SmartAsset
{{Short description|American financial technology company}}
{{Infobox company
| name = SmartAsset
| logo = smartasset.png
| type = Privately Held Company
| founder = {{Unbulleted list|Michael Carvin (CEO)|Philip Camilleri (CTO)}}
| hq_location_city = New York, NY
| homepage = {{URL|https://smartasset.com}}
}}
SmartAsset is a financial technology company, founded in July 2012 by Michael Carvin and Phillip Camilleri and headquartered in New York, New York.{{cite web|last1=Karnie|first1=Annie|title=A Tech Migration Downtown|url=http://www.crainsnewyork.com/article/20130217/TECHNOLOGY/302179975|website=crainsnewyork.com|publisher=Crain’s New York Business|access-date=17 February 2013|ref=1}}{{cite web|last1=Ha|first1=Anthony|title=Y Combinator-Backed Financial Decision Making Startup SmartAsset Raises $900K|url=https://techcrunch.com/2012/08/15/smartasset-seed-funding/|access-date=15 August 2012|website=techcrunch.com|publisher=TechCrunch|ref=5}} The company publishes articles, guides, reviews, calculators and tools to help people make decisions about personal finance.{{Cite web|last=Ha|first=Anthony|date=June 19, 2018|title=Personal finance startup SmartAsset raises $28M|url=https://techcrunch.com/2018/06/19/smartasset-series-c/|access-date=March 19, 2021|website=TechCrunch|language=en-US}}{{cite web|last1=Hogan|first1=Mike|title=Online Financial Calculators From BankRate, SmartAsset|url=http://online.barrons.com/news/articles/SB50001424053111903891504579130522479065770?mod=BOL_hpp_oe|website=online.barrons.com/|publisher=Barron's|access-date=14 October 2013|ref=3}}{{cite web|last1=Colao|first1=J.J.|title=Buying A Home? Get Your Finances Straight With SmartAsset|url=https://www.forbes.com/sites/jjcolao/2012/11/08/buying-a-home-get-your-finances-straight-with-smartasset/|work=Forbes|access-date=8 November 2012|ref=4}} However, as their "Advertiser Disclosure" denotes, "The offers that appear are from companies from which SmartAsset.com receives compensation. This compensation may impact how and where products appear (including, for example, the order in which they appear). SmartAsset.com does not include all providers or product offers available in the marketplace."{{Cite web |title=SmartAsset.com Advertiser Disclosure |url=https://smartasset.com/advertiser-disclosure}}
SmartAsset also operates SmartAdvisor, a digital platform that connects consumers with financial advisors.
History
SmartAsset launched in July 2012 by CEO Michael Carvin and CTO Philip Camilleri as a Y Combinator startup company.{{cite web|last1=Ha|first1=Anthony|title=Y Combinator-Backed Financial Decision Making Startup SmartAsset Raises $900K|url=https://techcrunch.com/2012/08/15/smartasset-seed-funding/|website=techcrunch.com|publisher=TechCrunch|access-date=15 August 2012|ref=5}} The company's product offering initially revolved around home buying. It expanded to include tools, financial calculators and articles about personal finance topics, including taxes, retirement, banking and investing.
They have provided research studies featuring data analysis on topics like best cities for women in tech{{cite web|url=http://www.fastcompany.com/3057071/the-future-of-work/these-are-the-best-cities-for-women-in-tech|title=These Are The Best Cities For Women In Tech|website=fastcompany.com|publisher=Fast Company|ref=13|last1=Dishman|first1=Lydia|access-date=24 February 2016}} and most affordable places to live.{{cite web|last1=Casey|first1=Michael|title=If you want an affordable home, head to these states|url=http://www.cbsnews.com/news/if-you-want-an-affordable-home-head-to-texas-or-pennsylvania/|work=CBS News|access-date=13 January 2015|ref=12}}
The company launched a platform called Captivate that enables financial publishers to host its tools on their own online content in 2015.{{Cite web|date=July 11, 2018|title=SmartAsset Raises Another $28M To Empower You to Manage Your Personal Finances Like Never Before|url=https://www.alleywatch.com/2018/07/this-nyc-startup-just-raised-28m-to-empower-you-to-manage-your-personal-finances-like-never-before/|access-date=March 19, 2021|website=AlleyWatch|language=en-US}}{{Cite web|last=Breen|first=Oisin|date=June 8, 2020|title=How SmartAsset is purging the stupid factor from robo-to-RIA referrals so it can triple prices, quadruple its closing rate and satisfy its VCs' biological clocks|url=https://riabiz.com/a/2020/6/8/how-smartasset-is-purging-the-stupid-factor-from-robo-to-ria-referrals-so-it-can-triple-prices-quadruple-its-closing-rate-and-satisfy-its-vcs-biological-clocks|access-date=March 19, 2021|website=RIABiz}}
In 2018, SmartAsset launched SmartAdvisor, a lead generation platform that connects consumers with financial advisors.{{Cite web|last=Thrasher|first=Michael|date=May 29, 2020|title=Why Lead Generator SmartAsset Just Became an RIA|url=https://www.riaintel.com/article/b1lv5vl9vhvqyr/why-lead-generator-smartasset-just-became-an-ria|access-date=March 21, 2021|website=RIAIntel|language=en-gb}}
Investment and finances
SmartAsset raised more than $161 million across funding rounds, including $110 million in a 2021 Series D round. The round valued the company at over $1 billion, making it a unicorn.{{Cite web |last=Mascarenhas |first=Mary Ann Azevedo and Natasha |date=2021-06-24 |title=SmartAsset rethinks financial advisory, and becomes a unicorn in the process |url=https://techcrunch.com/2021/06/24/smartasset-rethinks-financial-advisory-and-becomes-a-unicorn-in-the-process/ |access-date=2023-08-07 |website=TechCrunch |language=en-US}} Investors include Y Combinator, Focus Financial Partners, SV Angel, Brendan F. Wallace, Quotidian Ventures, IA Capital Group and others.{{cite web|last1=Grant|first1=Rebecca|title=Funding Daily: 'Tis almost the witching hour|url=https://venturebeat.com/2012/10/30/funding-daily-a-cocktail-in-the-morning/|website=venturebeat.com|publisher=VentureBeat|access-date=30 October 2012|ref=6}}
Awards
- The Webby Awards Runner-up 2013{{cite web|last1=Ryan|first1=Philip|title=PayPal, Mint.com, American Express and PNC Bank Nominated for Webby Awards|url=http://bankinnovation.net/2013/04/paypal-mint-com-american-express-and-pnc-bank-nominated-for-webby-awards/|website=bankinnovation.net|access-date=25 April 2013|ref=2}}
- The Webby Awards Honoree 2014{{cite web|title=2014 Webby Awards|url=http://www.webbyawards.com/winners/2014/|website=webbyawards.com|access-date=19 May 2014|ref=10}}
References
{{Reflist}}