Sony Max#Associated channels
{{short description|Indian pay television channel}}
{{Use dmy dates|date=February 2017}}
{{Use Indian English|date=February 2017}}
{{Infobox television channel
| name = Sony Max
| logo = Sony_Max_new.png
| logo_caption = Logo used since October 24, 2022, along with other sister channels
| logo_size = 150px
| launch_date = {{start date and age|df=yes|1999|10|12}}
| owner = Sony
| parent = Culver Max Entertainment
| country = India
| headquarters = Mumbai, Maharashtra, India
| area = Worldwide
| picture_format = 1080i HDTV
(downscaled to letterboxed 576i for the SDTV feed)
| sister_channels = See List of channels owned by Culver Max
| website = {{URL|http://www.sonymax.tv}}
| online_serv_1 = Sling TV
| online_chan_1 = Internet Protocol television
| online_serv_2 = SonyLIV
| online_chan_2 = Live
}}
Sony Max is an Indian pay television entertainment channel which is a sister channel to Sony Entertainment Television, operated by Culver Max Entertainment. The channel started broadcasting on 20 July 1999{{cite web|url=https://www.afaqs.com/news/story/45930_We-are-getting-into-an-aggressive-growth-mode-now--NP-Singh|title="We are getting into an aggressive growth mode now"- N.P. Singh|date=11 October 2015|website=www.afaqs.com}} and is available internationally. It launched a HD simulcast version on 25 December 2015.{{cite web|url=http://www.televisionpost.com/television/sony-max-hd-looks-to-carve-out-its-own-niche/|title=Sony Max HD looks to carve out its own niche - TelevisionPost.com|access-date=24 May 2016|archive-date=4 September 2017|archive-url=https://web.archive.org/web/20170904105542/http://www.televisionpost.com/television/sony-max-hd-looks-to-carve-out-its-own-niche/|url-status=dead}}{{cite web|url=http://www.indiantelevision.com/television/tv-channels/movie-channels/sony-launches-151222-0|title=Sony Pictures Networks launches Max HD, targets urban movie buffs|date=22 December 2015|website=Indian Television Dot Com}}
Programming
Its main audience attraction, other than Hindi-language movies, was the Twenty20 cricket tournament Indian Premier League (IPL),{{cite web|url=https://www.insidesport.co/high-ipl-ratings-make-sony-max-watched-channel/|title=High IPL ratings make Sony Max most watched channel|first=InsideSport|last=Desk|date=21 April 2017}} which the channel had been broadcasting since the tournament's launch in 2008 till 2015, after which it sold the broadcasting rights to Star Sports. It also airs complimentary cricket talk show programmes like Extraaa Innings T20. It occasionally airs Hollywood movies and WWE matches in Hindi. Sony Max is one of the most watched television channels of India,{{cite web|url=http://www.indiantelevision.com/television/tv-channels/viewership/sony-max-tops-hindi-channels-four-star-india-channels-in-across-genres-list-180810|title=Sony Max tops Hindi channels; four Star India channels in across genres list|date=10 August 2018|website=Indian Television Dot Com}} as of July 2018 the second most popular in the country, as well as the top Bollywood channel in the UK that month, ahead of rivals like Zee Cinema.{{cite web|url=https://www.bizasialive.com/uk-tv-reach-sony-max-remains-uks-top-bollywood-film-channel/|title=UK TV Reach: Sony MAX remains UK's top Bollywood film channel|first=Raj|last=Baddhan|date=23 July 2018}}
Associated channels
= Sony Max 1 =
Sony Max 1 is a Hindi movie channel from Culver Max Entertainment, has been launched officially on 1 May 2025.
= Sony Max 2 =
Sony Max 2 is an Indian pay television channel owned by Culver Max Entertainment and launched in 2014.{{Citation |title=Sony Max 2 Channel Launching On DD Free Dish |url=https://www.youtube.com/watch?v=upKmCC1YIGQ |access-date=2023-07-31 |language=en}} It is the second Indian channel launched by Sony which is focused solely on old Hindi-language movie broadcasts, being the sister channel of Sony Max. It primarily targets audiences interested in classic Bollywood films, offering a dedicated platform for nostalgia and entertainment.{{Cite web |title=Sony MAX2 |url=https://www.sonymax2.tv/en_us |access-date=2023-07-31 |website=www.sonymax2.tv}}{{Cite web |last=Sony |title=Watch Sony Max2 live. |url=https://www.sonyliv.com/live-tv/sony-max-2-1000044878 |access-date=31 July 2023}}{{Cite web |last=Bureau |first=Adgully |date=2022-09-23 |title=Sony MAX2 to air 'Seeta Aur Geeta' on television |url=https://www.adgully.com/sony-max2-to-air-seeta-aur-geeta-on-television-123049.html |access-date=2023-07-31 |website=www.adgully.com |language=en-US}}
= Sony Wah =
Sony Wah is an Indian free-to-air television channel owned by Culver Max Entertainment. It is targeted towards audience of small towns and rural areas in the country and its programming consists on Hindi-language movies and southern Indian films dubbed in that language.{{Cite news|url=http://wap.business-standard.com/article/pti-stories/sony-launches-new-hindi-movie-channel-sony-wah-116061300686_1.html|title = Sony launches new Hindi movie channel 'Sony Wah'|newspaper = Business Standard India|date = 13 June 2016|agency = Press Trust of India}}
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References
{{Reflist}}
External links
- {{Official website|http://www.sonymax.tv}}
{{Sony Pictures Networks India}}
Category:Television stations in Mumbai
Category:Hindi-language television channels in India
Category:Sony Pictures Entertainment
Category:Television channels and stations established in 1999
Category:Sony Pictures Networks India
Category:Indian Premier League on television
Category:Movie channels in India