Splunk

Michael Baum, Rob DasNot to be confused with Rob Das, the Dutch film and television actor, director, and writer and Erik Swan co-founded Splunk Inc in 2003.{{Cite web|last=Robb|first=Drew|date=2006-08-21|title=Splunk Inc.'s Splunk Data Center Search Party|url=https://www.computerworld.com/article/2546902/splunk-inc--s-splunk-data-center-search-party.html|access-date=2021-06-11|website=Computerworld|language=en|archive-date=June 11, 2021|archive-url=https://web.archive.org/web/20210611150029/https://www.computerworld.com/article/2546902/splunk-inc--s-splunk-data-center-search-party.html|url-status=live}} Venture firms August Capital, Sevin Rosen, Ignition Partners and JK&B Capital backed the company.

By 2007, Splunk had raised {{US$|40 million|link=yes}}.{{Cite web|url=https://www.itpro.co.uk/124693/splunk-search-engine-raises-25-million|title=Splunk search engine raises $25 million|website=IT PRO|date=September 12, 2007|access-date=December 26, 2021|archive-date=February 9, 2023|archive-url=https://web.archive.org/web/20230209195201/https://www.itpro.co.uk/124693/splunk-search-engine-raises-25-million|url-status=live}} It became profitable in 2009.{{cite web |url= https://venturebeat.com/2009/10/14/it-search-company-splunk-reaches-profitability/ |title= IT search company Splunk reaches profitability |date= October 14, 2009 |publisher= VentureBeat |access-date= April 22, 2013 |archive-date= July 19, 2011 |archive-url= https://web.archive.org/web/20110719135940/http://venturebeat.com/2009/10/14/it-search-company-splunk-reaches-profitability/ |url-status= live }} In 2012, Splunk had its initial public offering, trading under NASDAQ symbol SPLK.{{cite web |url= https://dealbook.nytimes.com/2012/04/19/splunk-soars-in-debut/ |title= Splunk Soars as Investors Embrace Data Boom |last= Rusli |first= Evelyn |work= The New York Times |date= April 19, 2012 |access-date= March 8, 2016 |archive-date= September 10, 2015 |archive-url= https://web.archive.org/web/20150910200606/http://dealbook.nytimes.com/2012/04/19/splunk-soars-in-debut/ |url-status= live }}

In September 2013 the company acquired BugSense, a mobile-device data-analytics company.{{cite web |url= http://www.splunk.com/view/splunk-announces-agreement-to-acquire-bugsense/SP-CAAAH7F |title= Splunk Announces Agreement to Acquire BugSense |publisher= Splunk |access-date= September 16, 2013 |archive-date= September 22, 2013 |archive-url= https://web.archive.org/web/20130922114602/http://www.splunk.com/view/splunk-announces-agreement-to-acquire-bugsense/SP-CAAAH7F |url-status= dead }} BugSense provides "a mobile analytics platform used by developers to improve app performance and improve quality." It supplied a "software developer kit" to give developers access to data analytics from mobile devices that it managed from its scalable cloud platform.{{cite web|title= Splunk Acquires Bugsense|url= https://techcrunch.com/2013/09/16/splunk-acquires-bugsense-a-platform-for-analyzing-mobile-data/|website= TechCrunch|date= September 16, 2013|access-date= June 25, 2017|archive-date= October 5, 2023|archive-url= https://web.archive.org/web/20231005101028/https://techcrunch.com/2013/09/16/splunk-acquires-bugsense-a-platform-for-analyzing-mobile-data/|url-status= live}} The acquisition amount was undisclosed.

In December 2013, Splunk acquired Cloudmeter, a provider of network data capture technologies.{{Cite web|last=December 2013|first=Jamie Hinks 10|title=Splunk completes Cloudmeter acquisition|url=https://www.itproportal.com/2013/12/10/splunk-completes-cloudmeter-acquisition/|access-date=2020-10-08|website=ITProPortal|date=December 10, 2013|language=en|archive-date=October 30, 2020|archive-url=https://web.archive.org/web/20201030103552/https://www.itproportal.com/2013/12/10/splunk-completes-cloudmeter-acquisition/|url-status=live}} In June 2015, Splunk acquired the software company Metafor that uses machine learning technology to analyze data generated from IT infrastructure and applications.{{Cite web|date=2015-06-29|title=Vancouver's Metafor Acquired by Splunk|url=https://www.borndigital.com/2015/06/29/metafor-acquired-by-splunk-2015-06-29|access-date=2020-10-08|website=Digital Magazine|language=en-US|archive-date=September 19, 2020|archive-url=https://web.archive.org/web/20200919132124/https://www.borndigital.com/2015/06/29/metafor-acquired-by-splunk-2015-06-29|url-status=live}} In July 2015, Splunk acquired Caspida, a cybersecurity startup, for {{US$|190 million}}.{{cite web|title= Splunk acquires cybersecurity startup Caspida for $190M|url= https://venturebeat.com/2015/07/09/splunk-acquires-cybersecurity-startup-caspida-for-190m/|website= Venturebeat|date= July 9, 2015|access-date= September 14, 2017|archive-date= February 15, 2022|archive-url= https://web.archive.org/web/20220215092920/https://venturebeat.com/2015/07/09/splunk-acquires-cybersecurity-startup-caspida-for-190m/|url-status= live}}

In October 2015, Splunk sealed a "cybersecurity alliance" with U.S. government security contractor Booz Allen Hamilton Inc. to offer combined cyber threat detection and intelligence-analysis technology.{{cite web|title= Angela Messer: Booz Allen-Splunk Cyber Alliance Blends Data, Experience|url= http://www.govconwire.com/2015/10/angela-messer-booz-allen-splunk-cyber-alliance-blends-data-experience/|website= GovCon|date= October 15, 2015|access-date= October 15, 2015|archive-date= October 16, 2015|archive-url= https://web.archive.org/web/20151016124040/http://www.govconwire.com/2015/10/angela-messer-booz-allen-splunk-cyber-alliance-blends-data-experience/|url-status= live}}

