SnapTag
{{notability|Products|date=December 2011}}
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SnapTag, invented by SpyderLynk, is a 2D mobile barcode alternative similar to a QR code, but that uses an icon or company logo and code ring rather than a square pattern of black dots.{{cite web|url=http://www.myfoxorlando.com/story/17687926/qr-codes-no-more-welcome-snap-codes |title=QR codes no more: Introducing snap tags - FOX 35 News Orlando |publisher=Myfoxorlando.com |date= |accessdate=2013-10-21}}{{cite web|url=http://www.spyderlynk.com/snaptag/what-is-a-snaptag/ |title=A Better Alternative to QR Codes for Business : QR Tags With a Code Ring : SnapTags |publisher=Spyderlynk.com |date= |accessdate=2013-10-21}}
Similar to a QR code, SnapTags can be used to take consumers to a brand’s website, but can also facilitate mobile purchases,{{cite news|url=https://www.wsj.com/articles/SB10001424052970203711104577201362735568278 |title=Free Taxi Ride for Fashion Week Comes With Option to Buy - WSJ.com |newspaper=WSJ |publisher=Online.wsj.com |date= |accessdate=2013-10-21 |last1=Adams |first1=Russell }} coupon downloads, free sample requests, video views, promotional entries,{{cite web|url=http://www.mediapost.com/publications/article/182839/is-there-life-after-that-scan.html |title=MediaPost Publications Is There Life After That Scan? 09/12/2012 |publisher=Mediapost.com |date= |accessdate=2013-10-21}} Facebook Likes, Pinterest Pins, Twitter Follows, Posts and Tweets.{{cite news|url=https://www.nytimes.com/2011/08/23/business/media/glamour-magazine-bets-that-readers-will-use-mobile-codes.html?_r=2|title=Bets That Readers Will Use Mobile Codes|newspaper=The New York Times|date=23 August 2011 |accessdate=2013-10-21|last1=Olson |first1=Elizabeth }} SnapTags offer back-end data mining capabilities.{{cite web|url=http://www.dmnews.com/snap-tag-and-pop/article/243458/ |title=Snap, tag and pop - Direct Marketing News |publisher=Dmnews.com |date=2012-03-26 |accessdate=2013-10-21}}
Use in mobile operating systems
SnapTags can be used in Google's mobile Android operating system{{cite web|url=https://play.google.com/store/apps/details?id=com.davisonventures.spyderlynk.snapapp&feature=search_result#?t=W251bGwsMSwxLDEsImNvbS5kYXZpc29udmVudHVyZXMuc3B5ZGVybHluay5zbmFwYXBwIl0 |title=SnapTag Reader - Android-apps op Google Play |date= |accessdate=2013-10-21}} and iOS devices (iPhone/iPod/iPad){{cite web|url=https://itunes.apple.com/us/app/snaptag-reader/id406384042?mt=8 |archive-url=https://web.archive.org/web/20120913013103/http://itunes.apple.com/us/app/snaptag-reader/id406384042?mt=8 |url-status=dead |archive-date=September 13, 2012 |title=SnapTag Reader for iPhone, iPad 2 Wi-Fi, iPad 2 Wi-Fi |publisher=iTunes |date=2013-07-27 |access-date=2013-10-21}} using The SnapTag Reader App or third party apps that have integrated the SnapTag Reader SDK. SnapTags can also be used by standard camera phones by taking a picture of the SnapTag and texting it to the designated short code or email address.{{cite web|url=http://www.connectedworldmag.com/latestNews.aspx?id=NEWS110811062103167 |title=Connected World magazine | Toyota Revs Up Mobile Marketing |publisher=Connectedworldmag.com |date=2011-12-08 |accessdate=2013-10-21}}{{cite web|url=https://www.forbes.com/sites/erikamorphy/2011/08/11/is-it-the-revenge-of-the-feature-phones/2/ |title=Is This the Revenge of the Feature Phones? |work=Forbes |date=2011-11-08 |accessdate=2013-10-21}}