Silk (brand)

{{Short description|American brand of dairy substitute products}}

{{Infobox brand

|name=Silk

|logo= Silk Logo.svg

|logo_size = 150

|image= Oatmilk 1.jpg

|image_size = 150

|caption = A glass of Oat yeah! Silk oat milk

|type= Plant milk

|currentowner= Danone (2017–pres.)

|producedby = Danone North America

|origin= United States

|introduced= {{start date and age|1977}}

|discontinued=

|related=

|markets= North America

|previousowners= {{plainlist|

Dean Foods (2002–13)
Whitewave Foods
(1977–2002, 2013–17)

}}

|trademarkregistrations=

|website={{URL|https://silk.com}}

}}

Silk is an American brand of dairy-substitute products (including soy milk, soy yogurt, almond milk, almond yogurt, cashew milk, coconut milk, oat milk, and other dairy-alternative products) currently owned by Danone after it purchased WhiteWave Foods in 2016.

History

Whitewave Foods was founded in Boulder, Colorado, in 1977 by Steve Demos, initially focusing on soy and tofu products.[https://money.cnn.com/magazines/fsb/fsb_archive/2001/05/01/302536/index.htm Mclean B. Profiles in Persistence: In 1977 Steve Demos had an idea to sell soy-based foods to health-conscious Americans. Two decades later, it's paying off. CNN/Money, May 1, 2001. Accessed December 3, 2020.] The first product was introduced in March 1996 by WhiteWave, Inc. at the Natural Foods Expo in Anaheim, California. In the years that followed, Silk became a successful, worldwide, organic food brand.

In 2002 WhiteWave, Inc was sold to Dean Foods for over $300 million.{{Cite web |date=2002-05-17 |title=Dean Foods buys rest of White Wave |url=https://bizwest.com/2002/05/17/dean-foods-buys-rest-of-white-wave/ |access-date=2021-06-05 |website=BizWest |language=en-US}} The company's sales grew to $350 million in annual revenues by 2005. As the business grew, Silk became the largest purchaser of organic, Non GMO soybeans in North America.{{citation needed|date=December 2012}} According to Silk's web site in August 2009, all its soy beans are sourced from North America including organic and non-GMO soybeans.{{cite web |url=http://www.silksoymilk.com/content/pdf/SilkSoybeanSourcingProgram.pdf |title=Soybean Sourcing and Production Program |publisher=silk.com |access-date=2009-08-12 |url-status=dead |archive-url=https://web.archive.org/web/20100101051743/http://silksoymilk.com/content/pdf/SilkSoybeanSourcingProgram.pdf |archive-date=January 1, 2010}}

In January 2010, the company introduced Silk Pure Almond, an almond milk, and its first non-soy-based product.{{Cite news |last=Chaker |first=Anne Marie |date=2011-01-12 |title=Move Over, Cow |language=en-US |work=The Wall Street Journal |url=https://www.wsj.com/articles/SB10001424052748703791904576075790255426176 |access-date=2021-06-05 |issn=0099-9660}}

In 2013, WhiteWave Foods separated from Dean Foods, and became an independent, publicly traded company.{{Cite web |title=Dean Foods to Spin Off WhiteWave Foods |url=https://consumergoods.com/dean-foods-spin-whitewave-foods |access-date=2021-06-05 |website=Consumer Goods Technology |language=en}}

Silk has been a five-year recipient of the Green Power Leadership Award from the U.S. Department of Energy and the Environmental Protection Agency.{{cite web |url=http://www.epa.gov/greenpower/awards/winners.htm#whit |title=Green Power Leadership Awards 2008 Winners |publisher=United States Department of Energy |date=2008-11-03 |access-date=2008-11-08}}{{cite web |url=http://www.silksoymilk.com/AboutSilkOurCauses/WindPowerAward.aspx |title=Silk Wins Wind Power Award |publisher=Silk Website |access-date=2008-11-08 |archive-url=https://web.archive.org/web/20080529211833/http://www.silksoymilk.com/AboutSilkOurCauses/WindPowerAward.aspx |archive-date=May 29, 2008}}{{Cite web |date=2004-10-06 |title=Leaders in Renewable Energy Market Honored |url=https://www.renewableenergyworld.com/solar/leaders-in-renewable-energy-market-honored-16728/ |access-date=2021-06-05 |website=Renewable Energy World |language=en-US}} {{Clarify|date=February 2010}} Silk has been a supporter of Farm Aid since 2002. Silk is a member of the Soyfoods Association of North America (SANA), which provides information about the health benefits and nutritional advantages of soy consumption.

