Sony YAY!
{{Short description|Indian children's television channel}}
{{Use dmy dates|date=August 2015}}
{{Use Indian English|date=August 2015}}
{{Infobox television channel
| name = Sony YAY!
| logo = Sony Yay new.png
| logo_caption = Logo used since October 24, 2022, along with other sister channels
| logo_size = 150px
| launch_date = {{Start date and age|18 April 2017}}
| picture_format = 576i/480i SDTV
| owner = Culver Max Entertainment
| sister_channels = List of channels owned by Culver Max
| country = India
| replaced = Animax India
| language = {{plainlist|
}}
| area = Worldwide
| headquarters = Mumbai, India
| online_serv_1 = Affiliated Streaming Service
| online_chan_1 = SonyLIV
| online_serv_2 = Internet Protocol television
| online_chan_2 = Sling TV
| online_serv_3 = Tata Play
(India)
| online_chan_3 = SD
| website = {{URL|https://www.sonyyay.com/}}
}}
Sony YAY! is an Indian pay television channel aimed at children aged between 6 and 14, operated by Culver Max Entertainment. The channel primarily airs international animated series in various Indian languages.
History
File:Sony YAY! logo (2017-present).png
The channel was launched on 18 April 2017 replacing the linear Animax channel in India, with Sony Pictures Networks announcing their plans to migrate all Japanese animated programming broadcast on the channel as paid content to its digital platform Sony LIV.{{cite web|title=Sony to shift Animax channel to SonyLiv|date=13 April 2017|url=https://indiantelevision.com/television/tv-channels/kids/sony-to-shift-animax-channel-to-sonyliv-170413 | publisher=Indian Television|accessdate=5 November 2024}}
Sony YAY! began airing Taarak Mehta Kka Chhota Chashmah, an animated show based on the Hindi sitcom Taarak Mehta Ka Ooltah Chashmah on 19 April 2021.{{Cite web|title=Sony YAY! introduces kids to animated world of Taarak Mehta Kka Chhota Chashmah - Exchange4media|url=https://www.exchange4media.com/industry-briefing-news/sony-yay-introduces-kids-to-animated-world-of-taarak-mehta-kka-chhota-chashmah-112210.html|access-date=2021-04-28|website=Indian Advertising Media & Marketing News – exchange4media|language=en}} In June 2021, the channel started airing Bernard under the title Bhaalu Ye Bindass Hai.{{cite news|url=https://www.animationxpress.com/animation/sony-yay-adds-new-show-bhaalu-ye-bindaas-hai-to-its-program-list/|title=Sony YAY! adds new show 'Bhaalu Ye Bindaas Hai' to its program list|date=8 June 2021|access-date=7 July 2023|work=AnimationXpress}}
Ding Dong Bell Masti Ka Khel premiered on Sony YAY! on 16 August 2021.{{Cite news|title=Sony Yay! to bring a comedy show for kids 'Ding Dong Bell, Masti ka Khel'|url=https://bestmediainfo.com/2021/08/sony-yay-to-bring-a-comedy-show-for-kids-ding-dong-bell-masti-ka-khel|date=12 August 2021|access-date=7 July 2023|work=Best Media Info}}{{Cite web|title=Ding Dong Bell, Masti Ka Khel – new show set to take you on a roller coaster of laughter, fun and adventure|url=https://www.sonypicturesnetworks.com/news-details/0/565/ding-dong-bell-masti-ka-khel-new-show-set-to-take-you-on-a-roller-coaster-of-laughter-fun-and-adventure|access-date=2021-08-15|website=www.sonypicturesnetworks.com|language=en}} The second season of Taarak Mehta Kka Chhota Chashmah also aired on same date.{{Citation |title= Taarak Mehta Kka Chhota Chashmah {{!}} Starts 16th Aug | date=13 August 2021 |url=https://www.youtube.com/watch?v=A7Mo5G1VRgo |language=en |access-date=2021-08-16}}
The French animated series Oggy and the Cockroaches started airing on the channel from 11 October 2021.{{Citation |title= Oggy and the Cockroaches {{!}} Brand New Show {{!}} Starts 11th October, 2021 {{!}} Sony YAY | date=28 September 2021 |url=https://www.youtube.com/watch?v=ZwLY6vKlYM0 |language=en |access-date=2021-10-11}}{{Cite web|title=Xilam Animation Strikes Deal with Sony Pictures Network India for the Oggy and the Cockroaches Franchise - all 7 seasons to be on Sony YAY Kids|url=https://xilam.com/wp-content/uploads/2021/09/PR-Xilam-Asia-Pacific_EN.pdf|access-date=2021-09-25|website=xilam.com|language=en}} In 2021, the channel only aired season 4 and season 3 (remake) of the series.{{Citation |title= Oggy and the Cockroaches {{!}} All New Episodes {{!}} Sony YAY | date=18 December 2021 |url=https://www.youtube.com/watch?v=TaUl9tD9TvA |language=en |access-date=2021-12-19}} With this, a feature film of the series i.e. Oggy and the Cockroaches: The Movie was also premiered on 25 October 2021 on the channel.{{cite web|url=https://www.instagram.com/p/CVWypcOqkLF/?igshid=YmMyMTA2M2Y=|title=This Monday, is going to be a fun-day! Enjoy your afternoon with the Oggy and The Cockroaches Movie, 25th October 1:30PM only on Sony YAY!|access-date=2021-10-23}} The series airs with Indian dialogues and commentary by Mubeen Saudagar who voices all characters in Hindi version.{{citation needed|date=September 2022}}