In 2016, Splunk pledged to donate $100 million in software licenses, training, support, education, and volunteerism for nonprofits and schools over a 10-year period.{{cite news|last1=Symington|first1=Steve|title=Why Splunk, Inc. Just Dedicated $100 Million to Philanthropy|url=https://www.fool.com/investing/2016/10/06/why-splunk-inc-just-dedicated-100-million-to-phila.aspx|access-date=April 3, 2017|work=The Motley Fool|date=October 6, 2016|archive-date=June 5, 2017|archive-url=https://web.archive.org/web/20170605204443/https://www.fool.com/investing/2016/10/06/why-splunk-inc-just-dedicated-100-million-to-phila.aspx|url-status=live}}

According to Glassdoor, it was the fourth highest-paying company for employees in the United States in April 2017.{{cite news|last1=Verhage|first1=Julie|title=These Are the Highest-Paying Companies in America|url=https://www.bloomberg.com/news/articles/2017-04-12/these-are-the-highest-paying-companies-in-america|access-date=April 18, 2017|work=Bloomberg Business|date=April 12, 2017|archive-date=April 19, 2017|archive-url=https://web.archive.org/web/20170419100926/https://www.bloomberg.com/news/articles/2017-04-12/these-are-the-highest-paying-companies-in-america|url-status=live}}{{Cite web|date=2017-04-12|title=25 Highest Paying Companies in America for 2017 {{!}} Glassdoor|url=https://www.glassdoor.com/blog/25-highest-paying-companies-in-america-for-2017/|access-date=2020-10-08|website=Glassdoor Blog|language=en-US|archive-date=October 16, 2020|archive-url=https://web.archive.org/web/20201016004442/https://www.glassdoor.com/blog/25-highest-paying-companies-in-america-for-2017/|url-status=live}} In May 2017, Splunk acquired Drastin, a software company that provides search-based analytics for enterprises.{{Cite web|title=Document|url=https://www.sec.gov/Archives/edgar/data/1353283/000135328318000007/a430201810q.htm|access-date=2020-12-04|website=www.sec.gov|archive-date=June 5, 2023|archive-url=https://web.archive.org/web/20230605061442/https://www.sec.gov/Archives/edgar/data/1353283/000135328318000007/a430201810q.htm|url-status=live}}

In September 2017, Splunk acquired SignalSense which developed cloud-based data collection and breach detection software.{{Cite web|last=Dignan|first=Larry|title=Splunk acquires SignalSense, beefs up machine learning, security expertise|url=https://www.zdnet.com/article/splunk-acquires-signalsense-beefs-up-machine-learning-security-expertise/|access-date=2020-10-08|website=ZDNet|language=en|archive-date=October 27, 2020|archive-url=https://web.archive.org/web/20201027222713/https://www.zdnet.com/article/splunk-acquires-signalsense-beefs-up-machine-learning-security-expertise/|url-status=live}} Splunk announced it was using machine learning about that time.{{Cite web |date= September 27, 2017 |title= Splunk .conf - one machine log to bind them all |url= https://diginomica.com/splunk-conf-one-machine-log-bind |access-date= August 11, 2021 |author= Martin Banks |website= diginomica |language= en |archive-date= August 11, 2021 |archive-url= https://web.archive.org/web/20210811163329/https://diginomica.com/splunk-conf-one-machine-log-bind |url-status= live }}

In October 2017, Splunk acquired technology and intellectual property from smaller rival Rocana.{{Cite news|url=https://www.zdnet.com/article/splunk-buys-ip-assets-of-smaller-rival-rocana/|title=Splunk buys IP assets of smaller rival Rocana|last=Gagliordi|first=Natalie|work=ZDNet|access-date=November 15, 2017|language=en|archive-date=November 11, 2017|archive-url=https://web.archive.org/web/20171111184157/http://www.zdnet.com/article/splunk-buys-ip-assets-of-smaller-rival-rocana/|url-status=live}} On April 9, 2018, Splunk acquired Phantom Cyber Corporation for approximately US$350 million.{{Cite web|url=https://www.splunk.com/en_us/newsroom/press-releases/2018/splunk-closes-acquisition-of-phantom.html|title=Splunk Closes Acquisition of Phantom|website=Splunk|language=en-US|access-date=April 30, 2018|archive-date=May 1, 2018|archive-url=https://web.archive.org/web/20180501093107/https://www.splunk.com/en_us/newsroom/press-releases/2018/splunk-closes-acquisition-of-phantom.html|url-status=live}} In April 2018, it reached US$14.8 billion of market capitalization. On June 11, 2018, Splunk announced its acquisition of VictorOps, a DevOps incident management startup, for US$120 million.{{cite news |title=Splunk nabs on-call management startup VictorOps for $120M |url=https://techcrunch.com/2018/06/11/splunk-nabs-on-call-management-startup-victorops-for-120-m/ |access-date=June 11, 2018 |agency=TechCrunch |archive-date=June 13, 2018 |archive-url=https://web.archive.org/web/20180613015715/https://techcrunch.com/2018/06/11/splunk-nabs-on-call-management-startup-victorops-for-120-m/ |url-status=live }} In July 2018 Splunk acquired KryptonCloud, an industrial IoT and analytics SaaS company.{{Cite web|title=Acquisitions|url=https://www.splunk.com/en_us/about-splunk/acquisitions.html|access-date=2021-10-25|website=Splunk|language=en-US|archive-date=October 25, 2021|archive-url=https://web.archive.org/web/20211025160719/https://www.splunk.com/en_us/about-splunk/acquisitions.html|url-status=live}} Splunk acquired the cloud monitoring company, SignalFx, in October 2019 for $1.05 billion.{{cite news |last1=Lardinois |first1=Frederic |title=Writer |url=https://techcrunch.com/2019/08/21/splunk-acquires-cloud-monitoring-service-signalfx-for-1-05b/ |access-date=5 September 2019 |publisher=TechCrunch |date=21 August 2019 |archive-date=September 5, 2019 |archive-url=https://web.archive.org/web/20190905230701/https://techcrunch.com/2019/08/21/splunk-acquires-cloud-monitoring-service-signalfx-for-1-05b/ |url-status=live }} Two weeks later on September 4, 2019, Splunk acquired Omnition—an early-stage startup specializing in distributed tracing—for an undisclosed amount.{{cite web |last1=Tully |first1=Tim |title=Splunk to Acquire Observability Innovator and Leading Open Source Contributor Omnition |url=https://www.splunk.com/blog/2019/09/04/splunk-to-acquire-observability-innovator-and-leading-open-source-contributor-omnition.html |website=Splunk blog |publisher=Splunk, Inc. |access-date=5 September 2019 |archive-date=September 4, 2019 |archive-url=https://web.archive.org/web/20190904171904/https://www.splunk.com/blog/2019/09/04/splunk-to-acquire-observability-innovator-and-leading-open-source-contributor-omnition.html |url-status=live }}

