Star in the Hood (company)
{{short description|International clothing company based in Norwich, England}}
{{Use dmy dates|date=June 2017}}{{Use British English|date=January 2018}}
{{Infobox company
| name = Star in the Hood Unltd.
(S.I.T.H)
| logo = Star In The Hood logo.jpg
| logo_size = 180px
| type = Private Unlimited Company
| genre =
| foundation =
| founder =
| location_city = Norwich
| location_country = United Kingdom
| area_served = East Asia
| key_people =
| industry = Fashion
| products = Clothing
Accessories
Luxury goods
| services =
| revenue =
| operating_income =
| net_income =
| assets =
| equity =
| owner = Takeover Group Macau
| num_employees =
| parent = Takeover Group
| divisions = MIGI Clothing
| subsid =
| caption =
| homepage = [http://www.starinthehood.net/ www.starinthehood.net/]
| footnotes =
}}
Star in the Hood Unltd. (or S.I.T.H) is an international mid-range to luxury clothing company founded by music managers Archie Lamb and Jack Foster.{{cite web |last1=Wilkes |first1=Joe |title=Norwich music managers go No. 1 with Dappy of N-Dubz |url=https://www.eveningnews24.co.uk/news/norwich-music-managers-go-no-1-with-dappy-of-n-1725402}} The company is named after Tinchy Stryder's pseudonym Star in the Hood from 2006. Star in the Hood specializes in men's, and women's lifestyle streetwear and accessories, stocked at JD Sports in 155 stores in the United Kingdom, also in Europe, and Southeast Asia.{{cite web|url=http://www.jdsports.co.uk/page/star-in-the-hood|title=Star in the Hood – JD Sports |publisher=JD Sports|accessdate=23 August 2011}}{{cite web|url=http://www.marketwire.com/press-release/star-in-the-hood-clothing-launches-into-jd-stores-1341883.htm |title=Star in the Hood Clothing Launches into JD Stores|publisher=Marketwire|date=27 October 2010|accessdate=23 August 2011}}{{cite web|url=http://www.rwdmag.com/2010/10/star-in-the-hood-clothing-to-be-stocked-in-jd-sports/|title=FASHION: Star In The Hood Clothing To Be Stocked In JD Sports|publisher=RWDmag|date=6 October 2010|accessdate=23 August 2011}} The items are produced in very limited quantities.{{cite web|url=http://www.bbc.co.uk/newsbeat/11786854 |title=Tinchy Stryder tips off Jay-Z about X Factor's Cher Lloyd|publisher=BBC News|date=18 November 2010|accessdate=23 August 2011}}
History
In 2010, Star in the Hood entered a partnership with JD Sports. Following the brand partnering with JD Sports and Danquah's business deal with Roc Nation LLC in June 2010, Danquah and Sean "Jay-Z" Carter were in talks on how best to expand the brand further.{{cite web|url=http://www.taletela.com/news/10929/interview-time-tinchy-stryder-talks-winning-a-mobo-award-meeting-jay-z-&-more |title=Interview Time: Tinchy Stryder Talks Winning A MOBO Award, Meeting Jay-Z & More|author=Richard Gilzene|publisher=taletela.com|date= 8 November 2011|accessdate=2 December 2012}} In September 2011, Star in the Hood created the hip-hop fashion brand MIGI Clothing.
In December 2011, Star in the Hood began its steps to creating its flagship stores in Asia. In May 2012, Star in the Hood began its steps to expand its range and start creating suits, dress shoes, footwear, lingerie, and undergarments.{{cite web|url=http://www.taletela.com/news/10929/interview-time-tinchy-stryder-talks-winning-a-mobo-award-meeting-jay-z-&-more |title=Interview Time: Tinchy Stryder Talks Winning A MOBO Award, Meeting Jay-Z & More|author=Richard Gilzene|publisher=|date=|accessdate=}}, {{cite web|url=http://www.fashionloving.co.uk/tinchy-stryder-to-design-womens-swimwear-line/ |title=Tinchy Stryder to design Women's Swimwear Line|publisher=fashionloving|date= 24 February 2012|accessdate=18 May 2012}}
Design
The clothing is designed with input from tailors, fashion designers, and Danquah. Star in the Hood has also collaborated with many other famous brands, such as Nike,{{cite web|url=http://www.rwdmag.com/2010/05/tinchy-stryder-and-joe-cole-bring-jd-sports-to-standstill/|title=NEWS: Tinchy Stryder and Joe Cole Bring JD Sports To Standstill!!!|publisher=RWDmag|date=13 May 2010|accessdate=23 August 2011}} G-Shock,{{cite web|url=http://www.g-shock.co.uk/friends/tinchy_stryder/|title=G-Shock Friends – Tinchy Stryder|publisher=G-Shock|accessdate=23 August 2011}} and Apple Inc, and collaborated and worn by musicians and people such as Rihanna,{{cite web|url=http://www.mtv.co.uk/news/rihanna/204087-rihanna-tinchy-stryder|archive-url=https://archive.today/20130422035357/http://www.mtv.co.uk/news/rihanna/204087-rihanna-tinchy-stryder|url-status=dead|archive-date=22 April 2013|title= Rihanna Wears Tinchy Srtyder Jumper|date=19 January 2011|publisher=MTV|accessdate=23 August 2011}} Alexis Jordan,{{cite web|url=http://www.starinthehood.net/blog/?m=201107&paged=3|title=Alexis Jordan in Star in the Hood Snapback |publisher=4Nb.co.uk|date= 19 January 2011|accessdate=23 August 2011}} Emily Deyn (Sister of Agyness Deyn),{{cite web|url=http://www.rwdmag.com/2011/04/star-in-the-hood-premiere-ss11-range-from-nothing-to-something/|title=FASHION: Star In The Hood Premiere SS11 Range From Nothing To Something|publisher=RWDmag|date= 18 April 2011|accessdate=23 August 2011}} Frankie Sandford,{{cite web|url=http://4nb.co.uk/?p=682 |title=Frankie from the Saturdays in Star in the Hood Clothing|publisher=4nB.co.uk|date= 19 January 2011|accessdate=23 August 2011}} Tinie Tempah,{{cite web|url=http://yinnyang.co.uk/2010/11/competition-win-a-star-in-the-hood-jacket/ |title=Tinie Tempah models Star in the Hood clothing|publisher= yinnyang.co.uk|date=14 July 2010|accessdate=23 August 2011}} Jodie Connor, and Maria Falbo (Female Professional skateboarder).
References
{{reflist|30em}}
External links
- [http://www.starinthehood.net/ Star in the Hood]
Category:Companies based in Norwich