Snap, Crackle and Pop#Physics

{{For|the physics quantities with these informal names|Fourth, fifth, and sixth derivatives of position}}

{{Infobox character

| name = Snap, Crackle, and Pop

| first = 1933

| voice = Snap:
Daws Butler (1937–1950)
Dallas McKennon (1950–1956)
Len Dresslar (1960–1964)
Don Messick (1980–1990)
Thom Adcox-Hernandez (1990-1999)
Phil Vischer (2000-2009)
Andy Hirsch (2009–present)
Crackle:
Paul Winchell (1974–1981)
Dallas McKennon (1975–1984)
Frank Welker (1984–1987)
Keith Chegwin (1987–1990)
Mona Marshall (1994-1999)
Chad Doreck (2000–2009)
Danny Cooksey (2009–present)
Pop:
Don Messick (1956–1989)
Dallas McKennon (1964–1972)
Eddie Deezen (1990–1999)
Dino Andrade (2000–2009)
Mark Ballou (2009–present)

| species = Elves

| image = Snap Crackle Pop (old design).jpg

| caption = An older version of the three mascots

| gender = Male

| occupation = Mascots of Rice Krispies

}}

Snap, Crackle and Pop are the cartoon mascots of Rice Krispies, a brand of breakfast cereal marketed by Kellogg's and its successor companies.{{clarify|reason=somewhere in the Anglosphere, perhaps Canada and the United states|date=July 2024}}

History

The characters were originally designed by illustrator Vernon Grant in the early 1930s.{{cite web|url=https://www.ricekrispies.com/en_US/our-story.html|title=Our Story|work=Rice Crispies|access-date=25 July 2022}} The names are onomatopoeia and were derived from a Rice Krispies radio ad:

{{blockquote|Listen to the fairy song of health, the merry chorus sung by Kellogg's Rice Krispies as they merrily snap, crackle and pop in a bowl of milk. If you've never heard food talking, now is your chance.}}

The first character appeared on the product's packaging in 1933. Grant added two more and named the trio Snap, Crackle and Pop. Snap is usually portrayed wearing a chef's toque. Crackle often is shown wearing a red (or striped) tomte's tuque or "sleeping cap", and Pop often wears a drum major's shako, but is sometimes also seen with a chef's toque, or an odd combination of both a shako and a toque.Kellogg's.[http://kelloggs.mediaroom.com/file.php/104/BIO+Snap!+Crackle!+Pop!.pdf "Snap! Crackle! Pop!"] 2007. Accessed 20 August 2010.{{Dead link|date=July 2022|fix-attempted=yes}} Corporate promotional material describes their relationship as resembling that of brothers. Snap is the oldest and is known as a problem solver, Crackle is an unsure "middle child" and known as a jokester, and Pop is a mischievous yet also clumsy youngster and the center of attention.{{cite web |url=https://www.kelloggsfamilyrewards.com/content/dam/kelloggsfamilyrewards/en_US/promotions/games/ricekrispies/frosted/puzzle.pdf |title=Rice Krispies Cereal Speaks to You |access-date=31 December 2016 |archive-date=1 January 2017 |archive-url=https://web.archive.org/web/20170101001342/https://www.kelloggsfamilyrewards.com/content/dam/kelloggsfamilyrewards/en_US/promotions/games/ricekrispies/frosted/puzzle.pdf |url-status=dead }} There was briefly a fourth gnome in the 1950s named Pow who represented the claimed explosive nutritional value of Rice Krispies.{{Cite web|url=https://www.smithsonianmag.com/arts-culture/untold-tale-pow-fourth-rice-krispies-elf-180949379/|title=The Untold Tale of Pow!, the Fourth Rice Krispies Elf|last=Smith|first=K. Annabelle|website=Smithsonian|language=en|access-date=12 June 2019}}{{Cite web|url=https://www.thelisttv.com/the-list/4-classic-cereal-characters-where-are-they-now/|title=4 classic cereal characters: where are they now?|date=24 February 2017|website=The List TV|language=en|access-date=12 June 2019|archive-date=1 October 2020|archive-url=https://web.archive.org/web/20201001004834/https://www.thelisttv.com/the-list/4-classic-cereal-characters-where-are-they-now/|url-status=dead}}The mag. Mental_floss Magazine [http://www.mentalfloss.com/blogs/archives/18246 "A Second Helping of Cereal Facts."] {{webarchive|url=https://web.archive.org/web/20080913121744/http://www.mentalfloss.com/blogs/archives/18246 |date=13 September 2008 }} 2008. Accessed 20 August 2010.