Splunk also announced the launch of its corporate venture fund, Splunk Ventures—a $100 million Innovation Fund and a $50 million Social Impact Fund to invest in early-stage startups.{{Cite web|title=Splunk launches venture funds with $150 million|url=https://www.bizjournals.com/sanfrancisco/news/2019/09/18/splunk-150-million-venture-fund-startups-social.html|access-date=2020-12-04|website=San Francisco Business Times|language=en-us|archive-date=August 14, 2020|archive-url=https://web.archive.org/web/20200814121643/https://www.bizjournals.com/sanfrancisco/news/2019/09/18/splunk-150-million-venture-fund-startups-social.html|url-status=live}}

Splunk reported its fiscal 2021 fourth-quarter revenue of $745.1 million. For all of fiscal 2021, Splunk reported revenue of $2.23 billion.{{Cite web|last=Whiting|first=Rick|date=2021-03-04|title=Splunk: Deal-Closing Rate Rebounded In Fourth Quarter|url=https://www.crn.com/news/applications-os/splunk-deal-closing-rate-rebounded-in-fourth-quarter|access-date=2021-08-21|website=CRN|archive-date=August 21, 2021|archive-url=https://web.archive.org/web/20210821154304/https://www.crn.com/news/applications-os/splunk-deal-closing-rate-rebounded-in-fourth-quarter|url-status=live}} On November 15, 2021, Douglas Merritt stepped down as president and CEO. Graham Smith, Splunk's chairman since 2019, took over as interim CEO.{{Cite web |url= https://finance.yahoo.com/news/splunk-announces-ceo-transition-130500102.html |title= Splunk Announces CEO Transition |work= Press release |date= November 15, 2021 |access-date= January 14, 2021 |archive-date= November 15, 2021 |archive-url= https://web.archive.org/web/20211115135846/https://finance.yahoo.com/news/splunk-announces-ceo-transition-130500102.html |url-status= live }}{{cite web |last1=Novet |first1=Jordan |title=Splunk stock plunges as CEO Doug Merritt steps down |url=https://www.cnbc.com/2021/11/15/splunk-stock-plunges-as-ceo-doug-merritt-steps-down.html |website=CNBC |language=en |date=15 November 2021}} On March 2, 2022, Splunk named Gary Steele, previously at Proofpoint, as its CEO and the successor to interim chief Graham Smith effective April 2022.{{Cite web|last1=Chin|first1=Kimberly|url=https://www.marketwatch.com/story/splunk-post-higher-4q-sales-beating-estimates-271646256246?mod=investing|title=Splunk Post Higher 4Q Sales, Beating Estimates|work=Press release|date=2022-03-02|access-date=March 2, 2022|archive-date=March 2, 2022|archive-url=https://web.archive.org/web/20220302221322/https://www.marketwatch.com/story/splunk-post-higher-4q-sales-beating-estimates-271646256246?mod=investing|url-status=live}}{{Cite web |last1=Savitz |first1=Eric |title=Splunk Names a New CEO and Reports Strong Earnings |url=https://www.barrons.com/articles/splunk-new-ceo-cybersecurity-software-51646252630 |website=Barrons |language=en |date=2022-03-02 |access-date=March 2, 2022 |archive-date=March 2, 2022 |archive-url=https://web.archive.org/web/20220302221322/https://www.barrons.com/articles/splunk-new-ceo-cybersecurity-software-51646252630 |url-status=live }}

On September 21, 2023 Cisco announced it would acquire Splunk for $28 billion in an all-cash deal.{{Cite web |last=Schuetz |first=Molly |last2=Manson |first2=Katrina |date=September 21, 2023 |url=https://www.bloomberg.com/news/articles/2023-09-21/cisco-to-buy-splunk-for-157-a-share-in-28-billion-deal |title=Cisco Strikes $28 Billion Deal for Splunk in Biggest Buy Yet |website=Bloomberg |access-date=September 21, 2023 |archive-date=February 13, 2024 |archive-url=https://web.archive.org/web/20240213152327/https://www.bloomberg.com/news/articles/2023-09-21/cisco-to-buy-splunk-for-157-a-share-in-28-billion-deal |url-status=live }} In November 2023, the company announced layoffs affecting 7% or 500 of its employees, following an earlier reduction of 300 staff in the same year. CEO Gary Steele clarified in a letter to employees, filed with the U.S. Securities and Exchange Commission, that the decision was not related to the Cisco deal.{{Cite web |last=Goswami |first=Rohan |date=2023-11-01 |title=Splunk to cut 7% of workforce, or about 500 employees, ahead of Cisco acquisition |url=https://www.cnbc.com/2023/11/01/splunk-layoffs-7percent-of-workforce-to-be-cut-ahead-of-cisco-acquisition.html |archive-url=https://archive.today/20231101163923/https://www.cnbc.com/2023/11/01/splunk-layoffs-7percent-of-workforce-to-be-cut-ahead-of-cisco-acquisition.html |archive-date=1 November 2023 |access-date=2023-11-01 |website=CNBC |language=en}}