The channel launched the British animated series Horrid Henry in November 2021 with the title Haste Raho Henry.{{cite news|url=https://www.adgully.com/sony-yay-welcomes-the-festive-season-with-a-bang-108985.html|title=Sony YAY! welcomes the festive season with a bang|date=23 September 2021|access-date=7 July 2023|work=AdGully}} Season 6 and 7 of Oggy and the Cockroaches aired on the channel in 2022.{{Citation |title= Oggy and the Cockroaches {{!}} Mon-Fri 01:30 PM only on Sony YAY |url=https://www.youtube.com/watch?v=y2T5ayTM5Pg |language=en |access-date=2022-04-02}}
Sony YAY! also launched Harry & Bunnie in February 2022 under the title Rabbit Aur Bhalla Fun Hoga Khullam Khulla.{{cite news|url=https://www.animationxpress.com/animation/sony-yay-to-air-new-show-rabbit-aur-bhalla-fun-hoga-khullam-khulla-in-february/|title=Sony YAY! to air new show 'Rabbit Aur Bhalla: Fun Hoga Khullam Khulla' in February|date=22 February 2022|access-date=7 July 2023|work=AnimationXpress}}
The third season of Taarak Mehta Kka Chhota Chashmah came out on 16 May 2022.{{cite web|title='Taarak Mehta Ka Chhota Chashmah' Season 3 releases|website=The Times of India |date=16 May 2022|url=https://timesofindia.indiatimes.com/tv/news/hindi/taarak-mehta-ka-chhota-chashmah-season-3-releases/articleshow/91598475.cms}}{{cite web|title=Taarak Mehta Kka Chhota Chashmah Returns With Its Third Season|date=16 May 2022|url=https://www.news18.com/news/movies/taarak-mehta-kka-chhota-chashmah-returns-with-its-third-season-5196865.html}} With this, a tele movie (45-minute-long episode) titled Tapu and the Big Fat Alien Wedding was also premiered on 27 May 2022.{{Citation |title= Taarak Mehta Kka Chhota Chashmah {{!}} First Ever Tele Movie {{!}} 27th May 2022, 12:00 PM | date=26 May 2022 |url=https://www.youtube.com/watch?v=M4UMnK9QzSs |language=en |access-date=2022-05-26}}{{cite web|title=Taarak Mehta Kka Chhota Chashmah Season 3 premieres on Sony Yay, Asit Kumarr Modi says 'it is going to be bigger, better and unique'|date=16 May 2022|url=https://indianexpress.com/article/entertainment/television/taarak-mehta-kka-chhota-chashmah-season-3-premieres-on-sony-yay-tappu-7920665/}}
Sony YAY! started airing the anime series Robotan and a new show HaGoLa on 20 June 2022.{{Cite web|title=Sony YAY! announces two new toon shows- 'Ha.Go.La' and 'Robotan'|url=https://bestmediainfo.com/2022/06/sony-yay-announces-two-new-toon-shows-ha-go-la-and-robotan-|access-date=21 June 2022|website=www.bestmediaifo.com|date= 20 June 2022}}
On 1 July 2022, Sony YAY! was launched in Malaysia in Tamil language on Telekom Malaysia with a total of seven popular kid's entertainment shows including Sab Jholmaal Hai, Guru Aur Bhole, Taarak Mehta Ka Chhota Chashma, Kicko & Super Speedo, Paap-O-Meter, Prince Jai aur Dumdaar Viru and HaGoLa.{{Cite web|date=6 July 2022|title=Expanding its global reach, Sony YAY! launches in Malaysia|url=https://www.animationxpress.com/animation/expanding-its-reach-sony-yay-is-now-available-in-malaysia/ |access-date=2022-07-06|website=AnimationXpress|language=en-US}}
On 15 August 2022, the channel launched hit anime television series Naruto in five regional languages – Hindi, Tamil, Telugu, Malayalam and Bengali.{{Cite web|date= 6 August 2022|title=Naruto to Start Airing in India on Sony Yay From August 15 |url=https://in.ign.com/naruto-1/174035/news/naruto-to-start-airing-in-india-on-sony-yay-from-august-15 |access-date=2022-08-08 |website=IGN India |language=en-in}} The head of programming of Sony YAY!, Ronojoy Chakraborty told IGN India in an interview that the channel plans to bring more anime content to the country after Naruto.{{Cite web |last=Sayyed |first=Rayan |date=2022-08-30 |title=Exclusive: Sony YAY! Programming Head Talks Naruto, Anime's Growth in India, Channel's Future Plans |url=https://in.ign.com/naruto-1/174418/news/exclusive-sony-yay-head-talks-naruto-animes-growth-in-india-channels-future-plans |access-date=2022-09-09 |website=IGN India |language=en-in}}