File:Operation Skyfall 2015 150319-F-GV347-034.jpg on a Boeing B-17 Flying Fortress depicting Snap, Crackle and Pop]]

From their original design as elderly gnomes with large noses, ears and hats, Snap, Crackle and Pop were reimagined with younger and more proportional features in 1949. Some time after 1955, their elf-like oversized ears became more proportional yet pointed, as seen in common portrayals of elves. They first appeared as animated characters in 1955, targeted toward such children's shows as The Howdy Doody Show. The voices of the original gnomes were provided by Daws Butler, Paul Winchell and Don Messick. More recent voices have included Keith Chegwin, Chad Doreck, Eddie Deezen, Thom Adcox-Hernandez, Mona Marshall, Phil Vischer, Mike Nawrocki, and Dino Andrade. Since 2009, the three elves are voiced by Andy Hirsch (Snap), Danny Cooksey (Crackle) and Mark Ballou (Pop).

File:Rice Krispies ad blotter circa 1940s.JPG

The trio were used in conservation messages during World War II and briefly re-imagined as superheroes in the early 1990s, but later returned to their original gnome/elf-like form. In the 1950s – 1970's the characters were drawn by illustrator, Pete Eaton of Eaton and Iwen Art for Advertising.

Leo Burnett Worldwide assigned Chicago-based cartoonist Don Margolis to do Snap, Crackle and Pop for the Rice Krispies boxes as well as other applications.{{Citation needed|date=August 2010}} Davidson Marketing also used him for their Rice Krispies assignments. Don did the three gnomes until the end of 1998.

On 17 June 2020, former UK Labour politician Fiona Onasanya questioned why popular breakfast cereal Coco Pops was promoted with a monkey, while Rice Krispies used the white-skinned Snap, Crackle and Pop.[https://www.bbc.com/news/uk-england-cambridgeshire-53060894 ‘Kellogg's Cereal Boxes “racist” Suggests Ex-MP’]. BBC News, 16 June 2020, sec. Cambridgeshire. .

The original advertising jingle, "Snap, Crackle, Pop", was written by Nick Winkless{{Cite web |last=Brady |first=Dan |date=2015-07-24 |title=Brady's Bunch of Lorain County Nostalgia: His "Pop" Wrote the Rice Krispies Song |url=https://danielebrady.blogspot.com/2015/07/his-pop-wrote-rice-krispies-song.html |access-date=2023-02-24 |website=Brady's Bunch of Lorain County Nostalgia}}{{Cite web |title=Jeff Winkless |url=https://www.imdb.com/name/nm0935287/bio#trivia |access-date=2023-02-24 |publisher=IMDb |language=en}} under the banner of Leo Burnett Worldwide. The lead sheet sent by Kellogg's lists the singers' names as Len, Hazel, and Joe. Nick's daughter said Nick's influence for the 3-part round was Fugue for Tinhorns from Guys and Dolls.Comment by "htwhyppe" (claiming to be Winkless's child) to {{Citation |title=Snap Crackle Pop Round: Best Version! (From 1960's Rice Krispies commercial) | date=14 August 2009 |url=https://www.youtube.com/watch?v=8hE8kpDTE0g |language=en |access-date=2023-02-24}}

Physics

In physics, the terms snap, crackle and pop are sometimes used to describe the fourth, fifth and sixth time derivatives of position.{{cite journal

| last = Visser | first = Matt

| date = 31 March 2004

| title = Jerk, snap and the cosmological equation of state

| journal = Classical and Quantum Gravity

| volume = 21

| issue = 11

| pages = 2603–2616

| issn = 0264-9381 |doi=10.1088/0264-9381/21/11/006

| quote = Snap [the fourth time derivative] is also sometimes called jounce. The fifth and sixth time derivatives are sometimes somewhat facetiously referred to as crackle and pop.

| arxiv = gr-qc/0309109

| bibcode = 2004CQGra..21.2603V

| s2cid = 250859930

}}{{cite web

| last = Gragert | first = Stephanie

| title = What is the term used for the third derivative of position?

| url = http://math.ucr.edu/home/baez/physics/General/jerk.html

| publisher = Math Dept., University of California, Riverside

| work = Usenet Physics and Relativity FAQ

| date = November 1998

| access-date = 24 October 2015

}}{{cite book