Sirius XM#Satellites

{{Main|Sirius Satellite Radio}}

Sirius Satellite Radio was founded by Martine Rothblatt, who served as the new company's chairman of the board.{{Cite news |last=Herper, Matthew |date=April 22, 2010 |title=From Satellites to Pharmaceuticals |work=Forbes |url=https://www.forbes.com/forbes/2010/0510/second-acts-pharmaceuticals-orphan-drugs-pah-deep-breaths.html}} Co-founder David Margolese served as chief executive officer and Robert Briskman served as president and Chief Operating Officer.{{Citation |title=Document showing Martine Rothblatt as founder of Sirius XM |date=June 23, 1992 |url=https://commons.wikimedia.org/wiki/File:Sirius_XM_Founder_and_Corporate_Executive_Positions.jpg}}{{Cite book |last=Warren, Steve |url=https://books.google.com/books?id=s0jSxLqs-TwC&q=cd+radio+david+margolese&pg=PT181 |title=Radio: The Book |date=2004 |publisher=Focal Press |isbn=978-0-240-80696-9 |page=166}} In 1990, Rothblatt founded Satellite CD Radio in Washington, D.C.{{Cite news |first=Edmund L. |last=Andrews |author-link=Edmund L. Andrews |date=October 8, 1992 |title=F.C.C. Plan For Radio By Satellite |work=The New York Times |department=Business |url-access=subscription |url=https://www.nytimes.com/1992/10/08/business/fcc-plan-for-radio-by-satellite.html |access-date=April 8, 2019}} The company was the first to petition the FCC to assign unused frequencies for satellite radio broadcast, which "provoked a furor among owners of both large and small [terrestrial] radio stations". In April 1992, Rothblatt resigned as chairman and CEO to start a medical research foundation. Former NASA engineer Briskman, who designed the company's satellite technology, was then appointed chairman and CEO.{{Cite news |date=June 1, 1992 |title=Robert Briskman appointed chairman and CEO |publisher=Satellite News |url=http://www.highbeam.com/doc/1G1-12310541.html |url-status=dead |archive-url=https://web.archive.org/web/20131031092005/http://www.highbeam.com/doc/1G1-12310541.html |archive-date=October 31, 2013}}{{Cite news |last=McLean, Bethany |date=January 22, 2001 |title=Satellite Killed The Radio Star |pages=94–100 |publisher=Fortune (magazine) |url=https://money.cnn.com/magazines/fortune/fortune_archive/2001/01/22/295563/index.htm}} Six months later, in November 1992, Rogers Wireless co-founder Margolese, who had provided financial backing for the venture, acquired control of the company and succeeded Briskman. Margolese renamed the company CD Radio, and spent the next five years lobbying the FCC to allow satellite radio to be deployed, and the following five years raising US$1.6 billion, which was used to build and launch three satellites into elliptical orbit from Kazakhstan in July 2000.{{Cite news |last=Dillon, Nancy |date=June 5, 2000 |title=Beaming Radio Into High-Tech Fast Lane |work=New York Daily News |url=http://www.nydailynews.com/archives/money/beaming-radio-high-tech-fast-lane-article-1.875098}}{{Cite book |last=Sterling, Christopher H. |url=https://books.google.com/books?id=Z4XJQD4O_TkC&q=sirius+name+change+orbital&pg=PA750 |title=Encyclopedia of Radio |date=2003 |publisher=Taylor & Francis |isbn=978-0-203-48428-9 |volume=1 |page=750}}{{Cite news |first=Simon |last=Romero |author-link=Simon Romero |date=July 10, 2000 |title=XM Satellite Radio Completes Its Financing |work=The New York Times |department=Business |url-access=subscription |url=https://www.nytimes.com/2000/07/10/business/xm-satellite-radio-completes-its-financing.html |access-date=April 8, 2019}} In 1997, after Margolese had obtained regulatory clearance and "effectively created the industry", the FCC also awarded a license to XM Satellite Radio, which followed Sirius' example.{{Cite news |last=Houpt, Simon |date=September 2001 |title=Radio Flyer |pages=14–16 |publisher=Report on Business |url=http://www.davidmargolese.com/pub/report-on-business-web.pdf |url-status=usurped |access-date=April 23, 2013 |archive-url=https://web.archive.org/web/20160413184112/http://www.davidmargolese.com/pub/report-on-business-web.pdf |archive-date=April 13, 2016}} In November 1999, marketing chief Ira Bahr convinced Margolese to again change the name of the company,{{Cite web |last=Hanson |first=Dana |date=January 6, 2019 |title=20 Things You Didn't Know About Sirius XM |url=https://moneyinc.com/sirius-xm/ |website=moneyinc.com}} this time to Sirius Satellite Radio, in order to avoid association with the soon-to-be-outdated CD technology. Having secured installation deals with automakers, including BMW, Chrysler and Ford, Sirius launched the initial phase of its service in four cities on February 14, 2002,{{Cite news |date=February 14, 2002 |title=Sirius Begins Satellite Service |publisher=Radio (magazine) |url=http://radiomagonline.com/currents/business/radio_sirius_begins_satellite/ |url-status=dead |archive-url=https://web.archive.org/web/20170607222527/http://www.radiomagonline.com/currents/business/radio_sirius_begins_satellite |archive-date=June 7, 2017}} expanding to the rest of the contiguous United States on July 1, 2002.{{Cite news |last=Parker, Steve |date=July 24, 2008 |title=XM plus Sirius Satellite Radio Monopoly |work=Huffington Post |url=http://www.huffingtonpost.com/steve-parker/xm-plus-sirius-satellite_b_114678.html}}

In November 2001, Margolese stepped down as CEO, remaining as chairman until November 2003, with Sirius issuing a statement thanking him "for his great vision, leadership and dedication in creating both Sirius and the satellite radio industry".{{Cite news |date=October 16, 2001 |title=David Margolese Steps Down as Sirius CEO |publisher=PRNewswire |url=http://www.thefreelibrary.com/David+Margolese+Steps+Down+as+Sirius+CEO.-a079162975 |access-date=April 23, 2013 |archive-date=July 8, 2017 |archive-url=https://web.archive.org/web/20170708062431/https://www.thefreelibrary.com/David+Margolese+Steps+Down+as+Sirius+CEO.-a079162975 |url-status=dead }} Joe Clayton, former CEO of Global Crossing, followed as CEO from November 2001 until November 2004; stayed on as chairman until July 2008.{{Cite web |last=Wauters, Robin |date=May 16, 2011 |title=Former Sirius CEO Joseph Clayton Takes Over the Reins from Ergen at DISH |url=https://techcrunch.com/2011/05/16/former-sirius-ceo-joseph-clayton-takes-over-the-reins-from-ergen-at-dish/ |publisher=Tech Crunch}} Mel Karmazin, former president of Viacom, became CEO in November 2004 and remained in that position through the merger, until December 2012.{{Cite news |last=Bond, Paul |date=December 19, 2012 |title=Mel Karmazin Leaves Sirius XM Radio |work=The Hollywood Reporter |url=http://www.hollywoodreporter.com/news/mel-karmazin-leaves-sirius-xm-405475}}

