Siobhan Reddy
{{Short description|South African-Australian game executive}}
{{Use dmy dates|date=September 2014}}
{{Infobox person
| name = Siobhan Reddy
| image = Siobhan Reddy (cropped).jpg
| caption =
| birth_name =
| birth_date = {{birth year and age|1979}}
| birth_place = South Africa
| death_date =
| death_place =
| occupation = Studio director
| employer = Media Molecule
| spouse =
}}
Siobhan Reddy (born 1979) is a South African-Australian video game executive. She is the studio director of Media Molecule, a video game development studio based in Guildford in the United Kingdom, most famous for their debut title LittleBigPlanet.
Biography
Reddy was born in South Africa in 1979, but grew up in Campbelltown, New South Wales in Australia. She attended Macarthur Anglican School in New South Wales, where she became interested in filmmaking and technology.{{Cite web|url=https://www.bbc.co.uk/programmes/profiles/5LyQ78FrnBRkZktV0FvkvXH/siobhan-reddy|title=BBC Radio 4 – Woman's Hour, Woman's Hour Power List – Siobhan Reddy|website=BBC|language=en-GB|access-date=2020-01-20}}{{cite news |last1=Dougherty |first1=Scott |title=From Donkey Kong to power list: Siobhan makes big impact in UK |url=https://www.smh.com.au/technology/from-donkey-kong-to-power-list-siobhan-makes-big-impact-in-uk-20130219-2eokn.html |access-date=10 August 2022 |work=The Sydney Morning Herald |date=19 February 2013}} She moved to the United Kingdom at the age of 18 to start work as a production assistant at Perfect Entertainment. In 1999, she started to work at Criterion Games, and then left in 2006 to join the newly formed Media Molecule along with Mark Healey, Alex Evans, David Smith and Kareem Ettouney.{{cite web |url=http://www.bbc.co.uk/programmes/articles/3J92brPmK0hskzhpTV3CrZ0/the-power-list-2013 |title=The Power List 2013 |work=BBC – Woman's Hour |date= 12 February 2013 |accessdate=24 September 2014 }} At Media Molecule, Reddy took up the role of executive producer, but in 2009 she was named studio director.{{cite news |title=Top 100 Women in Games: Siobhan Reddy |url=https://www.mcvuk.com/development-news/top-100-women-in-games-siobhan-reddy/ |access-date=10 August 2022 |work=MCV |date=16 February 2015}}
Reddy has been a vocal advocate for increasing diversity in the gaming industry. She has frequently spoken about the importance of fostering inclusive work environments and ensuring that game development teams represent a wide range of backgrounds. In 2021, she was included in BBC’s 100 Women list, recognizing her efforts to promote diversity and inclusion in gaming.https://www.bbc.com/news/world-59514598
She is persistent in her desires to see more women working in games, and for games to address the needs of their female audiences more.{{cite news |url=http://www.kotaku.com.au/2014/01/the-invisible-woman/ |archive-url=https://web.archive.org/web/20140201072510/http://www.kotaku.com.au/2014/01/the-invisible-woman/ |url-status=dead |archive-date=1 February 2014 |title=The Invisible Woman |work=Kotaku |date=31 January 2014 |accessdate=24 September 2014 }}{{cite web |url=https://www.theguardian.com/technology/2011/dec/08/women-videogames-designing-writing |title=Game changers: the women who make video games |work=The Guardian |date=8 December 2011 |accessdate=24 September 2014 }}
Awards
- In 2009, she won the Production Award at the first ever Microsoft Women in Gaming Awards,{{cite web |url=http://www.edge-online.com/news/microsoft-recognizes-game-industry-women/ |title=Microsoft Recognizes Game Industry Women |work= Edge |date=26 March 2009 |accessdate=25 September 2014 }} and at the same awards in 2014 she won the Innovator Award.{{cite web |url=https://www.gamedeveloper.com/business/anita-sarkeesian-more-up-for-nominations-at-women-in-gaming-awards |title=Anita Sarkeesian, more up for nominations at Women in Gaming Awards |work= Gamasutra |date=19 March 2014 |access-date=25 September 2014 }}{{cite news |title=Siobhan Reddy, Robin Hunicke and Tamara Miner win Women in Games accolades |url=https://www.mcvuk.com/development-news/siobhan-reddy-robin-hunicke-and-tamara-miner-win-women-in-games-accolades/ |access-date=10 August 2022 |work=MCV |date=24 March 2014}}
- In 2013, she was named one of the 100 most powerful women in the UK by BBC's Woman's Hour, and Australian Woman of the Year by Qantas.{{cite web |url=http://www.dailytelegraph.com.au/video-game-developer-siobhan-reddy-to-be-named-australian-woman-of-the-year/story-e6freuy9-1226596945183?nk=19c118a6c3d9d2f99948cd5a4dba82ac |title=Video game developer Siobhan Reddy to be named Australian Woman of the Year |work=The Daily Telegraph (Australia) |date=14 March 2013 |accessdate=25 September 2014 }}{{cite web |url=http://www.qantas.com.au/travel/airlines/australia-woman-of-the-year/gb/en#2013-winner |title=Qantas Australian Woman of the Year in the UK Award 2014 |work=Qantas |date= |accessdate=25 September 2014 }}
- In 2014, she was named in Fortune's 10 Powerful Women in Gaming{{cite web |url=http://fortune.com/2014/09/23/10-powerful-women-video-games/ |title=10 powerful women in video games |work=Fortune |date=23 September 2014 |accessdate=25 September 2014 }} and shortlisted in The Hospital Club's hclub100 awards, celebrating the 100 most influential and innovative people working across Britain's creative industries.{{cite web |url=http://www.thehospitalclub.com/100/voting |title=Voting |work=The Hospital Club |accessdate=25 September 2014 }}
- In 2019, she is listed as one of the 100 most influential women in video games in the UK games industry by Gamesindustry.biz.{{Cite web |date=2019-04-05 |title=Page 7 {{!}} Meet 100 of the most influential women working in the UK games industry |url=https://www.gamesindustry.biz/top-100-2019?page=7 |access-date=2022-09-23 |website=GamesIndustry.biz |language=en}}
- Reddy was given the BAFTA Fellowship award in 2021 for "her pioneering work on advocacy for diversity, inclusion and creative and collaborative working culture".{{cite web|url=https://www.eurogamer.net/articles/2020-02-27-this-years-bafta-fellowship-goes-to_8 | title = This year's BAFTA Fellowship goes to... | first = Tom | last= Phillips |date = March 22, 2021 | accessdate = March 22, 2021 | work = Eurogamer }}
- Siobhan Reddy was awarded an OBE in 2021 for services to the games industry and promoting inclusivity in game development. {{cite news |title=Games industry’s Siobhan Reddy named in Queen’s birthday honours list |url=https://www.theguardian.com/games/2021/jun/11/games-industry-siobhan-reddy-named-in-queens-birthday-honours-list |work=The Guardian |date=11 June 2021}}
References
{{reflist}}
External links
- [http://www.mediamolecule.com/ Media Molecule official site]
- [https://www.theguardian.com/games/2021/jun/11/games-industry-siobhan-reddy-named-in-queens-birthday-honours-list]
{{Media Molecule}}
{{BAFTA Academy Fellowship Award}}
{{DEFAULTSORT:Reddy, Siobhan}}