In April 2024, Splunk won an infringement case against Cribl Inc, a startup competitor, for copying enterprise data analysis software. The jury awarded Splunk $1 in damages.[https://news.bloomberglaw.com/litigation/splunk-jury-gives-it-1-for-software-copyright-win-against-cribl "Splunk Jury Awards $1 for Software Copyright Win Over Cribl (1)"], Bloomberg Law, Isaiah Poritz (April 22, 2024)

The acquisition of Splunk was completed in March 2024. It was the largest deal in Cisco's history.[https://www.wsj.com/articles/cisco-closes-28-billion-acquisition-of-splunk-betting-big-on-ai-836b6560 "Cisco Closes $28 Billion Acquisition of Splunk, Betting Big on AI"], The Wall Street Journal, Steven Rosenbush (March 18, 2024) At the time, Splunk had 1,100 patents, with clients such as Singapore Airlines, Papa Johns, Heineken, and McLaren. Splunk continued under the same management, with pricing projected to stay the same.[https://www.fastcompany.com/91063149/cisco-ai-bet-what-to-know-splunk-acquisition "Cisco just made a $28 billion bet on AI"], Fast Company, Emily Price (March 18, 2024)

In May 2024, former Splunk CEO Gary Steele was promoted to a Cisco executive, although Splunk continued to report to him.{{Cite web|url=https://www.crn.com/news/networking/2024/sharritts-to-leave-as-cisco-exec-shuffle-puts-former-splunk-ceo-in-president-role|title=Sharritts To Leave As Cisco Exec Shuffle Puts Former Splunk CEO In President Role|website=CRN|author=Wade Tyler Millward|date=May 15, 2024}} He remained Splunk general manager.{{cite web|url=https://www.crn.com/news/ai/2024/splunk-unveils-advanced-ai-capabilities-throughout-the-company-s-security-observability-and-it-service-intelligence-software|title=Splunk Unveils Advanced AI Capabilities Throughout Its Security, Observability And IT Service Intelligence Software|website=CRN|last1=Whiting|first1=Rick|date=June 13, 2024}} Cisco's observability product development including its Cisco AppDynamics software was moved into Splunk after the integration.{{cite web|url=https://www.crn.com/news/software/2024/partners-see-more-opportunities-few-downsides-in-splunk-cisco-integration|title=Partners See More Opportunities, Few Downsides In Splunk-Cisco Integration|website=CRN|last1=Whiting|first1=Rick|date=June 18, 2024}}

Splunk's core offering collects and analyzes high volumes of machine-generated data. It uses a lightweight agent to locally collect log messages from files, receives them via TCP or UDP syslog protocol on an open port (not preferred), or calls scripts to collect events from various application programming interfaces (APIs) to connect to applications and devices. It was developed for troubleshooting and monitoring distributed applications based on log messages.{{cite news|last1=Franklin Jr.|first1=Curtis|title=SAP, Splunk Dashboards Aim To Satisfy Data Hunger|url=http://www.informationweek.com/software/enterprise-applications/sap-splunk-dashboards-aim-to-satisfy-data-hunger--/a/d-id/1322680|access-date=March 24, 2016|work=InformationWeek|date=October 16, 2015|archive-date=March 19, 2016|archive-url=https://web.archive.org/web/20160319080027/http://www.informationweek.com/software/enterprise-applications/sap-splunk-dashboards-aim-to-satisfy-data-hunger--/a/d-id/1322680|url-status=live}}{{cite news|last1=Darrow|first1=Barb|title=Splunk IPO explained and why it matters|url=https://gigaom.com/2012/01/13/splunk-ipo-explained-and-why-it-matters/|access-date=March 24, 2016|work=GigaOM|date=January 13, 2012|archive-date=April 22, 2016|archive-url=https://web.archive.org/web/20160422000630/https://gigaom.com/2012/01/13/splunk-ipo-explained-and-why-it-matters/|url-status=dead}}

Splunk Enterprise Security (ES) provides security information and event management (SIEM) for machine data generated from security technologies such as network, endpoints, access, malware, vulnerability, and identity information. It is a premium application that is licensed independently.

In 2011, Splunk released Splunk Storm, a cloud-based version of the core Splunk product. Splunk Storm offered a turnkey, managed, and hosted service for machine data.{{cite web |url=http://www.infoworld.com/t/managed-services/splunk-storm-brings-log-management-the-cloud-201098 |title=Splunk Storm brings log management to the cloud |publisher=InfoWorld |date=August 28, 2012 |access-date=October 23, 2013 |archive-date=October 29, 2013 |archive-url=https://web.archive.org/web/20131029201332/http://www.infoworld.com/t/managed-services/splunk-storm-brings-log-management-the-cloud-201098 |url-status=live }} In 2013, Splunk announced that Splunk Storm would become a completely free service and expanded its cloud offering with Splunk Cloud.{{cite web |url=http://www.marketwatch.com/story/splunk-announces-the-general-availability-of-splunk-cloud-2013-10-01-18159370 |title=Splunk Announces General Availability of Splunk Cloud |publisher=Wall Street Journal Marketwatch |date=October 1, 2013 |access-date=October 23, 2013 |archive-date=October 29, 2013 |archive-url=https://web.archive.org/web/20131029202738/http://www.marketwatch.com/story/splunk-announces-the-general-availability-of-splunk-cloud-2013-10-01-18159370 |url-status=live }} In 2015, Splunk shut down Splunk Storm.{{Cite web|url=https://dzone.com/articles/has-splunk-turned-its-back|title=Has Splunk Turned Its Back on the DevOps Community?|website=DZone.com|access-date=December 26, 2021|archive-date=December 26, 2021|archive-url=https://web.archive.org/web/20211226092814/https://dzone.com/articles/has-splunk-turned-its-back|url-status=live}}

