Slice (app)
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{{short description|Online food ordering platform for independent pizzerias}}
{{Infobox company
| name = Slice
| logo = Slice (app) logo.svg
| type = Private
| founded = 2010
| founder = Ilir Sela
| hq_location_city = New York City
| area_served = United States
| website = {{URL|slice.com}}
}}
Slice is an online food ordering platform for independent pizzerias.{{Cite news |url=https://www.nytimes.com/2018/06/23/business/slice-app-local-pizzerias.html|title=With the Slice App, Local Pizzerias Get a Bigger Piece of the Market|last=Sedacca|first=Matthew|date=2018-06-23|work=The New York Times|access-date=2018-09-15|language=en|archive-url=https://web.archive.org/web/20180824053108/https://www.nytimes.com/2018/06/23/business/slice-app-local-pizzerias.html|archive-date=2018-08-24|url-status=live}}{{Cite news|url=https://techcrunch.com/2016/11/10/slice-pizza/|title=Slice makes it easy for you to order from your favorite pizzeria|last=Ha|first=Anthony|date=2016-11-10|work=TechCrunch|access-date=2018-09-15|language=en-US|archive-url=https://web.archive.org/web/20170205122347/https://techcrunch.com/2016/11/10/slice-pizza/ |archive-date=2017-02-05|url-status=live}} It allows pizzeria owners to offer their products to their customers using a mobile-optimized website and their customers can place orders through the Slice app and social media channels.{{Cite news|url=https://www.bostonglobe.com/lifestyle/food-dining/2017/08/28/now-you-can-order-pizza-online-from-mom-and-pop-places-you-couldn-before/du57ZTfV835JcBMJGTPlXP/story.html|title=Now you can order pizza online from mom-and-pop places you couldn't before |last=Cawley|first=Terence|date=2017-08-29|work=The Boston Globe |access-date=2018-09-15|archive-url=https://web.archive.org/web/20180327074500/http://www.bostonglobe.com/lifestyle/food-dining/2017/08/28/now-you-can-order-pizza-online-from-mom-and-pop-places-you-couldn-before/du57ZTfV835JcBMJGTPlXP/story.html|archive-date=2018-03-27|url-status=live}}{{Cite news|url=https://www.foxbusiness.com/features/ordering-pizza-just-got-a-whole-lot-easier|title=Ordering Pizza Just Got a Whole Lot Easier|last=Fernandez|first=Frank|date=2016-10-12|work=Fox Business|access-date=2018-09-15|language=en-US|archive-url=https://web.archive.org/web/20180225225833/http://www.foxbusiness.com/features/ordering-pizza-just-got-a-whole-lot-easier|archive-date=2018-02-25|url-status=live}} The company claims their platform is used by 9,000 pizzerias in 2,500 towns and cities in the US.{{Cite news|url=https://www.cnbc.com/2018/07/11/slice-app-gives-local-pizzerias-a-bigger-piece-of-the-market.html|title=With the Slice app, local pizzerias get a bigger piece of the market|last=Sedacca|first=Matthew|date=2018-07-13|publisher=CNBC |access-date=2018-09-15|archive-url=https://web.archive.org/web/20180713175048/https://www.cnbc.com/2018/07/11/slice-app-gives-local-pizzerias-a-bigger-piece-of-the-market.html |archive-date=2018-07-13|url-status=live}} It also claims to have processed more than $100 million worth of deliveries in 2017 and to have filled a total of over 12 million orders since 2010.{{Cite news|url=https://www.forbes.com/sites/amyfeldman/2018/04/10/pizza-unchained-tech-startup-slice-helps-local-pizzerias-get-online-and-fight-back-against-dominos/#25f409381263|title=Pizza Unchained: Tech Startup Slice Helps Local Pizzerias Get Online And Fight Back Against Domino's|last=Feldman|first=Amy|date=2018-04-30|work=Forbes|access-date=2018-09-15|language=en|archive-url=https://web.archive.org/web/20180906105022/https://www.forbes.com/sites/amyfeldman/2018/04/10/pizza-unchained-tech-startup-slice-helps-local-pizzerias-get-online-and-fight-back-against-dominos/#25f409381263#25f409381263|archive-date=2018-09-06|url-status=live}}