{{Main|XM Satellite Radio}}

The origin of XM Satellite Radio was a Petition for Rulemaking filed at the Federal Communications Commission (FCC) by regulatory attorney and Founder of Satellite CD Radio Martine Rothblatt, to establish frequencies and licensing rules for the world's first-ever Satellite Digital Audio Radio Service (SDARS).{{Cite web |date=March 11, 1997 |title=Digital Audio Service in the 2310–2360 MHZ Frequency Band |url=https://www.gpo.gov/fdsys/pkg/FR-1997-03-11/html/97-6064.htm |access-date=November 28, 2016 |publisher=Federal Communications Commission}} {{PD-notice}} On May 18, 1990, Satellite CD Radio, Inc. (SCDR) filed a Petition for Rule Making in which it requested spectrum to offer Compact Disc quality digital audio radio service to be delivered by satellites and complementary radio transmitters.{{Cite journal |last=United States Government Publishing Office |date=February 14, 1995 |title=New Digital Audio Radio Services |url=https://www.gpo.gov/fdsys/pkg/FR-1995-02-14/html/95-2949.htm |journal=Federal Register |volume=60 |number=30}} {{PD-notice}} Following the Allocation NPRM, the FCC established a December 15, 1992, cut-off date for applications proposing satellite DARS to be considered in conjunction with CD Radio's application.{{Cite web |date=March 3, 1997 |title=FCC Announces Plan For Satellite DARS |url=https://transition.fcc.gov/Bureaus/International/News_Releases/1997/nrin7004.txt |access-date=November 29, 2016 |publisher=Federal Communications Commission}} {{PD-notice}}{{Cite journal |last=United States Government Publishing Office |date=July 6, 1995 |title=Summary of Notice of Proposed Rule Making |url=https://www.gpo.gov/fdsys/pkg/FR-1995-07-06/html/95-16069.htm |journal=Federal Register |volume=60 |number=129}} {{PD-notice}} One such application came from American Mobile Radio Corporation (AMRC), the predecessor company to XM Satellite Radio.{{Cite web |date=July 6, 1995 |title=FR-1995-07-06 |url=https://www.gpo.gov/fdsys/pkg/FR-1995-07-06/html/95-16069.htm |publisher=Government Printing Office}} {{PD-notice}} XM Satellite Radio was founded by Lon Levin and Gary Parsons.{{Cite magazine |last=Beiser |first=Vince |date=October 23, 2007 |title=Hotel Biz Zillionaire's Next Venture? Inflatable Space Pods. |magazine=Wired |url=https://www.wired.com/2007/10/ff-spacehotel/ |access-date=April 8, 2019 |issn=1059-1028}}{{Cite news |last=Shwiff |first=Kathy |date=November 13, 2009 |title=Parsons Resigns as Chairman of Sirius XM Radio |work=The Wall Street Journal |url-access=subscription |url=https://www.wsj.com/articles/SB10001424052748703683804574532221444468060 |access-date=April 8, 2019}} It has its origins in the 1988 formation of the American Mobile Satellite Corporation (AMSC), a consortium of several organizations originally dedicated to satellite broadcasting of telephone, fax, and data signals.{{Cite news |last=Beschizza |first=Rob |date=February 20, 2007 |title=10 Things You Might Not Know About the Sirius-XM Merger |work=Wired (San Francisco, California) |publisher=Wired |url=https://www.wired.com/2007/02/10-things-you-m/ |access-date=April 8, 2019 |issn=1059-1028}} In 1992, AMSC established a unit called the American Mobile Radio Corporation, dedicated to developing a satellite-based digital radio service; this was spun off as XM Satellite Radio Holdings, Inc. in 1998.{{Cite web |date=November 16, 1998 |title=AMRC changes name to XM Satellite Radio |url=http://nl.newsbank.com/nl-search/we/Archives?p_product=NewsLibrary&p_multi=BBAB&d_place=BBAB&p_theme=newslibrary2&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0F98E7271A1EFA29&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM |website=XM Satellite Radio press release |publisher=News Bank}}{{Cite news |agency=Dow Jones |date=June 9, 1999 |title=Company News; G.M. and Clear Channel Buy Stake in XM Satellite Radio |work=The New York Times |department=Business |url-access=subscription |url=https://www.nytimes.com/1999/06/09/business/company-news-gm-and-clear-channel-buy-stake-in-xm-satellite-radio.html |access-date=April 8, 2019}} Its planned financing was complete by July 2000, at which point XM had raised {{US$|1.26|link=yes}}{{nbsp}}billion (equivalent to ${{Inflation|US-GDP|1.26|2000|r=1}}{{nbsp}}billion in {{Inflation/year|US-GDP}}) and secured installation agreements with General Motors, Honda, and Toyota.{{Cite news |last=Goldman, David |date=March 24, 2008 |title=XM-Sirius merger approved by DOJ |publisher=CNN Money |url=https://money.cnn.com/2008/03/24/news/companies/xm_sirius/}} Initially scheduled for September 12, 2001, XM's service start date was postponed due to the September 11, 2001, terrorist attacks on the World Trade Center and The Pentagon.{{Cite news |first=Victoria |last=Shannon |date=September 12, 2001 |title=Attacks Postpone the Start Of Satellite Radio Service: Tech brief: XM Delays Service |work=The New York Times |department=Business |url-access=subscription |url=https://www.nytimes.com/2001/09/12/business/worldbusiness/IHT-attacks-postpone-the-start-of-satellite-radio.html |access-date=April 8, 2019}} XM Satellite Radio's first broadcast was on September 25, 2001, nearly four months before Sirius.

Gary Parsons served as chairman of XM Satellite Radio from its inception through the merger, and resigned from the position in November 2009. Hugh Panero served as XM's CEO from 1998 until July 2007, shortly after the merger with Sirius was proposed. Nate Davis was appointed interim CEO until the merger was completed, at which point Sirius CEO Mel Karmazin took over as CEO of the newly merged company, Sirius XM.{{Cite news |last=Triplett, William |date=July 24, 2007 |title=Hugh Panero leaving XM radio |publisher=Variety (magazine) |url=https://variety.com/2007/digital/news/hugh-panero-leaving-xm-radio-1117969086/}}

{{Wikinews|In depth: XM and Sirius merger}}

After three months of serious negotiations, the {{US$|13|link=yes}}{{nbsp}}billion (equivalent to ${{Inflation|US-GDP|13|2007|r=1}}{{nbsp}}billion in {{Inflation/year|US-GDP}}) merger between Sirius and XM was officially announced on February 19, 2007.{{Cite news |last1=Siklos |first1=Richard |last2=Sorkin |first2=Andrew Ross |author-link2=Andrew Ross Sorkin |title=Merger Would End Satellite Radio's Rivalry |work=The New York Times |department=Business |date=February 20, 2007 |url=https://www.nytimes.com/2007/02/20/business/media/20radio.html |url-access=subscription |access-date=April 8, 2019 |archive-url=https://web.archive.org/web/20240511211848/https://www.nytimes.com/2007/02/20/business/media/20radio.html |archive-date=2024-05-11 |url-status=live}} At the time, the nation's only two satellite radio providers reported nearly 14 million combined subscribers (with nearly 8 million belonging to XM), with neither having turned an annual profit. Sirius was valued at $5.2{{nbsp}}billion (equivalent to ${{Inflation|US-GDP|5.2|2007|r=1}}{{nbsp}}billion in {{Inflation/year|US-GDP}}), and XM at $3.75{{nbsp}}billion (equivalent to ${{Inflation|US-GDP|3.75|2007|r=1}}{{nbsp}}billion in {{Inflation/year|US-GDP}}). At the time, each service had been selling subscriptions for $12.95 monthly (equivalent to ${{Inflation|US|12.95|2007|r=2|fmt=c}} in {{Inflation/year|US}}).{{Cite news |last=Kharif, Olga |date=July 13, 2005 |title=XM and Sirius Should Join Bands |publisher=Business Week |url=http://www.businessweek.com/stories/2005-07-13/xm-and-sirius-should-join-bands|archive-url=https://web.archive.org/web/20130506064807/http://www.businessweek.com/stories/2005-07-13/xm-and-sirius-should-join-bands|url-status=dead|archive-date=May 6, 2013}}

XM and Sirius executives felt the merger would lower programming costs by eliminating overlapping stations and duplicated marketing costs. According to their original operating licenses, the two companies were not allowed to ever own each other's license. In proceeding with the merger, Sirius CEO Mel Karmazin ignored this rule, gambling that the FCC would consider other audio entertainment to be competitors and allow the merger to proceed by waiving the rule.{{Cite news |last=Moritz, Scott |date=March 24, 2008 |title=Justice Department approves XM-Sirius deal |publisher=CNN Money |url=https://money.cnn.com/2008/03/24/technology/xm_sirius.fortune/index.htm}}

