Studio 65
{{Short description|Italian avant-garde architecture collective}}
{{Infobox company|fetchwikidata=ALL|noicon=on}}
Studio 65 (Studiosessanta5) is an Italian architecture studio. It was founded in 1965 in Turin as an avant-garde experimental collective of architects, designers, poets and artists. Its founders were Franco Audrito, Roberta Garosci, Enzo Bertone, Paolo Morello, and Paolo Rondelli.{{Cite book |last=Didero |first=Maria Cristina |author-link=Maria Cristina Didero |title=SuperDesign: Italian Radical Design 1965–75. |publisher=The Monacelli Press |year=2017 |isbn=978-1580934954 |location=New York |pages=193}}
Studio 65 played an essential role in the Radical movement in Italian design in the 1960-70s. Some of the most famous products they designed are the Bocca sofa{{Cite web|url=http://www.studio65.eu/progetto/bocca-2/|title=Studio 65. Progetto. Bocca|access-date=13 March 2019}} and Capitello chair{{Cite web|url=http://www.studio65.eu/progetto/capitello/|title=Studio 65. Progetto. Capitello|access-date=13 March 2019}}. Other notable projects include the Leonardo sofa, which became one of the icons of the Radical Design movement, the interior design of the Casa Canella apartment, the Palladian Villa, as well as the Barbarella nightclub.
Other members of the Radical design movement from Turin were Piero Gatti-Cesare Paolini-Franco Teodoro, LIBIDARCH, Ceretti-Derossi-Rosso, Guido Drocco, Franco Mello, and Piero Gilardi.{{Cite book|title=SuperDesign: Italian Radical Design 1965–75|last=Didero|first=Maria Cristina|publisher=The Monacelli Press|year=2017|isbn=978-1580934954|location=New York|pages=74}}
Towards the end of the seventies, the collective broke up, and Audrito and Sampanitou - keeping the name Studio 65 - started an Architectural and design activity base in Arab countries, in parallel with a work of re-edition, rediscovery and contamination of some of the most iconic pieces of their production and creation of unique pieces, often produced in collaboration with iconic Made in Italy companies such as Gufram and Savio Firmino.{{Cite web|url=https://www.shidaipinpai.com/articles/160111|title=米兰展预览丨极具创造力的Savio Firmino媒体社交舞台 |date=
2018-04-16 |access-date=19 January 2021}} Currently, the firm has offices in Turin, Jeddah, Riyad and Bali.
Bocca Sofa
File:Sofá Bocca, Studio 65.jpg
The Bocca sofa was designed in 1970 as part of the project for a new fitness centre in Milan that Studio 65 was commissioned to complete. The couch was a tribute to Salvador Dali's surrealistic portrait of Mae West.{{Cite web|url=https://www.architecturaldigest.com/story/the-rich-history-behind-studio-65s-iconic-lips-sofa-moschino-jeremy-scott|title=AD/Architectural Digest: The Rich History Behind Studio 65's Iconic Lips Sofa|date=10 August 2017 |access-date=13 March 2019}} It was made of soft polyurethane upholstered with fabric and produced by Gufram, an Italian furniture manufacturer. The original name was Marilyn, and it was dedicated to Marilyn Monroe as well as the owner of the gym, Marilyn Garosci. According to one of its designers, Franco Audrito, the sofa "spoke out about our obsession with appearance." In 2004 it was introduced in Rotationally Molded Polyethylene with Heller Furniture. The Bocca sofa is still in production by Gufram and Heller Furniture.
Capitello Chair
The iconic Capitello Chair was created in 1971 and manufactured by Gufram. Like most design objects created by the Radical Design movement, they were controversial and provocative, aiming to destabilize expectations.{{Cite web|url=https://www.metmuseum.org/art/collection/search/492747|title=The Metropolitan Museum. Collection. "Capitello" Chair, 1971|access-date=13 March 2019}} As a marketing slogan, they used the statement "To sit on the past." As Maria Cristina Didero writes, "sitting on history" became a clear statement that it was possible to break with traditions and the overwhelming weight of Modernism and fight for your ideas via imaginative expression."{{Cite book|title=SuperDesign: Italian Radical Design 1965–75.|last=Didero|first=Maria Cristina|publisher=The Monacelli Press|year=2017|isbn=978-1580934954|location=New York|pages=70}}
Marilyn/Bocca, Leonardo and Capitello are part of the Vitra Design Museum permanent collection.{{Cite web|url=http://collection.design-museum.de/#/en/object/40588?_k=5np77l|title=Design Museum Collection. Bocca|access-date=13 March 2019}}{{Cite web|url=http://collection.design-museum.de/#/en/object/42254?_k=d92ybc|title=Design Museum Collection. Capitello|access-date=13 March 2019}} And were included in the exhibition Pop Art Design by Vitra Design Museum.{{Cite web|url=https://www.design-museum.de/en/exhibitions/detailpages/pop-art-design.html|title=Design Museum. Pop Art Design|access-date=13 March 2019}}
References
External links
{{Commons}}
- {{Official site}}
{{Authority control}}
Category:Architecture firms of Italy