In 2013, Splunk announced a product called Hunk: Splunk Analytics for Hadoop, which supports accessing, searching, and reporting on external data sets located in Hadoop from a Splunk interface.{{cite web |url= https://www.informationweek.com/big-data/big-data-analytics/splunk-spawns-hunk-hadoop-tool/d/d-id/1110529 |title= Splunk Spawns Hunk Hadoop Tool |publisher= Information Week |date= June 18, 2013 |access-date= June 18, 2018 |archive-date= June 18, 2018 |archive-url= https://web.archive.org/web/20180618080320/https://www.informationweek.com/big-data/big-data-analytics/splunk-spawns-hunk-hadoop-tool/d/d-id/1110529 |url-status= live }}

In 2015, Splunk announced a Light version of the core Splunk product aimed at smaller IT environments and mid-sized enterprises.{{cite web|url=http://www.infoworld.com/article/2894742/big-data/splunk-announces-lower-cost-light-version-of-its-log-analytics.html|title=Splunk announces lower cost light version of its log analyticsl|publisher=Infoworld|date=March 10, 2015|access-date=October 12, 2015|archive-date=October 17, 2015|archive-url=https://web.archive.org/web/20151017034458/http://www.infoworld.com/article/2894742/big-data/splunk-announces-lower-cost-light-version-of-its-log-analytics.html|url-status=live}} Splunk debuted Splunk IT Service Intelligence (ITSI) in September 2015. ITSI leverages Splunk data to provide visibility into IT performance. Software analytics can detect anomalies and determine their causes and the areas it affects.{{cite news|last1=Olavsrud|first1=Thor|title=Splunk updates platform, adds monitoring and analytics services|url=http://www.cio.com/article/2985474/business-analytics/splunk-updates-platform-adds-monitoring-and-analytics-service.html|access-date=April 5, 2017|work=CIO magazine|date=September 23, 2015|publisher=International Data Group|archive-date=March 10, 2016|archive-url=https://web.archive.org/web/20160310143848/http://www.cio.com/article/2985474/business-analytics/splunk-updates-platform-adds-monitoring-and-analytics-service.html|url-status=dead}}

{{anchor|Splunk SOAR}}Splunk Security Orchestration, Automation and Response (SOAR) free community edition, is free for as long as you want, up to 100 actions/day to automate tasks, orchestrate workflows, and reduce incident response times for cloud, on-premises or hybrid deployments.{{cite web |title=Free Trials and Downloads |url=https://www.splunk.com/en_us/download.html |website=Splunk |access-date=2 February 2023 |archive-url=https://web.archive.org/web/20230202042523/https://www.splunk.com/en_us/download.html |archive-date=2 February 2023 |language=en}}{{cite web |title=Splunk SOAR |url=https://www.splunk.com/en_us/products/splunk-security-orchestration-and-automation.html |website=Splunk |access-date=2 February 2023 |archive-url=https://web.archive.org/web/20230129025757/https://www.splunk.com/en_us/products/splunk-security-orchestration-and-automation.html |archive-date=January 29, 2023 |language=en}}

