Sparkle GMA Artist Center#Sparkada
{{Short description|Talent agency division of GMA Network}}
{{Use mdy dates|date=January 2023}}
{{Use Philippine English|date=October 2022}}
{{Infobox company
| name = Sparkle
| logo = Logo_of_Sparkle_GMA_Artist_Center_2022.jpg
| logo_size = 225px
| former_name = GMA Artist Center (1995–2021)
| type = Division
| logo_caption = Logo used since 2022
| foundation = {{start date and age|1995|8|12}}
| founder =
| location_city = Quezon City
| location_country = Philippines
| location =
| key_people = {{Plainlist|
- Atty. Annette Gozon-Valdes (SVP for Talent Management)
- Joy C. Marcelo (first vice president for Sparkle, GMA Artist Center)
- Tracy Garcia (Senior Talent Manager)
- Johnny Manahan (Consultant)
}}
| area_served = Nationwide (Metro Manila and suburbs)
| industry = Talent agency
| products = Music & entertainment
| services = Talent management
| parent = GMA Network Inc.
| homepage = {{URL|https://www.gmanetwork.com/sparkle}}
| footnotes =
}}
Sparkle (stylized in all caps, formerly known as GMA Artist Center, also formally as GMA Talent Development and Management Department and Sparkle GMA Artist Center) is the talent agency owned by GMA Network Inc. based in Quezon City, Philippines that was founded on August 12, 1995.{{Cite web |date=September 6, 2009 |title=GMAAC: The task of building up stars |url=https://www.philstar.com/entertainment/2009/09/06/502423/gmaac-task-building-stars |access-date=April 20, 2023 |website=Philstar.com}}{{Cite web |last=Pinlac |first=Beatrice |title=The future is 'Sparkle': GMA Artist Center reveals new name, new look |url=https://www.gmanetwork.com/entertainment/showbiznews/news/84222/the-future-is-sparkle-gma-artist-center-reveals-new-name-new-look/story |access-date=January 10, 2022 |website=www.gmanetwork.com |language=en}}
History
=GMA Artist Center=
GMA Artist Center or GMAAC conducted several auditions prior to launching its first batch of talents in 1998. It also launched the "Metropop Star Search" from 1996 to 1998 where winners automatically became part of GMAAC. It was originally headed by veteran talent manager Wyngard Tracy until 2000. When Felipe Gozon took over as GMA Network's president and CEO in 2000, the Artist Center was placed under the network's Entertainment Division led by Wilma Galvante. In 2003, GMAAC hired Ida Henares as their newest head. Under her leadership, GMAAC launched the reality artista search Starstruck which became the main launching pad for most star hopefuls since then.{{Cite web |title=18 StarStruck graduates who remained loyal to GMA-7 |url=https://www.pep.ph/guide/tv/29101/18-starstruck-graduates-who-remained-loyal-to-gma-7 |access-date=January 10, 2022 |website=PEP.ph |language=en}} In 2007, GMA Artist Center invoked the exclusivity clause. For 2011, GMA Artist Center's slogan was "Making Stars Shine".
In 2013, Henares retired from her position. In 2014, Simoun Ferrer and Gigi Santiago-Lara became the new heads of GMAAC. During their tenure until present day, GMAAC experienced growth and increased popularity, with most of its artists being given recognition here and abroad. On July 13, 2021, former Star Magic Chairman Emeritus Johnny Manahan signed up as GMAAC consultant.{{Cite web |date=July 13, 2021 |title=Johnny Manahan signs with GMA Artist Center |url=https://www.rappler.com/entertainment/celebrities/johnny-manahan-signs-with-gma-artists-center/ |access-date=January 10, 2022 |website=Rappler |language=en-US}} On September 5, 2021, GMAAC organized "Signed for Stardom", a digital multi-platform event where current and new talents were signed up and introduced to the public.{{Cite web |last=Eusebio |first=Aaron Brennt |title=It's official: Johnny Manahan signs with GMA Artist Center |url=https://www.gmanetwork.com/entertainment/showbiznews/news/78589/its-official-johnny-manahan-signs-with-gma-artist-center/story |access-date=January 10, 2022 |website=www.gmanetwork.com |language=en}}
GMAAC provides models for various endorsements, actors for film projects of Philippine television and film industry; and singers for GMA Music.
