|title=SigFig Unveils 'SigFig Atlas', A Digital Platform for Retail Banking Designed to Empower Bankers and Improve Customer Satisfaction|url=https://www.prnewswire.com/news-releases/sigfig-unveils-sigfig-atlas-a-digital-platform-for-retail-banking-designed-to-empower-bankers-and-improve-customer-satisfaction-300819017.html|access-date=2021-01-10|website=prnewswire.com }}
SigFig was also named the top-performing robo-advisor for 2016-2020 investment returns by Backend Benchmarking.{{Cite web |title=Backend Benchmarking Publishes 17th Edition of The Robo Report Covering the 3rd Quarter of 2020 |url=https://www.accesswire.com/614192/Backend-Benchmarking-Publishes-17th-Edition-of-The-Robo-Report-Covering-the-3rd-Quarter-of-2020 |access-date=2021-01-10 |website=Accesswire |date=3 November 2020 }}
References
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