Sole Collector
{{Use mdy dates|date=March 2025}}
{{Infobox magazine
|title=Sole Collector| logo =Sole Collector.jpg
| logo_size =
| company =Complex Networks
| paid_circulation =
| unpaid_circulation =
| total_circulation =
| circulation_year = 2003-present
| language = English
| category = Cultural Online Publication
| founder = Coach
Steve Mulholland
Alex Wang
Nicole Fesette
| editor = Brendan Dunne
| founded = 2003
| country = United States
| based = New York City
| website = {{URL|http://www.solecollector.com}}
| issn =
}}
Sole Collector is an American media brand and publication founded in Portland, Oregon which focuses on sneaker news and sneaker culture. The company is currently based in New York and owned by Complex Networks.{{Cite news|date=2013-03-14|title=Complex Media Tackles Sneaker Market With Sole Collector Acquisition|language=en-US|work=Wall Street Journal|url=https://www.wsj.com/articles/DJFVW00020130314e93esl5gh|access-date=2021-04-16|issn=0099-9660}}
History
Sole Collector was founded in 2003 by Steve Mulholland, Alex Wang, and Nicole Fesette as a print magazine aimed at providing young males a report of the latest in sneaker culture.{{Cite web|last=ANGILLY|first=PAUL|date=2004-11-23|title=Jordan shoes keep going up in value|url=https://www.middletownpress.com/news/article/Jordan-shoes-keep-going-up-in-value-11930808.php|access-date=2021-04-16|website=The Middletown Press|language=en-US}} Its origins reach back to 1999 when Mulholland created Instyleshoes.com which was both a forum and web store. Instyleshoes (The Forum) was later re-branded Sole Collector (the brand) along with a quarterly print magazine and blog.{{Cite web|date=2010-12-13|title=Sole Collector Forums x Nike Hyperdunk 2010 - SneakerNews.com|url=https://sneakernews.com/2010/12/13/sole-collector-forums-x-nike-hyperdunk-2010/|access-date=2021-04-16|website=Sneaker News|language=en-US}}{{Cite web|last=Dickey|first=Megan Rose|title=How This Guy Turned His Shoe Obsession Into A Prime Acquisition Target|url=https://www.businessinsider.com/complex-media-acquires-sole-collector-2013-3|access-date=2021-04-16|website=Business Insider|language=en-US}} After Sole Collector began to take off, Instyleshoes.com (The web store) was sold in 2010 and is now run by parent company Ivehademall.{{Cite web|title=Welcome InstyleShoes to NikeTalk!|url=https://niketalk.com/threads/welcome-instyleshoes-to-niketalk.538916/|access-date=2021-04-16|website=NikeTalk|language=en-US}}
In 2013, Sole Collector was purchased by Complex Media (now Complex Networks), adding the magazine and website to its roster of "owned and operated" brands.{{Cite news|url=https://www.wsj.com/articles/DJFVW00020130314e93esl5gh|title=WSJ Pro Venture Capital|date=March 14, 2013|newspaper=Wall Street Journal|issn=0099-9660|access-date=November 15, 2016}}
In June 2023, the Sole Collector website was redirected to Complex.com.{{Cite web |date=2023-06-23 |title=BuzzFeed’s Complex Just Redirected a Popular Site They Acquired |url=https://detailed.com/buzzfeeds-complex-redirected-domain/ |website=Detailed}}
Covers
In 2010, Sole Collector released issue 34 dubbed ‘The Ultimate Issue' which was the first issue released in hard cover format.{{Cite web|title=Sole Collector: Issue 34 Hardcover {{!}} #704238965|url=https://www.worthpoint.com/worthopedia/sole-collector-issue-34-hardcover-704238965|access-date=2021-04-16|website=Worthpoint|language=en}} The magazine released its first iPad all digital magazine issue in 2012 with an exclusive interview with Tinker Hatfield and Tiffany Beers, shot at a secret location on Nike campus.{{Cite web|title=Now Available: Sole Collector MAG iPad Issue|url=https://solecollector.com/news/2012/01/now-available-sole-collector-mag-ipad-issue|access-date=2021-04-16|website=Sole Collector|language=en}}