After a 57-week review process, the U.S. Justice Department approved the Sirius and XM merger on March 24, 2008, concluding that satellite radio competes with terrestrial radio, online streaming, and mp3 players and tablets.{{Cite news |first=Philip |last=Shenon |date=March 25, 2008 |title=Justice Dept. Approves XM Merger With Sirius |work=The New York Times |department=Business |url-access=subscription |url=https://www.nytimes.com/2008/03/25/business/25radio.html |access-date=April 8, 2019}} On July 25, 2008, the FCC approved the merger with a 3–2 vote, determining that it was not a monopoly because of competition on the Internet.{{Cite web |date=July 25, 2008 |title=XM And Sirius: MB Docket 07-57 |url=https://www.fcc.gov/proceedings-actions/mergers-transactions/xm-and-sirius |access-date=July 21, 2020 |publisher=Federal Communications Commission}} {{PD-notice}} The FCC stated, that the merger "is in the public interest" and "will benefit consumers by making available to them a wider array of programming choices at various price points and by affording them greater choice and control over the programming to which they subscribe."{{Cite web |date=July 28, 2008 |title=COMMISSION APPROVES TRANSACTION BETWEEN SIRIUS SATELLITE RADIO HOLDINGS INC. AND XM SATELLITE RADIO HOLDINGS, INC. SUBJECT TO CONDITIONS |url=https://docs.fcc.gov/public/attachments/DOC-284108A1.pdf |access-date=July 30, 2023 |website=FCC}}

The biggest challenge for the newly unified company was selling more subscriptions with the drop in the number of cars sold annually in the U.S., the subsequent reduced demand for cars equipped with satellite radio, as well as online radio-streaming competition. Conditions of the merger included allowing any third-party company to make satellite radio devices; producing new radios that can receive both XM and Sirius channels within one year; allowing consumers to choose which channels they would like to have; freezing subscription rates for three years; setting aside 8% of its channels for noncommercial programmers; and paying {{US$|19.7|link=yes}}{{nbsp}}million (equivalent to ${{Inflation|US-GDP|19.7|2008|r=1}}{{nbsp}}million in {{Inflation/year|US-GDP}}) in fines for past rule violations.{{Cite news |last=Kharif, Olga |date=July 25, 2008 |title=The FCC Approves the XM-Sirius Merger |publisher=Business Week |url=http://www.businessweek.com/stories/2008-07-25/the-fcc-approves-the-xm-sirius-mergerbusinessweek-business-news-stock-market-and-financial-advice|archive-url=https://web.archive.org/web/20130115013316/http://www.businessweek.com/stories/2008-07-25/the-fcc-approves-the-xm-sirius-mergerbusinessweek-business-news-stock-market-and-financial-advice|url-status=dead|archive-date=January 15, 2013}}{{Cite news |last=Musil, Steven |date=July 25, 2008 |title=FCC approves Sirius-XM satellite radio merger |publisher=CNET |url=http://news.cnet.com/8301-1035_3-10000241-94.html |access-date=April 23, 2013 |archive-date=December 28, 2013 |archive-url=https://web.archive.org/web/20131228082524/http://news.cnet.com/8301-1035_3-10000241-94.html |url-status=dead }} Sirius and XM began merging their channels on November 12, 2008.{{Cite news |last=Rosoff, Matt |date=November 8, 2008 |title=Sirius-XM channel merge begins next week |publisher=CNET |url=http://news.cnet.com/sirius-xm-channel-merge-begins-next-week/}}

Each share of XM stock was replaced with 4.6 shares of Sirius stock. Each company's stockholders initially retained approximately 50% of the joined company.{{Cite news |last1=Ellis |first1=David |last2=La Monica |first2=Paul R. |date=February 20, 2007 |title=XM, Sirius announcer merger |publisher=CNN Money |url=https://money.cnn.com/2007/02/19/news/companies/xm_sirius/}} At the time of the merger, Sirius' top programming included channels for Howard Stern, and Martha Stewart; live NBA and NFL games; and live NASCAR and Indycar races. XM's programming included channels for Willie Nelson, Opie and Anthony, Snoop Dogg, and Oprah Winfrey; and live Major League Baseball games.

The National Association of Broadcasters was adamantly opposed to the merger, calling it a monopoly. Shortly after the Justice Department gave its support to the merger without restrictions, attorneys general from 11 states (Connecticut, Iowa, Maryland, Mississippi, Missouri, Nevada, Ohio, Oklahoma, Rhode Island, Utah, and Washington) urged the FCC to impose restrictions on the merger.{{Cite news |last=Rowley, James Rowley |date=March 27, 2008 |title=States Urge FCC to Limit XM Satellite, Sirius Merger |publisher=Bloomberg |url=https://www.bloomberg.com/apps/news?pid=newsarchive&sid=auQ19XwOps1M&refer=us}} Several Congressional Democrats also opposed the merger, calling it anticompetitive and criticizing the Bush administration for allowing it to go through.

After coming close to filing for Chapter 11 bankruptcy protection, only months after the 2008 merger, and having gone so far as to hire lawyers to prepare a possible filing,{{Cite news |last=Van Buskirk |first=Eliot |date=February 11, 2009 |title=Surprise, Surprise... Sirius XM Already Talking Bankruptcy |work=Wired (San Francisco, California) |publisher=Wired |url=https://www.wired.com/2009/02/surprise-surpri/ |access-date=April 8, 2019 |issn=1059-1028}} SiriusXM was able to avoid declaring bankruptcy with the assistance of a US$530 million loan from Liberty Media, the media conglomerate founded by John C. Malone in February 2009. Mel Karmazin negotiated the deal in exchange for a 40% equity stake in SiriusXM.{{Cite news |agency=Reuters |date=February 25, 2010 |title=Sirius Posts Profit Since Merger in 2009 |work=The New York Times |department=Technology |url-access=subscription |url=https://www.nytimes.com/2010/02/26/technology/26radio.html |access-date=April 8, 2019}}{{Cite news |last=Bercovici, Jeff |date=April 3, 2012 |title=Sirius XM's Mel Karmazin: "I'm One of the Most Underpaid Executives in the History of Executive Payment" |work=Forbes |url=https://www.forbes.com/sites/jeffbercovici/2012/04/03/sirius-xms-mel-karmazin-im-one-of-the-most-underpaid-executives-in-the-history-of-executive-payment/}}

In the fourth quarter of 2009, SiriusXM posted a profit for the first time, with a net income of US$14.2 million. This came after net losses of US$245.8 million in the year following the merger. The company's resurgence was owed in part to the loan from Liberty Media. Increased automobile sales in the U.S. were also a factor. SiriusXM ended 2009 with 18.8 million subscribers. By the end of 2012, SiriusXM's subscriber base had grown to 23.9 million, mostly due to an increase in partnerships with automakers and car dealers; a strong push in the used-car market; and continued improved car sales in the U.S. in general. The renewal of radio show host Howard Stern's contract through 2015 (US$400 million for five years, US$100 million less than Stern's previous five-year deal) was also a factor in the company's steady growth, as Stern's show attracted over 12 million listeners per week.{{Cite news |last=Team, Trefis |date=April 12, 2013 |title=Can Sirius XM Tune In Big Subscriber Growth This Year? |work=Forbes |url=https://www.forbes.com/sites/greatspeculations/2013/04/12/can-sirius-xm-tune-in-big-subscriber-growth-this-year/}}

By 2017, SiriusXM penetrated approximately 75% in the new car market. Out of that 75%, approximately 40% of owners become subscribers. SiriusXM is now available in cars from every major car company, as well as in assorted trucks, boats and aircraft. The company offers trial subscriptions to new car owners and then offers customers a variety of subscription options. There are more than 100 million cars on the road with SiriusXM radios installed.

