Span (design firm)

In 2024, Span led the rebranding of one of Chicago's oldest institutions, the Peggy Notebaert Nature Museum.{{cite news |last1=Jay |first1=Corli |title=The Nature Museum gets a brand makeover — its first in 20 years |url=https://www.chicagobusiness.com/nonprofits-philanthropy/peggy-notebaert-nature-museum-gets-brand-makeover |access-date=27 May 2024 |publisher=Crain's Chicago Business |date=25 April 2024}} The studio used the prairie as a key design inspiration{{cite news |last1=Bamford |first1=Abbey |title=Span takes influence from Illinois's native prairies for Chicago's Nature Museum brand |url=https://www.creativeboom.com/news/span-identity-chicagos-nature-museum/ |access-date=27 May 2024 |work=Creative Boom |publisher=Creative Boom |date=20 May 2024 |language=en}}

The rebrand of the invasive species of carps—which were widely referred to as Asian carp—as Copi,[https://www.economist.com/united-states/2022/07/07/to-hook-american-diners-an-invasive-species-of-carp-gets-a-new-name To Hook American Diners an Invasive Species of Carp Gets a New Name, The Economist, June, 2022] along with the tagline “Eat Well. Do Good.”[https://www.creativereview.co.uk/asian-carp-copi-rebrand-span/ America's Least Favourite Fish Gets a Rebrand, Creative Review, June 2022] The Copi renaming is a part of a Federal and state initiative to get the public to eat the invasive fish,[https://www.smithsonianmag.com/smart-news/can-rebranding-invasive-carp-make-it-more-appealing-to-eat-180980320/ Can rebranding invasive carp make it more appealing to eat, Smithsonian, June 2022"] decrease its numbers in Midwestern waterways,[https://www.usnews.com/news/news/articles/2022-06-22/from-carp-to-copi-unpopular-fish-getting-a-makeover From Carp to Copi, Unpopular fish gets a makeover, "U.S. News & World Report, June 2022"] and prevent its introduction to the Great Lakes.[https://apnews.com/article/chicago-lakes-michigan-illinois-ce92a5c9e97ab7c4c55e42b43876935d "From ‘carp’ to ‘copi’: unpopular fish getting a makeover"], apnews.com, June 22, 2022.]

The identity and brand identity system for Chicago's Regional Transportation Authority (Illinois).[https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_chicagos_rta_by_span.php New Logo and Identity for Chicago's RTA by Span, Brand New, December, 2022]

The short 3D animation/motion graphics films called Urban Sequoia -- about buildings that absorb carbon--which premiered at the UN Climate Change Conferences in 2021 and 2022.[https://www.designindaba.com/articles/creative-work/carbon-neutral Carbon neutral, Design Indaba, November, 2022]

The exhibition graphics for Design and Healing: Creative Responses to Epidemics at the Cooper Hewitt, Smithsonian Design Museum.[https://www.cooperhewitt.org/channel/design-and-healing/ CooperHewitt.org][https://www.nytimes.com/2021/12/21/arts/design/cooper-hewitt-design-and-healing-review.html Epidemics - A Force for Life-Changing Innovation, New York Times, December, 2021]

The rebrand of and brand identity for New York state’s Nazareth University.[https://www.printmag.com/daily-heller/the-daily-heller-branding-a-college/ The Invasive Branding of Nazareth University, The Daily Heller / Print Magazine, August, 2023]

The identity for Bronzeville, Chicago’s new public park, the South Side Sanctuary.[https://www.printmag.com/type-tuesday/custom-type-anchors-a-vibrant-identity-for-chicagos-newest-public-park/ Custom Type Anchors a Vibrant Identity for Chicago’s Newest Public Park, Print magazine, August, 2024]

Co-producing with Manual Cinema the puppetry + digital animation film, Countdown. [https://span.studio/projects/countdown Span studio website]

