Snow (app)

{{short description|Photo messaging application}}

{{Other uses|Snow (disambiguation)}}

{{Infobox software

| title = SNOW

| name = SNOW

| logo = Logo SNOW.svg

| logo size = 100px

| author = Camp Mobile

| developer = SNOW Corp.

|latest release version = {{Latest stable software release/Snow (app)}}

| operating system = Android
iOS

| language = English, Indonesian, Japanese, Korean, Simplified Chinese, Spanish, Thai, Traditional Chinese, and Vietnamese

| language count = 9

| genre = Photo sharing, Instant messaging, Video chat, Multimedia

| website = {{URL|snow.me}}

}}

Snow (stylized in all caps) is an image messaging and multimedia mobile application created by Camp Mobile, a subsidiary of South Korean internet search giant Naver Corporation.{{Cite news|url=https://www.theverge.com/tldr/2016/7/18/12215312/snow-app-korean-snapchat-clone-filters|title=Snow is a Snapchat clone for next-level selfies|work=The Verge|access-date=2018-03-03}} It features virtual stickers using augmented reality and photographic filters. Pictures and messages sent through Snow are only accessible for a short time.

Background

Snow was launched in September 2015 by Camp Mobile. The company collaborated with different Korean artists.{{Cite web|url=https://www.sbs.com.au/popasia/blog/2016/10/11/bts-jimin-jungkook-design-goofy-new-selfie-filters|title=BTS' Jimin & Jungkook design goofy new selfie filters|website=SBS PopAsia|date=11 October 2016 |language=en|access-date=2018-03-03}}

In 2016, the app spun off into its own company, named as Snow Corp.{{Cite web|url=https://linecorp.com/en/pr/news/en/2016/1521|title=[Corporate Announcement] Notice Regarding Investment in Snow Corporation {{!}} LINE Corporation {{!}} News|website=LINE Corporation|language=en-us|access-date=2018-03-03}}{{Cite web|url=http://www.kita.org/global/ecoView.do?seq=17319&searchWrd=&pageIndex=1|title=Naver to spin off mobile photo editing app Snow|website=www.kita.org|language=ko|access-date=2018-03-03}}

In 2018, Snow Corp raised $50M from SoftBank and Sequoia China. It is reported that it plans to use the investment to develop its augmented reality and facial recognition technologies.{{Cite news|url=https://techcrunch.com/2018/01/21/softbank-sequoia-snow/|title=Selfie app Snow, once a Snapchat clone, raises $50M from SoftBank and Sequoia China|last=Russell|first=Jon|work=TechCrunch|access-date=2018-03-03|language=en}}

Features

Snow allows users to take pictures or videos (of a maximum duration of 5 minutes) and choose from 1,300 stickers and 50 filters. They can also send them as messages that destroy themselves in 48 hours. Videos could also be saved as GIF files. According to Business Insider, the app functions as a clone of Snapchat.{{Cite news|url=http://www.businessinsider.com/how-to-use-snow-the-snapchat-competitor-of-china-2016-7|title=The hottest app in China looks like a blatant Snapchat clone — here are the two apps side by side|work=Business Insider|access-date=2018-03-03}}

References

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