Sonny Monosson
{{Short description|Newspaper owner/publisher}}
{{use mdy dates|date=April 2021}}
{{use American English|date=April 2021}}
Adolf F. "Sonny" Monosson{{cite news |newspaper=The New York Times
|url=https://www.nytimes.com/1983/09/04/business/the-reprogramming-of-digital.html
|title=The Reprogramming of Digital
|author=Leslie Wayne |date=September 4, 1983}} (c. 1927 - 2003){{cite news
|newspaper=The Boston Globe
|url=http://archive.boston.com/news/globe/obituaries/articles/2003/10/07/adolf_monosson_established_a_market_for_computer_leasing
|title=Adolf Monosson; established a market for computer leasing
|author=Martha Bartle |date=October 7, 2003}} was known for having established a market in leasing Digital Equipment Corporation
(DEC) computer hardware at a time when DEC preferred that it be purchased. He also was "author of a newsletter on Digital" systems.
Early life
He enrolled at Massachusetts Institute of Technology (MIT) at age 16, left for two years in the Navy, then graduated from MIT in 1948
and "earned an MBA from Harvard Business School in 1950." Monosson worked for his father's clothing manufacturing business for about six years, and then left "to start Berkeley Finance Co., a provider of commercial credit."
Career
His computer hardware business was named American Used Computers;{{cite news |newspaper=The New York Times
|url=https://www.nytimes.com/1979/06/07/archives/about-new-york-a-laymans-trip-into-the-megamega-land-of-computers.html
|title=About New York
|quote=a set of sandwich boards worn by Sonny Monosson to advertise the used computers he is hawking on the sidewalk to the horde of passing conventioneers.
|author=Francis X. Clines |date=June 7, 1979}} his newsletter{{cite web
|url=https://oac.cdlib.org/findaid/ark:/13030/c8t72p80/entire_text
|title=Guide to the Digital Equipment Corporation records
|work=Computer History Museum |date=April 2017}} was titled Monosson on DEC. His writings also appeared on the Digital Business pages of Digital News.{{cite news |newspaper=Digital News |page=85
|title=Digital Business: Adjusting to Changes in Computers
|author=Sonny Monosson |date=July 10, 1989}}
The photos atop his writings were notable for "his signature bow tie;" his "Turning Problems into Profit -- and Other Life Lessons"
book{{cite book |isbn=978-0-9772-4360-0 |publisher=BFEC Inc.
|title=Turning Problems into Profit -- and Other Life Lessons
|author=Adolf F. "Sonny" Monosson |year=2006}} was published posthumously.{{cite news |newspaper=Bizjournals.com (Boston)
|url=https://www.bizjournals.com/boston/blog/mass-high-tech/2007/03/posthumous-memoir-offers-advice-anecdotes.html
|title=Posthumous memoir offers advice, anecdotes
|author=Alan R. Earls |date=March 1, 2007}}
Family
References
{{reflist|31em}}
{{DEFAULTSORT:Monosson, Sonny}}
Category:Harvard Business School alumni
Category:Massachusetts Institute of Technology alumni
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