Splat-Cosmetica
{{Infobox company
| name = SPLAT Global
| logo=SPLAT Logo.png
| type = Private
| traded_as =
{{cite web
|url = https://www.bloomberg.com/view/articles/2014-10-16/putin-leaves-private-businesses-in-the-cold
|title = Putin Leaves Private Businesses in the Cold
|author= Leonid Bershidsky
|date = 2014-10-16
|publisher = BloombergView
|accessdate = 2017-01-29
}}
| fate =
| predecessor =
| successor =
| location = Switzerland, Latvia, China, Russia, Turkey
| key_people =
| industry = Personal care
| products = oral care and beauty products
| num_employees = 1268 (2021)
| operating_income =
| parent =
| net_income =
| assets =
| equity =
| homepage = {{url|https://splatglobal.com/}}
}}
Splat-Cosmetica (since 2018 — SPLAT Global) is a private manufacturing and trading company that produces health products, body care, oral hygiene products, home care products, as well as cosmetics.{{cite web
|url = http://manufacturing-journal.net/company-profiles-home/58-cosmetics/3528-products-which-have-no-analogues-in-the-world
|title = Products, which have no analogues in the world
|date = 2017-01-24
|publisher = Manufacturing Journal
|accessdate = 2017-01-29
|archiveurl = https://web.archive.org/web/20170129102848/http://manufacturing-journal.net/company-profiles-home/58-cosmetics/3528-products-which-have-no-analogues-in-the-world
|archivedate = 2017-01-29
}} The company was established in 2000 by Evgeny Demin and Elena Belous. Company owns two production facilities. First own factory Organic Pharmaceuticals is located in Okulovsky District of Novgorod Oblast.{{cite web
|url = http://marchmontnews.com/Industry-Manufacturing/North-West/11136-Splat-Cosmetics-119m-Novgorod-factory-aired.html
|title = Splat-Cosmetics' $11.9m Novgorod factory aired
|date = 2010-01-10
|publisher = Marchmont Innovative News
|accessdate = 2016-09-29
|archiveurl = https://web.archive.org/web/20170129104350/http://marchmontnews.com/Industry-Manufacturing/North-West/11136-Splat-Cosmetics-119m-Novgorod-factory-aired.html
|archivedate = 2017-01-29
{{cite web
|url = http://www.the-village.ru/village/business/office/179637-kak-rabotayut-v-splat
|title = Как работают в SPLAT
|author = Катерина Березина
|date = 2015-04-08
|publisher = The Village
|accessdate = 2016-09-28
|archiveurl = https://web.archive.org/web/20160928200422/http://www.the-village.ru/village/business/office/179637-kak-rabotayut-v-splat
|archivedate = 2016-09-28
|language=ru}} In October 2022 company acquired Сapella LLC factory in the city of Dzerzhinsk, Nizhny Novgorod region. The company name comes from Spirulina platensis{{cite web|url=http://www.intellinews.com/splat-for-whiter-teeth-500447113/?archive=bne|title='Splat' for whiter teeth|author=Ben Aris|date=2015-09-03|publisher=bne IntelliNews|archiveurl=https://web.archive.org/web/20170128204004/http://www.intellinews.com/splat-for-whiter-teeth-500447113/?archive=bne|archivedate=2017-01-28|accessdate=2017-01-28}}—among its first products were cosmetics and dietary supplements containing this blue-green algae.
Around 17-20 % of its products are exported outside Russia to more than 60 countries such as China, Singapore, India, Qatar and many others.
{{cite web
|url = http://www.rbc.ru/opinions/own_business/19/11/2015/564c68b29a79472c499d7601
|script-title=ru:Как это сделать: правильно выходить на зарубежные рынки
|author = Игорь Климкин
|date = 2015-11-19
|publisher = РБК
|accessdate = 2016-09-28
|archiveurl = https://web.archive.org/web/20160928193919/http://www.rbc.ru/opinions/own_business/19/11/2015/564c68b29a79472c499d7601
|archivedate = 2016-09-28
{{cite web
|url = http://rbth.com/business/2016/11/01/russian-couples-firm-making-the-world-a-little-cleaner-and-greener_644041
|title = Russian couple's firm making the world a little cleaner and greener
|author= Kira Egorova
|date = 2016-11-01
|publisher = Russia Beyond The Headlines
|accessdate = 2017-01-28
|archiveurl = https://web.archive.org/web/20170518223411/https://www.rbth.com/business/2016/11/01/russian-couples-firm-making-the-world-a-little-cleaner-and-greener_644041
|url-status = live
|archivedate = 2017-05-18
}}
The company does not advertise on TV but relies on word of mouth communication. It is known for letters from the cofounder Evgeniy Demin that are found inside toothpaste packs.