In July 2016 it was announced that the multinational company Danone would purchase WhiteWave Foods for $10.4 billion.[http://fortune.com/2016/07/13/danone-whitewave-acquisition-2/ Danone CEO: Here's Why We're Buying WhiteWave] BY

BETH KOWITT - July 13, 2016 on Fortune.com The acquisition was completed in April 2017 and newly formed company was named "DanoneWave"[http://www.dairyreporter.com/Manufacturers/Danone-completes-acquisition-of-WhiteWave-to-create-DanoneWave Danone completes acquisition] by Jim Cornall on The Dairy Reporter, 12-Apr 2017

Lawsuit

In the fall of 2009 the Pioneer Press reported that the Cornucopia Institute had made complaints to the U.S. Department of Agriculture accusing Silk producer Dean Foods and its WhiteWave Foods division, of shifting their products away from organics without properly notifying retailers or consumers.[http://www.twincities.com/watchdog/ci_13601148?nclick_check=1 Twin Cities.com Pioneer Press, "Watchdog charges Target"][http://www.cornucopia.org/2009/10/off-target-major-retailer-accused-of-organic-improprieties-state-and-federal-complaints-allege-mislabeling/ Cornucopia Institute web site] According to the Star Telegram and other news sources, Silk brand soy milk was made using organic soybeans switched to conventional soybeans while maintaining the same UPC barcodes and prices on the Silk products while replacing the word "organic" with "natural" on the Silk product packaging.{{Cite web |last=Institute |first=The Cornucopia |date=2009-11-09 |title=Grocers Irked Over Not Being Told That Bestselling Soy Milk is No Longer Organic |url=https://www.cornucopia.org/2009/11/grocers-irked-over-not-being-told-that-bestselling-soy-milk-is-no-longer-organic/ |access-date=2024-04-17 |website=Cornucopia Institute |language=en-US}}

Silk maintains that it sources only domestic/U.S. soy beans. The brand has also enrolled all of its products in the Non-GMO Project's verification process.{{cite web |url=http://www.nongmoproject.org/2011/06/23/silk-beverage-portfolio-achieves-non-gmo-project-verification/ |title=Silk® Beverage Portfolio Achieves Non-GMO Project Verification | the Non-GMO Project |website=nongmoproject.org |access-date=14 January 2022 |archive-url=https://web.archive.org/web/20130415094439/http://www.nongmoproject.org/2011/06/23/silk-beverage-portfolio-achieves-non-gmo-project-verification/ |archive-date=15 April 2013 |url-status=dead}}

Products

{{As of|August 2017}}:{{cite web |url=http://silk.com/products |title=All Silk Products: Silk |website=silk.com |access-date=August 5, 2017 |archive-date=August 6, 2017 |archive-url=https://web.archive.org/web/20170806060731/https://silk.com/products |url-status=dead }}

Refrigerated soy milk: Vanilla, Original, Chocolate, Very Vanilla, DHA Omega-3, Organic Vanilla, Unsweet Vanilla, Organic Unsweetened, Plain Plus Omega-3 DHA (discontinued 2013)
Light soy milk: Original, Vanilla, Chocolate
Shelf-stable soy milk: Original Aseptic, Vanilla Aseptic, Organic Unsweetened Aseptic, Starbucks Vanilla Aseptic (A special blend made for use and purchase in Starbucks' stores)
Shelf-stable single-serve soy milk: Very Vanilla, Chocolate
Specialty soy milk: Pumpkin Spice (seasonal), Nog (seasonal), Chocolate Mint (seasonal)
Dairy-free yogurt alternative: Peach Almond, Strawberry Almond, Vanilla Almond, Dark Chocolate Coconut Almond, Plain Almond, Peach & Mango Soy, Blueberry Soy, Strawberry Soy, Vanilla Soy, Tropical Pineapple Soy, Plain Soy
Creamer: Vanilla Soy, Original Soy, Hazelnut Soy, Vanilla Almond, Caramel Almond, Hazelnut Almond
Almond milk: Vanilla, Original, Organic Original, Dark Chocolate, Unsweetened Vanilla, Unsweetened, Light Vanilla, Light Original
Cashew milk: Original, Unsweetened, Unsweetened Vanilla, Chocolate
Coconut milk: Vanilla, Original, Unsweetened
Almond+Coconut Blend: Original Blend, Unsweetened Blend
Protein nut milk: 2g Sugar, Vanilla, Chocolate
Oat Yeah! OatMilk: The Plain One, Vanilla, Zero Sugar, Oatmeal Cookie Creamer