In 2016, Google announced its cloud platform would integrate with Splunk to expand in areas like IT ops, security, and compliance.{{Cite web|url=https://techcrunch.com/2016/03/23/google-ramps-up-hybrid-cloud-security-strategy-with-splunk-bmc-and-tenable-partnerships/|title=Google ramps up hybrid cloud security strategy with Splunk, BMC and Tenable partnerships|last=Lunden|first=Ingrid|website=TechCrunch|date=March 23, 2016|access-date=March 23, 2016|archive-date=March 23, 2016|archive-url=https://web.archive.org/web/20160323192025/http://techcrunch.com/2016/03/23/google-ramps-up-hybrid-cloud-security-strategy-with-splunk-bmc-and-tenable-partnerships/|url-status=live}} The company also announced additional machine learning capabilities for several of its major product offerings, which are installed on top of the platform.{{cite news|last1=Olavsrud|first1=Thor|title=Splunk puts machine learning at center of operational intelligence portfolio|url=http://www.cio.com/article/3124433/analytics/splunk-puts-machine-learning-at-center-of-operational-intelligence-portfolio.html|access-date=April 5, 2017|work=CIO|date=September 27, 2016|publisher=International Data Group|archive-date=September 25, 2018|archive-url=https://web.archive.org/web/20180925070802/https://www.cio.com/article/3124433/analytics/splunk-puts-machine-learning-at-center-of-operational-intelligence-portfolio.html|url-status=dead}}{{cite news|last1=Carey|first1=Scott|title=Splunk brings machine learning capabilities into its tools and launches toolkit for customer's own algorithms|url=http://www.computerworlduk.com/data/splunk-brings-machine-learning-capabilities-into-its-analytics-tools-3646929/|access-date=April 5, 2017|work=Computerworld UK|date=September 28, 2016|archive-date=May 8, 2017|archive-url=https://web.archive.org/web/20170508013220/http://www.computerworlduk.com/data/splunk-brings-machine-learning-capabilities-into-its-analytics-tools-3646929/|url-status=dead}} Splunk Cloud received FedRAMP authorization from the General Services Administration FedRAMP Program Management Office at the moderate level in 2019, enabling Splunk to sell to the federal government.{{Cite web|title=Why Is Splunk (SPLK) Up 19% Since Last Earnings Report?|url=https://finance.yahoo.com/news/why-splunk-splk-19-since-163004331.html|access-date=2020-11-23|website=finance.yahoo.com|date=December 21, 2019|language=en-US|archive-date=December 22, 2019|archive-url=https://web.archive.org/web/20191222172136/https://finance.yahoo.com/news/why-splunk-splk-19-since-163004331.html|url-status=live}} This allows customers to access Google's AI and ML services and power them with data from Splunk.{{Cite web|date=2020-10-20|title=Splunk takes aim at multicloud, machine learning and observability|url=https://siliconangle.com/2020/10/20/splunk-takes-aim-multicloud-machine-learning-observability/|access-date=2021-06-18|website=SiliconANGLE|language=en-US|archive-date=June 4, 2021|archive-url=https://web.archive.org/web/20210604132939/https://siliconangle.com/2020/10/20/splunk-takes-aim-multicloud-machine-learning-observability/|url-status=live}} Also, by integrating with Google Anthos and Google Cloud Security Command Center, Splunk data can be shared among different cloud-based applications. To help companies manage the shift to a multi cloud environment, Splunk launched its Observability Cloud, which combines infrastructure monitoring, application performance monitoring, digital experience monitoring, log investigation, and incident response capabilities. In 2020, the company announced that Splunk Cloud is available on the Google Cloud Platform and launched an initiative with Amazon Web Services to help customers migrate on-premises Splunk workloads to Splunk Cloud on the AWS cloud.{{Cite web|title=Splunk transition to cloud 'accelerated' ahead of expectations|url=https://www.crn.com.au/news/splunk-transition-to-cloud-accelerated-ahead-of-expectations-548492|access-date=2020-11-30|website=CRN Australia|archive-date=October 23, 2020|archive-url=https://web.archive.org/web/20201023054437/https://www.crn.com.au/news/splunk-transition-to-cloud-accelerated-ahead-of-expectations-548492|url-status=live}}

In 2017, Splunk introduced Splunk Insights for ransomware, an analytics tool for assessing and investigating potential threats by ingesting event logs from multiple sources. The software is targeted toward smaller organizations like universities.{{cite news|last1=Bolkan|first1=Joshua|title=Splunk Debuts New Security Tool for Ransomware|url=https://campustechnology.com/articles/2017/06/28/splunk-debuts-new-security-tool-for-ransomware.aspx|access-date=July 10, 2017|work=Campus Technology|date=June 28, 2017|archive-date=December 1, 2017|archive-url=https://web.archive.org/web/20171201030711/https://campustechnology.com/articles/2017/06/28/splunk-debuts-new-security-tool-for-ransomware.aspx|url-status=live}}{{cite news|last1=Tate|first1=Emily|title=Splunk releases solution that helps defend universities from ransomware|url=http://edscoop.com/splunk-releases-solution-that-helps-defend-universities-from-ransomware|access-date=July 11, 2017|work=EdScoop|date=July 11, 2017|archive-date=December 1, 2017|archive-url=https://web.archive.org/web/20171201052032/http://edscoop.com/splunk-releases-solution-that-helps-defend-universities-from-ransomware|url-status=live}} The company also launched Splunk Insights for AWS Cloud Monitoring, a service to facilitate enterprises' migration to Amazon Web Services' cloud.{{cite news|last1=Wheatley|first1=Mike|title=Splunk intros new monitoring tool for AWS cloud users|url=https://siliconangle.com/blog/2017/08/14/splunk-insights-aws-cloud-monitoring/|access-date=August 15, 2017|work=SiliconANGLE|date=August 14, 2017|archive-date=December 1, 2017|archive-url=https://web.archive.org/web/20171201040429/https://siliconangle.com/blog/2017/08/14/splunk-insights-aws-cloud-monitoring/|url-status=live}}

In 2018, Splunk introduced Splunk Industrial Asset Intelligence, which extracts information from IIoT(Industrial Internet of Things) data from various resources and presents its users with critical alerts.{{Cite web|url=https://techcrunch.com/2018/04/10/splunk-turns-data-processing-chops-to-industrial-iot/|title=Splunk turns data processing chops to Industrial IoT – TechCrunch|website=techcrunch.com|date=April 10, 2018|language=en-US|access-date=April 23, 2018|archive-date=April 23, 2018|archive-url=https://web.archive.org/web/20180423170444/https://techcrunch.com/2018/04/10/splunk-turns-data-processing-chops-to-industrial-iot/|url-status=live}}

In 2019, Splunk announced new capabilities to its platform, including the general availability of Data Fabric Search and Data Stream Processor. Data Fabric Search uses datasets across different data stores, including those that are not Splunk-based, into a single view. The required data structure is only created when a query is run.{{Cite web |date= October 28, 2019 |author= Volk von Torsten |title= Demystifying Splunk's Data-to-Everything Vision |url= https://cloudadvisors.net/2019/10/28/demystifying-splunks-data-to-everything-vision/ |access-date= August 11, 2021 |website= Cloud Advisors |language= de-DE |archive-date= May 19, 2021 |archive-url= https://web.archive.org/web/20210519162223/https://cloudadvisors.net/2019/10/28/demystifying-splunks-data-to-everything-vision/ |url-status= live }}

