Smartling

{{Short description|American Translation Company}}

{{Infobox company

| name = Smartling

| logo = Smartling logo.png

| foundation = 2009

| founders = Jack Welde and Andrey Akselrod

| hq_location = New York City

| type = Computer-assisted translation

| industry = Translation

| website = {{URL|https://www.smartling.com/}}

}}

Smartling is a cloud-based translation technology and language services company headquartered in New York City.{{cite news|last=O'Neil|first=Sean|date=May 20, 2016|title=VerbalizeIt is acquired by Smartling, in a translation mash-up|work=Phocuswire|url=https://www.phocuswire.com/VerbalizeIt-is-acquired-by-Smartling-in-a-translation-mash-up|url-status=live|archive-url=https://web.archive.org/web/20200129005242/https://www.phocuswire.com/VerbalizeIt-is-acquired-by-Smartling-in-a-translation-mash-up|archive-date=29 Jan 2020}}

History

The company was founded in 2009 by Jack Welde and Andrey Akselrod.{{cite news| url=https://www.forbes.com/sites/briansolomon/2014/12/01/translate-your-app-how-smartling-goes-global-with-apple-tesla-gopro-and-more/ | title=Translate Your App: How Smartling Goes Global With Apple, Tesla, GoPro And More | first=Brian| last=Solomon | work=Forbes}} In 2012 the company received its first funding beyond bootstrapping with an angel investment of $1.5 million. Its Series A funding was $4 million, and its Series B was $10 million.{{cite web|url=https://venturebeat.com/2011/07/27/smarling-funding-translation/|title=Smartling makes translation affordable with $10M in funding |publisher=VentureBeat|website=venturebeat.com|date=27 July 2011 }} In its Series C funding it received an additional $24 million,{{cite web|date=22 May 2014|title=Two New York start-ups receive venture capital for new offices|url=https://therealdeal.com/2014/05/22/two-new-york-start-ups-receive-venture-capital-for-new-offices/|url-status=live|archive-url=https://web.archive.org/web/20170712024807/https://therealdeal.com/2014/05/22/two-new-york-start-ups-receive-venture-capital-for-new-offices/|archive-date=12 July 2017|access-date=12 May 2021|publisher=The Real Deal}} and in its Series D it raised an additional $25 million.{{cite web| url=https://blogs.wsj.com/venturecapital/2014/05/21/smartling-raises-25m-to-help-companies-translate-anything-digital/ |title=Smartling Raises $25M to Help Companies Translate Anything Digital|first=Lora|last=Kolodny|date=21 May 2014| work=The Wall Street Journal}} The company's valuation upon its Series D was $250 million.

In 2016, Smartling acquired VerbalizeIt, a firm producing translations for companies in the process of expanding internationally. As part of the acquisition, the company's founders and staff joined Smartling.{{cite web| url=http://www.alleywatch.com/2016/05/nyc-startup-just-acquired-destroy-barrier/|title=This NYC Startup Was Just Acquired to Destroy This Barrier|date=24 May 2016| publisher=Alley Watch}} In 2016, Smartling also acquired Jargon, a company involved in the localization of mobile apps.

Translations

Smartling automatically translates digital content into foreign languages,{{cite web|url=http://www.businessinsider.com/after-selling-his-first-startup-to-apple-and-then-flying-jets-this-guy-has-an-awesome-new-startup-2012-7|title=After Selling His First Startup To Apple And Then Flying Jets, This Guy Has An Awesome New Company| work=Business Insider}} and new content on client sites is flagged for translation and sent to translators for rewriting. When changes to the original language are detected, all foreign-language versions of the website or app are automatically flagged for translation within the platform. The changes are then delivered to front-end users through the back end of a client's system.{{cite web| url=https://techcrunch.com/2016/04/06/smartling-acquires-jargon-to-help-mobile-developers-ready-their-apps-for-international-markets/ |title=Smartling acquires Jargon to help mobile developers ready their apps for international markets |first=Lora|last=Kolodny| work=TechCrunch|date=7 April 2016 }}{{cite web|date=5 January 2017|title=Finding a voice|url=http://www.economist.com/technology-quarterly/2017-05-01/language|url-status=live|archive-url=https://web.archive.org/web/20170107005106/https://www.economist.com/technology-quarterly/2017-05-01/language|archive-date=7 January 2017|access-date=21 May 2021|publisher=The Economist}}

Moreover, the company works with a few thousand translators to provide translation services in addition to its in-house staff of about 300. The process involves translation, followed by a translation review, legal review, and editing. The company does text translations as well as audio and video translations.{{cite web|last=Noto|first=Anthony|date=19 May 2016|title=Shark Tank Alumnus VerbalizeIt Sells to Fellow|url=http://www.bizjournals.com/newyork/news/2016/05/19/shark-tank-alumnus-verbalizeit-sells-to-fellow-n-y.html|url-status=live|archive-url=https://web.archive.org/web/20161021140405/https://www.bizjournals.com/newyork/news/2016/05/19/shark-tank-alumnus-verbalizeit-sells-to-fellow-n-y.html|archive-date=21 Oct 2016|access-date=21 May 2021|publisher=New York Business Journal}} Its enterprise platform and translation services are cloud-based services.{{cite web|last=Brandon|first=Jonathan|date=11 Oct 2013|title=Smartling wins $24m funding for cloud-based translation|url=http://www.businesscloudnews.com/2013/10/11/smartling-wins-24m-funding-for-clound-based-translation/|url-status=dead|archive-url=https://web.archive.org/web/20131015053742/http://www.businesscloudnews.com/2013/10/11/smartling-wins-24m-funding-for-clound-based-translation/|archive-date=15 Oct 2013|access-date=21 May 2021|website=www.businesscloudnews.com|publisher=Business Cloud News}} Additionally, Smartling also developed a "Mobile Localization Solution" and "Mobile Delivery Network" platforms to make updates to translations and localized content independent of app updates.{{cite web|last=Hargrave|first=Christian|date=2 Feb 2017|title=Mobile language localization now available from Smartling|url=https://appdevelopermagazine.com/4910/2017/2/2/mobile-language-localization-now-available-from-smartling/|url-status=live|archive-url=https://web.archive.org/web/20171107033140/https://appdevelopermagazine.com/4910/2017/2/2/mobile-language-localization-now-available-from-smartling/|archive-date=7 Nov 2017|access-date=21 May 2021|website=App Developer Magazine}}

See also

References

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