Simba Chips

{{for|the company synonymous with the potato crisps|Simba (South African company)}}

{{Infobox brand

| name = Simba Chips

| logo = 200px

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| producttype = Potato crisps

| currentowner = PepsiCo (1995)

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| country = South Africa

| introduced = {{start date and age|1957}}

| discontinued =

| related = {{ubl|Ouma Rusks|NikNaks|Ghost Pops|Doritos|Lay's}}

| markets = Southern Africa

| previousowners = {{ubl|Greyvenstyn Family (1957)|Fedfood (1977)|Foodcorp (1992)}}

| tagline = Roars with flavour

| website = {{url|www.simba.co.za/brands|Brand Website}}

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Simba Chips (commonly referred to simply as Simba) is a popular South African brand of potato crisps. It was first introduced in 1957 by the Greyvensteyn family. "Simba" is the Swahili word for "lion" and the product's mascot is an adult male African Lion.{{cite web|title=A flavour of genius|url=http://www.themarketingsite.com/live/article/a-flavour-of-genius/2836/|archive-url=https://web.archive.org/web/20180414130009/http://www.themarketingsite.com/live/article/a-flavour-of-genius/2836|url-status=dead|archive-date=14 April 2018|website=The Marketing Site|accessdate=19 October 2016}}{{cite news|last1=Henderson|first1=Roxanne|title=Simba takes a bite out of 'copycat' competitor|url=http://www.sowetanlive.co.za/business/2016/02/03/simba-takes-a-bite-out-of-copycat-competitor|accessdate=19 October 2016|publisher=Sowetan Live|date=3 February 2016}}

History

Having successfully marketed Ouma Rusks in the 1940s and 1950s, the Greyvensteyn family were looking for ways to diversify their family business. In 1955, Leon Greyvensteyn travelled to a food fair in Germany in search of ideas. It was there that he met a man called Herman Lay – the co-founder of Frito-Lay, the largest chip company in the world.{{cite news |last1=Laing |first1=Robert |date=28 March 2006 |title=Pepsi's comeback: Part II |url=http://mg.co.za/article/2006-03-28-pepsis-comeback-part-ii |accessdate=19 October 2016 |publisher=Mail and Guardian}} The two men struck up a friendship, and Leon travelled on to the United States where he saw a potato chip factory in action.{{Cite web |title=Lay's |url=http://www.fastmoving.co.za/fmcg-suppliers/simba-86/food-9/lay-s-158 |access-date=2016-07-28 |website=Fastmoving.co.za}}{{cite news |date=27 September 2013 |title=Ouma Rusks and Simba Chips |url=http://www.bizcommunity.com/Article/196/626/100842.html |accessdate=19 October 2016 |publisher=BizCommunity}}

References

Category:Food and drink companies of South Africa

Category:Brand name potato chips and crisps