After trying for four years, on December 21, 2010, SiriusXM received approval from the FCC to add service in Alaska and Hawaii. SiriusXM announced on January 17, 2011, that it would place repeaters in those states and adjust three of its satellites to cover those areas. The move gave SiriusXM coverage in all 50 states.{{Cite web |last=Marcucci, Carl |date=January 17, 2011 |title=Sirius XM moving to offer service in Alaska, Hawaii |url=http://rbr.com/sirius-xm-moving-to-offer-service-in-alaska-hawaii/ |website=rbr.com}}

On January 12, 2011, XM Satellite Radio, Inc. was dissolved as a separate entity and merged into SiriusXM Radio, Inc.{{Cite web |title=2010 Form 10-K, Sirius XM Radio, Inc. |url=https://www.sec.gov/Archives/edgar/data/908937/000095012311014617/y88211e10vk.htm |access-date=April 15, 2013 |publisher=US Securities and Exchange Commission}} {{PD-notice}} On April 11, 2011, the Canadian Radio-television and Telecommunications Commission (CRTC) approved the merger of Sirius and XM's Canadian affiliates in Sirius XM Canada.{{Cite web |date=April 11, 2011 |title=Broadcasting Decision CRTC 2011-240 |url=http://www.crtc.gc.ca/eng/archive/2011/2011-240.htm |access-date=April 23, 2013 |website=crtc.gc.ca}}

On April 11, 2013, a New York appeals court upheld a New York judge's ruling, from April 2012, that Howard Stern was not entitled to stock bonuses despite SiriusXM having exceeded its subscriber target projections. The trial court ruled that subscribers to XM Satellite Radio from before the SiriusXM merger should not be counted as "Sirius subscribers" for the purposes of Stern's lawsuit. Stern argued the opposite because, among other factors, his popularity had played an integral role in helping Sirius acquire XM. He had been seeking US$330 million in stock bonuses.{{Cite news |last=Gardner, Eriq |date=April 11, 2013 |title=Howard Stern Loses Bid to Revive US$300 Million Sirius XM Lawsuit |publisher=The Hollywood Reporter |url=http://www.hollywoodreporter.com/thr-esq/howard-stern-loses-bid-revive-437810}}{{Cite news |last=Probasco, Jim |date=April 15, 2013 |title=Is Stern's loss a win for Sirius XM? |publisher=MSN Money |url=http://money.msn.com/top-stocks/post.aspx?post=761d794f-604c-4efd-ac50-ba97695cc7ed&ref=bfv |url-status=dead |access-date=April 23, 2013 |archive-url=https://web.archive.org/web/20130507101303/http://money.msn.com/top-stocks/post.aspx?post=761d794f-604c-4efd-ac50-ba97695cc7ed&ref=bfv |archive-date=May 7, 2013}} The trial court declared summary judgment in favor of SiriusXM, and a New York appeals court panel concurred, refusing to hear the case.

On September 24, 2018, SiriusXM announced its intent to acquire Pandora for US$3.5 billion.{{Cite news |title=SiriusXM buys Pandora for US$3.5 billion |publisher=The Verge |url=https://www.theverge.com/2018/9/24/17895332/siriusxm-pandora-acquisition-music-streaming |access-date=September 24, 2018}} The acquisition was completed on February 1, 2019.{{Cite web |last=Aswad |first=Jem |date=February 1, 2019 |title=Sirius XM Completes Acquisition of Pandora |url=https://variety.com/2019/biz/news/sirius-xm-completes-acquisition-of-pandora-1203125882/ |access-date=April 9, 2019 |website=Variety}} On October 19, 2020, SiriusXM announced that it completed the acquisition of Stitcher.{{Cite web |title=SiriusXM Completes Acquisition of Stitcher |date=June 20, 2023 |url=https://investor.siriusxm.com/investor-overview/press-releases/press-release-details/2020/SiriusXM-Completes-Acquisition-of-Stitcher/default.aspx}} In April 2021, SiriusXM acquired 99% Invisible Inc. the company that produces Roman Mars's 99% Invisible radio show and podcast.{{Cite web|last=Carman|first=Ashley|date=2021-04-26|title=SiriusXM acquires Roman Mars' 99% Invisible and a bigger stake in the podcasting world|url=https://www.theverge.com/2021/4/26/22403852/siriusxm-roman-mars-99-percent-invisible-acquire-stitcher|access-date=2021-04-26|website=The Verge|language=en}} In 2022, SiriusXM purchased Conan O'Brien's digital media assets, including his podcast Conan O'Brien Needs a Friend for $150 million.{{Cite news |last=Weprin |first=Alex |date=May 23, 2022 |title=Conan O'Brien Sells Podcast Business to SiriusXM for $150M |work=The Hollywood Reporter |url=https://www.hollywoodreporter.com/business/digital/conan-obrien-sells-team-coco-podcast-siriusxm-1235152377/ |url-status=live |access-date=May 25, 2022 |archive-url=https://web.archive.org/web/20220525174006/https://www.hollywoodreporter.com/business/digital/conan-obrien-sells-team-coco-podcast-siriusxm-1235152377/ |archive-date=May 25, 2022}}

In March 2023, SiriusXM announced it would cut 475 employees, which amounted to 8% of its workforce. CEO Jennifer Witz cited economic uncertainty and a need to operate with "greater agility and efficiency."{{cite web|url=https://variety.com/2023/digital/news/siriusxm-layoffs-465-employees-1235543907/|title=SiriusXM Laying Off 475 Employees, Cutting 8% of Workforce|first=Todd|last=Spangler|date=March 6, 2023|work=Variety|access-date=March 7, 2023}}

By 2023, Liberty Media had become SiriusXM's majority owner with an 83% stake, which it held through the Liberty SiriusXM Group (LSXM) tracking stock. In September 2023, Liberty proposed to spin off LSXM and combine it with SiriusXM. Existing LSXM stockholders such as John Malone would initially hold combined interests of approximately 84% in the restructured company. The proposal is subject to review by a special committee of SiriusXM's independent directors.{{cite web|url=https://www.axios.com/2023/09/26/liberty-media-siriusxm-merger|title=Liberty Media proposes combination with SiriusXM|first1=Sara|last1=Fischer|first2=Kerry|last2=Flynn|work=Axios|date=September 26, 2023|access-date=September 30, 2023}}

Following the merger, Sirius CEO Mel Karmazin became CEO of the combined company, and XM chairman Gary Parsons retained his role.{{Cite web |date=February 19, 2007 |title=SIRIUS and XM to Combine in US$13 Billion Merger of Equals |url=http://investor.sirius.com/ReleaseDetail.cfm?releaseid=230306 |url-status=dead |archive-url=https://web.archive.org/web/20070222221224/http://investor.sirius.com/ReleaseDetail.cfm?ReleaseID=230306 |archive-date=February 22, 2007 |publisher=Sirius}} XM CEO and co-founder Hugh Panero stepped down in August 2007, shortly after the merger was first announced.

XM Satellite Radio executives who were not offered jobs in the new combined company were assured golden parachute severance packages that had been approved in 2007. Former CEO Nate Davis received a severance package worth US$10 million. Erik Toppenberg, executive vice president of programming, received a severance package worth US$5.34 million. CFO Joseph Euteneuer received a severance package worth US$4.9 million. Vernon Irvin, chief marketing officer, received a severance package worth US$4.5 million.{{Cite news |last=Darcy, Darlene |date=August 4, 2008 |title=Severance deals protect XM Satellite executives |publisher=Washington Business Journal |url=http://www.bizjournals.com/washington/stories/2008/08/04/story7.html?b=1217822400^1677932}}

In November 2009, Parsons resigned as chairman of Sirius XM, receiving a payout of more than US$9 million. He was succeeded by Eddy Hartenstein, former publisher and CEO of the Los Angeles Times. In December 2012, Mel Karmazin stepped down as Sirius XM CEO after Liberty Media gained control of 49.5% of the company. James E. Meyer was named interim CEO.{{Cite news |date=December 19, 2012 |title=Jim Meyer Appointed Interim CEO of Sirius XM, Mel Karmazin Officially Steps Down |publisher=Billboard (magazine) |url=http://www.billboard.com/biz/articles/news/radio/1483816/jim-meyer-appointed-interim-ceo-of-siriusxm-mel-karmazin-officially}} On April 30, 2013, he was named permanent CEO.{{Cite news |last=Szalai, Georg |date=April 30, 2013 |title=Sirius XM Names Jim Meyer Permanent CEO, Boosts Subs, Profit in First Quarter |publisher=The Hollywood Reporter |url=http://www.hollywoodreporter.com/news/sirius-xm-names-permanent-ceo-448969}} Also in April 2013, Liberty Media CEO Greg Maffei was named Sirius XM's chairman, succeeding Hartenstein.{{Cite news |last=Sherman, Alex |date=April 11, 2013 |title=Sirius Names Liberty's Maffei Chairman After Shift in Control |publisher=Bloomberg |url=https://www.bloomberg.com/news/2013-04-10/sirius-xm-names-liberty-ceo-maffei-chairman-after-control-shift.html}}