Products
SPLAT Global is primarily a lincensed oral hygiene products manufacturer. It produces oral hygiene products under trademarks SPLAT, Biomed. Apart from its principal brand, it has other oral care brands Iney, Innova.
{{cite web
|url = http://riaami.ru/read/dsm-group-v-pervom-polugodii-prodazhi-zubnyh-past-v-aptekah-upali-na-10-do-1-1-mlrd-rub
|title = DSM Group: В первом полугодии продажи зубных паст в аптеках упали на 10% — до 1,1 млрд руб.
|date = 2016-08-18
|publisher = РИА АМИ
|accessdate = 2016-09-28
|archiveurl = https://web.archive.org/web/20160928201452/http://riaami.ru/read/dsm-group-v-pervom-polugodii-prodazhi-zubnyh-past-v-aptekah-upali-na-10-do-1-1-mlrd-rub
|archivedate = 2016-09-28
{{cite web
|url = http://www.marieclaire.ru/krasota/kak-i-gde-gotovyat-zubnuyu-pastu-splat/
|title = «Изнутри: как и где готовят зубную пасту Splat
|author = Мария Волошинова
|date = 2015-08-12
|publisher = Marie Claire
|accessdate = 2017-01-28
|archiveurl = https://web.archive.org/web/20170128195142/http://www.sostav.ru/news/2007/01/31/31/
|archivedate = 2017-01-28
|language=ru}}
The company also makes home care products under BioMio trademark, launched in 2014.
{{cite web
|url = http://www.forbes.ru/kompanii/potrebitelskii-rynok/309237-ovechi-prelesti-pochemu-splat-kosmetika-distantsiruetsya-ot-svo
|script-title=ru:Овечьи прелести: почему "СПЛАТ-Косметика" дистанцируется от своих брендов
|author = Анастасия Карпова
|date = 2015-12-15
|work = Forbes
|accessdate = 2016-09-28
|archiveurl = https://web.archive.org/web/20160928203627/http://www.forbes.ru/kompanii/potrebitelskii-rynok/309237-ovechi-prelesti-pochemu-splat-kosmetika-distantsiruetsya-ot-svo
|archivedate = 2016-09-28
{{cite web
|url = http://www.elle.ru/krasota/novosty/daryi-morya-novyie-shampuni-i-balzamyi-heya-s-ekstraktami-vodorosley/
|title = Дары моря: новые шампуни и бальзамы Heya с экстрактами водорослей
|date = 2016-06-01
|publisher = Elle
|accessdate = 2016-09-28
|archiveurl = https://web.archive.org/web/20160928204650/http://www.elle.ru/krasota/novosty/daryi-morya-novyie-shampuni-i-balzamyi-heya-s-ekstraktami-vodorosley/
|archivedate = 2016-09-28
|language=ru}}
History
The SPLAT-Cosmetica was founded in 2000, using rented production facilities near Moscow and started to make toothpaste.
{{cite web
|url = http://www.kommersant.ru/doc/2358045
|title = Бизнес на зубной пасте, или История успеха компании SPLAT
|author = Юрий Митин
|date = 2014-06-10
|publisher = Коммерсантъ FM
|accessdate = 2016-09-28
|archiveurl = https://web.archive.org/web/20160928214859/http://www.kommersant.ru/doc/2358045
|archivedate = 2016-09-28
|language=ru}} In 2001, the company launched SPLAT Professional line of toothpaste{{cite web
|url = http://www.sostav.ru/news/2007/01/31/31/
|script-title=ru:«Сплат-Косметика» подвела итоги 2006 года
|date = 2007-01-31
|publisher = Секрет фирмы
|accessdate = 2017-01-28
|archiveurl = https://web.archive.org/web/20170128195142/http://www.sostav.ru/news/2007/01/31/31/
|archivedate = 2017-01-28
|language=ru}} and in 2008 an oral care foam for children,{{cite web
|url = http://www.sostav.ru/news/2008/02/11/r2/
|title = SPLAT взбила "Волшебную пенку"
|date = 2008-02-11
|publisher = Sostav.ru
|accessdate = 2017-01-28
|archiveurl = https://web.archive.org/web/20170128202414/http://www.sostav.ru/news/2008/02/11/r2/
|archivedate = 2017-01-28
|language=ru}} and black toothpaste with charcoal for adults.
