Simyo

File:SIM Simyo2.jpg

The company was founded in May 2005 as a joint-venture with E-Plus. Its headquarters are in Düsseldorf led by Nicolas Biagosch, the current CEO. The success of the pioneer Tchibo late 2004{{cite web |url=http://www.heise.de/mobil/newsticker/meldung/61182 |title=Für eine Hand voll Cent – die Haken bei billigen Mobilfunkangeboten |publisher=Heise Newsticker |date=29 June 2005 |url-status=dead |archive-url=https://web.archive.org/web/20050703001059/http://www.heise.de/mobil/newsticker/meldung/61182 |archive-date=3 July 2005 }} (in a 50-50 cooperation with O2{{cite web |url=http://www.tchibo.com/content/311832/-/en/products/services.html |title=Services - Products |access-date=2012-03-14 |url-status=dead |archive-url=https://web.archive.org/web/20120306030356/http://www.tchibo.com/content/311832/-/en/products/services.html |archive-date=2012-03-06 }}) and Simyo's entry into the German mobile telephony market in early 2005 were followed by several similar offers from other low-cost providers around mid-2005 resulting in a general price decline in the German mobile market.

The German provider Mobilcom first tried to stop Simyo with an injunction, as E-Plus hadn't granted the same conditions to other providers and hadn't given sufficient notice about the start of the mobile offering. The Federal Network Agency decided this case on 12 July 2005{{cite web |url=http://www.bundesnetzagentur.de/cln_1911/EN/PressSection/PressReleases/Archive/2005JanuaryJuly/2005JanuaryJuly_Basepage.html |title=Archived copy |website=www.bundesnetzagentur.de |access-date=6 June 2022 |archive-url=https://archive.today/20120722174720/http://www.bundesnetzagentur.de/cln_1911/EN/PressSection/PressReleases/Archive/2005JanuaryJuly/2005JanuaryJuly_Basepage.html |archive-date=22 July 2012 |url-status=dead}} in favor of Simyo, and justified this by saying that:

:"The simyo offer was not simply a new tariff, but a new product. In light of its commercial, technical and marketing philosophy which has renounced costly, hitherto widely found features, it differed in essential details from conventional prepaid products."

In Germany, it was marketed with the slogan "Weil Einfach einfach einfach ist.", notable for its word repetition. It roughly translates into "because simple is simply simple" or "because easy is simply easy".{{cite web |title=simyo – seit 10 Jahren einfach einfach |url=https://www.dietestfamilie.de/simyo-seit-10-jahren-einfach-einfach/ |website=www.dietestfamilie.de |access-date=14 January 2022 |language=de-DE |date=31 July 2015}}{{cite web |title=Weil einfach einfach einfach ist – Friedrich Jeschke |url=https://www.derfriedri.ch/weil-einfach-einfach-einfach-ist/ |website=Friedrich Jeschke {{!}} Volt Europa |access-date=14 January 2022 |language=de-DE |date=2012-07-04}}

On 3 January 2007, E-Plus announced the complete takeover of Simyo. Simyo does not own a wireless network but, as an MVNO, uses the network infrastructure of its parent company. In May 2010, Nicolas Biagosch took over as CEO from Rolf Hansen. Simyo is part of the E-Plus Group which has 22.7 million subscribers (Dec 2011).{{cite web |url=http://www.eplus-gruppe.de/english/english.asp |title=A challenger in the German mobile telecoms market |access-date=2012-03-14 |archive-url=https://web.archive.org/web/20120317205059/http://www.eplus-gruppe.de/english/english.asp |archive-date=2012-03-17 |url-status=dead }}

Simyo belongs to the Dutch telecommunications group KPN, after acquisition of the remainder of E-Plus on March 14. 2002.{{cite web |url=http://www.telecompaper.com/news/kpn-acquires-full-control-over-eplus |title=KPN acquires full control over E-Plus}} In Spain, Simyo has been operating under the trade name of Simyo as an MVNO since January 29, 2008 through the Orange network. KPN sold its stake in Simyo France on December 22, 2011 {{cite web |date=2011-12-22 |title=Bouygues Telecom to Buy KPN's Simyo as French Competition Grows |url=https://www.bloomberg.com/news/2011-12-22/kpn-to-sell-simyo-virtual-mobile-operation-in-france-to-bouygues-telecom.html |access-date=2024-03-28 |website=Bloomberg News}} to Bouygues Telecom, KPN's main mobile partner in France. KPN lost control of the German Simyo operations in 2014 when it sold E-Plus to Telefonica,{{cite web |url=http://www.fiercewireless.com/europe/telefonica-deutschland-to-phase-out-simyo-brand-reposition-base |title=Telefónica Deutschland to phase out Simyo brand, reposition Base |date=8 July 2016 }} although it retained a financial investment in Telefónica Germany.{{cite web |url=https://www.zdnet.com/article/telefonica-deutschland-closes-eur8-6bn-acquisition-of-e-plus/ |title=Telefonica Deutschland closes €8.6bn acquisition of E-Plus |website=ZDNet }}

Simyo bases its business strategy on "Self-management via the Internet", using a model similar to that originally made popular by online banks. This business structure permits considerable cost savings, which the operator passes on in its rates. Another aspect that helps to cut costs is that they do not subsidise handsets.

Simyo Nederland acquired customers from Debitel (October 23, 2008){{Cite web |url=http://www.zdnet.nl/news/93455/kpn-koopt-debitel/ |title=KPN koopt Debitel {{!}} ZDNet.nl |access-date=2012-03-14 |archive-date=2012-05-07 |archive-url=https://web.archive.org/web/20120507055559/http://www.zdnet.nl/news/93455/kpn-koopt-debitel |url-status=dead }} and Tringg (May 14, 2011){{Cite web |title=KPN koopt mobiele aanbieder Tringg |url=https://www.emerce.nl/nieuws/kpn-koopt-mobiele-aanbieder-tringg |access-date=2023-01-21 |website=Emerce |language=nl}} when KPN acquired these stakes in the Netherlands.

{{Reflist}}

• [https://www.simyo.nl Simyo Netherlands]
• [https://www.simyo.es Simyo Spain]

{{German mobile phone companies}}

{{Spanish mobile operators}}

{{Dutch mobile operators}}

{{Belgian mobile operators}}

Category:KPN

Category:Mobile virtual network operators

Category:Mobile phone companies of the Netherlands

Category:Mobile phone companies of Belgium

Category:Mobile phone companies of Germany

Category:Mobile phone companies of Spain

Category:Dutch brands

Category:Telecommunications companies established in 2005