Steel Reserve
{{Short description|American lager brand}}
{{Infobox Beer
| name = Steel Reserve
| image = Steel Reserve Logo.jpg
| caption =
| brewery = Molson Coors
| style = Malt liquor
| year = 1994
| abv = 6.0-8.1
| og =
| fg =
| ibu =
}}
Steel Reserve, also known as 211, is an American lager brand owned and produced by Steel Brewing Company, which is owned by Miller, a subsidiary of Molson Coors.{{cite news |last=Fredrix |first=Emily |url= http://www.chron.com/default/article/Miller-dives-into-caffeinated-drinks-with-215-1879237.php |title= Miller dives into caffeinated drinks with $215 million deal
|newspaper=Houston Chronicle |date=July 4, 2006 |access-date=June 26, 2014}} The drink comes in "Black" and "Silver" varieties, also known as "Triple Export Malt Liquor" and "High Gravity Lager", respectively. It has a high alcohol content (typically 8.1% ABV). It was introduced in 1994.{{cite web |title=STEEL RESERVE Trademark of MILLERCOORS LLC Serial Number: 74439790 |url=https://uspto.report/TM/74439790 |website=uspto.report |language=en}}
General
Steel Reserve is sold in {{convert|42|USoz|L|abbr=on}} bottles. It also is distributed in {{convert|24|USoz|mL|abbr=on}} cans, {{convert|22|USoz|mL|abbr=on}} bottles, {{convert|16|USoz|mL|abbr=on}} cans in packs of four or six, and {{convert|12|USoz|mL|abbr=on}} cans in packs of six or twelve. In 2016 the company replaced its 40 oz. narrow-neck glass bottles with 42 oz. wide-neck, shatterproof plastic bottles.{{cite news |title=For Miller, one word: Plastics |url=http://www.chicagobusiness.com/article/20140301/ISSUE01/303019983/millercoors-lightens-up-by-subbing-plastic-bottles-for-glass |access-date=15 October 2019 |work=Crain's Chicago Business |date=1 March 2014 |language=en}}
Availability
Awards and ratings
In 2012, Steel Reserve 8.1% ABV received the gold medal in the category of 'American-Style Premium Lager or Specialty Lager' at the World Beer Cup. Additionally, the American malt liquor style ale has been rated within the 83 percentile{{cite web |title=Steel Reserve 211 (High Gravity) {{!}} Steel Brewing Company |url=https://www.beeradvocate.com/beer/profile/257/718/ |website=BeerAdvocate |access-date=15 October 2019 |language=EN}} earning the good rating by Beeradvocate, while users of the site have accumulated a rating of 60 - poor (2017). Alternatively, Ratebeer has given an accumulative rating of 0 overall and 10 for overall style.{{cite news |title=Steel Reserve 211 High Gravity |url=https://www.ratebeer.com/beer/steel-reserve-211-high-gravity/8081/ |access-date=15 October 2019 |work=www.ratebeer.com |language=en}}
Competitor response
Anheuser-Busch also adopted the "High Gravity" nomenclature, referring to the term specific gravity, a measurement used to quantify the sugars available to produce alcohol in a fermented beverage, which may give an indication of alcohol content, and released Hurricane High Gravity Lager with the same alcohol content, container sizes, and similar price.
Advertising
Reverend Horton Heat and the Ramones[https://www.youtube.com/watch?v=dCK_7hrgQwU YouTube | Ramones 1995 Steel Reserve audio only] were commissioned to release several radio jingles for the beverage in the 1990s.
References
{{reflist}}
External links
- [https://www.steelreservealloyseries.com/av?url=https://www.steelreservealloyseries.com/# The Steel Brewing Company]
{{Molson Coors Beverage Company}}
{{SABMiller}}
{{Malt liquors}}