Smashcast
{{Short description|Live streaming platform focused on video games & esports}}
{{Infobox website
| name = Smashcast
| logo = Smashcast logo.svg
| type = Live streaming
| dissolved = November 22, 2020
| predecessor = *Azubu
| CEO = Mike McGarvey
| url = {{URL|smashcast.tv}}
| launch_date = {{start date and age|2017|05|09}}
| current_status = Defunct
}}
Smashcast was a live streaming platform that materialised after the merger of Azubu and Hitbox in May 2017.{{cite news|title=Smashcast emerges.|url=http://blog.hitbox.tv/smashcast-emerges/|access-date=14 February 2018|work=Hitbox Blog|date=9 May 2017|archive-date=15 February 2018|archive-url=https://web.archive.org/web/20180215083832/http://blog.hitbox.tv/smashcast-emerges/|url-status=dead}}
History
Azubu's acquisition of Hitbox was announced in January 2017.{{Cite news|url=http://blog.hitbox.tv/a-new-beginning/|title=A New Beginning|date=2017-01-10|work=Hitbox Blog|access-date=2017-05-10|language=en-US|archive-date=2017-05-10|archive-url=https://web.archive.org/web/20170510190504/http://blog.hitbox.tv/a-new-beginning/|url-status=dead}} At the time, they announced they were "launch a new platform, focused on optimizing the mobile user experience and monetization technologies, strengthened by our internally developed technologies, technical partner relationships and a passionate team dedicated to pushing the boundaries of video game live streaming."{{cite news|last1=Klimscha|first1=Martin|title=A New Beginning|url=http://blog.hitbox.tv/a-new-beginning/|access-date=14 February 2018|work=Hitbox Blog|date=10 January 2017|archive-date=10 May 2017|archive-url=https://web.archive.org/web/20170510190504/http://blog.hitbox.tv/a-new-beginning/|url-status=dead}}
On May 9, 2017, both the Azubu and Hitbox websites were shut down and redirected traffic to Smashcast.{{Cite news|url=https://pvplive.net/c/azubu-resurfaces-as-smashcast-with-hitbox-partners|title=Azubu Resurfaces As Smashcast with Hitbox Partnership|last=James|first=Chen|date=2017-05-19|work=pvplive}}{{Dead link|date=March 2022 |bot=InternetArchiveBot |fix-attempted=yes }} With focus on eSports, the service announced new features, such as the "Hype-o-Meter" (a viewer engagement feature that helps eSports fan cheer for their favorite teams), a feed on every profile page, and an integration with Discord.{{Cite news|url=https://blog.smashcast.tv/welcome-to-smashcast-e1846e2f1041|title=Welcome to Smashcast|date=2017-05-09|work=Smashcast|access-date=2017-05-10}}{{Dead link|date=March 2022 |bot=InternetArchiveBot |fix-attempted=yes }} In an interview with Redbull, CEO Mike McGarvey said that Smashcast was "the largest independent eSports broadcaster outside of Asia" with more than 10 million users.{{cite news|last1=Stubbs|first1=Mike|title=Meet the new Twitch rival, Smashcast|url=https://www.redbull.com/us-en/meet-the-new-twitch-rival-smashcast-red-bull-esports|access-date=14 February 2018|work=Redbull|date=11 May 2017}}
Support for Smashcast officially ceased November 22, 2020.{{cite news|url=https://medium.com/streamers-corner/smashcast-shuts-down-why-esports-killed-this-platform-8681fa5038dd|title=Smashcast Shuts Down?! (Why Esports killed this platform)|last=Proof|first=Sam|access-date=29 March 2022|work=Streamers Corner|date=21 November 2020}}
References
{{Reflist}}
External links
- {{Official website|https://www.smashcast.tv/}}
{{Video digital distribution platforms}}
{{Video game live streaming services}}
Category:Former video hosting services
Category:Entertainment companies established in 2017
Category:Internet properties established in 2017
Category:Mass media companies established in 2017
Category:Software companies established in 2017
Category:Entertainment companies disestablished in 2020
Category:Internet properties disestablished in 2020
Category:Mass media companies disestablished in 2020
Category:Software companies disestablished in 2020
Category:Video game streaming services
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