Singha
{{Short description|Thailand beer brand}}
{{About|the beer|the Sanskrit-derived terms|Sinha|and|Singh}}
{{Use dmy dates|date=February 2023}}
{{Infobox Beverage|website={{Official URL}}|related=LEO, U BEER, MY BEER, Snowy, Kopper Beer|abv=5.0%|introduced=1933|origin=Thailand|manufacturer=Boon Rawd Brewery|type=Beer|logo=|caption=Current Thai bottle|image=Singha_Beer.jpg|style=Lager}}
Singha ({{langx|th|สิงห์}}; RTGS: Sing) is a pale lager beer manufactured in Thailand by the Singha Corporation Co. Ltd., a subsidiary of its parent company, Boon Rawd Brewery. Singha was first brewed in 1933, and in 1939 officially endorsed by King Rama VIII by allowing the royal Garuda symbol on the bottle. It is available in over 50 countries worldwide{{Cite web|title=Singha Beer – Oak Beverages Inc.|url=https://oakbeveragesinc.com/product/singha-beer/|access-date=2022-02-10|language=en-US}} in both standard (5% ABV) and light (3.8%) versions.{{Cite web|date=2010-07-20|title=Singha Beer|url=https://www.thaizer.com/food/singha-beer-thailand/|access-date=2022-02-10|website=Thaizer|language=en-GB}} Singha is brewed with 100% barley malt, three kinds of hops from Europe, and 100% artesian water. The brew is golden yellow in color, full-bodied, and rich in taste. It is packaged in bottles (330 ml and 630 ml), cans (330 ml and 490 ml), and on tap.
Sponsorship
= Football =
Singha has sponsored Chelsea F.C. from 2010 to 2022.{{Cite web |date=2019-07-09 |title=Chelsea and Singha extend partnership |url=https://www.chelseafc.com/en/news/article/chelsea-and-singha-extend-partnership- |website=chelseafc.com |language=en-gb}}
In August 2015, Singha announced a three-year partnership with Leicester City F.C. as the club's official platinum partner and exclusive beer partner. The deal also includes Singha become the official sponsor of the Spion Kop Stand.{{Cite web |date=2015-08-04 |title=Leicester City Announce Exclusive Singha Beer Partnership |url=https://www.lcfc.com/news/431748 |website=lcfc.com |language=en}}
= Motorsport =
Singha became the official beer sponsor of the MotoGP World Championship in 2014.{{Cite web |last=Sports |first=Dorna |title=Singha announced as Official Beer of MotoGP™ {{!}} MotoGP™ |url=https://www.motogp.com/en/news/2014/04/30/singha-announced-as-official-beer-of-motogp/163968 |access-date=2023-02-12 |website=motogp.com |language=en}}
Singha has been the sponsor of Finnish racing driver and 2007 Formula One World Champion Kimi Räikkönen since 2015.{{Cite web |date=2015-09-16 |title=Thai beer unveiled as personal sponsor Raikkonen |url=https://www.gptoday.net/en/news/f1/205021/thai-beer-unveiled-as-personal-sponsor-raikkonen |website=GPToday.net |language=en}} With Räikkönen's partnership, Singha has appeared on the car liveries of Scuderia Ferrari and Alfa Romeo F1 Team.{{Cite web |last=Macdonald |first=Martin |date=2019-04-23 |title=Raikkonen brought beer sponsor from Ferrari to Alfa Romeo |url=https://www.gpfans.com/en/f1-news/38581/raikkonen-brought-beer-sponsor-from-ferrari-to-alfa-romeo/ |website=GPfans |language=en}}
=Theatre=
In 2024 Singha began sponsoring PigPen Productions. The sponsorship began from partnering over PigPen's Deuteronomy at the Riverside Studio’s Bitesize Festival.{{Cite web |last=Studios |first=Deuteronomy {{!}} Riverside |title=Deuteronomy |url=https://riversidestudios.co.uk/see-and-do/deuteronomy-119578/ |access-date=2024-07-03 |website=Riverside Studios |language=en}}
References
{{Reflist}}
External links
- {{Official website}}
{{Alcoholic drinks}}
{{Beer-stub}}