In October 2019, Denise Karkos was named Chief Marketing Officer{{Cite web |title=Denise Karkos Named Chief Marketing Officer of SiriusXM and Pandora |url=https://www.billboard.com/articles/business/8532436/denise-karkos-siriusxm-pandora-chief-marketing-officer |access-date=December 29, 2019 |publisher=Billboard}} and in November 2019, Alex Luke was named Senior VP of Digital Content for SiriusXM and Pandora.{{Cite web |date=November 5, 2019 |title=SiriusXM Names Alex Luke Senior VP of Digital Content |url=https://variety.com/2019/digital/news/alex-luke-siriusxm-pandora-amazon-music-1203393126/ |access-date=December 29, 2019 |publisher=Variety}}

In September 2020, SiriusXM announced that Jennifer Witz would succeed James Meyer as the company's CEO once he retires by December 31, 2020. The company also hired AMC Networks Inc's Sean Sullivan as Chief Financial Officer.{{Cite news |date=September 15, 2020 |title=SiriusXM names sales head as CEO, hires AMC's finance chief |work=Reuters |url=https://www.reuters.com/article/us-sirius-xm-holdgs-cfo-idUSKBN2661SQ |access-date=September 16, 2020}}

In December 2021, Joe Inzerillo, former Chief Technology Officer of Disney Streaming Services, was named the CTO of SiriusXM.{{Cite web |title=SiriusXM Names Joseph Inzerillo Chief Product & Technology Officer |url=https://investor.siriusxm.com/investor-overview/press-releases/press-release-details/2021/SiriusXM-Names-Joseph-Inzerillo-Chief-Product--Technology-Officer/default.aspx |access-date=February 16, 2022 |publisher=Sirius XM Holdings Inc.}}

Sirius XM content is available to stream online either as an add-on to existing subscriptions or as an Internet-only option.{{Cite news |last=Saltzman, Marc |date=April 16, 2013 |title=MySXM: SiriusXM app adds more personalization features |work=USA Today |url=https://www.usatoday.com/story/tech/2013/04/16/sirius-xm-app-music-radio/2088305/}}

In August 2011, SiriusXM announced that the company would start offering a personalized interactive online radio experience. MySXM debuted on April 15, 2013, allowing users to fine-tune over 50 existing Sirius XM channels. MySXM is available to all Sirius XM subscribers.{{Cite news |last=Peoples, Glenn |date=April 15, 2013 |title=SiriusXM Launches MySXM Interactive Internet Radio Feature |publisher=Billboard |url=http://www.billboard.com/biz/articles/news/digital-and-mobile/1557469/siriusxm-launches-mysxm-interactive-internet-radio}}

The internet player allows subscribers to customize most stations to their liking by adjusting settings like: familiar/hits or unfamiliar/depth, studio recordings or live performances, and new/recent or old/classic material. These customized stations also allow listeners to play music without DJ interruptions. SiriusXM apps also include an extensive lineup of archived programming on SiriusXM On Demand.{{fact|date=August 2022}}

On June 17, 2009, Sirius XM released an application for use on Apple's iPhone and iPod Touch, allowing its subscribers to listen to its programming on those devices. The application did not feature all of the programming available to satellite listeners.{{Cite news |last=Van Buskirk |first=Eliot |date=June 23, 2009 |title=Sirius XM Releases 'Lite' iPhone App. WTF? |work=Wired (San Francisco, Calif.) |publisher=Wired |url=https://www.wired.com/2009/06/sirius-xm-releases-lite-iphone-app-wtf/ |access-date=April 8, 2019 |issn=1059-1028}} On March 17, 2011, the application was also made available for the iPad.{{Cite web |date=March 17, 2011 |title=Sirius XM Internet Radio App Featuring iPad-Optimized Design Now Available on the iTunes App Store |url=http://investor.siriusxm.com/releasedetail.cfm?releaseid=558449 |url-status=dead |archive-url=https://web.archive.org/web/20120608153548/http://investor.siriusxm.com/releasedetail.cfm?ReleaseID=558449 |archive-date=June 8, 2012 |access-date=April 23, 2013 |publisher=Sirius}} In 2012, the application was updated for iOS and Android, featuring additional content, and the ability to pause, rewind, and fast-forward through audio streams.{{Cite news |last=Saltzman, Marc |date=October 28, 2012 |title=Sirius XM Internet Radio: Newly updated app rocks on iPad |work=USA Today |url=http://content.usatoday.com/communities/technologylive/post/2012/10/sirius-xm-internet-radio-newly-updated-app-rocks-on-ipad-/1#.UW3LAhhvyvU}}

File:2015 Sirius XM iPad screenshot.PNG]]

On February 4, 2010, the Sirius XM BlackBerry application was announced, for use on BlackBerry smartphones (the Bold, Curve, Storm, and Tour).{{Cite web |last=DeLeon, Nicholas |date=February 4, 2010 |title=Sirius XM application now available for BlackBerry (but there's no Howard Stern) |url=https://techcrunch.com/2010/02/04/sirius-xm-application-now-available-for-blackberry-but-theres-no-howard-stern/ |publisher=Tech Crunch}} As of April 2013, the app featured over 150 channels.{{Cite web |title=BlackBerry |url=http://www.siriusxm.com/blackberry |access-date=April 23, 2013 |publisher=Sirius XM}}

On May 28, 2010, the Sirius XM application for Android smartphones was announced.{{Cite web |date=May 28, 2010 |title=SIRIUS XM Radio Android App Now Available |url=http://investor.siriusxm.com/releasedetail.cfm?ReleaseID=474415 |url-status=dead |archive-url=https://archive.today/20130630075620/http://investor.siriusxm.com/releasedetail.cfm?ReleaseID=474415 |archive-date=June 30, 2013 |publisher=SiriusXM}} As of April 2013, the app features over 130 channels.{{Cite web |title=Android |url=http://www.siriusxm.com/android |access-date=April 23, 2013 |publisher=SiriusXM}}

As part of Howard Stern's new five-year contract with SiriusXM, which he signed on December 9, 2010, The Howard Stern Show, which had not previously been made available on mobile devices, would now be a part of Sirius XM's mobile app package.{{Cite web |date=December 9, 2010 |title=Howard Stern Signs New Five-Year Contract With SIRIUS XM |url=http://investor.sirius.com/releasedetail.cfm?releaseid=535956 |url-status=dead |archive-url=https://web.archive.org/web/20130414220735/http://investor.sirius.com/releasedetail.cfm?ReleaseID=535956 |archive-date=April 14, 2013 |access-date=April 23, 2013 |publisher=Sirius}}

On March 18, 2015, SiriusXM released a refreshed user interface of the application on Android and iOS.{{Cite web |last=LaRocca |first=Charles |date=March 19, 2015 |title=SiriusXM Releases New iOS App – Version 3.0 |url=http://siriusbuzz.com/siriusxm-releases-new-ios-app-version-3-0.php |access-date=March 20, 2015 |publisher=SiriusXM}}

As of October 2017, SiriusXM is available for streaming via custom apps on a variety of connected devices including Amazon Alexa {{Cite web |date=June 20, 2017 |title=Alexa, play Howard Stern – the Echo adds SiriusXM |url=https://www.cnet.com/news/alexa-play-howard-stern-the-echo-adds-siriusxm/}} and Fire TV, Sonos, PlayStation, Roku, and smart TVs.{{Cite web |title=Can I listen to SiriusXM on my smart TV? |url=https://listenercare.siriusxm.com/prweb/autoredirect/app/ExternalKM/help/SupportCenter/article/KC-2356/Can-I-listen-to-SiriusXM-on-my-smart-TV? |access-date=2024-07-21 |website=listenercare.siriusxm.com}}

In May 2018, SiriusXM unveiled a new look for both the desktop web player and the mobile apps. The MySXM feature, including all the custom mixes that listeners saved over time, was removed. SiriusXM claims that they are working on a more personalized feature that will release in the upcoming months.{{Cite news |title=Chuck on Twitter |work=twitter.com |url=https://twitter.com/cfbchuck/status/998215986607255554 |access-date=June 3, 2018}} SiriusXM later expanded their internet and mobile platforms by acquiring Pandora in February 2019.

