StockTouch
{{Infobox company
| name = StockTouch
| logo =
| image =
| type = Private company
| industry = Stock Market Analysis
| foundation = {{start date |2011 }}
| defunct = {{End date|2016|04|07}}
| fate = Closed down
| location_city = New York City
| location_country = United States
| key_people = Jennifer Johnson
| products = StockTouch app
| num_employees =
| parent =
| homepage = {{website |http://www.stocktouch.com }} {{deadlink|date=August 2024}}
}}
StockTouch was visual stock market analysis and tracking app for iPad and iPhone that was discontinued in 2016. The app has been developed by Visible Market, Inc.{{cite web |url=http://ipad.apptohave.com/2013/03/stocktouch-visible-market-inc-now-in.html |title=StockTouch - Visible Market Inc. ? Now in the Top 300 Finance Apps for iPad! |date=March 6, 2013 |author= |publisher=ipad.apptohave.com |accessdate=July 13, 2013}}{{cite web |url=http://www.smmug.org/stock-touch |title=Stock Touch |date=December 1, 2012 |author= |publisher=Smmug |accessdate=July 13, 2013}}
StockTouch was noted for its intuitive, game-like interface, and until it closed down, was consistently rated in the top finance apps for iPad, and had been recognized as one of the top 5 stock market apps.{{cite web |url=http://appswithpassion.com/reviews/stocktouch-review/ |title=StockTouch Review |date=October 3, 2012 |author= |publisher=Apps With Passion |accessdate=July 13, 2013}}{{cite web |url=http://www.mprove.de/script/12/apps/index.html |title=My Top 24 iPad Apps |date= |author= |publisher=Mprove |accessdate=July 13, 2013}}{{cite web |url=http://www.knowyourapps.com/reviews/stocktouch/ |title=StockTouch |date= |author= |publisher=Know Your Apps |accessdate=July 13, 2013}}{{cite web |url=http://iphone.pandaapp.com/news/06022013/232444951.shtml#.Ud71m9I3vSg |title=10 Best of Stock Apps to Make Money on Your iOS Devices |date=June 2, 2013 |author= |publisher=PandaApp |accessdate=July 13, 2013}}
The application was closed down by Johnson on the 7 April, 2016.{{cite web |url=http://stocktouch.com/blog/app-shutdown-notice |title=App Shutdown Notice |archive-url=https://web.archive.org/web/20161024205829/http://stocktouch.com/blog/app-shutdown-notice |archive-date=October 24, 2016 |publisher=StockTouch }}
History
StockTouch was created to give users a visual picture of the overall state of the stock market.{{cite web |url=http://blog.oshim.net/2012/03/stocktouch-mobile-apps-from-visible.html |title=StockTouch Mobile App's from Visible Market Inc |date=March 11, 2012 |author= |publisher=OSHIMS Blog |accessdate=July 13, 2013}} It merged real time financial information with data visualization technology.{{cite web |url=http://marketdailynews.com/2012/03/13/stocktouch-issued-a-buy-rating-from-smartstops-net/#more-10332 |title=Stocktouch Issued A Buy Rating From SmartStops.net |date=March 13, 2012 |author= |publisher=Market Daily News |accessdate=July 13, 2013}} Visible Market is a New York-based company.{{cite web|url=http://www.xconomy.com/new-york/2012/08/09/visible-market-catches-wall-streets-eye-with-stock-tracking-app/|title=Visible Market Catches Wall Street's Eye With Stock-Tracking App|date=August 9, 2012|publisher=Xconomy|author=Arlene Weintraub|accessdate=July 13, 2013}}{{cite web|url=http://www.wallstreetandtech.com/data-management/tech-innovators-focus-on-big-data/240004114|title=Tech Innovators Focus On Big Data|date=|publisher=Wall Street & Technology|author=|accessdate=July 13, 2013}}{{cite web|url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=165614400|title=Company Overview of Visible Market Inc.|date=|publisher=Bloomberg Businessweek|author=|accessdate=July 13, 2013}}
