Social polling

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Social polling is a form of open access polling, which combines social media and opinion polling. In contrast to tradition polling the polls are formulated by the respondents themselves.{{cite magazine|last1=Waxman|first1=Olivia B.|title=Polling and Social Media Collide with 'Social Polling'|magazine=Time|date=2012|url=https://techland.time.com/2012/02/20/polling-and-social-media-collide-with-social-polling/|access-date=8 June 2016|issn=0040-781X}}{{cite web|last1=Eha|first1=Brian Patrick|title=Hot or Not: Social Polling Startups Take the Temperature of the Masses|url=https://www.entrepreneur.com/article/227765|website=www.entrepreneur.com|publisher=entrepreneur|accessdate=20 June 2016|date=9 August 2013}}{{cite journal|last1=Gaspers|first1=Serge|last2=Naroditskiy|first2=Victor|last3=Narodytska|first3=Nina|last4=Walsh|first4=Toby|title=Possible and Necessary Winner Problem in Social Polls|journal=Proceedings of the 2014 International Conference on Autonomous Agents and Multi-agent Systems|date=1 January 2014|pages=613–620|arxiv=1302.1669|publisher=International Foundation for Autonomous Agents and Multiagent Systems|bibcode=2013arXiv1302.1669G}}{{cite journal|last1=Yasseri|first1=Taha|last2=Bright|first2=Jonathan|title=Can electoral popularity be predicted using socially generated big data?|journal=It - Information Technology|date=28 January 2014|volume=56|issue=5|pages=246–253 |doi=10.1515/itit-2014-1046|arxiv=1312.2818|s2cid=12014052}}

Social polling is an example of nonprobability sampling that uses self-selection rather than a statistical sampling scheme.{{cite web|last1=Kennedy|first1=Courtney|last2=Caumont|first2=Andrea|title=What we learned about online nonprobability polls|url=http://www.pewresearch.org/fact-tank/2016/05/02/q-a-online-nonprobability-polls/|website=www.pewresearch.org|publisher=Pew Research Center|accessdate=20 June 2016|date=2 May 2016}} Social polling also allows quick feedback since responses are obtained via social media platforms such as Facebook, Twitter, and blogs.{{Cite book|title=Social Network-Powered Education Opportunities|last=Mozer|first=Mindy|date=2014|publisher=The Rosen Publishing Group, Inc|isbn=9781477716823|location=New York|pages=31}} A sentiment analytics tool can be employed to monitor the poll or the topics of discussion.{{Cite book|title=Distributed Computing in Big Data Analytics: Concepts, Technologies and Applications|last1=Mazumder|first1=Sourav|last2=Bhadoria|first2=Robin Singh|last3=Deka|first3=Ganesh Chandra|date=2017|publisher=Springer|isbn=9783319598338|location=Cham, Switzerland|pages=127, 130}} This method can evaluate information obtained via social media posts through two paradigms: "top down" and "bottom up".