History
Slice was founded in 2010 by Ilir Sela and was originally called MyPizza.{{Cite news|url=https://www.eater.com/2017/1/30/14421534/pizza-delivery-app|title=Can Mom-and-Pop Pizzerias Be Modernized?|last=Dawson|first=Gloria|date=2017-01-30|work=Eater|access-date=2018-09-15|archive-url=https://web.archive.org/web/20180726041012/https://www.eater.com/2017/1/30/14421534/pizza-delivery-app|archive-date=2018-07-26|url-status=live}}{{Cite news|url=http://www.baltimoresun.com/entertainment/dining/baltimore-diner-blog/bs-fe-slice-pizza-app-20170928-story.html|title=Slice, a pizza delivery app, arrives in Baltimore|last=Case|first=Wesley|date=2017-09-28|work=Baltimore Sun|access-date=2018-09-15|language=en-US|archive-url=https://web.archive.org/web/20180409232059/http://www.baltimoresun.com/entertainment/dining/baltimore-diner-blog/bs-fe-slice-pizza-app-20170928-story.html|archive-date=2018-04-09|url-status=live}} In July 2016, Slice closed on a $3 million Series A funding round.{{Cite news|url=https://www.businessinsider.com/pizza-delivery-startup-slice-rebrands-2016-10|title=This one-person startup that sells pizza is so profitable, the founder has hired over 100 people in less than a year with hardly any investors|last=Hartmans|first=Avery|date=2016-10-13|work=Business Insider|access-date=2018-09-15|archive-url=https://web.archive.org/web/20180309063637/http://www.businessinsider.com/pizza-delivery-startup-slice-rebrands-2016-10|archive-date=2018-03-09|url-status=live}}{{Cite news|url=https://www.bizjournals.com/newyork/news/2016/10/13/slice-app-helps-local-pizza-joints-nationwide-take.html|title=Slice app helps local pizza joints nationwide take on Domino's Pizza|last=Novellino|first=Teresa|date=2016-10-13|work=New York Business Journal|access-date=2018-09-14|archive-url=https://web.archive.org/web/20170529161243/http://www.bizjournals.com/newyork/news/2016/10/13/slice-app-helps-local-pizza-joints-nationwide-take.html|archive-date=2017-05-29|url-status=live}} In May 2017, the company raised $15 million led by GGV Capital.{{Cite news|url=https://www.recode.net/2017/5/17/15653474/slice-pizza-funding-15-million-series-b-online-ordering|title=Domino's is crushing it online so a startup got $15 million to help pizzerias fight back|last=Del Rey|first=Jason|date=2017-05-17|work=Recode|access-date=2018-09-15|archive-url=https://web.archive.org/web/20170611104826/https://www.recode.net/2017/5/17/15653474/slice-pizza-funding-15-million-series-b-online-ordering|archive-date=2017-06-11|url-status=live}}
In 2020, Slice got more attention due to the COVID-19 pandemic forcing restaurants to shut down and focus on delivery and take out.{{Cite web|last=McCarthy|first=Kelly|date=2021-02-09|url=https://www.goodmorningamerica.com/food/story/slice-sends-pies-local-pizzerias-shelters-soup-kitchens-75774325|title = How this pizza app is helping feed shelters and soup kitchens for National Pizza Day|website=Good Morning America}}{{Cite web|url=https://www.thrillist.com/news/nation/heart-shaped-pizzas-valentines-day-2021-papa-johns|title = Everywhere You Can Get Heart-Shaped Pizzas Today for Valentine's Day| last=Nelson| first=Dustin| date=13 February 2021| website=Thrillist}}{{Cite web|url=https://techcrunch.com/2020/05/12/slice-series-c/|title = Slice, an online ordering and marketing platform for pizzerias, raises $43M| last=Ha| first=Anthony| date=12 May 2020| website=TechCrunch}}