The concept for the app was based on a desire to clarify vast amounts of financial data.{{cite web |url=http://gigaom.com/2012/03/06/even-in-the-red-stocktouch-makes-stock-market-look-good/ |archive-url=https://web.archive.org/web/20120308172447/http://gigaom.com/2012/03/06/even-in-the-red-stocktouch-makes-stock-market-look-good/ |url-status=dead |archive-date=March 8, 2012 |title=Even in the red, StockTouch makes stock market look good |date=March 6, 2012 |author=Erica Ogg |publisher=Gigaom |accessdate=July 13, 2013}} The developers noticed a trend among business professionals to move away from desktop tools and towards mobile ones. In response, they initiated the creation of a different, non-linear app which would visually track stock market trends.{{cite web |url=http://ipad.appstorm.net/reviews/business-finance-reviews/stocktouch-incredibly-visual-stock-market-monitoring/#more-6101 |title=StockTouch: Incredibly Visual Stock Market Monitoring |date=October 7, 2011 |author=Matt Reich |publisher=AppzStorm |accessdate=July 13, 2013}} StockTouch was intended as a platform that provided “democratized” financial information for making the stock market more accessible to the general public.{{cite web |url=http://www.mo.com/jennifer-johnson-stocktouch/ |title=Jennifer Johnson |publisher=M.O. |accessdate=July 13, 2013 |url-status=dead |archiveurl=https://web.archive.org/web/20130703051107/http://www.mo.com/jennifer-johnson-stocktouch/ |archivedate=July 3, 2013 }} To that end, Visible Market was a forerunner among tech companies to use game engine technology and animation in the design of its mobile app, with the goal of helping users to visualize and navigate financial data.{{cite web |url=http://www.chrisabraham.com/2012/02/22/stocktouch-built-its-ios-stock-tracker-app-on-a-video-game-engine/ |title=StockTouch built its iOS stock tracker app on a video game engine |date=February 22, 2012 |author=Chris Abraham |publisher=Chris Abraham |accessdate=July 13, 2013 |url-status=dead |archiveurl=https://web.archive.org/web/20130623091254/http://www.chrisabraham.com/2012/02/22/stocktouch-built-its-ios-stock-tracker-app-on-a-video-game-engine/ |archivedate=June 23, 2013 }}{{cite web |url=http://smartstops.wordpress.com/tag/technology/ |title=Position Sizing: Key to Maximizing Returns |date= |author= |publisher=SmartStops.net Blog |accessdate=July 13, 2013}}
StockTouch debuted on June 29, 2011 at a cost of $4.99. It spent several weeks as the most downloaded paid financial app.{{cite web |url=http://www.topappcharts.com/445170859/app-details-stocktouch.php |archive-url=https://web.archive.org/web/20111011151455/http://topappcharts.com/445170859/app-details-stocktouch.php |url-status=usurped |archive-date=October 11, 2011 |title=StockTouch |date= |author= |publisher=Top App Charts |accessdate=July 13, 2013}} In order to reach an even wider audience, Johnson announced that with the launch of StockTouch 1.9, the app would be available for free beginning in April 2013.{{cite web |url=http://stocktouch.com/category/blog |title=StockTouch Adds New PE and Dividend Maps & Goes Free |date= |author= |publisher=StockTouch |accessdate=July 13, 2013}}
On September 1, 2016, the app relaunched,Johnson, Jennifer: "[http://stocktouch.com/blog/app-relaunch-notice App Relaunch Notice]," stocktouch BLOG. August 31, 2016. (Accessed 2016-09-02.) only to shut down again on Q1 of 2017.{{Citation needed|date=March 2020}}
Product
