Siteimprove
{{Infobox company
| name = Siteimprove
| logo = Siteimprove logo 2020.png
| logo_size = 200px
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| type = Private
| traded_as =
| industry = Marketing
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| foundation = {{start date and age|2003}}
| founder = Morten Ebbesen
| defunct =
| location_city = Copenhagen
| location_country = Denmark
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| key_people = Nayaki Nayyar (CEO)
| products = Marketing-related software as a service
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| services = Accessibility, GDPR, SEO
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| num_employees = 600+
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| homepage = {{URL|https://siteimprove.com}}
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Siteimprove is a multinational Software-as-a-Service (SaaS) company that creates cloud-based tools and services for website governance and optimization. Siteimprove was founded in 2003, is headquartered in Copenhagen, Denmark, and actively operates in numerous countries including Austria, Australia, Canada, Denmark, England, Finland, France, Germany, Italy, Japan, The Netherlands, Norway, Sweden, Switzerland, and US.
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History
Morten Ebbesen founded Siteimprove in Denmark in 2003.{{cite web|title=Morten Ebbesen, CEO & Founder|url=https://siteimprove.com/da/employee/morten-ebbesen/|website=Siteimprove Employee Index|accessdate=1 July 2016}}{{cite news|last1=Steensgaard|first1=Nikolai|title=Siteimprove surfer med på ny netbølge|url=http://www.business.dk/vaekst/siteimprove-surfer-med-paa-ny-netboelge|accessdate=11 July 2016|publisher=Berlingske Business|date=26 April 2015}} Over the course of the next six years, the company expanded its market presence to Great Britain, US,{{cite web|last1=Office of the Minnesota Secretary of State|title=Business Record Details: Minnesota Business Name SiteImprove, Inc.|url=https://mblsportal.sos.state.mn.us/Business/SearchDetails?filingGuid=b41c957e-92d4-e011-a886-001ec94ffe7f|accessdate=1 July 2016}} and Sweden.{{cite web|title=Siteimprove i Sverige AB|url=http://www.allabolag.se/5567615231/SITEIMPROVE_I_SVERIGE_AB|website=allabolag.se|accessdate=1 July 2016}} In 2010, Siteimprove joined the United Nations Global Compact{{cite web|title=Siteimprove A/S|url=https://www.unglobalcompact.org/what-is-gc/participants/11230-Siteimprove-A-S|website=United Nations Global Compact|accessdate=4 July 2016}} corporate social responsibility (CSR) program and published its first annual CSR report.{{cite web|title=CSR - Corporate Social Responsibility|url=https://siteimprove.com/corporate/csr/|website=Siteimprove|accessdate=1 July 2016}} During 2012, 2013 and 2014, Siteimprove expanded its operations to Germany,{{cite web|title=Siteimprove GmbH|url=https://documents.online-handelsregister.de/?company=Siteimprove+GmbH®ister=HRB+143044+B|website=Handelsregister.de|accessdate=4 July 2016}}{{cite news|title=Führender Web Governance Anbieter Siteimprove zieht nach Berlin|url=http://www.startupvalley.news/de/web-governance-anbieter-siteimprove-zieht-nach-berlin/|accessdate=28 June 2016|publisher=Startup Valley|date=11 March 2016}} The Netherlands, Norway,{{cite web|title=Nøkkelopplysninger fra Enhetsregisteret|url=https://w2.brreg.no/enhet/sok/detalj.jsp;jsessionid=kR7kCsIAnHvmYQKdBI7pw4SYfVCZkW8Qxb8n4aOsS3pkfc2APBw-!394055005?orgnr=914154782|website=Brønnøysundregistrene|accessdate=29 June 2016}} and Ireland. In 2015, the company expanded its market presence to Australia,{{cite web|title=Current details for ABN 57 605 418 764|url=http://abr.business.gov.au/SearchByAbn.aspx?abn=57605418764|website=Australian Government Australian Business Register|accessdate=1 July 2016}} Austria, Canada, Switzerland,{{cite web|title=Commercial Register of Canton Zurich|url=http://zh.powernet.ch/webservices/inet/HRG/HRG.asmx/getHRGPDF?chnr=0204055739&amt=020&toBeModified=0&validOnly=0&lang=4&sort=0|accessdate=28 June 2016}} Finland,{{cite web|title=Siteimprove Oy|url=https://tietopalvelu.ytj.fi/yritystiedot.aspx?yavain=2593879&tarkiste=42688BF8EB75CD5A29CAB3970D4CD4C4093E3930|website=YTJ The Business Information System|accessdate=28 June 2016}} and France.