Soul Electronics

Soul Electronics was founded in 2010.{{cite web |url=https://www.twice.com/news/soul-electronics-names-mann-sales-director-13031 |title=Soul Electronics Names Mann Sales Director |last= |first= |date=September 6, 2011 |website= |publisher= |work=Twice |access-date=November 28, 2020 }}{{cite web |url=https://www.sugarcayne.com/2013/11/bmxer-alex-fowler-get-picked-up-by-soul-electronics-soulbyludacris-by-ludacris/ |title=BMXer Alex Fowler Get Picked Up By Soul Electronics (@SoulbyLudacris) By Ludacris |last= |first= |date=November 13, 2013 |website=SugarCayne |publisher= |work= |access-date=November 28, 2020 }}{{cite web |url=https://www.twice.com/news/soul-electronics-bonefant-departs-11264 |title=Soul Electronics' Bonefant Departs |last=Johnston |first=Lisa |date=March 21, 2012 |website= |publisher= |work=Twice |access-date=November 28, 2020 }} The entity was originally known as Signeo USA,{{cite web |url=https://www.engadget.com/2011-01-05-signeo-reveals-soul-by-ludacris-headphone-series-at-ces.html |title=Signeo reveals 'Soul by Ludacris' headphone series at CES |last=Murph |first=Darren |date=January 5, 2011 |website=Engadget |publisher= |work= |access-date=November 28, 2020 }} an American subsidiary of the Hong Kong-based Signeo Design International.{{cite web |url=https://www.bloomberg.com/profile/company/1350787D:HK |title=Signeo Design International Ltd |last= |first= |date= |website=Bloomberg |publisher= |work= |access-date=November 28, 2020 }} In January 2011 at that year's Consumer Electronics Show (CES), the company introduced SOUL by Ludacris, a line of headphones designed in collaboration with the rapper, Ludacris.{{cite web |last1=Rocque |first1=Starr |title=Everything you need to know about Ludacris and Nelly before their Verzuz Instagram battle |url=https://www.fastcompany.com/90505368/everything-you-need-to-know-about-ludacris-and-nelly-before-their-verzuz-instagram-battle |website=Fast Company}} The line featured five different pairs of headphones, which were released to the public later in 2011. By that time, the company had become known as Soul Electronics.{{cite web |url=https://www.cnet.com/reviews/soul-by-ludacris-sl300-review/ |title=Soul by Ludacris SL300 review |last=Yu |first=Justin |date=September 27, 2011 |website=CNET |publisher= |work= |access-date=November 28, 2020 }}

In 2012, Soul Electronics partnered with sprinter, Usain Bolt, on the design of a new line of headphones and earbuds designed to be used while running or exercising.{{cite web |url=https://rollingout.com/2012/07/22/usain-bolt-soul-headphones/ |title=Usain Bolt Partners With Ludacris and SOUL Electronics, Review: SOUL Sl 150 Headphones |last=Canada |first=Danielle |date=July 22, 2012 |website=Rolling Out |publisher= |work= |access-date=November 28, 2020 }} In the following two years, the company entered into a number of other sponsored partnerships with athletes, including Brendan Schaub,{{cite web |url=https://www.twice.com/news/soul-signs-schaub-49668 |title=Soul Signs Schaub |last= |first= |date=November 13, 2013 |website= |publisher= |work=Twice |access-date=November 28, 2020 }} Tim Tebow,{{cite web |url=http://nerdreactor.com/2014/01/08/ces-2014-soul-headphones-presents-tim-tebow-and-brendan-the-hybrid-schaub/ |title=CES 2014: Soul Headphones presents Tim Tebow and Brendan ‘The Hybrid’ Schaub |last=Cajigas |first=JR |date=January 8, 2014 |website=Nerd Reactor |publisher= |work= |access-date=November 28, 2020 }} and Alex Fowler. In 2015, the company introduced the Combat+ Sync headphones which came with a built-in walkie-talkie feature.{{cite web |url=https://www.engadget.com/2015-08-12-soul-electronics-combat-sync-walkie-talkie-headphones.html |title=Soul Electronics' new sport headphones double as a walkie talkie |last=Steele |first=Billy |date=August 12, 2015 |website=Engadget |publisher= |work= |access-date=November 28, 2020 }} At CES 2018, the company introduced a new artificial intelligence feature in its "Run Free Pro Bio" and "Blade" models that would offer users live, in-ear coaching while running.

