Sprout Social

{{Infobox company

| name = Sprout Social, Inc.

| type = Public

| traded_as = {{ubl|class=nowrap|{{Nasdaq|SPT}} (Class A)|Russell 2000 component}}

| logo =

| caption =

| founded = {{Start date and age|2010}}

| founders = {{ubl|Justyn Howard|Aaron Rankin|Gil Lara|Peter Soung}}

| hq_location = Chicago, Illinois, U.S.

| area_served = Worldwide

| key_people = Justyn Howard (CEO)
Aaron Rankin (CTO)
Gil Lara (CCO)
Scott Morris (CMO)
Erika Trautman (CPO)

| industry = Internet

| products = Social media management
Social media marketing
Social media customer service
Social media analytics

| services =

| revenue =

| operating_income =

| net_income =

| assets =

| equity =

| owner =

| num_employees = 1,383 (December 2023)

| parent =

| divisions =

| subsid =

| website = {{URL|sproutsocial.com}}

| footnotes =

}}

Sprout Social, Inc. is a social media management platform{{Cite web|url=http://www.martechadvisor.com/news/social-media/sprout-social-introduces-bambu-to-enhance-social-advocacy-for-employees/|title=Sprout Social Introduces Bambu to Enhance Social Advocacy for Employees|website=martechadvisor.com}} founded in 2010 by Justyn Howard, Aaron Rankin, Gil Lara, and Peter Soung. Sprout is a public company headquartered in Chicago, IL.{{Cite web |date=December 12, 2019 |title=Sprout Social Announces Pricing of Initial Public Offering |url=https://investors.sproutsocial.com/news/news-details/2019/Sprout-Social-Announces-Pricing-of-Initial-Public-Offering/default.aspx |access-date=April 22, 2025 |website=investors.sproutsocial.com}}{{Better source needed|reason=The current source is insufficiently reliable (WP:NOTRS).|date=April 2025}}

History

Sprout Social, Inc. was founded in April 2010. The company has raised a total of $60 million, including a $1 million initial funding round in 2010 led by Lightbank, $10 million in Series B funding from New Enterprise Associates (NEA) in February 2011, and $42 million in Series C funding from Goldman Sachs Investment Partners and NEA.{{Cite news|url=http://blogs.wsj.com/digits/2011/02/22/sprout-social-gets-10-million-from-nea/|title=Sprout Social Gets $10 Million From NEA|first=Michael|last=Hickins|newspaper= WSJ}}{{Cite web|url=https://thenextweb.com/news/sprout-social-snags-new-funding-continues-to-shake-up-social-media-management|title=Sprout Social snags new funding, continues to shake up social media management|first=Alex|last=Wilhelm|date=February 23, 2011|website=TNW}}

In November 2011, Sprout released S2, the second generation of the platform that is the basis of the current model. This release included customizable dashboards tailored to each user's social media responsibilities, support for multiple users, iPhone functionality, various options for strategic partner integrations, and more.{{Cite web|url=https://thenextweb.com/news/sprout-social-launches-giant-new-edition-of-its-social-media-toolkit|title=Sprout Social launches giant new edition of its social media toolkit|first=Alex|last=Wilhelm|date=November 9, 2011|website=TNW }}{{Cite web|url=https://www.businesswire.com/news/home/20111109006187/en/Sprout-Social-Releases-New-S2-Edition-of-Social-Media-Management-Platform|title=Sprout Social Releases New S2 Edition of Social Media Management Platform|date=November 9, 2011|website=www.businesswire.com}}

In April 2015, Sprout released Spanish and Portuguese language support.{{Cite web|url=https://sproutsocial.com/es/insights/espanol-y-portugues/|title=Presentamos Sprout Social en Español y Portugués|first=Victoria de|last=Paul|date=April 13, 2015|website=sproutsocial.com}}

In August 2015, Sprout launched Bambu by Sprout Social, an employee advocacy platform. Bambu enables organizations to curate selected content for employees to read and share using their personal LinkedIn, Twitter, and Facebook profiles.