Designing Slow & Low, a retrospective book of Chicago’s Lowrider community. [https://www.creativeboom.com/inspiration/a-new-book-designed-by-span-pays-homage-to-lowrider-culture/ A new book by Span pays homage to lowrider culture, April, 2024]

• Anthem Awards for Sustainability, Environment & Climate, 2023.[https://www.anthemawards.com/winners/list/entry/#sustainability-environment-climate/awareness-media-categories/copi-rebranding-an-invasive-fish-as-a-healthy-seafood-option/391737 Anthem Awards site]
• AIGA 365, 2022.[https://aiga-365-design-competition.secure-platform.com/a/organizations/main/gallery/rounds/236/details/52831 AIGA 365 site]
• Society of Typographic Arts, STA 100, 2020, 2021, 2022, 2023.[https://100.sta-chicago.org/studios/span STA 100 site]
• AIGA 365, 2024.https://aiga-365-design-competition.secure-platform.com/a/gallery/rounds/343/details/68171

File:Logo for Copi the new name for Asian carp.svg|Logo for Copi the new name for Asian carp

File:StateFairCopi.jpg|The Copi food truck at the 2023 Illinois State Fair in Springfield Illinois

File:RTA-Logo-Dark-RGB.png|Chicago's Regional Transportation Authority logo

File:Nazareth-university-logo primary RGB-purple.png|Identity for Nazareth University, rebranded as NAZ

File:Caspnnm logo primary Evergreen-Pink.jpg|Identity for Chicago's Nature Museum

{{Reflist}}

• [https://www.fastcompany.com/91000774/the-definitive-ranking-of-2023s-best-and-worst-branding The Definitive Ranking of 2023s Best and Worst Branding, December, 2023, Fast Co Design]
• [https://www.economist.com/united-states/2022/07/07/to-hook-american-diners-an-invasive-species-of-carp-gets-a-new-name To Hook American Diners an Invasive Species of Carp Gets a New Name, The Economist, June, 2022]
• [https://www.wired.com/story/copi-invasive-species-rebranding-campaign/ Save the Planet by Eating this Big Ugly Fish, March, 2023]
• [https://www.merriam-webster.com/dictionary/copi Merriam Webster Dictionary Copi Definition]
• [https://www.designweek.co.uk/issues/27-june-3-july-2022/asian-carp-rebrand/ Asian carp rebranded as Copi to tackle US environmental crisis Design Week, December, 2022]
• [https://www.designweek.co.uk/issues/15-may-19-may-2023/span-exhibition-recovered-reframed/ Span Designs Two Exhibitions in Celebration of Trees, Design Week, May, 2023]
• [https://www.youtube.com/watch?v=U93YVfe0gxY Illinois Department of Natural Resources official launch with John Goss, Brian Jupiter and Span]
• [https://www.cooperhewitt.org/event/behind-the-book-design-02-16-2023/ CooperHewitt.org Behind the Book Design]
• [https://www.smithsonianmag.com/smithsonian-institution/how-good-design-promotes-good-health-180979584/ How Good Design Promotes Good Health, Smithsonian Magazine, February, 2022]
• [https://www.creativeboom.com/inspiration/new-chicago-park-identity-reflects-the-rich-history-and-culture-of-the-citys-south-side-/ New Chicago park identity reflects the rich history and culture of the city’s South Side, Creative Boom, August, 2024]
• [https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_peggy_notebaert_nature_museum_by_span.php Right Before your Prairie Eyes, Brand New, May, 2024]
• [https://www.fastcompany.com/91144134/where-should-you-travel-this-summer-let-these-city-logos-decide-for-you Where should you travel this summer? Let these city logos decide for you – interview with Bud Rodecker, July, 2024]
• [https://www.printmag.com/design-books/slow-and-low/ “Slow & Low Celebrates Chicago’s Vibrant Lowrider Culture, Print Magazine, May, 2024]

Category:Graphic design studios

Category:Industrial design firms

Category:Design companies of the United States

Category:American companies established in 2020