In early November 2019, SiriusXM became available to stream on all devices that use Google Assistant.{{Cite web |last=Meek |first=Andy |date=October 30, 2019 |title=Thanks to a new SiriusXM integration, Google Assistant just got even more useful |url=https://bgr.com/2019/10/30/siriusxm-google-assistant-integration-announced/ |access-date=November 1, 2019 |website=bgr.com}}

In June 2022, SiriusXM streaming was added to Xfinity customers using the cable provider's X1, Xfinity Flex, and XClass TV platforms.{{Cite web |title=SiriusXM Launches On Comcast TV Platforms |url=https://radioinsight.com/headlines/230632/siriusxm-launches-on-comcast-tv-platforms/ |access-date=June 30, 2022 |website=RadioInsight |date=June 29, 2022 |language=en-US}}

Following the merger, Sirius XM began offering numerous new options, including à la carte offerings, a family-friendly version, and "mostly music" or "news, sports, and talk" packages, ranging in price from US$6.99 to US$16.99 per month.{{Cite news |last=Puzzanghera, Jim |date=July 30, 2008 |title=Sirius XM Radio to offer the best of both services (sort of); Karmazin predicts success |work=Los Angeles Times |url=http://latimesblogs.latimes.com/technology/2008/07/sirius-xm-radio.html}}

Prior to the merger, Sirius offered, for a one-time fee, a lifetime subscription for the radio unit (not the customer's lifetime). After the merger, due to changes in bundling policies and contracts, some customers who had purchased lifetime subscriptions had their service reduced or canceled, and were unable to obtain a refund.{{Cite news |last=Woodruff, Cathy |date=February 10, 2011 |title=Sirius XM merger leaves users with serious mess |publisher=Times Union |location=Albany, NY |url=http://www.timesunion.com/local/article/Sirius-XM-merger-leaves-users-with-serious-mess-1006251.php}}

In 2021, a settlement was reached in Alvarez v. Sirius XM Radio Inc. regarding customers with these Sirius lifetime subscriptions. All lifetime subscriptions are now for the lifetime of the owner, not the radio unit. Subscriptions can be transferred from one radio to another for $35. Inactive lifetime subscriptions can be cancelled and owners paid $100.{{Cite web |title=Alvarez v. Sirius XM Radio Inc.|url=http://www.lifetimesiriusxmsettlement.com/ |access-date=March 16, 2023 }}

On December 4, 2014, Sirius XM Holdings agreed to a US$3.8 million settlement with 45 states and the District of Columbia, over a suit initiated by then-Ohio Attorney General Mike DeWine, stemming from the company's billing and service renewal practices. The suit alleged Sirius XM Holdings was engaged in "misleading, unfair and deceptive acts or practices in violation of state consumer protection laws", Attorney General DeWine said.{{Cite web |last=Lipka |first=Mike |title=SiriusXM accused of misleading customers |date=December 4, 2014 |url=http://www.cbsnews.com/news/sirius-xm-to-pay-3-8-million-to-settle-with-45-states/ |access-date=March 31, 2015 |publisher=CBS News}}

{{Main|List of Sirius XM Radio channels}}

SiriusXM is the exclusive home to Howard Stern, with two dedicated Howard Stern channels. SiriusXM's talk, news, and comedy programming features channels from many news outlets, including: BBC, CNBC, Fox News, CNN, MSNBC, Bloomberg, NPR, and C-SPAN. The programming also includes exclusive talk and entertainment channels such as TODAY Show Radio, Business Radio Powered By The Wharton School, Entertainment Weekly Radio, Faction Talk, Radio Andy, Joel Osteen Radio, and comedy from channels including Comedy Central Radio, Comedy Greats, Laugh USA, Raw Dog Comedy and George Carlin's Carlin's Corner.

SiriusXM music programming includes channels dedicated to multiple decades and genres that span rock, pop, country, R&B, hip-hop, electronic dance, jazz such as The Heat, Pop2K, Ozzy's Boneyard, Y2Kounrty and more, and concept-based channels, such as The Coffee House, SiriusXM Chill, Road Trip Radio, and Yacht Rock Radio.

The service also features several artist-branded channels, including those for Pitbull, The Beatles, Bob Marley, Bruce Springsteen, Steven Van Zandt, Pearl Jam, Grateful Dead, Jimmy Buffett, Phish, Dave Matthews Band, Tom Petty, U2, Ozzy Osbourne, LL Cool J, Eminem, Kelly Clarkson, Kenny Chesney, Willie Nelson, Kirk Franklin, Frank Sinatra, B.B. King, Red Hot Chili Peppers, Carrie Underwood, Dwight Yoakam, Marky Ramone, Steve Aoki, Diplo, The Tragically Hip, Chucho Valdés, and Tom Morello.{{Cite web |title=Channel Lineup & Guide |url=https://www.siriusxm.com/channels |access-date=May 1, 2021 |website=SiriusXM}} On occasion, SiriusXM has offered limited edition artists channels for a specific period of time, including those for Drake, Metallica, David Bowie, Fleetwood Mac, Prince, Dolly Parton, Guns N' Roses, Led Zeppelin, George Strait, The Rolling Stones, Eagles, Queen, Beastie Boys, Coldplay, Michael Jackson, Foo Fighters, Aretha Franklin, Miles Davis, Jimi Hendrix, Billy Joel, ABBA, Alicia Keys, Neil Young, and Blue Rodeo.{{Cite web |title=Listen to Drake's OVO Sound Radio on SiriusXM's SOUND 42 Channel (UPDATE) |url=https://www.complex.com/music/stream-drakes-ovo-sound-radio-siriusxm-sound-42 |access-date=May 1, 2021 |website=Complex}}{{Cite web |date=April 29, 2020 |title=SiriusXM Launches Dedicated Artist Channels For Prince, Led Zeppelin, David Bowie, More |url=https://liveforlivemusic.com/news/siriusxm-artist-channels-prince-led-zeppelin-david-bowie-more/ |access-date=May 1, 2021 |website=L4LM}}{{Cite web |date=July 16, 2020 |title=Bob Marley, Queen, Coldplay and more get their own SiriusXM radio stations |url=https://www.nme.com/news/music/bob-marley-queen-coldplay-and-more-get-their-own-siriusxm-radio-stations-2709107 |access-date=May 1, 2021 |website=NME}}{{Cite web |date=February 22, 2021 |title=Hear exclusive performance, new album 'Medicine At Midnight' & more on handcrafted Foo Fighters channel |url=https://blog.siriusxm.com/hear-exclusive-performance-new-album-medicine-at-midnight-more-on-handcrafted-foo-fighters-channel/ |access-date=May 1, 2021 |website=SiriusXM}}{{Cite web |date=February 2, 2021 |title=Pay tribute to Black artists & their musical influence all month long |url=https://blog.siriusxm.com/black-history-month-2021/ |access-date=May 1, 2021 |website=Hear & Now}}{{Cite web |date=January 4, 2021 |title=Get in the mood for a melody when Billy Joel's exclusive channel returns to SiriusXM |url=https://blog.siriusxm.com/get-in-the-mood-for-a-melody-when-billy-joels-exclusive-channel-returns-to-siriusxm/ |access-date=May 9, 2021 |website=Hear & Now}}{{Cite web |title=Feel the beat with ABBA's classics, new music & exclusive stories on their new channel |url=https://blog.siriusxm.com/feel-the-beat-with-abbas-classics-on-new-channel/ |access-date=December 7, 2021 |website=Sirius XM Blog|date=November 29, 2021 }}{{Cite web |date=December 7, 2021 |title=Listen to Neil Young's limited-run channel featuring music from his new album 'Barn' |url=https://blog.siriusxm.com/neil-young-radio/ |access-date=December 7, 2021 |website=Hear & Now}}{{Cite web |date=December 7, 2021 |title=Get the best of Alicia Keys with an all-new channel celebrating her decades-long career |url=https://blog.siriusxm.com/alicia-keys-radio/ |access-date=December 7, 2021 |website=Hear & Now}}{{Cite web |publisher=Sirius XM Canada |title=SiriusXM celebrates Blue Rodeo's 16th studio album with the launch of Blue Rodeo Radio |url=https://www.newswire.ca/news-releases/siriusxm-celebrates-blue-rodeo-s-16th-studio-album-with-the-launch-of-blue-rodeo-radio-880852681.html |access-date=December 7, 2021 |website=www.newswire.ca |language=en}}

SiriusXM offers live play-by-play coverage of every NFL, MLB, NBA and NHL game; every NASCAR and Indycar race; PGA Tour events; and live college sports, as well as news, analysis and opinions from more than a dozen dedicated sports talk channels.

