Sinful Colors

{{Short description|Nail polish company}}

File:Sinfulcolors_logo_4_1493407955.png

Sinful Colors is an American nail polish company owned by Revlon.{{Cite web|url=http://baltimore.cbslocal.com/2012/10/05/revlon-nail-polish-line-to-lay-off-117-in-md/|title=Revlon Nail Polish Line To Lay Off 117 In Md.|date=5 October 2012 |access-date=2017-08-18}}

Background

Sinful Colors was founded in 1991.{{Cite web|title=SinfulColors|url=https://www.sinfulcolors.com/about-us/|url-status=live|archive-url=https://web.archive.org/web/20210414133245/https://www.sinfulcolors.com/about-us/|archive-date=2021-04-14|access-date=2021-10-27|website=SinfulColors|language=en}}{{Cite web|url=https://relationshipscience.com/mirage-cosmetics-inc-o1089374|title=Mirage Cosmetics, Inc. - Relationship Science|website=Relationship Science|language=en|access-date=2017-08-19}}

In March 2011, Mirage Cosmetics, the owners of Sinful Colors, was purchased by Revlon for 39 million dollars.{{Cite web|url=https://mergr.com/revlon-acquires-mirage-cosmetics|title=Revlon Acquires Mirage Cosmetics {{!}} Mergr|website=mergr.com|access-date=2017-08-19}}{{Cite news|url=http://wwd.com/wwd-publications/wwd/2011-03-25-2105941/|title=Revlon Acquires Sinful Nail Brand|last=PMC|date=2011-03-25|work=WWD|access-date=2017-08-18|language=en-US}}

In December 2013, Revlon announced it was exiting the Chinese cosmetic market, thus pulling Sinful Colors off the Chinese shelves.Maria Ajit Thomas, Phil Wahba, [https://www.reuters.com/article/us-revlon-china-idUSBRE9BU0A620131231 Cosmetics maker Revlon to exit China], Reuters.com, 31 December 2013

Organization

The company's headquarters is located in New York, NY.

Products

In 2016, Sinful Colors partnered with Kylie Jenner to launch a nail polish collection.Amy Sciarretto, [https://www.bustle.com/articles/150973-is-kylie-jenners-new-sinful-colors-nail-polish-collection-different-theres-a-big-change-coming Is Kylie Jenner's New Sinful Colors Nail Polish Collection Different? There's A Big Change Coming], Bustle.com, 30 March 2016 In 2018, the brand partnered with Vanessa Hudgens to create a nail polish collection, and named her Global Color Collaborator of Sinful Colors.Alex Warner, [https://www.marieclaire.com/beauty/a19757893/vanessa-hudgens-sinful-colors-makeup-collaboration/ Vanessa Hudgens Just Launched an Insanely Cool Makeup Collection], Marieclaire.com, 18 April 2018Allanah Dykes, [https://www.elitedaily.com/p/vanessa-hudgens-sinful-colors-festival-collection-is-everything-but-sinful-8832980 Vanessa Hudgens Sinful Colors Festival Collection Is Everything But Sinful], Elitedaily.com, 19 April 2018

In 2020, they came out a new product called the CLAWS. It is a Japanese beauty-inspired, limited-edition collection with press-on nails featuring Bebe Rexha’s designs.{{Cite web|title=CLAWS – SINFULCOLORS|url=https://www.sinfulcolors.com/nail-polish/claws/|access-date=2020-09-24|language=en-US}}

They also came out with a sneaker-inspired collection with neon shades and a rubber-like matte finish.{{Cite web|title=SPORTY BRIGHTS – SINFULCOLORS|url=https://www.sinfulcolors.com/nail-polish/sporty-brights/|access-date=2020-09-24|language=en-US}} They are sold at Target.

Another collection they have is called Sweet and Salty and is based on favorite foods such as tacos, cheese puffs, and donuts.{{Cite web|title=SWEET & SALTY – SINFULCOLORS|url=https://www.sinfulcolors.com/nail-polish/sweet-salty/|access-date=2020-09-24|language=en-US}}

On June 16, 2022, its parent, Revlon, filed for Chapter 11 bankruptcy.{{Cite news |date=2022-06-17 |title=Cosmetics maker Revlon files for bankruptcy in US |language=en-GB |work=BBC News |url=https://www.bbc.com/news/business-61835796 |access-date=2022-06-18}}

References

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