{{cite web
|url = https://www.highbeam.com/doc/1G1-202253747.html
|title = Russian health and beauty company Splat has launched a toothpaste called Blackwood
|date = 2009-06-05
|publisher = Cosmetics International
|accessdate = 2017-01-28
|archiveurl = https://web.archive.org/web/20170128204540/https://www.highbeam.com/doc/1G1-202253747.html
|archivedate = 2017-01-28
}}
At the end of 2009, the company bought premises in Okulovsky District of Novgorod Oblast in order to convert it into the production of toothpaste.
By 2010, the company became the number three player in the Russian toothpaste industry.{{cite web
|url = http://russia.ru/video/tinkov_11016/
|script-title=ru:Мы создадим вакцину от кариеса ("Бизнес-секреты с Олегом Тиньковым")
|date = 2010-09-27
|publisher = Russia.ru
|accessdate = 2016-09-28
|archiveurl = https://web.archive.org/web/20160928203047/http://russia.ru/video/tinkov_11016/
|archivedate = 2016-09-28
|language=ru}}
In 2011 the Company started international expansion in particular to Chinese market. The same year the exclusive rights to the SPLAT trademark were transferred to IWI AG, Switzerland. The company was included in the “Global Entrepreneurship and the Successful Growth Strategies of Early-Stage Companies” report released by the World Economic Forum and Stanford University.{{cite book |last=Haemmig|first=Martin|editor1-last=Foster|editor1-first=George|editor2-last=Davila|editor2-first=Antonio|editor3-first=Martin|editor3-last=Haemmig|editor4-first=Xiaobin|editor4-last=He|editor5-first=Ning|editor5-last=Jia|title= Global Entrepreneurship and the Successful Growth Strategies of Early-Stage Companies|publisher=World Economic Forum | date=2010-11-20|pages=341–343|chapter= Section 7 – Executive Cases: Splat Cosmetica|url= http://www3.weforum.org/docs/WEF_Entrepreneurship_Report_2011.pdf|archive-url= https://web.archive.org/web/20161205142245/http://www3.weforum.org/docs/WEF_Entrepreneurship_Report_2011.pdf|archive-date=2016-12-05|url-status=live|access-date=2017-04-06}} According to the report, in 2010, the company held a 10% share of the Russian toothpaste market and made over 60 million USD in projected revenue.
In 2014, it launched ecologically sound cleaning products under the trade name BioMio.
{{cite web
|url = http://www.kommersant.ru/doc/2725454
|script-title=ru:Проба на зуб
|author = Владимир Гендлин
|date = 2015-05-17
|publisher = КоммерсантЪ
|accessdate = 2016-09-28
|archiveurl = https://web.archive.org/web/20160928204049/http://www.kommersant.ru/doc/2725454
|archivedate = 2016-09-28
|language=ru}}
In 2015 the company acquired licenses for the release of the Biomed brand of complex natural oral care products from the copyright holder SkyLab AG, Switzerland.
In 2016 company launched its own production of toothbrushes at the Organic Pharmaceuticals factory and opened an office in India.
{{cite web
|url = https://www.prlog.org/12548322-splat-arrives-in-india-to-spread-the-infectious-smile.html
|title = SPLAT arrives in India, to spread the infectious smile
|date = 2016-04-08
|publisher = Prlog.Org
|accessdate = 2017-01-28
|archiveurl = https://web.archive.org/web/20170128213658/https://www.prlog.org/12548322-splat-arrives-in-india-to-spread-the-infectious-smile.html
|archivedate = 2017-01-28
}}
In 2018, SPLAT Cosmetica was renamed SPLAT Global.
In 2022, SPLAT Global acquired the Capella LLC factory in the city of Dzerzhinsk, Nizhny Novgorod Region.{{cite web|url=https://shoppers.media/news/1948_splat-stal-vladelcem-byvsego-zavoda-wella|title=Splat стал владельцем бывшего завода Wella|website=shoppers.media}}