SiriusXM also offers "Listen Free" events twice a year during late May-early June and late November-early December.

{{Main|Sirius XM Canada}}

In Canada, Sirius Canada and XM Canada were partially owned by Sirius XM (20% and 23.3% respectively) in joint ventures with Canadian companies.{{Cite news |last=Jay, Paul |date=July 30, 2008 |title=XM, Sirius merger in U.S. raises competition concerns in Canada |publisher=CBC News |url=https://www.cbc.ca/news/science/xm-sirius-merger-in-u-s-raises-competition-concerns-in-canada-1.736609}} After the U.S. merger, the two Canadian ventures did not immediately agree to a similar merger, but instead remained in competition as distinct services.{{Cite news |date=July 29, 2008 |title=XM-Sirius merger not replicated in Canada |publisher=The Hollywood Reporter |url=http://www.hollywoodreporter.com/news/xm-sirius-merger-not-replicated-116510}} Complicating matters was that Sirius Canada has nearly 80% of the total satellite radio subscriber base in that country, and felt they deserved greater than a 50/50 split of the new company, whereas XM Canada felt their deal with the NHL – a particularly lucrative prize in Canadian sports broadcasting – also warranted a significant amount of value in the new company.

On November 24, 2010, XM Radio Canada and Sirius Canada announced that they would merge their services.{{Cite web |last=Protalinski, Emil |date=November 25, 2010 |title=XM and Sirius to finally merge in Canada |url=http://www.techspot.com/news/41302-xm-and-sirius-to-finally-merge-in-canada.html |website=techspot.com}} On April 12, 2011, the CRTC approved the companies' merger into Sirius XM Canada.{{Cite web |date=April 12, 2011 |title=CRTC Approves Sirius XM Merger In Canada |url=http://www.allaccess.com/net-news/archive/story/89975/crtc-approves-sirius-xm-merger-in-canada |publisher=All Access}} John Bitove's Canadian Satellite Radio Holdings Inc., the licensee of XM Canada, gained a 30% share in the new company as its primary and controlling shareholder, while Slaight Communications and the Canadian Broadcasting Corporation, the current owners of Sirius Canada, each retained 20% ownership. Sirius XM's American parent company would hold 25%. The merger was completed on June 21, 2011.{{Cite news |date=June 21, 2011 |title=Sirius Canada and XM Canada Complete Merger |publisher=Broadcaster Magazine |url=http://www.broadcastermagazine.com/news/sirius-canada-and-xm-canada-complete-merger/1000486539/ |url-status=dead |access-date=June 22, 2011 |archive-url=https://web.archive.org/web/20140810044003/http://www.broadcastermagazine.com/news/sirius-canada-and-xm-canada-complete-merger/1000486539/ |archive-date=August 10, 2014}} Sirius XM Holdings now owns a 70% equity interest and a 33% voting interest in Sirius XM Canada, as of 2020.

File:Drbiden44 16229100 396083847396452 8243740754560679936 n.jpg at the Sirius XM studio at Rockefeller Plaza participating in a round table about mental health care in 2016.]]

XM and Sirius use different compression and conditional access systems, making their receivers incompatible with each other's service. A condition of the merger was that SiriusXM would market satellite radios that could receive both XM and Sirius signals within one year. The interoperable radio, called MiRGE, was available in March 2009.{{Cite web |last=Melanson, Donald |date=January 8, 2009 |title=Sirius XM rolls out interoperable MiRGE satellite radio |url=https://www.engadget.com/2009/01/08/sirius-xm-rolls-out-interoperable-mirge-satellite-radio/ |publisher=Engadget}} However, the MiRGE radio was later discontinued because the two companies eliminated duplicate channels, thus removing the need for the specialty radio. {{As of|2016|02}}, SiriusXM offers radios for use in different environments, including for home, office, automotive, marine and aviation use.{{Cite web |title=Radios |url=http://shop.siriusxm.com/edealinv/servlet/ExecMacro?nurl=control/CategoryHome.vm&ctl_nbr=10600&catParentID=49759 |access-date=February 16, 2016 |publisher=Sirius XM}}

SiriusXM Marine is a graphical weather and fishing informational system for boaters. The service works with most major marine-electronics hardware companies, such as Raymarine, Furuno, Simrad and Garmin.{{Cite web |title=SiriusXM Marine Weather |url=https://www.siriusxm.com/sxmmarine |publisher=SiriusXM}} The service offers visual depictions of various weather and sporting conditions, based on the package and device. The Marine Offshore package includes graphic weather radar, cloud-to-cloud and cloud-to-ground lightning, high-resolution coastal and offshore wave heights, direction and intervals, high-resolution sea-surface temperatures, pressure isobars, buoy data, etc.

SiriusXM Aviation provides satellite-based graphic weather information for pilots, which provides better signal coverage and faster data refresh rate than land-based ADS-B service.{{Cite web |title=SiriusXM Aviation Overview – 2018 |url=https://www.siriusxm.com/sxmaviation |publisher=SiriusXM}}{{secondary source needed|date=January 2019}} The 2020 FAA Mandate does not require pilots to equip with ADS‑B/FIS‑B weather.{{Cite web |title=govinfo |url=https://www.govinfo.gov/app/details/CFR-2011-title14-vol2/CFR-2011-title14-vol2-sec91-225 |website=govinfo.gov}} {{PD-notice}}

SiriusXM Aviation receiver Model SXAR1 and Garmin GDL51/GDL52 let pilots use an iPad or iPhone with the ForeFlight Mobile App, via Bluetooth, to view the SiriusXM Aviation in-flight weather and data delivered via satellite. Thus, aviators can monitor storm fronts, track lightning strikes, TAFs, METARs, winds and more from their mobile device.{{Cite web |date=September 7, 2018 |title=ForeFlight adds support for Garmin GDL 50, 51, and 52 |url=https://ipadpilotnews.com/2018/09/foreflight-adds-support-for-garmin-gdl-50-51-and-52/}}

Beginning with Stellantis' 2019 Ram 1500, SiriusXM rolled out its 360L platform, which allows receivers to use both satellite signals and streaming content delivered via the vehicle's on-board cellular data modem, the latter providing additional channels previously restricted to the SiriusXM app as well as personalized content and on-demand programming. Over subsequent model years, the platform has rolled out to other vehicles produced by Stellantis and other manufacturers including BMW, Ford, General Motors, Nissan, and the Volkswagen Group.{{cite web|url=https://www.motortrend.com/features/what-is-siriusxm-with-360l-streaming-audio/|title=What Is SiriusXM with 360L? A Breakdown of the New Audio Platform|first=Kelly|last=Lin|work=MotorTrend|date=July 29, 2020|access-date=August 6, 2023}}