Collaborations
Sole Collector has worked with many sneaker companies including Nike, Jordan Brand, Reebok and Under Armour to create unique sneakers for the brand.{{Cite web|date=2020-03-26|title=Sole Collector Air Max Day 2020 Giveaway|url=https://sneakerbardetroit.com/sole-collector-air-max-day-2020-giveaway/|access-date=2021-04-16|website=Sneaker Bar Detroit|language=en-US}}{{Cite web|date=2012-01-03|title=Under Armour Bloodline x Sole Collector|url=http://thehoopdoctors.com/2012/01/under-armour-bloodline-x-sole-collector/|access-date=2021-04-16|website=The Hoop Doctors|language=en-US}}
Sole Collector App
In November 2019, Complex Networks told sources they were developing a marketplace and content distribution app under the Sole Collector name.{{Cite web|last=Fischer|first=Sara|title=Scoop: Complex is launching a sneaker marketplace|url=https://www.axios.com/sole-collector-complex-sneaker-marketplace-30f3d258-ec21-4547-8ac8-34958cf09c6e.html|access-date=2021-04-16|website=Axios|language=en}} In May 2020, Complex launched the Sole Collector app, which allows users to shop for sneakers, compare prices, create and share sneaker lists, and access Sole Collector’s media content, including the web series Full Size Run.{{Cite web|last=Anyanwu|first=Obi|date=2020-05-19|title=Complex Launches Sole Collector App|url=https://wwd.com/fashion-news/fashion-scoops/complex-launches-sole-collector-app-1203635948/|access-date=2021-04-16|website=WWD|language=en-US}}{{Cite web|author=A. O. L. Staff|title=Complex Networks launches Sole Collector app|url=https://finance.yahoo.com/news/complex-networks-launches-the-natural-evolution-of-the-sneaker-market-194508339.html|access-date=2021-04-16|website=finance.yahoo.com|language=en-US}}
Full Size Run Show
In 2017, Sole Collector began producing a web series and podcast titled Full Size Run, initially hosted by Brendan Dunne and Rich “Maze” Lopez.{{Citation|title=How to Become a Boost God with OhitsTeddy {{!}} Full Size Run|url=https://www.youtube.com/watch?v=AMU63kBCF8Y&list=PLSk1qixjrXN1gl8IB90BXFMa5B-wi9H7H&index=161|language=en|access-date=2021-04-16}} The show features celebrity guests and discussions about sneaker news and culture.{{Cite web|date=2019-05-26|title=Jim Jones' Appearance On 'Full Size Run' Is Epically Comical [Video]|url=https://hiphopwired.com/808143/jim-jones-appearance-on-full-size-run-is-epically-comical-video/|access-date=2021-04-16|website=The Latest Hip-Hop News, Music and Media {{!}} Hip-Hop Wired|language=en-US}} Previous guests have included Jim Jones, Rich the Kid,{{Cite web|last=ago|first=Joe Anthony Myrick 2 years|date=2019-03-28|title=Rich the Kid gives Full Size Run its sleepiest episode|url=https://underthelaces.com/2019/03/28/rich-kid-full-size-run-episode/|access-date=2021-04-16|website=Under the Laces|language=en-US}} and E-40.{{Cite web|last=ago|first=Joe Anthony Myrick 1 year|date=2019-08-02|title=E-40 roasts the Nike Moon Shoes on Full Size Run|url=https://underthelaces.com/2019/08/02/e-40-nike-moon-shoes-full-size-run/|access-date=2021-04-16|website=Under the Laces|language=en-US}} The show's current hosts are Brendan Dunne, Matt Welty, and Trinidad James.
References
{{Reflist}}
External links
- {{Official website|http://www.solecollector.com}}
Category:2003 establishments in Oregon
Category:Cultural magazines published in the United States
Category:Men's magazines published in the United States
Category:Quarterly magazines published in the United States
Category:Magazines established in 2003
Category:Magazines published in New York City