=Sparkle=
On December 31, 2021, during GMA Network's New Year's Eve special, it was announced that the agency had been renamed "Sparkle": the rebranding was stated to be an effort to "reinvigorate" the agency.{{Cite web |last=Malig |first=Kaela |title=Mr. M reveals story behind GMA Artist Center's new look and name 'Sparkle' |url=https://www.gmanetwork.com/news/showbiz/chikaminute/818309/mr-m-reveals-story-behind-gma-artist-center-s-new-look-and-name-sparkle/story/ |access-date=February 1, 2022 |website=GMA News Online |language=en}}{{Cite web |date=January 5, 2022 |title=GMA Artist Center starts 2022 brighter with new look and name: 'Sparkle' |url=https://mb.com.ph/2022/01/05/gma-artist-center-starts-2022-brighter-with-a-new-look-and-name-sparkle/ |access-date=January 10, 2022 |website=Manila Bulletin |language=en-US}} It also launched its theme song, "Let It Spark", which is sung by Psalms David, XOXO, and Thea Astley, on February 8, 2022.{{Cite web |last=Aquino |first=Maine |title=Sparkle's theme song 'Let It Spark' will be released this February |url=https://www.gmanetwork.com/entertainment/showbiznews/news/85427/sparkles-theme-song-let-it-spark-will-be-released-this-february/story |access-date=March 4, 2022 |website=www.gmanetwork.com |language=en}} Senior Vice President Atty. Annette Gozon-Valdes was appointed as the Head of Sparkle.{{Cite web |date=January 25, 2023 |title=Sparkling on its first year |url=https://malaya.com.ph/news_entertainment/sparkling-on-its-first-year/ |access-date=April 20, 2023 |website=Malaya Business Insight |language=en-US}}
Batches
=Sparkle Era=
==Sparkle's Next Brightest Stars of 2022==
Along with the launch in 2022, Sparkle reintroduced 8 artists from its roster, dubbed as the "Sparkle's Next Brightest Stars".{{Cite web |last=Pinlac |first=Beatrice |date=January 14, 2022 |title=Introducing Sparkle's Next Brightest Stars for 2022 |url=https://www.gmanetwork.com/entertainment/showbiznews/news/14979/introducing-sparkles-next-brightest-stars-of-2022/photo |access-date=April 24, 2023 |website=www.gmanetwork.com |language=en}}{{Cite web |date=January 14, 2022 |title=Sparkle unveils its 'Next Brightest Stars for 2022' |url=https://www.gmanetwork.com/entertainment/showbiznews/news/84648/sparkle-unveils-its-next-brightest-stars-for-2022/story |access-date=April 24, 2022 |website=www.gmanetwork.com |language=en}}
{{Columns-list|colwidth=20em|* Bianca Umali
==Sparkle Sweethearts==
In February 2022, 5 pairs of new and existing young love teams were launched as the "Sparkle Sweethearts".{{Cite web |last=Donato |first=Jerry |date=March 3, 2022 |title=New Kapuso pairings to brighten up the small screen |url=https://www.philstar.com/entertainment/2022/03/03/2164449/new-kapuso-pairings-brighten-small-screen |access-date=April 24, 2023 |website=Philstar.com}}{{Cite web |last=Alpad |first=Christina |date=March 1, 2022 |title=New sweethearts 'Sparkle' on screen |url=https://www.manilatimes.net/2022/03/01/entertainment-lifestyle/show-times/new-sweethearts-sparkle-on-screen/1834479 |access-date=April 24, 2023 |website=The Manila Times |language=en}}{{Cite web |date=February 20, 2022 |title=Sparkle sweethearts |url=https://malaya.com.ph/news_entertainment/sparkle-sweethearts/ |access-date=April 24, 2023 |website=malaya.com.ph |language=en-US}}
- Kyline Alcantara and Mavy Legaspi (until 2023)
- Sofia Pablo and Allen Ansay
- Althea Ablan and Bruce Roeland (until 2022)
- Shayne Sava and Abdul Raman
- Zonia Mejia and Jamir Zabarte
==Sparkada==
