Sun Cellular

File:Sun Cellular Logo 2015.svg

On August 7, 2000, Digitel was granted a permit by the NTC to establish and operate a Nationwide Cellular Mobile Telephone System (CMTS) using Global System for Mobile Communications (GSM) and/or Code Division Multiple Access (CDMA) technology. The following month, the company founded the Digitel Mobile Philippines, Inc. (DMPI) to assist in its wireless service.

On December 11, 2002, the government granted DMPI, through Republic Act No. 9180, the right to establish a permanent franchise to create and manage a wireless telecommunications service. DMPI launched its wireless service, known as Sun Cellular, on March 3, 2003. From mobile telephony, Sun Cellular expanded its services to voice, messaging and international roaming services, to wireless broadband and value-added services for consumers and businesses.

In 2011, PLDT acquired Digitel, including Sun Cellular, from JG Summit Holdings. Although PLDT also owns Sun's former competitor Smart Communications, the two networks initially remained separate entities with completely independent mobile network infrastructure and corporate management structures.{{Citation needed|date=July 2015}}

File:SUN powered by Smart 2020.jpg

Since 2016, Sun has been integrated into the Smart network in terms of mobile network infrastructure and corporate management and has been transitioned into a Smart brand (vis-a-vis TNT). Aside from the migration of all Sun data users to its new parent by way of them having to change their Internet settings, postpaid subscribers have been migrated to Smart "in order to efficiently handle their needs following access of Sun customers to Smart’s ‘nationwidest’ network."[http://suncellular.com.ph/postpaid/faqs Sun Postpaid - FAQs] retrieved April 15, 2017

On October 21, 2020, PLDT announced that Sun's prepaid service was integrated into Smart Prepaid, leaving its postpaid service under "Sun" branding.{{cite web |url=https://news.abs-cbn.com/business/10/21/20/smart-completes-rebranding-of-sun-prepaid-to-smart-prepaid |title=Smart completes rebranding of Sun Prepaid to Smart Prepaid |date=October 21, 2020 |publisher=ABS-CBN News |accessdate=October 21, 2020}}

On April 25, 2022, Sun's postpaid service was merged with Smart Postpaid, resulting to the cessation of all Sun Postpaid plan and add-on offerings. Smart encouraged those planning to subscribe to Sun to instead take advantage of Smart Signature plans, while existing subscribers can either still use their current subscription plans or upgrade to Smart Signature.{{Cite web |title=Smart - Better Means Smarter |url=https://smart.com.ph/Pages/bettermeanssmarter |access-date=2022-04-11 |website=smart.com.ph}}{{Cite web |date=15 April 2022 |title=Sun Postpaid to become Smart Postpaid starting April 25: Smart |url=https://news.abs-cbn.com/business/04/15/22/sun-postpaid-to-become-smart-postpaid-starting-april-25 |access-date=16 April 2022 |website=ABS-CBN News}} With the integration of Sun Postpaid to Smart and the deprecation of Sun's remaining social media assets, the Sun Cellular brand was officially retired by PLDT and Smart after two decades.

• Most Promising Telecom Service Provider in Asia Pacific award in the 2009 Frost & Sullivan ICT Award in Singapore.{{Cite web |title=Sun - About Us |url=https://suncellular.com.ph/about |access-date=2022-08-31 |website=suncellular.com.ph}}
• The Agora Marketing Company of the Year in 2009 Award for its excellence in pioneering intra-network unlimited services and revolutionizing the country's telecommunications industry practices.{{Cite web |last=Roncesvalles |first=Carina |title=Sun Cellular is Agora Marketing Company of the Year |url=https://www.philstar.com/business/2009/11/22/525180/sun-cellular-agora-marketing-company-year |access-date=2022-08-31 |website=Philstar.com}}
• The 2004 Philippine Marketing Excellence Award.{{Cite web |title=Sun - About Us |url=https://suncellular.com.ph/about |access-date=2022-08-31 |website=suncellular.com.ph}}
• The 2005 Silver Prize for Most Effective New Service Introduction and Top 25 Philippine Companies recognized by Business Mirror and Stern Steward & Co.{{Cite web |title=Sun - About Us |url=https://suncellular.com.ph/about |access-date=2022-08-31 |website=suncellular.com.ph}}
• In 2011, Sun Cellular won the Philippines Mobile Service Provider of the Year from the Frost & Sullivan Asia Pacific Best Practices Awards in Singapore.[http://www.suncellular.com.ph/about_us.php Sun Cellular - About Us] retrieved October 31, 2013

{{reflist}}

• [http://www.suncellular.com.ph Sun Cellular website]
• [http://www.ntc.gov.ph/ National Telecommunications Commission website]

{{PLDT}}

{{JG Summit Holdings}}

{{Philippine mobile phone companies}}

{{Asia Mobility Initiative}}

Category:Smart Communications

Category:Former JG Summit Holdings subsidiaries

Category:PLDT subsidiaries

Category:Mobile phone companies of the Philippines

Category:Telecommunications companies established in 2003

Category:Companies based in Quezon City

Category:Philippine brands

Category:Philippine companies established in 2003

Category:2003 establishments in the Philippines

Category:Philippine companies disestablished in 2022

Category:2022 disestablishments in the Philippines

Category:Telecommunications companies disestablished in 2022