The StockTouch app provided a dynamic, “at-a-glance” portrait of the stock market.{{cite web |url=http://www.macworld.com/article/2033751/review-stocktouch-is-a-colorful-creative-alternative-to-apples-stocks-app.html |title=Review: StockTouch is a colorful, creative alternative to Apple's Stocks app |date=April 11, 2013 |author=Lex Friedman |publisher=Macworld |accessdate=July 13, 2013}} The user was initially presented with a screen of organized tiles representing a “tactile heat map” of stock activity.{{cite web |url=http://www.linkedin.com/company/stocktouch-visible-market-inc-?trk=ppro_cprof |title=StockTouch / Visible Market Inc. |date= |author= |publisher=LinkedIn |accessdate=July 13, 2013}}
The app tracked thousands of stocks, organized into nine industry sectors: Consumer, Services, Healthcare, Energy, Technology, Financial, Industrial, Materials, and Utilities.{{cite web |url=http://appadvice.com/appnn/2011/10/quickadvice-stocktouch |title=StockTouch Is The Way To Watch The Stock Market On Your iPhone And iPad |date=October 2, 2011 |author= |publisher= |accessdate=July 13, 2013}} Users touched the individual tiles, each with a color corresponding to the stock's degree of positive or negative performance. Selecting a tile displayed information about the stock including user-specified time graphs and relevant news items. Stock information was refreshed every five minutes which was provided in partnership with Xignite.{{cite web |url=http://www.wallstreetandtech.com/asset-management/capital-markets-outlook-2013-mobile-in-a/240044416 |title=Capital Markets Outlook 2013: Mobile in a Millennial World |date= |author=Melanie Rodier |publisher=Wall Street & Technology |accessdate=July 13, 2013}}{{cite web |url=http://www.xignite.com/market-data/test/ |title=Xignite-Powered StockTouch, Top iPad App for Finance, Wows Wall St and Novices Alike |date=April 2, 2011 |publisher=Xignite - Global Financial Market Data On-Demand |accessdate=July 13, 2013 |url-status=dead |archiveurl=https://web.archive.org/web/20131005100033/http://www.xignite.com/market-data/test/ |archivedate=October 5, 2013 }} StockTouch was hosted on AWS and was used by Wall Street traders, executives, investors and academics.{{cite web |url=http://www.nasdaq.com/press-release/tradier-inc-rings-the-closing-bell-to-celebrate-relationship-with-nasdaq-omx-finqloud-and-amazon-web-services-20130618-00412 |title=Tradier, Inc. Rings the Closing Bell to Celebrate Relationship With NASDAQ OMX FinQloud and Amazon Web Services |date=June 18, 2013 |author= |publisher=NASDAQ |accessdate=July 13, 2013}}
Recognition
- Reached #1 in Finance Apps, iPad, April 3, 2013
- Apple Rewind, “#1 finance app,” 2011
- Apps Magazine, “Best Work App,” 2011{{cite web |url=http://download.cnet.com/StockTouch/3000-2057_4-75484981.html |title=StockTouch |date= |author= |publisher=Download.com |accessdate=July 13, 2013}}
- One of “Best 10 Business Apps for iPad”{{cite web |url=http://financialsoft.about.com/od/iPhone-Apps-of-the-Month/ss/Top-5-iOS-Stock-Market-Apps-2013.htm |title=10 Best Business apps for the Apple iPad!! |date= |author= |publisher=ask.com |accessdate=July 13, 2013 |archive-date=August 27, 2013 |archive-url=https://web.archive.org/web/20130827233049/http://financialsoft.about.com/od/iPhone-Apps-of-the-Month/ss/Top-5-iOS-Stock-Market-Apps-2013.htm |url-status=dead }}
- Visible Market, Inc. selected as FinTech Innovation Lab incubator company, 2012{{cite web |url=http://newsroom.accenture.com/news/banks-and-venture-capital-firms-focus-on-the-digital-frontier-at-new-york-2012-fintech-innovation-lab-demo-day.htm |title=Banks and Venture Capital Firms Focus on the Digital Frontier at New York's 2012 FinTech Innovation Lab Demo Day
|date=July 18, 2012 |author= |publisher=Accenture |accessdate=July 13, 2013}}