In April 2022, Sparkle first introduced onscreen a new roster of talents, collectively named as the "Sparkada", on the weekly variety show, All-Out Sundays.{{Cite news |date=May 1, 2022 |title=Introducing Sparkle’s ‘Sparkada’ |volume=36 |page=3B |work=Manila Standard Sunday |issue=80 |editor-last=Wang |editor-first=Nickie |url=https://pressreader.com/article/281809992468064 |access-date=April 20, 2023}} The group consists of 17 young artists.{{Cite news |date=July 30, 2022 |title=Sparkada members all aglow for GMA Gala |volume=123 |page=B12 |work=The Manila Times |issue=293 |url=https://pressreader.com/article/282252374279230 |access-date=April 19, 2023}}
{{Columns-list|colwidth=15em|*Caitlyn Stave
- Vanessa Pena
- Roxie Smith
- Dilek Montemayor
- Kirsten Gonzales
- Cheska Fausto
- Lauren King
- Tanya Ramos
- Vince Maristela
- Raheel Bhyria
- Larkin Castor
- Jeff Moses
- Sean Lucas
- Saviour Ramos
- Kim Perez
- Anjay Anson
- Michael Sager}}
==Sparkle Teens==
In April 2023, a new batch of 19 teenage artists debuted as the "Sparkle Teens".{{Cite web |last=Aquino |first=Maine |title=Sparkle gives first look of Sparkle Teens |url=https://www.gmanetwork.com/entertainment/showbiznews/news/100297/sparkle-gives-first-look-of-sparkle-teens/story |access-date=April 20, 2023 |website=www.gmanetwork.com |language=en}}{{Cite web |date=April 19, 2022|title=These Sparkle Teens will be your newest artista faves |url=https://mb.com.ph/2023/4/19/these-sparkle-teens-will-be-your-newest-artista-faves |access-date=April 20, 2023 |website=Manila Bulletin |language=en}}{{Cite web |last=Aquino |first=Maine |title=Sparkle Teens shine bright at their grand media conference |url=https://www.gmanetwork.com/entertainment/showbiznews/news/100495/sparkle-teens-shine-bright-at-their-grand-media-conference/story |access-date=April 20, 2023 |website=www.gmanetwork.com |language=en}} Prior to their launch, the batch originally had 20 talents, until the death of one of the members, Andrei Sison, due to a vehicular accident in March 2023.{{Cite web |last=Calucin |first=Diann Ivy C |date=March 25, 2023 |title=Teen actor, 2 others die in QC car crash |url=https://mb.com.ph/2023/3/24/article-269 |access-date=April 20, 2023 |website=Manila Bulletin |language=en}}{{Cite web |last=Rula |first=Gorgy |last2=Olea |first2=Jerry |last3=Ferrer |first3=Noel |display-authors=1 |title=Launching ng Sparkle Teens, tuloy sa kabila ng pagkamatay ni Andrei Sison |trans-title=Launching of Sparkle Teens pushes through despite death of Andrei Sison |url=https://www.pep.ph/pepalerts/pep-troika/172380/sparkle-teens-andrei-sison-a4118-20230327 |access-date=April 20, 2023 |website=PEP.ph |language=en}}
- Charlie Fleming
- Ashley Sarmiento
- Keisha Serna
- Gaea Mischa
- Selina Griffin
- Naomi Park
- Liana Mae
- Aya Domingo
- Princess Aliyah
- John Clifford
- Lee Victor
- James Graham
- Anton Vinzon
- Aidan Veneracion
- Josh Ford
- Bryce Eusebio
- Marco Masa
- Zyren Dela Cruz
- Waynona Collings
- Andrei Sison† (deceased)
==Sparkle 10==
On the peek before Valentine's Day, Sparkle introduced and showcased 10 Young, Current and Upcoming Actresses, collectively named as the "Sparkle 10".
== Sparkle Boys of Summer ==
In April 16, 2024, On the Peek this Summer. The blazing summer heat just got hotter with Sparkle GMA Artist Center's recently released summer campaign video, which features the "Sparkle Boys of Summer".
- Vince Maristela
- Raheel Bhyria
- Kelvin Miranda
- Bruce Roeland
- Radson Flores
- Royce Cabrera
- Prince Carlos
- Matthew Uy
- Yasser Marta
- Dustin Yu
- Jeff Moses
- Mclaude Guadaña
== Status by Sparkle ==
References
{{Reflist}}
External links
- {{Official website}}
{{GMA Network Inc.}}
Category:1995 establishments in the Philippines