Snuggle
{{Short description|Brand of fabric softener}}
{{About||the act of snuggling|Physical intimacy|the rabbit|Schnuffel}}
{{Infobox brand
| name = Snuggle
| logo = Snuggle Logo.png
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| producttype = Fabric softener
| currentowner = Henkel North American Consumer Goods
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| country = United States
| introduced = {{start date and age|1983}}
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| markets = United States, Canada, South Korea{{Cite web|url=https://unileverkoreastore.com/search?q=스너글 | title=Unilver Korea Store}}{{Cite web|url=https://plan.11st.co.kr/plan/front/exhibitions/2143106/detail | title=스너글 브랜드관 - 11번가}}{{Cite web|url=https://browse.gmarket.co.kr/search?keyword=스너글 | title=Gmarket 스너글}}
| previousowners = Unilever (1983–2008)
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| website = http://www.snuggle.com
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Snuggle is a brand of fabric softener sold by Henkel North American Consumer Goods in the United States and Canada. The brand was introduced in 1983 by Unilever.{{cite web|url=http://www.adweek.com/brand-marketing/life-and-times-snuggle-bear-157100/|title=The life and times of the Snuggle bear|first=Robert|last=Klara|work=AdWeek|date=23 April 2014|access-date=13 April 2018}} The product is available in sheets or liquid (in concentrate and ready-to-use forms).
In September 2008, Vestar Capital Partners acquired the North American (United States, Canada, and Puerto Rico) laundry business of Unilever, which included the Snuggle, Wisk, All, Surf, and Sunlight brands. The former Unilever businesses were combined with Huish Detergents, Inc. to form the Sun Products Corporation.{{cite web|url=https://www.businesswire.com/news/home/20080909005577/en/Vestar-Capital-Partners-Completes-Acquisition-Unilever-Laundry|title=Vestar Capital Partners completes acquisition of Unilever laundry business and merger of Unilever unit to Huish Detergents|work=Business Wire|date=9 September 2008|access-date=5 April 2018}}{{Cite web|url=http://www.adweek.com/news/advertising-branding/unilever-sells-us-laundry-business-104351|title=Unilever Sells U.S. Laundry Business|date=2016-06-24|access-date=13 April 2018}}
On June 24, 2016, Henkel Consumer Goods Inc., a subsidiary of Henkel AG & Co. KGaA signed a definitive agreement to acquire the Sun Products Corporation. The transaction was valued at $3.5 billion.{{Cite news|url=https://www.reuters.com/article/us-sun-products-m-a-henkel-kgaa-idUSKCN0ZA0KA|title=Henkel buys laundry care firm Sun Products in $3.6 billion deal|date=2016-06-24|newspaper=Reuters|access-date=2016-06-24}}
Mascot
The brand was launched in 1983. The Snuggle Bear is a teddy bear that was introduced in 1986 and has been the mascot for the Snuggle line of fabric softener since then. The puppet was created by Kermit Love. The voice was originally provided by Corinne Orr. In a 2006 radio interview, Micky Dolenz stated that he was the voice of Snuggle at that time.{{cite web|url=http://www.timetravelispossible.com/ourradioprograms.html |title=Welcome to...Time Travel Is Possible |publisher=Timetravelispossible.com |access-date=2013-02-10}} As of late 2009, the bear was voiced by Elena M. Schloss, a New York animation and commercial voice-over actress.{{cite web|url=http://www.noodlesonthewall.com/what-i-do.html|title=What I Do|work=Noodles On The Wall|first=Elena|last=Schloss|access-date=8 June 2012|url-status=dead|archive-url=https://web.archive.org/web/20120704130436/http://www.noodlesonthewall.com/what-i-do.html|archive-date=4 July 2012}}
Recalls
In 2001, 150,000 Snuggle "Teeny Bean Bears" included with the sales of the product were recalled because the pom-pom of their nightcaps could detach and pose a choking hazard to babies.{{cite web |url=http://www.cpsc.gov/CPSCPUB/PREREL/prhtml01/01146.html |title=Snuggle Teeny Bean Bears Included with Fabric Softener Recalled by Unilever Home and Personal Care USA |publisher=Cpsc.gov |access-date=2013-02-10 |url-status=dead |archive-url=https://web.archive.org/web/20130108170628/https://www.cpsc.gov/cpscpub/prerel/prhtml01/01146.html |archive-date=2013-01-08 }}
In 2002, 4 million stuffed bears distributed with Snuggle fabric softener were recalled when they were determined to create a choking hazard to babies, because the eyes and nose could come off easily.{{cite web |url=http://www.cpsc.gov/cpscpub/prerel/prhtml02/02105.html |title=Unilever Recalls Plush Snuggle Bears |publisher=Cpsc.gov |date=2002-02-20 |access-date=2013-02-10 |url-status=dead |archive-url=https://web.archive.org/web/20130108170420/https://www.cpsc.gov/cpscpub/prerel/prhtml02/02105.html |archive-date=2013-01-08 }}
See also
References
{{Reflist}}
External links
- [http://www.snuggle.com/ Snuggle Product Page] (U.S.)
- [http://www.snuggle.ca/ Snuggle Product Page] (Canada)
{{Henkel}}
{{Teddy bears}}
Category:Fictional teddy bears
Category:Anthropomorphic bears
Category:Male characters in advertising
Category:Mascots introduced in 1983