Starcom (media agency)
{{short description|Advertising and marketing company based in Chicago, USA}}
{{advert|date=June 2016}}
{{Use American English|date=October 2019}}
{{Use mdy dates|date=September 2020}}
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| name = Starcom
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| industry = Advertising & Marketing
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| founded = 2000
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| hq_location = 35 West Wacker Drive
| hq_location_city = Chicago, Illinois
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| num_locations = 110
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| areas_served = Global
| key_people = Michael Epstein, US & Global CEO
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| num_employees = 8,000
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| parent = Publicis
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| website = {{URL|www.starcomww.com}}
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Starcom is an international media network, the third-largest communications group globally, part of France’s Publicis, with headquarters in Chicago.
History
The global holding company Starcom Mediavest Group was formed in 2000.{{Cite web|title = Mediavest, Starcom Joined In Powerhouse|url = https://www.chicagotribune.com/2000/05/03/mediavest-starcom-joined-in-powerhouse/|website = tribunedigital-chicagotribune| date=May 3, 2000 |access-date = November 19, 2015}} Jack Klues, who had been the Chief Executive Officer of Starcom Worldwide, was named SMG’s first CEO upon its formation. Former CEO Laura Desmond became one of the business world’s youngest CEOs ever when she was named to the position in 2008.{{Cite web|title = Renetta McCann stepping down as Starcom MediaVest CEO|url = http://www.targetmarketnews.com/storyid06100801.htm|last=Kirk|first=Jim|website = www.targetmarketnews.com|date=June 10, 2008|accessdate = November 19, 2015|archive-url=https://web.archive.org/web/20080907190733/http://www.targetmarketnews.com/storyid06100801.htm|url-status=dead|archive-date=September 7, 2008}}
In recent years, SMG has had partnerships with companies such as Facebook, Twitter,{{Cite web|title = Twitter, Starcom Mediavest Group Sign Huge Ad Deal|url = http://www.adweek.com/news/advertising-branding/twitter-starcom-mediavest-group-sign-huge-ad-deal-148826|website = AdWeek| date=April 23, 2013 |accessdate = November 19, 2015}} YouTube, Acxiom, Tencent and more involving data, analytics and "technology-fueled creativity".
SMG also reorganized into 3 divisions—Connections (media brands), Content (creative assets), and Tech solutions (RUN, extech)—to reflect the fact that it now derives more than 50% of its business from digital, content, and data/analytics.
Resources
SMG Performance Marketing: Full-service media agency.
LiquidThread: branded entertainment content and on-ground activation specialists.
MRY: Full-service digital creative agency.{{Cite news|title = Digital Agency MRY to Join Starcom MediaVest Umbrella|url = https://blogs.wsj.com/cmo/2014/09/24/digital-agency-mry-to-join-smg-umbrella/|date = September 24, 2014|accessdate = November 20, 2015|first = Nathalie|last = Tadena| newspaper=WSJ }}
Relevant24: Real-time content agency creating multi-media branded content marketing{{Cite web|title = Publicis acquires real-time content business Relevant24 {{!}} M&M Global|url = http://mandmglobal.com/publicis-acquires-real-time-content-business/|website = mandmglobal.com| date=December 12, 2014 |accessdate = November 20, 2015}}
RUN: Mobile-first data management and programmatic buying platform for the digital world{{clarify|date=March 2016}} that executes cross-device campaigns across multiple formats, including display and video .{{Cite web|title = Publicis Groupe Acquires Programmatic Platform RUN {{!}} AdExchanger|url = http://adexchanger.com/ad-exchange-news/publicis-groupe-acquires-programmatic-platform-run/|website = AdExchanger| date=October 28, 2014 |accessdate = November 20, 2015|language = en-US}}
Data & Analytics:
Extech: Offers new marketplace products and services.
SPORTS at SMG: Sports and event marketing, including strategy, planning, rights acquisition and activation to SMG clients.
VivaKi: Programmatic advertising and media buying
IP Pixel: digital creative agency. IP Pixel was founded in 2003 by Nicholas Yecke, John Rafferty, and Jen Schreiber then members of Starcom IP - Starcom WorldWide, held by the Publicis Groupe. In 2007, Publicis restructured Pixel into a fully integrated part of its Starcom MediaVest Group.{{Cite web|title=MediaPost Publications - SMG Eyes 'Agency Of The Future,' Expands Creative Services Role - 19 December 2007|url=http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=73032&Nid=37564&p=918739|url-status=dead|archive-url=https://web.archive.org/web/20070227064523/http://publications.mediapost.com/index.cfm?fuseaction=Articles.san|archive-date=February 27, 2007|access-date=December 20, 2007}}
Employees and Locations
SMG employs roughly 7,000 people{{Cite web |date= |title=Global Presence |url=https://www.starcomww.com/#:~:text=With%20more%20than%207%2C000%20employees,to%20clients%20around%20the%20world. |access-date=Jan 3, 2023 |website=Starcom}} in 49 locations worldwide.{{Cite web |date= |title=Locations |url=https://www.starcomww.com/contact#locations |access-date=2023-01-03 |website=Starcom}}