In 2019, the company introduced four new products: the Ultra Wireless over-ear headphones,{{cite web |url=https://www.businessinsider.com/soul-ultra-wireless-headphones-review |title=I found $69 headphones that outperform pairs that cost triple the price when it comes to battery life and Bluetooth range |last=Burke |first=Owen |date=January 2, 2020 |website= |publisher= |work=Business Insider |access-date=November 28, 2020 }} the ST-XX wireless earbuds,{{cite web |url=https://the-gadgeteer.com/2019/10/27/soul-st-xx-true-wireless-bluetooth-earbuds-review/ |title=Soul ST-XX True Wireless Bluetooth Earbuds review |last=Sanchez |first=Raul |date=October 27, 2019 |website=The Gadgeteer |publisher= |work= |access-date=November 28, 2020 }} the ST-XS2 wireless earphones,{{cite web |url=https://the-gadgeteer.com/2019/06/17/soul-st-xs2-true-wireless-earphones-review/ |title=Soul ST-XS2 true wireless earphones review |last=Henderson |first=Bill |date=June 17, 2019 |website=The Gadgeteer |publisher= |work= |access-date=November 28, 2020 }} and the S-Storm portable Bluetooth speaker.{{cite web |url=https://teknologi.bisnis.com/read/20201028/282/1310997/soul-electronics-rilis-3-produk-teranyar-di-indonesia |title=Soul Electronics Rilis 3 Produk Teranyar di Indonesia |last=Chitra Dinisari |first=Mia |date=October 28, 2020 |website= |publisher= |work=Bisnis Indonesia |language=Indonesian |access-date=November 28, 2020 }} Four additional earbud and earphone lines were released in 2020, including SYNC Pro,{{cite web |url=https://www.slashgear.com/soul-sync-pro-wireless-earbuds-launch-with-industry-leading-battery-life-10612749/ |title=SOUL SYNC Pro wireless earbuds launch with “industry leading” battery life |last=Burns |first=Chris |date=March 10, 2020 |website=SlashGear |publisher= |work= |access-date=November 28, 2020 }} the SYNC ANC (active noise-canceling),{{cite web |url=https://stupiddope.com/2020/11/10/soul-sync-active-noise-canceling-earphones/ |title=Tune Out the Noise with SOUL SYNC Active Noise Canceling Earphones |last=Levar |first=Thomas |date=November 10, 2020 |website=Stupid Dope |publisher= |work= |access-date=November 28, 2020 }} S-Fit, and S-Gear.{{cn|date=April 2025}}

In 2023, the company introduced their first open-ear style headphones called the Openear Series which include Openear 2, Openear Plus, Openear S-Clip and Openear S-Free.

Soul Electronics produces a number of audio products, generally targeted at runners and other consumers who exercise. Its current products include the Ultra Wireless over-ear headphones, the S-Storm portable speaker, and a number of earbud and earphone lines. The company's higher-end earbuds include the SYNC Pro and SYNC ANC. Both of these options come with dual microphones, touch features, and longer battery life than other Soul models. The latter also features active-noise canceling. Its mid-range earbuds include the ST-XX and ST-XS2 which are water-resistant and have touch features. Lower-end models include the S-Fit and S-Gear, which are water-resistant and marketed as an affordable option for runners.{{cite web |url=https://www.pcworld.com/article/3585089/24-hour-sale-snag-souls-true-wireless-earbuds-for-28.html |title=24-hour sale: Snag Soul's true wireless earbuds for $28 |last=Paul |first=Ian |date=October 7, 2020 |website= |publisher= |work=PCWorld |access-date=November 28, 2020 }} All Soul products are Bluetooth compatible.

References{{Reflist}}

• [https://soulnation.com/ Official website]

Category:Audio electronics

Category:Chinese companies established in 2010

Category:2010 establishments in Hong Kong