StrategyOne
{{Short description|Consultancy firm}}
{{buzzword|date=February 2016}}
{{Infobox company
| name = Edelman Data & Intelligence
| logo =
| type = Private
| foundation = 1999
| location = New York, New York
| key_people = Antoine Harary, Global MD
| industry = Market Research Consulting
| homepage = https://www.edelmandxi.com/
}}StrategyOne, Inc. is the former name of a research and analytics consultancy. It was renamed Edelman Data & Intelligence in 2020.
The firm, led by Antoine Harary, is a subsidiary of the public relations firm Edelman. It oversees the agency’s approach to reputation, branding and communications research.
Edelman Data & Intelligence was ranked among the top 50 U.S. market research and analytics companies in the American Marketing Association’s (AMA) 2018 Gold Report.{{Cite news|url=https://www.ama.org/publications/MarketingNews/Pages/2018-ama-gold-top50-report.aspx|title=The 2018 AMA Gold Top 50 Report|access-date=2018-06-15|language=en-US}}
History
In 1999, Edelman launched StrategyOne, a market research firm that would live under its Daniel J. Edelman Inc. holding company.{{Cite web |date=2012 |title=Edelman and the Rise of Public Relations |url=https://microsites.bournemouth.ac.uk/historyofpr/files/2010/03/Edelman-and-the-Rise-of-Public-Relations2.pdf |access-date=23 February 2024 |website=Bournemouth University}} A year later, it launched the first instalment of the Edelman Trust Barometer.{{Cite web |date=15 January 2024 |title=The world's biggest PR firm claims to be an expert on trust – but is it? {{!}} The Guardian |url=https://www.theguardian.com/business/2023/jan/15/edelman-pr-firm-davos-trust |access-date=23 February 2024 |website=The Guardian}}
StrategyOne acquired a research firm in 2011 called PluggedIN, which specialized in research online communities.{{Cite web |date=16 July 2011 |title=Edelman's Strategy One Buys Online Research Community Specialty {{!}} PRovoke Media |url=https://www.provokemedia.com/latest/article/edelman's-strategy-one-buys-online-research-community-specialty |access-date=23 February 2024 |website=PRovoke Media}}
In 2012, StrategyOne was subsumed into a newly-launched research venture, Edelman Berland. The new venture took its name from leading industry figure Michael Berland, who was appointed as its CEO.{{Cite web |date=5 September 2012 |title=Edelman appoints Michael Berland for global research role {{!}} PR Week |url=https://www.prweek.com/article/1148633/edelman-appoints-michael-berland-global-research-role |access-date=23 February 2024 |website=PR Week}}{{Cite web |date=6 September 2012 |title=Edelman Berland: an all new StrategyOne? {{!}} Feature {{!}} ResearchLive |url=https://www.research-live.com/article/features/edelman-berland-an-all-new-strategyone/id/4008184 |access-date=23 February 2024 |website=ResearchLive}}
Upon Michael Berland leaving in 2016, the firm renamed itself Edelman Intelligence, under Antoine Harary's leadership.{{Cite web |date=3 March 2016 |title=Michael Berland exits Edelman {{!}} PR Week |url=https://www.prweek.com/article/1386107/michael-berland-exits-edelman |access-date=23 February 2024 |website=PR Week}} It announced in 2020 that it was changing its name to Edelman Data & Intelligence.{{Cite web |date=19 October 2020 |title=Edelman launches Edelman Data & Intelligence (DxI) {{!}} Edelman |url=https://www.edelman.com/news-awards/dxi-launch |access-date=23 February 2020 |website=Edelman}}
Notable research
Its research has been highlighted in a number of major news outlets including the Wall Street Journal,{{cite news|last=Anders|first=George|authorlink=George Anders|title=As Economy Slows, Reputation Takes On Added Meaning|date=January 9, 2008|newspaper=The Wall Street Journal|page=A2|url=http://www.reputationinstitute.com/press/09JAN2008_WSJ_RI.pdf |accessdate=April 7, 2012}} the New York Times,[https://www.nytimes.com/2009/01/31/business/economy/31charts.html?_r=1&ref=business Norris, Floyd. “A Rise in Pessimism in the Corner Office”]. New York Times, January 30, 2009. the Washington Post,[https://www.washingtonpost.com/wp-dyn/content/article/2009/08/02/AR2009080202073_pf.html McCann, Ruth. “'Best' For Last?”] Washington Post, August 3, 2009. and USA Today.[http://www.strategyone.net/images/USATODAYsnapshottrojan.JPG Healy, Michelle and Ward, Sam. “What are the Sexiest U.S. Cities?”] USA Today.
Edelman Intelligence employs more than 200 analysts, consultants, data scientists, and storytellers.
Trust Barometer
Edelman Data & Intelligence is the research company behind the Edelman Trust Barometer, an international study conducted in 25 countries that focuses on the principles of trust in business, government, media and NGOs.[http://www.prweekus.com/2009-Edelman-Trust-Barometer-finds-trust-in-US-companies-at-a-low/article/126407/ Garcia, Tonya. “New Edelman Trust Barometer finds trust in US companies at a low”]. PRWeek, January 27, 2009.
http://trust.edelman.com/ The study has been running every year since 2000.
References
{{reflist}}
External links
- [https://www.edelmandxi.com/ Edelman Data & Intelligence]
Category:Public opinion research companies in the United States