Data Stream Processor is a real-time processing product that collects data from various sources and then distributes results to Splunk or other destinations. It allows role-based access to create alerts and reports based on data that is relevant for each individual. In 2020, it was updated to allow it to access, process, and route real-time data from multiple cloud services. Also, in 2019, Splunk rolled out Splunk Connected Experiences, which extends its data processing and analytics capabilities to augmented reality (AR), mobile devices, and mobile applications.{{Cite news|date=2019-10-22|title=Splunk Buys Another Startup, Launches Mission Control - SDxCentral|language=en-US|work=SDxCentral|url=https://www.sdxcentral.com/articles/news/splunk-buys-another-startup-launches-mission-control/2019/10/|access-date=2020-12-11|archive-date=December 24, 2022|archive-url=https://web.archive.org/web/20221224104545/https://www.sdxcentral.com/articles/news/splunk-buys-another-startup-launches-mission-control/2019/10/|url-status=live}}

In 2020, Splunk announced Splunk Enterprise 8.1 and the Splunk Cloud edition. They include stream processing, machine learning, and multi-cloud capabilities.{{Cite web|last=Whiting|first=Rick|date=2020-10-20|title=Splunk Debuts Observability Suite, Acquires Pair Of Monitoring Tool Startups|url=https://www.crn.com/news/applications-os/splunk-debuts-observability-suite-acquires-pair-of-monitoring-tool-startups|access-date=2021-06-11|website=CRN|archive-date=June 11, 2021|archive-url=https://web.archive.org/web/20210611144435/https://www.crn.com/news/applications-os/splunk-debuts-observability-suite-acquires-pair-of-monitoring-tool-startups|url-status=live}}

In October 2019, Splunk announced the integration of its security tools - including security information and event management (SIEM), user behavior analytics (UBA), and security orchestration, automation, and response (Splunk Phantom) — into the new Splunk Mission Control.{{Cite news|date=2019-10-22|title=Splunk Buys Another Startup, Launches Mission Control - SDxCentral|language=en-US|work=SDxCentral|url=https://www.sdxcentral.com/articles/news/splunk-buys-another-startup-launches-mission-control/2019/10/|access-date=2020-12-14|archive-date=December 24, 2022|archive-url=https://web.archive.org/web/20221224104545/https://www.sdxcentral.com/articles/news/splunk-buys-another-startup-launches-mission-control/2019/10/|url-status=live}}{{Cite web|date=2019-10-23|title=Splunk enhances its Security Operations Suite to modernize and unify the SOC|url=https://www.helpnetsecurity.com/2019/10/23/splunk-security-operations-suite/|access-date=2020-12-14|website=Help Net Security|language=en-US|archive-date=March 11, 2020|archive-url=https://web.archive.org/web/20200311085455/https://www.helpnetsecurity.com/2019/10/23/splunk-security-operations-suite/|url-status=live}}

In 2019, Splunk introduced an application performance monitoring (APM) platform, SignalFx Microservices APM, that pairs “no-sample’ monitoring and analysis features with Omnition's full-fidelity tracing capabilities. Splunk also announced that a capability called Kubernetes Navigator would be available through their product, SignalFx Infrastructure Monitoring.{{Cite news|date=2020-03-31|title=Splunk Dives Into Cloud Native Application Monitoring - SDxCentral|language=en-US|work=SDxCentral|url=https://www.sdxcentral.com/articles/news/splunk-dives-into-cloud-native-application-monitoring/2020/03/|access-date=2020-12-29|archive-date=May 31, 2024|archive-url=https://web.archive.org/web/20240531141041/https://www.sdxcentral.com/articles/news/splunk-dives-into-cloud-native-application-monitoring/2020/03/|url-status=live}}

File:Splunkbase-med-black.png

Splunkbase is a community hosted by Splunk where users can go to find apps and add-ons for Splunk, which can improve the functionality and usefulness of Splunk, as well as provide a quick and easy interface for specific use cases and/or vendor products. As of October 2019, more than 2,000 apps were available on the site.{{Cite web|title=Home {{!}} Splunkbase|url=https://splunkbase.splunk.com/|access-date=2021-01-05|website=splunkbase.splunk.com|archive-date=December 29, 2020|archive-url=https://web.archive.org/web/20201229184144/https://splunkbase.splunk.com//|url-status=live}}

Integrations on Splunkbase include the Splunk App for New Relic,{{cite news|last1=Dignan|first1=Larry|title=Splunk, New Relic forge integration pact|url=https://www.zdnet.com/article/splunk-new-relic-forge-integration-pact/|access-date=April 5, 2017|work=ZDNet|date=March 22, 2017|archive-date=April 3, 2017|archive-url=https://web.archive.org/web/20170403231312/http://www.zdnet.com/article/splunk-new-relic-forge-integration-pact/|url-status=live}} the ForeScout Extended Module for Splunk,{{cite news|last1=Miller|first1=Ron|title=ForeScout-Splunk integration hopes to bring greater insight to IoT security|url=https://techcrunch.com/2017/01/05/forescout-splunk-integration-hopes-to-bring-greater-insight-to-iot-security/|access-date=April 5, 2017|work=TechCrunch|date=January 5, 2017|archive-date=January 5, 2017|archive-url=https://web.archive.org/web/20170105165344/https://techcrunch.com/2017/01/05/forescout-splunk-integration-hopes-to-bring-greater-insight-to-iot-security/|url-status=live}} and Splunk App for AWS.{{cite news |last1=Kepes |first1=Ben |date=November 30, 2016 |title=Splunk goes down-market and leverages AWS' market dominance |url=http://www.computerworld.com/article/3144649/big-data/splunk-goes-down-market-and-leverages-aws-market-dominance.html |url-status=dead |archive-url=https://web.archive.org/web/20161206082546/http://computerworld.com/article/3144649/big-data/splunk-goes-down-market-and-leverages-aws-market-dominance.html |archive-date=December 6, 2016 |access-date=April 5, 2017 |work=Computerworld}}