In March 2016, Sprout launched Landscape by Sprout Social, a free tool that resizes images for seven social networks and custom sizes.[http://marketingland.com/sprout-social-landscape-168578 Sprout Social Landscape] marketingland.com

Partnerships and integrations

Sprout Social partnerships include:

Facebook Marketing Partner (since July 2012){{Cite web|url=https://facebookmarketingpartners.com/marketing-partners/sprout-social/|title=Marketing partners. Sprout Social|website=Facebookmarketingpartners.com|accessdate=10 April 2024|archive-date=10 August 2016|archive-url=https://web.archive.org/web/20160810075550/https://facebookmarketingpartners.com/marketing-partners/sprout-social/|url-status=dead}}
Twitter Official Partner (since November 2012){{Cite web|url=https://www.businesswire.com/news/home/20121113006794/en/Twitter-Adds-Sprout-Social-To-Elite-List-Of-Certified-Products|title=Twitter Adds Sprout Social To Elite List Of Certified Products|date=November 13, 2012|website=www.businesswire.com}}{{Cite web|url=http://www.fastcompany.com/3003005/having-already-wooed-facebook-sprout-social-now-gets-twitter-love-too|title=Having Already Wooed Facebook, Sprout Social Now Gets Twitter Love, Too|accessdate=10 April 2024}}{{Cite web|url=https://thenextweb.com/news/sprout-social-picks-up-twitters-seal-of-approval-making-it-the-bud-of-the-two-key-social-networks|title=Twitter Knights Sprout Social|first=Alex|last=Wilhelm|date=November 13, 2012|website=TNW}}
Google+ Pages Third-Party Management Tool Certification (since May 2013){{Cite web|url=https://www.businesswire.com/news/home/20130521006623/en/Sprout-Social-Introduces-Google-Pages-API-Integration|title=Sprout Social Introduces Google+ Pages API Integration|date=May 21, 2013|website=www.businesswire.com}}
LinkedIn Company Page Partner (since September 2015){{Cite web|url=https://sproutsocial.com/insights/linkedin-company-page-publishing/|title=Start Publishing to Your LinkedIn Company Pages from Sprout|first=Product|last=Team|date=December 17, 2014|website=Sprout Social}}
Founding member of Instagram Partner Program (since November 2015)[https://instagrampartners.com/marketing-partners/sprout-social/ Sprout Social] {{Webarchive|url=https://web.archive.org/web/20160810043958/https://instagrampartners.com/marketing-partners/sprout-social/ |date=2016-08-10 }} instagrampartners.com{{Cite web|url=https://thenextweb.com/news/sprout-social-introduces-instagram-integration-to-its-platform|title=Sprout Social introduces Instagram integration to its platform|first=Amanda|last=Connolly|date=June 26, 2015|website=TNW}}
TikTok Marketing Partner https://sproutsocial.com/integrations/tiktok/

In November 2015, Sprout partnered with Twitter to relive Twitter's Official Partner Program and worked with Twitter to pursue further solutions for social customer care.{{Cite press release|url=http://www.prnewswire.com/news-releases/sprout-social-partners-with-twitter-on-customer-care-initiative-300125291.html|title=Sprout Social Partners With Twitter on Customer Care Initiative|via=PR Newswire}}{{Cite web|url=https://techcrunch.com/2015/10/20/with-customer-care-twitter-wants-to-sharpen-its-profile-as-a-platform-to-do-business/|title=With Customer Care, Twitter Wants To Sharpen Its Profile As A Platform To Do Business|first=Ingrid|last=Lunden|date=October 21, 2015|website=TechCrunch}}

In addition, Sprout Social integrates with:

Zendesk{{Cite web|url=https://thenextweb.com/news/sprout-social-and-zendesk-partner-up-for-social-media-fueled-customer-support|title=Sprout Social and Zendesk Team Up|first=Alex|last=Wilhelm|date=May 8, 2012|website=TNW}}
UserVoice{{Cite web|url=https://community.uservoice.com/blog/social-customer-support-sprout-social/|title=Sprout Social Integration with UserVoice Helpdesk Connects Social to Support|website=community.uservoice.com|access-date=2024-04-10|archive-date=2016-08-06|archive-url=https://web.archive.org/web/20160806005122/https://community.uservoice.com/blog/social-customer-support-sprout-social/|url-status=dead}}