Southend Interactive

{{Short description|Sweden video game developer}}

{{Distinguish|Southend {{!}}Southend-on-Sea}}

{{primary sources|date=November 2007}}

Southend Interactive was a game development studio based in Malmö, Sweden and founded in 1998.{{cite web |title=SouthEnd Interactive |url=https://www.eurogamer.net/southend |website=Eurogamer |publisher=Gamer Network |access-date=2 September 2022 |date=17 December 1999}} Southend worked on game productions from various genres that run from various clients, such as Ubisoft and Sierra Online. They also created games for Microsoft's Xbox Live Arcade service on the Xbox 360. Southend's company slogan was "Tomorrow's experiences today."{{cite web|url=http://www.southend.se/corporate/index.php |access-date=December 7, 2008 |url-status=dead |archive-url=https://web.archive.org/web/20081001093515/http://www.southend.se/corporate/index.php|title=SOUTHEND |archive-date=October 1, 2008 }}{{verification needed|date=December 2020}}

Southend closed in June 2013 when Ubisoft Massive acquired Southend's 24 developers and some technology{{Cite web |title=Ubisoft Massive acquires Southend Interactive |work=MCV/DEVELOP |date=2013-06-11 |url=https://www.mcvuk.com/development-news/ubisoft-massive-acquires-southend-interactive/ |language=en-GB |accessdate=2020-12-08 |df=mdy-all }} to be used in Massive's Tom Clancy's The Division, a massively multiplayer online game. Southend had been seeking a suitor and partially blamed its publisher, Deep Silver, for the company's closure.{{Cite web |last1=Handrahan |first1=Matthew |title=Massive hires entire Southend Interactive team |work=GamesIndustry.biz |date=2013-06-12 |url=https://www.gamesindustry.biz/articles/2013-06-12-massive-hires-entire-southend-interactive-team |language=en |accessdate=2020-12-08 |df=mdy-all }}