Star Vijay
{{short description|Indian Tamil-language television channel}}
{{pp-protected|small=yes}}
{{Use Indian English|date=May 2015}}
{{Use dmy dates|date=February 2022}}
{{Infobox television channel
| name = Star Vijay
| logo = Star Vijay logo 2023.png
| owner = JioStar, a Joint Venture between Viacom18 & Disney India
| launch_date = {{Start date and age|1994|11|24|df=yes}}
| former_names = {{Unbulleted_list|Golden Eagle Communication (GEC)
(until 1995)|Vijay TV
(1995–2001, 2021–present, International Feed only)|Star Vijay
(2001–present, India)}}
| network = JioStar
| picture_format = 1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
| type = Television channel
| country = India
| language = Tamil
| headquarters = Chennai, Tamil Nadu, India
| area = World wide
| key_people = {{Unbulleted_list|Krishnan Kutty
(EVP & Channel Head)|Balachandran Rathinavel
(Business Head)|Pradeep Milroy Peter
(Programming Head)}}
| sister_channels = Star Vijay Super
Star Vijay Takkar
Disney Star Channels
| website = {{URL|https://www.hotstar.com/1260000018|Star Vijay on Disney+ Hotstar}}
| online_serv_1 = JioHotstar
| online_chan_1 = India
}}
Star Vijay is an Indian Tamil language general entertainment pay television channel owned by JioStar, a joint venture between Viacom18 and Disney India. The channel telecasts programmes such as serials, reality shows & Tamil films.
History
The channel was first launched by N. P. V. Ramasamy Udayar on 24 November 1994, as Golden Eagle Communication (GEC).{{Cite web|url=https://www.outlookindia.com/magazine/story/from-booze-to-news/200528|title=From Booze To News|website=Outlook India}}{{cite web|url=https://www.indiantelevision.com/news_analysis/newsletter/091198/utv91198.htm|title=Why UTV bought Vijay TV|work=Indian Television}} That same year it applied for the line-up of Singapore Cable Vision becoming the first Tamil channel on offer.{{cite news |title=Cable Vision signs on Indian TV channel |url=https://eresources.nlb.gov.sg/newspapers/digitised/article/straitstimes19950608-1.2.66.3.1 |access-date=25 July 2024 |work=The Straits Times |date=8 June 1995}} United Breweries Group acquired the channel in 1995 and renamed it as Vijay TV.{{Cite magazine|url=https://www.indiatoday.in/magazine/indiascope/story/19960215-new-satellite-channels-exploit-public-fixation-in-tamil-nadu-833025-1996-02-15|title=New satellite channels exploit public fixation in Tamil Nadu|author=G. C. SHEKHAR |date=15 February 1996 |magazine=India Today}} The UTV Group bought the controlling interest from United Breweries Group in 1999 for {{currency|180|INR}} million.{{Cite web|url=https://www.indiantelevision.com/headlines/y2k1/aug/aug15.htm|title=Star, UTV to sign a deal on Vijay TV handover Wednesday?|website=Indian Television}}{{cite web|url=https://www.indiantelevision.com/news_analysis/newsletter/080399/vijay8399.htm|title=Vijay TV relaunch date fixed|work=Indian Television}} In 2001, Star India took over the channel and rebranded it as Star Vijay.{{Cite news|url=https://economictimes.indiatimes.com/brand-equity/entertainment/star-india-buys-out-utvs-stake-in-vijay-tv/articleshow/808761.cms|title=Star India buys out UTV's stake in Vijay TV|website=The Economic Times}} Star acquired 51 percent stake in Vijay TV with UTV holding the remaining 49 percent.{{Cite web|url=https://www.exchange4media.com/international-news/star-restructuring-vijay-tv-4001.html|title=Star restructuring Vijay TV – Exchange4media|website=Indian Advertising Media & Marketing News – exchange4media}} In 2004, UTV Software Communications offloaded its entire 44 percent stake in Vijay TV to Star India for ₹31 crores.{{Cite web|url=https://m.rediff.com/money/2004/aug/10utv.htm|title=UTV sells Vijay TV pie to Star|website=Rediff}}
This channel, along with Star One, was launched in Hong Kong in 2007.{{Cite web|url=https://www.livemint.com/Consumer/OUapfYfna62flzfIRq2MfM/STAR-launches-Star-One-and-Vijay-in-Hong-Kong.html|title=STAR launches Star One and Vijay in Hong Kong|website=Live Mint|date=16 March 2007}}
The High-Definition feed, Star Vijay HD, was launched on 29 May 2016.{{cite web|url=http://timesofindia.indiatimes.com/tv/news/tamil/Star-Vijay-launches-Vijay-HD/articleshow/52601105.cms|title=Star Vijay launches Vijay HD|date=5 June 2016|work=The Times of India|access-date=26 July 2016}}