Starting in 2020, Splunk announced a partnership with the McLaren Formula One team, sponsoring the team and working with them to provide data analysis and insight on racing performance.{{cite web |url=https://www.splunk.com/en_us/blog/partners/splunk-and-mclaren-racing-driven-by-data.html |title=Splunk and McLaren Racing: Driven by Data |date=2020-02-08 |website=Splunk |access-date=September 6, 2020 |archive-date=September 21, 2020 |archive-url=https://web.archive.org/web/20200921201225/https://www.splunk.com/en_us/blog/partners/splunk-and-mclaren-racing-driven-by-data.html |url-status=live }}

Splunk worked with McLaren Racing for several years, evaluating the performance data pulled from the nearly 300 sensors on every racecar, before becoming McLaren's official technology partner in February 2020.{{Cite web|date=2020-11-30|title=McLaren Racing uses Splunk to analyse 1.5 TB of data every race weekend|url=https://diginomica.com/mclaren-racing-uses-splunk-analyse-15-tb-data-every-race-weekend|access-date=2021-01-29|website=diginomica|language=en|archive-date=January 18, 2021|archive-url=https://web.archive.org/web/20210118113335/https://diginomica.com/mclaren-racing-uses-splunk-analyse-15-tb-data-every-race-weekend|url-status=live}}{{Cite web|last=Chokhani|first=Darshan|date=2020-02-10|title=McLaren gets Darktrace and Splunk as new F1 partners ahead of 2020 season|url=https://drivetribe.com/p/mclaren-gets-darktrace-and-splunk-SYAdWHuQRceR1X-FG9fTDw|access-date=2021-01-29|website=DriveTribe|language=en|archive-date=February 3, 2021|archive-url=https://web.archive.org/web/20210203032405/https://drivetribe.com/p/mclaren-gets-darktrace-and-splunk-SYAdWHuQRceR1X-FG9fTDw|url-status=dead}} The partnership resulted in Splunk deployed across the McLaren Group.{{Cite web|last=February 2020|first=Mike Moore 09|title=McLaren signs up Splunk and Darktrace as F1 2020 technology partners|url=https://www.techradar.com/uk/news/mclaren-signs-up-splunk-and-darktrace-as-technology-partners|access-date=2021-01-29|website=TechRadar|date=February 9, 2020|language=en|archive-date=May 31, 2024|archive-url=https://web.archive.org/web/20240531141050/https://www.techradar.com/news/mclaren-signs-up-splunk-and-darktrace-as-technology-partners|url-status=live}} This included using Splunk to interpret data from McLaren's e-sports team. As part of the partnership, Splunk's logo was added to the sidepod and cockpit surrounds of the MCL35 racecar.{{Cite web|title=McLaren add Splunk as latest technology partner - SportsPro Media|url=https://www.sportspromedia.com/news/mclaren-f1-splunk-data-technology-partner|access-date=2021-02-12|website=www.sportspromedia.com|date=February 7, 2020|archive-date=August 16, 2023|archive-url=https://web.archive.org/web/20230816032131/https://www.sportspromedia.com/news/mclaren-f1-splunk-data-technology-partner/|url-status=live}}{{Cite web|last=Chokhani|first=Darshan|date=2020-02-10|title=McLaren gets Darktrace and Splunk as new F1 partners ahead of 2020 season|url=https://drivetribe.com/p/mclaren-gets-darktrace-and-splunk-SYAdWHuQRceR1X-FG9fTDw|access-date=2021-02-12|website=DriveTribe|language=en|archive-date=February 3, 2021|archive-url=https://web.archive.org/web/20210203032405/https://drivetribe.com/p/mclaren-gets-darktrace-and-splunk-SYAdWHuQRceR1X-FG9fTDw|url-status=dead}}

In November 2018, Splunk signed a sponsorship deal with the Trek-Segafredo professional road cycling team; the partnership started in 2019. Splunk replaced CA Industries as the company's technology partner.{{Cite web|title=UAE Team Emirates extend with Mirza and Mori – News Shorts|url=https://www.cyclingnews.com/news/uae-team-emirates-extend-with-mirza-and-mori-news-shorts/|access-date=2021-02-05|website=cyclingnews|date=October 31, 2018|language=en|archive-date=December 3, 2020|archive-url=https://web.archive.org/web/20201203023712/https://www.cyclingnews.com/news/uae-team-emirates-extend-with-mirza-and-mori-news-shorts/|url-status=live}} Splunk provides data analysis for the company, including analysis on riders, coaches, and mechanics.{{Cite web|date=2018-10-31|title=Trek-Segafredo teams up with Splunk|url=https://sponsorship.sportbusiness.com/news/trek-segafredo-teams-up-with-splunk/|access-date=2021-02-26|website=SportBusiness Sponsorship|language=en-GB|archive-date=August 16, 2021|archive-url=https://web.archive.org/web/20210816165731/https://sponsorship.sportbusiness.com/news/trek-segafredo-teams-up-with-splunk/|url-status=live}} Team jerseys, bikes, and vehicles carry Splunk branding. Splunk also participates in Trek's race hospitality program.

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{{ Cite web | url = https://www.forbes.com/sites/petercohan/2018/08/15/3-well-financed-startups-aspire-to-displace-splunk/ | title = 3 Well-Financed Startups Aspire To Displace Splunk | access-date = 2019-10-14 | first = Peter | last = Cohan | date = 2018-08-15 | website = Forbes | quote = Since going public in April 2012, its stock price has gone up and down — but as of August 15, its shares had risen 27.7% in 2018 yielding a market capitalization of $14.8 billion. | archive-url = https://web.archive.org/web/20180816113119/https://www.forbes.com/sites/petercohan/2018/08/15/3-well-financed-startups-aspire-to-displace-splunk/ | archive-date = 2018-08-16 | df = dmy-all }}

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