In September 2022, the channel was launched in Canada through Asian Television Network.{{Cite web |last= |date=2022-09-13 |title=Sony adds two channels to its Canadian offering through ATN |url=https://indiantelevision.com/television/tv-channels/gecs/sony-adds-two-channels-to-its-canadian-offering-through-atn-220913 |access-date=2022-09-14 |website=Indiantelevision.com |language=en}}
On 19 September 2022, the channel launched one more French animated series The Owl & Co under the title Dhakki Chiki Aaool!{{Citation |title=Owl ajooba, Kahani atrangi todha hai action todhi si masti!! Dhakki Chiki Aaool! {{!}} brand new show, starts tomorrow Mon – Fri 5 PM onwards only on Sony YAY!|url=https://www.instagram.com/p/Cio1gamqPWB/?igshid=YmMyMTA2M2Y=|access-date=2022-09-18}}
On 24 October 2022, the channel launched Oggy and the Cockroaches: Next Generation a brand new season of Oggy and the Cockroaches on the occasion of Diwali.{{Citation |title=Oggy and the Cockroaches Next Generation {{!}} Brand New Season {{!}} Starts 24th Oct {{!}} Mon - Fri 11:30 AM| date=21 October 2022 |url=https://www.youtube.com/watch?v=m8Adcizspm0|language=en |access-date=2022-10-22}} The fifth season of Oggy and the Cockroaches began to air on the channel from November 2022 in the occasion of Children's Day.{{Citation |title=Children's Day Special {{!}} All Day Oggy {{!}} 10:00Am - 6:00 PM {{!}} On 14th Nov {{!}} Only on Sony YAY!| date=11 November 2022 |url=https://www.youtube.com/watch?v=p9G-WzF5y-M |language=en |access-date=2022-11-12}}
Sony YAY! began airing their original series PaJaMa in December 2022.{{cite news|last=Joshi|first=Dhruvi|url=https://www.animationxpress.com/animation/inspired-by-family-storyteller-siddharth-maskeri-takes-us-through-the-creation-of-sony-yays-animated-show-pajama/|title=Inspired by family, storyteller Siddharth Maskeri takes us through the creation of Sony Yay!'s animated show 'PaJaMa'|date=24 April 2023|access-date=7 July 2023|work=AnimationXpress}} Mr. Magoo was also premiered in 26 December 2022 on the channel.{{Citation |title=Mr. Magoo {{!}} Brand New Show {{!}} Sony YAY! {{!}} Starts 26th December {{!}} Mon – Fri 3:00 PM| date=23 December 2022 |url=https://www.youtube.com/watch?v=t6cv31GWc3M/ |language=en |access-date=2022-12-23}}
A preschool block, Sony YAY! Jr, launched on 12 June 2023. The block is currently broadcasting Oggy Oggy, and is stated to air preschool shows in the future.{{Cite web |last=Mishra |first=Saubhagya |date=2023-06-22 |title=Sony Yay Jr: A New TV Channel for the Junior Generation! – Techdhoom.in |url=https://techdhoom.in/sony-yay-jr-a-new-tv-channel-for-the-junior-generation/ |access-date=2023-08-30 |language=en-US}}
On 4 September 2023, the channel launched in Singapore via Singtel. Similar to Malaysia, it broadcasts in Tamil.{{Cite web|date=1 September 2023|title=Singtel TV Channel Launch: Sony YAY! - Singapore|url=https://www.singtel.com/content/dam/singtel/personal/products-services/tv/channel/channel-updates/faq-sony-yay.pdf |access-date=2024-04-27|website=Singtel|language=en-SG}}
On 7 April 2025, the channel began airing the popular anime television series Jujutsu Kaisen for the first time on Indian television in regional language dubs.{{Cite news |last=Hazra |first=Adriana |date=3 April 2025 |title=Sony YAY! Airs Jujutsu Kaisen Anime's 1st Season on Indian TV From April 7 - News - Anime News Network |url=https://www.animenewsnetwork.com/news/2025-04-03/sony-yay-airs-jujutsu-kaisen-anime-1st-season-on-indian-tv-from-april-7/.223076 |access-date=2025-04-07 |work=Anime News Network}}
Programming
{{Main|List of programmes broadcast by Sony YAY!}}
References
{{Reflist}}
External links
- {{Official website|http://www.sonyyay.com/}}
- [https://www.youtube.com/c/sonyyay/ Official channel] on YouTube
{{Sony Pictures Networks India}}
Category:2017 establishments in Maharashtra
Category:Children's television channels in India
Category:Television channels and stations established in 2017
Category:Television stations in Mumbai
Category:Sony Pictures Networks India
Category:Hindi-language television channels in India