Soft sell

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{{distinguish|Soft Cell}}

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In advertising, a soft sell is an advertisement or campaign that uses a more subtle, casual, or friendly sales message. This approach is the opposite of a hard sell.

Theorists have examined the value of repetition for soft sell versus hard sell messages, in order to determine their relative efficacy. Frank Kardes and others have concluded that a soft sell, with an implied conclusion rather than an overt hard sell, can often be more persuasive.{{Cite book|title=Consumer Behavior|last1=Kardes|first1=Frank|last2=Cronley|first2=Maria|last3=Cline|first3=Thomas|publisher=Cengage Learning|year=2014|isbn=978-1305161689|pages=212}} Soft sell is also less likely to be irritating to consumers{{citation needed|date=August 2013}}.