On 25 August 2016, its sibling channel Star Vijay Super was launched, which airs non-stop films and legacy television shows and later got revamped into a full movie channel with a tagline "Dhool Cinema Dhinam Dhinam".{{Cite web|url=https://www.televisionpost.com/vijay-super-to-be-revamped-as-tamil-movie-channel/|title=Vijay Super to be revamped as Tamil movie channel|website=Television Post}}
On 4 October 2020, it launched a music channel named Star Vijay Music.{{Cite web|date=23 October 2020|title=Broadcasters see value in new channel launches despite covid|url=https://www.livemint.com/news/india/broadcasters-see-value-in-new-channel-launches-despite-covid-11603437761819.html|website=Live Mint}}{{Cite web|title=Bigg Boss Tamil Season 4 premiere: Kamal Haasan adds some color to grim 2020|url=https://www.indiatoday.in/television/reality-tv/story/-bigg-boss-tamil-season-4-premiere-kamal-haasan-adds-some-color-to-grim-2020-1728312-2020-10-04|website=India Today}}
Programming
{{Main|List of programs broadcast by Star Vijay}}
Sister channels
= Star Vijay Super =
Star Vijay Super is an Indian Tamil language movie pay television channel operated by Disney Star a subsidiary of Disney India.{{Cite web |date=2019-03-05 |title=Vijay Television’s sister channel Vijay Super has been refreshed - Exchange4media |url=https://www.exchange4media.com/announcements-news/star-vijays-sister-channel-vijay-television-rebrands-as-vijay-super-95120.html |access-date=2024-12-30 |website=Indian Advertising Media & Marketing News – exchange4media |language=en}}
= Star Vijay Takkar =
Star Vijay Takkar is an Indian Tamil youth oriented entertainment pay television channel operated by Disney Star a subsidiary of Disney India. that was launched on 10 October 2022 replacing former channel Star Vijay Music.{{Cite web |last=Singh 0 |first=Bhavya |title=Disney Star to Rebrand Vijay Music to Vijay Takkar on this Date |url=https://telecomtalk.info/disney-star-to-rebrand-vijay-music-to/563276/ |access-date=2024-12-30 |website=telecomtalk.info/ |language=en-US}}
Reception
When Star India took over the channel from UTV Communications, the channel's revenue, shares and advertising rates increased.{{Cite news|title=Vijay Tv Revenues Increase Post-Star Alliance|url=https://www.business-standard.com/article/companies/vijay-tv-revenues-increase-post-star-alliance-102072901066_1.html|newspaper=Business Standard India|date=29 July 2002}} A revamp in 2017 brought with it a new logo and launched Bigg Boss Tamil Season 1, after which the audience share of the channel—which had been 10%-15%—increased by 10%, being the second most-watched Tamil television channel.{{Cite news|title=Vijay TV gets a 'Bigg' viewership bump|url=https://www.thehindu.com/news/cities/chennai/vijay-tv-gets-a-bigg-viewership-bump/article19453508.ece|website=The Hindu|date=9 August 2017|last1=Kandavel|first1=Sangeetha|last2=Vijayakumar|first2=Sanjay}}
In week 48 of 2020, Star Vijay became the most watched Tamil GEC in prime time while being the second most watched Tamil GEC overall after Sun TV.{{Cite web|date=6 October 2020|title=Hindi GEC viewership dips due as IPL 2020 begins|url=https://brandequity.economictimes.indiatimes.com/news/media/hindi-gec-viewership-dips-due-as-ipl-2020-begins/78506444|url-status=live|archive-url=https://web.archive.org/web/20201215104943/https://brandequity.economictimes.indiatimes.com/news/media/hindi-gec-viewership-dips-due-as-ipl-2020-begins/78506444|archive-date=15 December 2020|access-date=15 December 2020|website=The Economic Times}} In week 50, it garnered its highest viewership ratings of 7,14,002 AMAs (average minute audience (in hundreds)) being the fifth most watched Indian television channel.{{Cite web|title=WEEK 50 – DATA: Saturday, 12th December 2020 To Friday, 18th December 2020|url=https://www.barcindia.co.in/data-insights|url-status=live|website=Broadcast Audience Research Council|archive-url=https://web.archive.org/web/20201231053446/https://www.barcindia.co.in/data-insights|archive-date=31 December 2020}}
References
{{Reflist}}
External links
- {{Official website|http://www.hotstar.com/channels/star-vijay}}
{{STAR}}
{{Tamil language television channels}}
Category:Tamil-language television channels
Category:Television channels and stations established in 1994