Strong (advertisement)

{{Short description|2011 US presidential campaign advertisement}}

{{Infobox advertising

|name = {{noitalics|"Strong"}}

|image = Rick Perry "Strong" screenshot.png

|alt =

|runtime = 30 seconds

|client = Rick Perry 2012 presidential campaign

|year = December 7, 2011

|country = United States

|agency =

}}

"Strong" is an American political advertisement that aired on television as part of Rick Perry's 2012 presidential campaign. The advertisement was broadcast since December 7, 2011, for the 2012 Republican Party presidential primaries.

The ad was targeted at Christian, socially conservative voters.{{cite web|url=https://www.pbs.org/newshour/rundown/2011/12/latest-perry-tv-ad-appeals-to-religious-voters.html|archive-url=https://web.archive.org/web/20111207235349/http://www.pbs.org/newshour/rundown/2011/12/latest-perry-tv-ad-appeals-to-religious-voters.html|url-status=dead|archive-date=December 7, 2011|work=Newshour|publisher=PBS|title=Rick Perry's latest TV ad appeals to religious voters|author=Burlij, Terence|accessdate=26 November 2012|date=7 December 2011}} It raised controversy for addressing gay people in the military and religion in public schools, largely due to Perry's disapproval of the former.{{cite magazine|url=https://newsfeed.time.com/2011/12/09/rick-perrys-strong-campaign-ad-gets-the-web-angry-and-laughing/|access-date=26 November 2012|author=Gibson, Megan|magazine=Time|date=9 December 2011|title=Rick Perry's 'Strong' Ad Racks Up Dislikes, Parodies}}

The video went viral and inspired a number of parodies.{{cite news|url=http://www.csmonitor.com/USA/Politics/The-Vote/2011/1212/Perrodies-How-Rick-Perry-ad-spawned-a-viral-Internet-sensation-video|date=12 December 2011|title='Perrodies'? How Rick Perry ad spawned a viral Internet sensation|work=The Christian Science Monitor|author=Feldmann, Linda}} During the primaries, it became one of the most disliked videos on YouTube.{{Cite web|url=http://www.villagevoice.com/music/why-do-people-want-rick-perry-to-be-more-disliked-than-rebecca-black-6642051|title=Why Do People Want Rick Perry To Be More "Disliked" Than Rebecca Black?|last=Barthel|first=Mike|date=2011-12-09|website=Village Voice|access-date=2016-05-05}}

Transcript

{{Quote

|text=I'm not ashamed to admit that I'm a Christian. But you don't need to be in the pew every Sunday to know that there's something wrong in this country when gays can serve openly in the military but our kids can't openly celebrate Christmas or pray in school. As president, I'll end Obama's war on religion and I'll fight against liberal attacks on our religious heritage. Faith made America strong; it can make her strong again. I'm Rick Perry, and I approve this message.

|author=Rick Perry{{cite web|url=https://www.youtube.com/watch?v=kxzONeK1OwQ|title=Rick Perry for President 2012 Ad - "Strong"|last=CampaignAdCentral|date=7 December 2011|publisher=YouTube, Inc.|accessdate=22 March 2018}}

}}