{{As of|2025|01}}, there are six functional satellites in orbit: two XM (one being a spare), two Sirius, and two SXM.{{Cite web |title=Quarterly Reports :: Sirus XM Holdings Inc. (SIRI) |url=https://investor.siriusxm.com/sec-filings/quarterly-reports##document-6839-0000908937-24-000028-2 |website=investor.siriusxm.com}}{{Cite web |title=SiriusXM’s SXM-9 Satellite Completes In-Orbit Testing and Begins Service |url=https://investor.siriusxm.com/news-events/press-releases/detail/2142/siriusxms-sxm-9-satellite-completes-in-orbit-testing-and |website=investor.siriusxm.com}} XM-3 is an in-orbit spare while XM-5 is in active operation. XM-3 and XM-4 (defunct) replaced the original XM-1 and XM-2 satellites (which were placed into disposal orbits). Sirius FM-5 and FM-6 function as the primaries for the Sirius side. FM-6 was launched on October 25, 2013, and was declared ready for service on December 2, 2013. The satellite initially served as an in-orbit spare while the company worked to deploy repeaters for the Sirius side, which were needed to transition to full geostationary orbit operation. In 2016, FM-6 was put into active service and officially replaced Sirius originals FM-1 through FM-3 which operated in elliptical orbit. FM-1 through FM-3 were later placed into disposal orbits. With this change, FM-5 and FM-6 exclusively serve the Sirius service. Before FM-6 was launched, XM-5 was sent into orbit by Proton from Kazakhstan, on October 14, 2010. It is capable of broadcasting to either service.{{Cite web |last=Clark, Stephen |date=October 14, 2010 |title=Sirius CM Radio satellite launched by Russian rocket |url=http://www.spaceflightnow.com/proton/siriusxm5/launch/ |publisher=Spaceflight Now}}{{Cite web |title=Application for Modification |url=http://licensing.fcc.gov/myibfs/download.do?attachment_key=782032 |publisher=Federal Communications Commission |access-date=February 2, 2017 |archive-date=October 2, 2017 |archive-url=https://web.archive.org/web/20171002123032/http://licensing.fcc.gov/myibfs/download.do?attachment_key=782032 |url-status=dead }} {{PD-notice}} In late 2016, SiriusXM placed an order for two new satellites SXM-7 and SXM-8 which were intended to replace XM-3 and XM-4 and have the capability to deliver either Sirius or XM content to radio receivers. SXM-7 was launched December 13, 2020, via a SpaceX Falcon 9{{Cite web |title=SXM-7/8 Contract Award |url=http://sslmda.com/html/pressreleases/pr20160728.php |publisher=Space Systems Loral}} (failed after being successfully placed into orbit),{{Cite web |last=Sheetz |first=Michael |date=January 27, 2021 |title=Sirius XM's latest satellite, built by Maxar and launched by SpaceX, suffers failure in orbit |url=https://www.cnbc.com/2021/01/27/sirius-xm-satellite-sxm-7-fails-built-by-maxar-and-launched-by-spacex.html |access-date=January 27, 2021 |publisher=CNBC}} while SXM-8 was launched on June 6, 2021{{Cite web |last=Thompson |first=Amy |date=June 6, 2021 |title=SpaceX rocket launches Sirius XM digital radio satellite, nails nighttime landing at sea |url=https://www.space.com/spacex-sirius-xm-sxm-8-rocket-launch-landing-success |access-date=June 6, 2021 |publisher=Space.com}} (delayed due to failure of SXM-7).{{Cite web |last=Forrester |first=Chris |date=March 1, 2021 |title=SXM-7 confirmed as a total loss |url=https://advanced-television.com/2021/03/01/sxm-7-confirmed-as-a-total-loss/ |access-date=March 1, 2021 |publisher=Advanced Television}}{{Cite web | last=Thompson | first=Amy |date=December 13, 2020 |title=SpaceX just launched a powerful Sirius XM satellite into orbit and nailed a rocket landing |url=https://www.space.com/spacex-sirius-xm-sxm-7-launch-rocket-landing-success |access-date=December 14, 2020 |publisher=SPACE.com}} SXM-9 was successfully launched by a SpaceX Falcon 9 rocket on December 5, 2024 and put into service in 2025.

Sirius satellites broadcast within the S-band frequencies from 2.3200 to 2.3325 GHz, while XM radio uses adjacent frequencies 2.3325–2.3450 GHz.{{Cite web |date=August 15, 2011 |title=Satellite S Band Radio Frequency Table |url=http://www.csgnetwork.com/satradiofreq.html |access-date=April 23, 2013 |website=CSG Network}}{{Cite web |title=FM-6 Technical Description |url=http://licensing.fcc.gov/myibfs/download.do?attachment_key=810002 |publisher=Federal Communications Commission}} {{PD-notice}}

• Sirius FM-5 (Radiosat 5) – Launch occurred on June 30, 2009.
• Sirius FM-6 (Radiosat 6, COSPAR 2013-058A) – Launch occurred on October 25, 2013.{{Cite web |title=Sirius FM6 (Radiosat 6) |url=https://space.skyrocket.de/doc_sdat/sirius-cdr-6.htm |publisher=Gunter's Space Page}}
• XM-3 (Rhythm, COSPAR 2005-008A) – Launch occurred on February 28, 2005.{{Cite web |title=XM 3, 4 (XM Rhythm, Blues) |url=https://space.skyrocket.de/doc_sdat/xm-3.htm |website=space.skyrocket.de}} In-orbit spare.
• XM-5 (COSPAR 2010-053A) – Launch occurred on October 14, 2010.{{Cite web |title=XM 5 |url=https://space.skyrocket.de/doc_sdat/xm-5.htm |website=space.skyrocket.de}}
• SXM-8 – Launch occurred on June 6, 2021 by a SpaceX Falcon 9 launch vehicle.
• SXM-9 – Launch occurred on December 5, 2024 from Kennedy Space Center Launch Complex 39A. Replaced SXM-7.

• SXM-10, SXM-11 and SXM-12 – SXM-10 was ordered on August 2021. SXM-11 and SXM-12 were ordered on November 2022.{{cite web |url=https://space.skyrocket.de/doc_sdat/sxm-7.htm |title=SXM 7, 8, 9, 10, 11, 12 |work=Gunter's Space Page |access-date=14 September 2024}}

• Sirius FM-1 (Radiosat 1) – Launch occurred on June 30, 2000.
• Sirius FM-2 (Radiosat 2) – Launch occurred on September 5, 2000.
• Sirius FM-3 (Radiosat 3) – Launch occurred on November 30, 2000.
• Sirius FM-4 (Radiosat 4) – Ground spare, was not launched into orbit. In October 2012, it was donated for display to the National Air and Space Museum's Steven F. Udvar-Hazy Center.{{Cite web |title=Sirius FM1, FM2, FM3, FM4 (Radiosat 1, 2, 3, 4) |url=https://space.skyrocket.de/doc_sdat/sirius-cdr.htm |website=space.skyrocket.de}}
• XM-1 (Roll, COSPAR 2001-018A) – Launch occurred on May 8, 2001. Retired in 2016 and deorbited.{{Cite web |title=XM 1, 2 (XM Rock, Roll) |url=https://space.skyrocket.de/doc_sdat/xm-1.htm |website=space.skyrocket.de}}
• XM-2 (Rock, COSPAR 2001-012A) – Launch occurred on March 18, 2001. Deorbited.
• XM-4 (Blues, COSPAR 2006-049A) – Launch occurred on October 30, 2006. Deorbit expected by 2023.{{Cite web |title=Quarterly Reports :: Sirus XM Holdings Inc. (SIRI) |url=https://investor.siriusxm.com/sec-filings/quarterly-reports##document-6405-0000908937-23-000014-2 |website=investor.siriusxm.com}}
• SXM-7 – Launch occurred on December 13, 2020{{Cite news |date=December 13, 2020 |title=SiriusXM's New SXM-7 Satellite, Built by Maxar and Launched Aboard a SpaceX Falcon 9, Performing Properly After Launch |publisher=Business Wire |url=https://www.businesswire.com/news/home/20201213005033/en/SiriusXM%E2%80%99s-New-SXM-7-Satellite-Built-by-Maxar-and-Launched-Aboard-a-SpaceX-Falcon-9-Performing-Properly-After-Launch |access-date=December 13, 2020}} by a SpaceX Falcon 9 launch vehicle. It was intended to replace XM-3.{{Cite web |title=SpaceX launch of a Falcon 9 Block 5 {{!}} Sirius SXM-7 |url=https://www.spacelaunchschedule.com/launch-schedule/launch-details.php?id=1416 |access-date=October 10, 2020 |publisher=Space Launch Schedule}} On January 27, 2021, Sirius XM announced that the satellite suffered failures during in-orbit testing, but did not provide detail on the nature of those failures.

{{multiple image

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| header = Animation of the decommissioned, original Sirius polar fleet plus the active geostationary FM-5

| image1 = Animation of Sirius's orbit.gif

| caption1 = Around the Earth

| image2 = Animation of Sirius's orbit - Earth fixed - Equatorial view.gif

| caption2 = Earth fixed frame – Equatorial view

| image3 = Animation of Sirius's orbit - Earth fixed - Polar view.gif

| caption3 = Earth fixed frame – Polar view

| footer = {{legend2|RoyalBlue|Earth}}{{·}}{{legend2|magenta|Sirius FM-5}}{{·}}{{legend2|Cyan|Sirius FM-1}} {{·}}{{legend2|Gold|Sirius FM-2}} {{·}}{{legend2|OrangeRed|Sirius FM-3}}

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