Smart Alliance
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{{Infobox organization
| image = SAExternalLogo.jpg
| name = Smart Alliance
| image_border =
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| abbreviation = SA
| motto =
| formation = {{Start date and age|df=yes|2009|03|24}}
| type = TV Alliance
| status =
| purpose = Collaborate on content, sales and marketing, and technology in television
| headquarters = Singapore
| location =
| region_served = Southeast Asia
| membership = ABS-CBN Corporation (Philippines)
BBTV 7 (Thailand)
International Media Corporation (Vietnam)
Mediacorp (Singapore)
Media Nusantara Citra (Indonesia)
Media Prima (Malaysia)
| language = English and primary Southeast Asian languages
| leader_title = Chairman of the Steering Committee
| leader_name = Lucas Chow
| main_organ = Steering Committee
| parent_organization = ASEAN
| affiliations =
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| website = http://smartalliancemedia.com/ {{Dead link|date=August 2023}}
| remarks =
}}
Smart Alliance is an alliance of six Southeast Asian television broadcasting companies established in 2009. The companies in the alliance are the Philippines' ABS-CBN Corporation, Thailand's BBTV 7, Vietnam's International Media Corporation, Singapore's Mediacorp, Indonesia's Media Nusantara Citra, and Malaysia's Media Prima.{{cite web |title=ASEAN broadcasters forge SMART Alliance |url=http://www.corporate.mediacorp.sg/press_release/pr_1237886951.htm |accessdate=22 September 2019 |website=MediaCorp |date=24 March 2009 |archiveurl=https://web.archive.org/web/20090417060228/http://www.corporate.mediacorp.sg/press_release/pr_1237886951.htm |archivedate=17 April 2009}}
History
On 24 March 2009, six Southeast Asian television broadcasting companies allied to cooperate in three areas — content, sales and marketing, and technology — and capitalize on the economies of scale and combined market that the region can offer. They signed a memorandum of understanding to form the Smart Alliance.
As a region, member countries of the Association of Southeast Asian Nations (ASEAN) alone present a combined market size of more than half a billion viewers and a growing middle-class population with increasingly substantial spending powers. The alliance is well positioned to exploit economies of scale both as a supplier of coveted content as well as a buyer of technology and equipment. For advertisers and clients, the alliance will be able to deliver marketing and promotional solutions on a regional platform.{{cite web |title=ASEAN broadcasters forge SMART Alliance |url=http://www.casbaa.com/news/member-press-release/asean-broadcasters-forge-smart-alliance/ |accessdate=27 September 2020 |website=CASBAA |date=24 March 2009}}
In March 2010, in celebration of the alliance's first year, Smart Alliance members gathered in Manila, Philippines to formally sign an Equipment and Facilities Lease Agreement, which aims to share facilities among member companies to reduce operating and equipment costs; and an agreement on a website that aims to create an online portal that will provide information about the alliance to various stakeholders. Although not part of their original agenda, the group also signed an agreement formalizing a joint sales package launched by the group according to their goal of boosting regional revenue through jointly led strategies and new target markets to enable the alliance to gain a competitive advantage sustainably{{cite web |title=ABS-CBN stars impress Southeast Asian broadcasters |url=https://news.abs-cbn.com/entertainment/03/27/10/abs-cbn-stars-impress-southeast-asian-broadcasters |accessdate=27 September 2020 |website=ABS-CBN News |date=27 March 2010}}
Members
- {{flagicon|Philippines}} ABS-CBN Corporation
- {{flagicon|Thailand}} Bangkok Broadcasting & Television Company Limited Channel 7
- {{flagicon|Vietnam}} International Media Corporation (including TodayTV, YouTV, etc.){{Cite web |title=IMC (International Media Joint Stock Company) |url=https://www.topcv.vn/cong-ty/imc-international-media-joint-stock-company/58773.html |access-date=2025-03-05 |website=TopCV |language=vi}}
- {{flagicon|Singapore}} Mediacorp
- {{flagicon|Indonesia}} Media Nusantara Citra
- {{flagicon|Malaysia}} Media Prima
Key People
=Steering Committee=
- Chairman
- Lucas Chow
- Members
- Eugenio Lopez III
- Khun Veraphan
- Tim Lam
- Abdul Rahman Ahmad
- Hary Tanoesoedibjo
- Chang Long Jong
=Content Work Group=
- Leader
- Doreen Neo
- Members
- Linggit Tan
- Sharon Loh
- Farisha Pawanteh
- Rudy Ramawy
=Sales & Marketing Work Group=
- Leader
- Irene Lim
- Members
- Luis Paolo Pineda
- Sapna Angural
- Shareen Ooi
- Kanti Imansyah
=Technology Work Group=
- Leader
- Yeo Kim Pow
- Members
- Raul Bulaong
- Tan Kwong Meng
- Agus Mulyanto
References
{{Reflist}}
{{Smart Alliance}}
{{International broadcasting organizations}}
{{authority control}}
Category:Organizations associated with ASEAN
Category:Television organizations based in Asia