{{cite web|title=Siteimprove SAS|url=https://www.infogreffe.com/societes/entreprise-societe/815233192-siteimprove-sas-750115B259700000.html?typeProduitOnglet=EXTRAIT&afficherretour=true&tab=entrep|website=Registry at the Commercial Court of Paris|accessdate=1 July 2016}} In December 2015, Siteimprove received a USD 55 million minority investment from global growth equity firm Summit Partners.{{cite news|last1=Elstrup|first1=Morten|title=Uber-investor gør dansk komet 1,5 mia værd|url=http://borsen.dk/nyheder/avisen/artikel/11/129707/artikel.html|accessdate=28 June 2016|publisher=Børsen|date=22 December 2015}}{{cite web|title=Growth Equity Firm Summit Partners Invests $55 Million in Danish SaaS Company Siteimprove|url=http://www.summitpartners.com/news/growth-equity-firm-summit-partners-invests-55-million-in-danish-saas-company-siteimprove|website=Summit Partners|accessdate=28 June 2016|date=22 December 2015}}{{cite web|title=Summit Partners Invests in Danish SaaS Company Siteimprove|url=http://www.bruunhjejle.dk/nyheder/recent-work-list/summit-partners-invests-in-siteimprove.aspx|website=Bruun & Hjejle|accessdate=28 June 2016|date=22 December 2015}}{{cite web|title=Growth Equity Firm Summit Partners Invests $55 Million in Danish SaaS Company Siteimprove|url=http://www.marketwired.com/press-release/growth-equity-firm-summit-partners-invests-55-million-danish-saas-company-siteimprove-2083962.htm|website=Market Wired|accessdate=28 June 2016|date=22 December 2015}} In 2017, Siteimprove expanded into Japan and acquired the Danish consultancy firm, Marketing Lion.{{Cite web|url=http://amcham.dk/files/editor/Presentations/Siteimprove_AmCham_August_27_FINAL.pdf|title=AccessUSA: Establishing Your Business in the USA – Positioning to Scale Growth|website=amcham.dk}}{{Cite web|url=https://markedsforing.dk/artikler/bureauer/den-store-spiser-den-lille|title=Den store spiser den lille {{!}} Dansk Markedsføring|website=markedsforing.dk|language=da|access-date=2018-10-12}} In 2020, Nordic Capital took a majority ownership position within Siteimprove to further invest and accelerate growth.{{Cite web|title=Siteimprove partners with Nordic Capital to accelerate growth {{!}} Nordic Capital|url=https://www.nordiccapital.com/portfolio-cases/investments/siteimprove|website=www.nordiccapital.com}} In 2021, Shane Paladin was appointed CEO to further expand global customer operations and product development.{{Cite web|title=Shane Paladin joins Siteimprove as new CEO from a global position with SAP|url=https://siteimprove.com/en-us/company/press/shane-paladin-joins-siteimprove-as-new-ceo-from-a-global-position-with-sap/|access-date=2021-07-27|website=Siteimprove|language=en-US}}
Products
Siteimprove’s cloud-based software products automate the process of identifying errors and problems on websites. The company’s web governance platform constitutes a collection of integrated tools for controlling website content,{{cite web|title=Fixing broken links using Siteimprove|url=https://digitalcommunications.wp.st-andrews.ac.uk/2015/12/21/fixing-broken-links-using-siteimprove/|website=University of St Andrews|accessdate=8 July 2016|date=21 December 2015}}{{cite web|title=Siteimprove Releases New Trademark Monitoring Feature for Web Governance Suite|url=http://www.benzinga.com/pressreleases/14/10/p4901483/siteimprove-releases-new-trademark-monitoring-feature-for-web-governanc|website=Benzinga|accessdate=8 July 2016|date=6 October 2014}} creating internal web policies, improving web accessibility in accordance with the global Web Content Accessibility Guidelines 2.0 for compliancy levels A, AA, and AAA, improving search engine optimization (SEO), monitoring website performance, identifying personal data and website cookies, and utilizing website analytics data.{{cite news|title=Broken Links and Typos Can Cripple Your Bank’s Digital Strategy|url=http://thefinancialbrand.com/44880/banking-website-content-compliance-management/|accessdate=2 July 2016|publisher=The Financial Brand|date=6 November 2014}}{{cite news|title=Siteimprove expand on Aussie presence|url=http://www.thesaas.com.au/articles/siteimprove-expand-on-aussie-presence|accessdate=2 July 2016|publisher=The SaaS|date=8 April 2016}}{{cite news|last1=Savarino|first1=Julie|title=A Look at the State of the Art in Business Development Software and Analytics|url=http://www.lawpracticetoday.org/article/a-look-at-the-state-of-the-art-in-business-development-software-and-analytics/|accessdate=2 July 2016|publisher=Law Practice Today|date=12 May 2016}}